Presentation on social selling

1. Social Selling
WHAT IS IT AND HOW DOES IT MAKE ME MONEY?
Jeroen Corver
Digital Sales Manager
Townsquare Media
Cedar Rapids / Waterloo

2. What is Social selling
 Social selling is when salespeople use social media to interact
directly with their prospects. Salespeople will provide value by
answering prospect questions and offering thoughtful content until
the prospect is ready to buy.

3. The consumer has changed
- has your business too?
• Awareness is created by traditional marketing
• 98% of consumers will go online to research
before buying
• 70% of service providers are eliminated in this
stage
• 30% will receive a call in the evaluation stage
• this is where traditionally started reaching
out to our customers
• Happy customers will become your best
advertisers
• Word of mouth is now word of web

4. Educate don’t sell
 Share your ideas
 Share your success stories
 Help others wherever you can
 Instead of being a hunter or a farmer,
become a magnet

5. Become a thought leader in the
industry
 Read, read, read, and read some more…
 Find your mentors and engage with them
 Share your thought – don’t overthink this
 Have discussions
 Find your niche and be the expert
 Social selling has to happen online
AND offline

6. You are a brand
 People do business with you because they like and trust you
 You represent your company because it fits your core values
 When anyone in the corridor thinks digital marketing I want them to
think “Jeroen Corver”
 Give away all the
information that you have
 You can no longer
hold on to it, because
they will find it online

8. How many people did you
show your presentation to?