SL/CE MAGAZINE - The Social Media StrategyDarrylin Lee
This academic project was a strategy focusing on social media (two key platforms - Facebook & Instagram) as communication channels, designed to target potential SL/CE MAGAZINE readers.
Images courtesy of Cereal Magazine via Google.
5 marketing strategies you can learn from Zappos to boost your businessWishpond
Zappos is an online shoe retailer and apparel store that was founded in 1999. Since its founding it has grown to be the biggest online shoe retailer thanks to its excellent customer service and exemplary marketing strategies. Its customer friendly return and shipping policy is one of the key reasons for its impressive success story.
Find out how Zappos used social media marketing to build a strong online brand and what you can learn from it to successfully implement social media strategies for your own business.
You’ve got great service, great products and great people — but, in accordance with the season, it’s time to go a little further.
The holidays are a popular time to advertise, so it's important to put thought into your marketing campaign. You want to appeal to everyday emotions while also standing out from the crowd. A lot of spending occurs during the holidays—the trick is to get your customers to spend with you and not your competitors.
SL/CE MAGAZINE - The Social Media StrategyDarrylin Lee
This academic project was a strategy focusing on social media (two key platforms - Facebook & Instagram) as communication channels, designed to target potential SL/CE MAGAZINE readers.
Images courtesy of Cereal Magazine via Google.
5 marketing strategies you can learn from Zappos to boost your businessWishpond
Zappos is an online shoe retailer and apparel store that was founded in 1999. Since its founding it has grown to be the biggest online shoe retailer thanks to its excellent customer service and exemplary marketing strategies. Its customer friendly return and shipping policy is one of the key reasons for its impressive success story.
Find out how Zappos used social media marketing to build a strong online brand and what you can learn from it to successfully implement social media strategies for your own business.
You’ve got great service, great products and great people — but, in accordance with the season, it’s time to go a little further.
The holidays are a popular time to advertise, so it's important to put thought into your marketing campaign. You want to appeal to everyday emotions while also standing out from the crowd. A lot of spending occurs during the holidays—the trick is to get your customers to spend with you and not your competitors.
Social Media - Making Your Business The Hublivelink
Coffee shops have always been places to meet and socialise, meaning that social media by its very nature can act as an extension of the business, by helping to create conversations online and to encourage lasting loyalty amongst customers.
With more than 85.4 million moms in the United States, Mother’s Day is undoubtedly a popular holiday. In 2012, spending around this holiday was projected to reach $18.6 billion. Yes, billion.
Capture a share of the revenue by running Mother’s Day contests and deals stores. Looking to discover best practices for selling Mother’s Day promotions and hear examples of past successes? Learn how to sell Mother's Day promotions from Matt Chaney & Julie Foley, Second Street's Directors fo Affiliate Success.
Rejuvenate Your Small Business: 10 Marketing Ideas for ThanksgivingLogo Design Guru
Surviving in the market with large enterprises is challenging for small businesses, especially during special holidays like Thanksgiving. However, if you know the right marketing strategies and ideas then the road becomes clearer.
Remember that three things are very important when marketing: a) the timing of your marketing activity, b) the medium of communication, and c) the order of strategies you use. In all this, your focus are your customers, stakeholders and obviously your business.
Hence, revitalize your small business with these 10 creative marketing ideas. Boost your sales, connect with people, and translate a positive brand image of your company. Know the sales trends of 2014, consumer buying habits, and predictions of 2015.
All the tips and tricks in these slides will assist you in effective marketing before, during and after Thanksgiving. Know that marketing has become very dynamic; and fruitful if you smartly play your cards. The increasing modes of interactivity are a proof that small businesses can easily and efficiently create a bond with customers, clients, employees, partners, supporters, and community as a whole.
Gladlygift is a mobile application that allows users to see what gifts their loved ones have added to their Gladlygift wish list. Once they've found their friend's wish list, they can simply purchase the item from directly within the app. To do this, we're integrating with Amazon's API, and receiving a referral fee off of each sale we're able to direct to them. At scale, we hope to reach over 60MM users and reach yearly revenues of over $130MM.
