Social selling for success

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Social selling for success

  1. 1. Social Selling on LinkedIn The Secrets to Sales Success
  2. 2. Donna Serdula Author of LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Founder of Vision Board Media & LinkedIn–Makeover.com
  3. 3. Connecting…
  4. 4. How Many 1st Degree Connections Are In Your Network? • Less than 100 • 100 – 200 • 200 – 500 • Over 500
  5. 5. LinkedIn Network
  6. 6. John Mary Joe Audra Hank Your REAL Network
  7. 7. 1 2 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 12 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 Groups
  8. 8. A-B-C… Always Be Connecting! Family Friends Alumni Old Colleagues Employers LIONS Recruiters Past Customers Prospects Leads Current Customers Vendors Strategic Partners Group Members People you meet along the way…
  9. 9. Keep Your Friends Close And Your Enemies Closer
  10. 10. Getting Found…. Keyword Density
  11. 11. People Search, then Plod thru Results
  12. 12. Recommendations
  13. 13. Research, Intelligence
  14. 14. Groups
  15. 15. POST LISTEN Interact
  16. 16. Drip Feed Marketing What to Share • Expert Advice • Links to compelling articles • Upcoming Events • BusinessVentures • Jobs • Questions & Requests What NOT to Share • Pictures of kittens • Vacation slides • Kids playing soccer • Mundane trivial items
  17. 17. Only 7.99 a month!
  18. 18. LinkedIn…. • Establishes Your Personal Brand • Keeps You in Touch with Connections & Your NETWORK • Connects You to Experts, Ideas, Inspiration • Allows You to Discover Opportunities LinkedIn isn’t just a Social Network, It’s a Sales & Business Tool
  19. 19. And here’s the real secret to LinkedIn…
  20. 20. Connect with me! LinkedIn: LinkedIn.com/in/toDonna Twitter: @DonnaSerdula Contact me: Donna@LinkedIn-Makeover.com 215-839-0008 Slides & Additional Resources: LinkedIn-Makeover.com/Marlin

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