Maximize Your Personal Brand Using Social Media
•Download as PPTX, PDF•
1 like•130 views
As presented to the New Hampshire Bankers Association 50% of US adults report Googling themselves and finding "less than positive" results. In this day and age it is not a question of IF you have an online personal brand, but what your personal brand says. Studies show that a strong personal brand can not only improve sales and performance, but also employee satisfaction and retention. In this session, attendees will learn how to evaluate their current personal brand, how to determine what they would like their personal brand to be, how to think like a marketer to select the right tool, establish an authentic voice and share content which will support their personal goals, as well as support and amplify their bank's message. While specific focus will be given to LinkedIn, we will also be looking at other popular tools including Twitter and Instagram.
Recommended
Recommended
More Related Content
What's hot
What's hot (18)
Similar to Maximize Your Personal Brand Using Social Media
Similar to Maximize Your Personal Brand Using Social Media (20)
More from Kristin Brandt
More from Kristin Brandt (10)
Recently uploaded
Recently uploaded (20)
Maximize Your Personal Brand Using Social Media
- 1. Women in Banking Conference New Hampshire Bankers Association Maximize Your Personal Brand Using Social Media
- 2. Personal Branding Why is it so hard to be self-promotional if you’re a woman?
- 3. Personal Branding 50% of US adults who Googled themselves (75%) said the results were not positive. 22 Statistics That Prove the Value of Personal Branding – Forbes 2016
- 4. Benefits Gain Confidence Build Credibility Showcase Expertise Distinguish Yourself Connect Ten Key Benefits of Personal Branding - Dummies Defense / Offense
- 5. Benefits 22 Statistics That Prove the Value of Personal Branding – Forbes 2016 85% US recruiters & HR professionals say online reputation influences hiring 50% Strong online reputation influences decisions greatly 70% Rejected candidates based on information they found online Career
- 6. Benefits 22 Statistics That Prove the Value of Personal Branding – Forbes 2016 Career 90% Executive recruiters conducting research of potential candidates
- 7. Benefits 22 Statistics That Prove the Value of Personal Branding – Forbes 2016 27% more likely to feel optimistic about their company’s future 20% more likely to stay at their company 40% to believe their company is more competitive Employees
- 8. Benefits 22 Statistics That Prove the Value of Personal Branding – Forbes 2016 7x Leads developed through social media activities convert more frequently 78% Sales reps who use social media outsell their peers Sales 8x Engagement of content shared by employees vs brand
- 9. Evaluate
- 10. Evaluate
- 11. Evaluate
- 12. Goals Photo Credit: Mosaically What do you want your brand to be? Why Sales Career Reputation
- 13. Think Like a Marketer Who are you trying to reach? How can you reach them? What will you share?
- 14. Social Media Comparison Infographic – Leverage New Media What works best for you?
- 16. Your Profile
- 17. Your Profile
- 18. Your Profile 14x more likely your profile will be found expandedramblings.com/index.php/by-the-numbers- a-few-important-linkedin-stats
- 19. Your Profile
- 20. Your Profile
- 23. I am a mortgage banker who is passionate about building relationships with clients, realtors and financial professionals to help people buy their dream homes. I have earned a reputation with customers and real estate professionals as a mortgage banker offering exceptional customer service by offering helpful advice to all individuals involved in our real estate transactions and communicating with everyone throughout the loan process. The relationships I develop go beyond just the next transaction and upholds my commitment, to be recommended as the “lender you can trust” by every customer we serve and to be a well educated mortgage professionals that places great value on customer service and even greater value on building relationships with customers. www.linkedin.com/in/homeloansbyherbziev Your Profile
- 24. Your Profile
- 25. Your Profile
- 26. Professional communicator. Working mom. Cycling enthusiast. President of @sundininc. Married & marketer for @stevethebikeguy. Opinions are my own. I'm a mom, communicator, writer & athlete Embracing Extraordinary. Here I mostly take pictures of bikes, my kids, and our dog #missdaisybrandt I'm a mom, professional communicator, business owner, writer & amateur athlete. Your Profile
- 27. Where to link? KristinSB.com @KristinSB Your Profile
- 28. Your Network
- 29. Your Network
- 30. Your Network
- 31. Your Network
- 33. Your Network
- 36. Your Network
- 37. Your Voice What does authenticity mean? – Forbes, 2015 “Being authentic is much more than ‘being yourself,’ if you want to be a leader, you have to be yourself – skillfully.” Gareth Jones, Co-author Why Would Anyone Work Here? What It Takes to Create an Authentic Organization
- 38. Your Voice
- 39. Your Content
- 41. Your Interests
- 42. Your Ideas
- 43. Your Ideas Trends trends.google.com Can You Do It Better? What Makes You Want to Write
- 44. Your Life
- 45. Your Life
- 46. Your Politics
- 47. Your Politics
- 48. Your Politics
- 49. Your Activities & Accomplishments
- 50. Your Activities & Accomplishments
- 51. Your Activities & Accomplishments
- 52. Your Activities & Accomplishments
- 53. Your Activities & Accomplishments
- 54. Your Activities & Accomplishments
- 55. Your Activities & Accomplishments
- 56. Your Activities & Accomplishments
- 57. Your Activities & Accomplishments
- 58. Your Spelling
- 59. Your Spelling
- 63. Your Bank 8x Engagement of content shared by employees vs brand
- 64. Your Bank
- 65. Your Bank
- 67. Your Bank Twitter Like | Reply | Retweet Facebook Like | Comment | Share Instagram Like | Comment Share (needs app)
- 68. Your Performance
- 71. Recommendations “Lady Boss” – Music Video by Rachel Bloom from ‘Crazy Ex-Girlfriend’
- 72. Kristin Sundin Brandt President Kristin@SundinInc.com @KristinSB Thank you! SundinInc.com
Editor's Notes
- Who finds this embarrassing
- You have a personal brand – whether you like it ornot
- Benefits
- Benefits
- Benefits
- Benefits
- Benefits
- Take a look at where you stand
- Klout
- How are you seen
- How are you seen? Your personal brand is a work in progress, a collage of moments
- Think like a marketer
- What works best for you?
- Who is using How they are using What will you share Which one works best for you (Steve)
- What do you look like?
- Select Your Tools
- What do you look like?
- What do you look like?
- What do you look like?
- What do you look like?
- What do you look like?
- What do you look like?
- What to share - Authentic
- What to share - Authentic
- Wine and social don’t mix
- What not to share – platform matters
- What not to share – platform matters