Does your holiday marketing need some help? We will show you how to highjack your customers' brains and earn more this holiday season. Check out these 7 psychological principals and examples of how other companies have used them in their holiday marketing campaigns.
Social Media - Making Your Business The Hublivelink
Coffee shops have always been places to meet and socialise, meaning that social media by its very nature can act as an extension of the business, by helping to create conversations online and to encourage lasting loyalty amongst customers.
With more than 85.4 million moms in the United States, Mother’s Day is undoubtedly a popular holiday. In 2012, spending around this holiday was projected to reach $18.6 billion. Yes, billion.
Capture a share of the revenue by running Mother’s Day contests and deals stores. Looking to discover best practices for selling Mother’s Day promotions and hear examples of past successes? Learn how to sell Mother's Day promotions from Matt Chaney & Julie Foley, Second Street's Directors fo Affiliate Success.
Rejuvenate Your Small Business: 10 Marketing Ideas for ThanksgivingLogo Design Guru
Surviving in the market with large enterprises is challenging for small businesses, especially during special holidays like Thanksgiving. However, if you know the right marketing strategies and ideas then the road becomes clearer.
Remember that three things are very important when marketing: a) the timing of your marketing activity, b) the medium of communication, and c) the order of strategies you use. In all this, your focus are your customers, stakeholders and obviously your business.
Hence, revitalize your small business with these 10 creative marketing ideas. Boost your sales, connect with people, and translate a positive brand image of your company. Know the sales trends of 2014, consumer buying habits, and predictions of 2015.
All the tips and tricks in these slides will assist you in effective marketing before, during and after Thanksgiving. Know that marketing has become very dynamic; and fruitful if you smartly play your cards. The increasing modes of interactivity are a proof that small businesses can easily and efficiently create a bond with customers, clients, employees, partners, supporters, and community as a whole.
Gladlygift is a mobile application that allows users to see what gifts their loved ones have added to their Gladlygift wish list. Once they've found their friend's wish list, they can simply purchase the item from directly within the app. To do this, we're integrating with Amazon's API, and receiving a referral fee off of each sale we're able to direct to them. At scale, we hope to reach over 60MM users and reach yearly revenues of over $130MM.
Does your holiday marketing need some help? We will show you how to highjack your customers' brains and earn more this holiday season. Check out these 7 psychological principals and examples of how other companies have used them in their holiday marketing campaigns.
Marketers prepare all year for the holiday season. But with every brand clamoring for consumers’ attention and dollars, how can you stand out? Here are 12 ideas.
For more information about wayin, please visit wayin.com.
The Restaurant Marketing Cookbook from getta!Table is designed to show restaurants how to best to get the most out of their Social Media to grow your Facebook fan base and convert them into loyal customers.
Get your online store ready for the holiday shopping seasonPromodo
Winter holidays and the pre-holiday season are known to be the busiest and most profitable time for most e-commerce sites owners. But are you sure that your business marketing strategy is helping you get the most out of this year's festive season? Get your brand ready for the best time of the year with our webinar.
As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
One area many CPG brands have begun seeing success is through capturing User Generated Content, and getting consumers to participate in their promotional programs. By inviting the people who already love your brand to help tell your story—through pictures, videos and posts—you can increase overall awareness with other like-minded customers without having to invest heavily into brand produced content. Offerpop dives in with 11 top-notch examples!
Join Offerpop's Robert Manning, YesTo's Ally Ng, and Grand Ole Opry's Katrina Maddox as they discuss the future of digital marketing and their success running some of the best digital engagement campaigns of 2014.
Mobile is the new normal. We all know that. At a recent Social Marketers NYC meetup, we looked at how social and mobile are intersecting, and how marketers are adapting.
We spoke with Jarrod Dicker of Time Inc., Deepesh Banerji of CBSSports.com, and Jeffrey Steir of Ernst & Young. Here are some nuggets of wisdom from our conversation.
