10. recognises
organisation
responds
to organisation
experiences
the organisation
becomes an
ambassador
trust
getsinvolved
Meet them on their terms
People will:
- Join a page
- Follow a profile
- Subscribe to a Newsletter
Anonymity
Free to leave
First Date
click like?
comment on updates
opening up the conversation
anticipates a response
can ‘slip back’ if not engaged
Organisation needs to show depth
11. recognises
organisation
responds
to organisation
experiences
the organisation
becomes an
ambassador
trust
getsinvolved
feels connected
Meet them on their terms
People will:
- Join a page
- Follow a profile
- Subscribe to a Newsletter
Anonymity
Free to leave
First Date
click like?
comment on updates
opening up the conversation
anticipates a response
can ‘slip back’ if not engaged
Organisation needs to show depth
Tests the processes
Critics the services
Judges the people
Learns more from organisation
Grows in understanding
Begins to adopt vision
Exit is harder - personal investment
Communication is imperitive
12. recognises
organisation
responds
to organisation
experiences
the organisation
becomes an
ambassador
trust
getsinvolved
feels connected
brandloyalty
Meet them on their terms
People will:
- Join a page
- Follow a profile
- Subscribe to a Newsletter
Anonymity
Free to leave
First Date
click like?
comment on updates
opening up the conversation
anticipates a response
can ‘slip back’ if not engaged
consuming media from organisation
Organisation needs to show depth
Tests the processes
Critics the services
Judges the people
Learns more from organisation
Grows in understanding
Begins to adopt vision
Exit is harder - personal investment
Communication is imperitive
Vision is matched
Processes understood
Potential change agent
Share’s the story
Becomes part of the story
Equip to act/share
22. recognises
organisation
responds
to organisation
experiences
the organisation
becomes an
ambassador
trust
getsinvolved
feels connected
brandloyalty
Facebook Advertising
Profile Picture Campaigns
Email Campaigns
Events
Email Signatures
Search Engines
PR+recognition is
heard by the
network
Content Strategy
Competitions
Surveys
Articles
Press Releases
Videos
Podcasts
+stories add
depth to your
message & shared
Action Alerts
Sales
Donations
Volunteers
Incentives
Events
Requests
Share examples
+Actions lead to
stories of
change
23. recognises
organisation
responds
to organisation
experiences
the organisation
becomes an
ambassador
trust
getsinvolved
feels connected
brandloyalty
Facebook Advertising
Profile Picture Campaigns
Email Campaigns
Events
Email Signatures
Search Engines
PR+recognition is
heard by the
network
Content Strategy
Competitions
Surveys
Articles
Press Releases
Videos
Podcasts
+stories add
depth to your
message & shared
Action Alerts
Sales
Donations
Volunteers
Incentives
Events
Requests
Share examples
+Actions lead to
stories of
change
Equip to share
Delegate
Encourage
+Ambassadors
lead people to
you