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Making the most 
of LinkedIn 
Texas Bankers Association 
Emerging Leaders Conference 
October 2014
Hello
Hello 
pinterest.com/sundininc/interesting-reads-linkedin
About LinkedIn 
Founded in 2002 
100 million in the United States 
2nd most popular social network 
40% check LinkedIn dai...
About LinkedIn 
 Personal Branding 
 Research & Opinions 
 News & Items of Interest 
 Recruiting 
 New Business 
Sale...
Your Profile
Your Profile 
11% more likely your 
profile will be viewed
Your Profile
Your Profile
Your Profile
HHHHeeeeaaaaddddlllliiiinnnneeee 
TTTTiiiittttlllleeee 
Your Profile
Your Profile
Your Profile 
www.linkedin.com/in/homeloansbyherbziev
I am a mortgage banker who is passionate about building relationships 
with clients, realtors and financial professionals ...
Your Profile 
www.linkedin.com/pub/roger-sundin/3/a81/229 
www.linkedin.com/in/kristinsb
Your Profile
Your Profile 
Crisp, clear photo 
Headline vs Job Title 
Summary – What’s Your Story 
Publicize 
Oops! Review Regularly
Connections
Connections 
Jobs 
Education 
Groups 
Connections
“I’d like to add 
you to my 
professional 
network.” 
Connections 
“I’d like to add 
you to my 
professional 
network.” 
“...
Connections
Got your linked in message. 
I prefer communicating through regular 
e-mail. I'm sure you can educate 
me otherwise :) 
Co...
Connections 
Request 
Accept 
Avoid the Generic
Recommendations and Endorsements
Recommendations and Endorsements
Request 
Reciprocate 
Update 
Edit 
Recommend Subordinates 
Overstate or Inflate 
Recommendations and Endorsements
Groups & Associations
Groups & Associations
Groups & Associations
Answer 
Ask 
Engage 
Sell, Solicit or Annoy 
Groups & Associations
Sharing 
“The best reps are not just present in 
social media, they position themselves 
as credible and influential sourc...
Sharing 
20 posts per month can help 
you reach 60% of your 
unique audience. 
6 out of every 10 LinkedIn users are 
inter...
Sharing 
http://blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy
Sharing
Company Pages
Bank News 
Employee News 
Job Opportunities 
Select Products & Services 
Curated Content 
Company Pages 
Industry Insights
Company Pages
Company Pages
Articles & Links 
Personal News 
Company News 
Press Releases 
Financed Projects 
Job Openings 
Products* 
Company Pages a...
Ignores the rules 
Too personal 
Ask! 
Sharing
Companies
Companies
Companies
Companies
What’s Next
What’s Next
Thank You 
Kristin Sundin Brandt 
President 
 LinkedIn.com/in/KristinSB 
 kristin@sundininc.com 
 508.650.9668
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Making the most of LinkedIn

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As presented at The Texas Bankers Association's Emerging Leaders conference, October 2014

Published in: Business
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Making the most of LinkedIn

  1. 1. Making the most of LinkedIn Texas Bankers Association Emerging Leaders Conference October 2014
  2. 2. Hello
  3. 3. Hello pinterest.com/sundininc/interesting-reads-linkedin
  4. 4. About LinkedIn Founded in 2002 100 million in the United States 2nd most popular social network 40% check LinkedIn daily expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats
  5. 5. About LinkedIn  Personal Branding  Research & Opinions  News & Items of Interest  Recruiting  New Business Sales reps that rapidly responded to trigger events via social media saw a 9.5% increase in annual revenue. 10 Tips to Help you Maximize your LinkedIn Profile. - sales.linkedin.com
  6. 6. Your Profile
  7. 7. Your Profile 11% more likely your profile will be viewed
  8. 8. Your Profile
  9. 9. Your Profile
  10. 10. Your Profile
  11. 11. HHHHeeeeaaaaddddlllliiiinnnneeee TTTTiiiittttlllleeee Your Profile
  12. 12. Your Profile
  13. 13. Your Profile www.linkedin.com/in/homeloansbyherbziev
  14. 14. I am a mortgage banker who is passionate about building relationships with clients, realtors and financial professionals to help people buy their dream homes. I have earned a reputation with customers and real estate professionals as a mortgage banker offering exceptional customer service by offering helpful advice to all individuals involved in our real estate transactions and communicating with everyone throughout the loan process. The relationships I develop go beyond just the next transaction and upholds my commitment, to be recommended as the “lender you can trust” by every customer we serve and to be a well educated mortgage professionals that places great value on customer service and even greater value on building relationships with customers. Your Profile www.linkedin.com/in/homeloansbyherbziev
  15. 15. Your Profile www.linkedin.com/pub/roger-sundin/3/a81/229 www.linkedin.com/in/kristinsb
  16. 16. Your Profile
  17. 17. Your Profile Crisp, clear photo Headline vs Job Title Summary – What’s Your Story Publicize Oops! Review Regularly
  18. 18. Connections
  19. 19. Connections Jobs Education Groups Connections
  20. 20. “I’d like to add you to my professional network.” Connections “I’d like to add you to my professional network.” “I’d like to add you to my professional network.”
  21. 21. Connections
  22. 22. Got your linked in message. I prefer communicating through regular e-mail. I'm sure you can educate me otherwise :) Connections
  23. 23. Connections Request Accept Avoid the Generic
  24. 24. Recommendations and Endorsements
  25. 25. Recommendations and Endorsements
  26. 26. Request Reciprocate Update Edit Recommend Subordinates Overstate or Inflate Recommendations and Endorsements
  27. 27. Groups & Associations
  28. 28. Groups & Associations
  29. 29. Groups & Associations
  30. 30. Answer Ask Engage Sell, Solicit or Annoy Groups & Associations
  31. 31. Sharing “The best reps are not just present in social media, they position themselves as credible and influential sources in customer networks.” 10 Tips to Help you Maximize your LinkedIn Profile. - sales.linkedin.com
  32. 32. Sharing 20 posts per month can help you reach 60% of your unique audience. 6 out of every 10 LinkedIn users are interested in industry insights /blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy
  33. 33. Sharing http://blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy
  34. 34. Sharing
  35. 35. Company Pages
  36. 36. Bank News Employee News Job Opportunities Select Products & Services Curated Content Company Pages Industry Insights
  37. 37. Company Pages
  38. 38. Company Pages
  39. 39. Articles & Links Personal News Company News Press Releases Financed Projects Job Openings Products* Company Pages and Sharing
  40. 40. Ignores the rules Too personal Ask! Sharing
  41. 41. Companies
  42. 42. Companies
  43. 43. Companies
  44. 44. Companies
  45. 45. What’s Next
  46. 46. What’s Next
  47. 47. Thank You Kristin Sundin Brandt President  LinkedIn.com/in/KristinSB  kristin@sundininc.com  508.650.9668

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