The Changing Role of the Community ManagerOfferpop
Marketing faces a growing number of tasks. Increasingly, the team is split into two separate roles: acquiring customers and retaining customers. We discuss how the Community Manager can serve as a bridge between these functions, and how the job of community management is evolving.
Figuring Out the Value of Social Ads - Social Marketers NYCOfferpop
The social advertising industry is growing exponentially. And many marketers are trying to figure out what it all means. We look at the growth of social ads, highlight some of the more frequent questions about them, and throw in plenty of wisdom from Jason Wellcome, Executive VP of Weber Shandwick, and Jason Bornstein, Marketing Manager in Customer Acquisition for Bonobos.
12 Tips & Tricks from Social Marketing ExpertsOfferpop
From A&E to Queens Park Rangers, we asked real-life social marketing professionals for their tips on driving value and engagement from social media. The result: Quick, actionable advice you can download and enjoy again and again.
What's Next in Social: Featuring Etsy & BirchboxOfferpop
Over 100 people joined us for the first Social Marketers NYC Meetup. The topic was "What's Next in Social?" Rachel Silver of Birchbox and Laura Chin of Etsy joined us to discuss the changes, challenges and opportunities taking place in the social marketing landscape. We put together the stats, news stories and advice collected from that night.
To join us at Social Marketers NYC, join our group here: http://www.meetup.com/Social-marketers-nyc/
To learn more about Offerpop and try out a free social campaign, visit us here: www.offerpop.com
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
2. Need-to-Know Holiday Stats
Holidays are huge. Last year, consumers spent $602 billion on winter
holiday shopping.
Last year, two of the top transaction days occurred in the first half of
November.
Facebook still reigns. 92% of marketers will spend most of their social
marketing dollars on Facebook this year.
67% of brands will spend more on social media than they did last year.
4. Lindt Chocolate & Macy’s Thanksgiving Day Parade
Photo Contest Engagement
Lindt Chocolate partnered with Macy’s
Thanksgiving Day Parade to target families
and increase engagement with their brand.
Highlights:
• Started the campaign far in advance to keep fans
engaged with their brand long term.
• Used their partnership to advocate their brand’s
emphasis on family values while collecting user
generated content.
Tip: If you’re not a retailer, consider partnering with
one for a holiday sweepstakes that impacts both
your brands.
5. Tea Collection
Black Friday Favorites Quiz Drive sales Engagement
Tea Collection allowed fans to vote for the
clothing items that should be added to their
Black Friday sale.
Highlights:
• Encouraged fans to share the quiz with friends by
requiring 1000 votes for an item to to eligible to win.
• Used a specific theme (dresses) to better target
participants.
• Gave fans the ability to vote up until the end of
Thanksgiving Day.
Tip: Empower customers to select their favorite items
to be featured in a sale or collection.
6. Stella & Dot
Win Your Holiday Wish List Website
Stella & Dot ran a unique Sign Up campaign
and let their fans create holiday wish lists for
a chance to win a shopping spree.
Highlights:
• Stayed relevant to their brand and drove traffic to their
website where users could create their wish lists.
• Collected data such as emails and other valuable user
information around product preferences.
Tip: Prompt fans to create wish lists to increase
website browsing behavior. And, in the process, find
the products your customers love most.
traffic
Acquire Data
7. STA Travel
Win Your Travel Wish List Acquire Data Engagement
STA Travel ran a holiday campaign using our
Poll Solution, incentivizing users to choose a
destination and sign up to win a pair of flight
tickets to the destination of their choice.
Highlights:
• Low barrier to entry: easy for users to simply like their
favorite destination and enter their email.
• Let the users customize their prize.
• Recognized that flight tickets around the holidays are
more expensive and provided a solution to that pain
point.
Tip: Engage users by asking for their feedback
through a quiz or a poll and offer a fun brand-related
prize.
