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Personal Brand


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My Brand Plan

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Personal Brand

  1. 1. Personal Brand By Todd 2.0 Snider
  2. 2. Who Am I? <ul><li>A son </li></ul><ul><li>A brother </li></ul><ul><li>A friend </li></ul><ul><li>A dog owner </li></ul><ul><li>I enjoy fishing </li></ul><ul><li>Golf </li></ul><ul><li>Hockey </li></ul><ul><li>Basketball </li></ul><ul><li>Lacrosse </li></ul><ul><li>Movies </li></ul><ul><li>Comedy </li></ul><ul><li>Music </li></ul><ul><li>Politics </li></ul><ul><li>The great outdoors </li></ul>
  3. 3. Goal <ul><li>I would like to be a PR professional that is easy to find. I believe that this reflects a successful career. </li></ul><ul><li>I wish to be approachable. </li></ul><ul><li>I would like to have a famous person name drop me someday </li></ul><ul><li>I wish to create goodwill among the organizations that I work with and the greater community </li></ul>
  4. 4. Critical Path <ul><li>How Am I Going To Get Where I Want To Be? </li></ul><ul><li>Keep posting on Twitter: Get 75 followers by March 1 </li></ul><ul><li>Volunteer in the next provincial election: Date unknown </li></ul><ul><li>Make contacts by volunteering for political parties: Date unknown </li></ul>
  5. 5. Value Platform Who Can I help: I want to communicate with people who deal with Canadian politics, charity groups and environmentalism. I want to be recognized as the solution to their problems.
  6. 6. Key Message: Being Authentic <ul><li>You have to be genuine about your personal brand. I believe in this and so do others. Check out the proof here </li></ul><ul><li>Its about building an on-line attitude that reflects me. </li></ul><ul><li>I want people to feel secure about my on-line presence because the material that I post is consistent and informative. </li></ul>
  7. 7. On-line Discussion My Worlde Cloud
  8. 8. My Mission <ul><li>To become a successful Public Affairs official </li></ul><ul><li>To have a reputation known for honesty and integrity </li></ul><ul><li>Become the person that people look for to add value to any situation </li></ul><ul><li>Become a leader </li></ul>
  9. 9. Channels <ul><li>Twitter account to keep updated and to update followers on issues that are socially relevant to me </li></ul><ul><li>Linkedin account to create and maintain business contacts </li></ul><ul><li>CPRS and IABC memberships to help maintain relevancy </li></ul>
  10. 10. Personal SWOT <ul><li>STRENGTHS: committed, intelligent and concerned </li></ul><ul><li>WEAKNESSES: impatient, young, sometimes adverse to change </li></ul><ul><li>OPPORTUNITIES: to become an innovator in a young profession </li></ul><ul><li>THREATS: lack of a personal vision </li></ul>
  11. 11. Positioning: Go-To Market <ul><li>My positioning will be with people and organizations that reflect my personal beliefs </li></ul><ul><li>This market is not easily defined. However I believe it will be politicians, journalists, citizens, environmental groups, twitter followers and anyone else interested in what I have to say. </li></ul>
  12. 12. Tactics <ul><li>Keep tweeting about things that are interesting to me. Also I think to gain more on-line influence I will have to RT more people and @ more people. </li></ul><ul><li>Connect with people that are considered influencers in fields that I am interests in, for example Canadian politics, Toronto politics and environmental issues </li></ul>