8. Keurig
Shoppable Holiday Gift Guide Website
Keurig used our Look Book as a Gift Guide for
the holiday season. Each gift linked out to
their website where the product could be
purchased.
Highlights:
• Drove website views and holiday sales.
• Incentivized fans with use of holiday-themed language
such as “Give the gift of Keurig cheer!”
• Made shopping for the holidays convenient with gift
recommendations and the added ease of shopping
them strait from the guide.
Tip: Make browsing easy with a shoppable gift guide!
traffic
Drive sales
9. American Eagle
Holiday Gift Card Pet Photo Contest Engagement
American Eagle prompted fans to submit a
holiday-themed picture of their pet to be featured
on their annual Holiday Gift Cards.
Highlights:
• Prize included a $500 gift card with their pet on the card.
• Started the campaign well in advance.
• Kept true to their brand by enhancing an initiative that they run
every year (holiday gift cards) and put a fun spin on it with UGC.
Tip: 62% of Americans own pets. Connect your brand to your
customers and their behaviors for effective targeting!
10. Dallas Mavericks
Dallas Ticket Packs Engagement Drive sales
Asked fans to choose which holiday
ticket pack they would like to add to their
wish list using our Tug of War Solution.
Highlights:
• Included a link to Ticketmaster on each side
where fans could purchase the Holiday Pack.
• Kept prizing on brand by giving one lucky
winner a ticket prize pack and a VIP line pass.
• Asked which prize pack fans would add to their
holiday wish list.
Tip: Incentivize fans to treat themselves while
shopping for others.
11. Bonobos
#LastMinuteGift Deals
Bonobos used our Viral app on Twitter to
give followers one hour to unlock each of
the three “last minute” deals based on the
amount of retweets.
Highlights:
• Using the Twitter Viral application, Bonobos
motivated followers to re-tweet a message in order to
unlock the deal.
• This resulted in an increase of followers, expanded
reach and engagement with the campaign.
Tip: Leverage your followers to do the leg work of
promoting sales and campaigns for you!
Drive sales Engagement
12. Lilly Pulitzer
#SummerinLilly Gallery Drive sales Engagement
Used Offerpop Commerce to promote
seasonal campaign across channels and
create a collection of high quality user
generated content.
Highlights:
• Collected content from Instagram, Twitter, Facebook
and Tumblr using #SummerInLilly.
• Cross-promoted campaign on Instagram, in email
and in store to generate over 15M impressions.
Tip: Use your own brand ambassadors to engage
users around seasonal campaigns!
13. Hudson Bay
Shoppable Instagram
Hudson Bay made their Instagram feed
shoppable using Offerpop Commerce.
Highlights & Best Practices:
• Linked to the gallery from their Instagram Profile!
• Made their curated gallery shoppable, this could
easily be used for gift guides, holiday streams, and
more.
Tip: Create a gallery of your brand Instagrams with
links to product, category or brand pages
Drive sales Engagement
15. Takeaways
• Plan Early and Start Early!
• Use holiday hashtags & run series-style campaigns like “12 Days of Christmas”. Try tiered giveaways or offers!
• It’s not all about coupons – many shoppers are simply looking for gift ideas. Create Pinterest Inspiration boards,
shoppable Look Books and UGC.
• Attention Non-retailers! Try partnering with a retailer for a holiday sweepstakes that impacts both your brands or
focus on charity, trips, or lifestyle UGC.
• Promote, promote, promote! Consider targeted Email marketing, promoted posts, Instagram, SMS marketing, and
print or in-store signage.
• Remember your on-the-go users when planning out campaigns.
• Get creative with incentives and make sure they’re relevant to your brand.
16. Sign Up for Holiday Marketing 365
A free content series that gives you the digital and social
tips and trends you need to know for Black Friday and
beyond.
Sign up here! - bit.ly/holiday-365
Editor's Notes
Mairead to go through
Mairead
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Alison
Don’t just think about sending shoppers to social – send your fans into retail stores or to your website. The rise of mobile blurs the distinction between online and offline channels, your strategy should reflect that same dynamic.