1. P E R S O N A L B R A N D
E X P LO R AT I O N
K I A R A D O UG L A S
B U S I N E S S & M A R K E T I N G
0 1/ 2 1/ 2 0 2 0
2. Since 2019 Kiara has been studying
Entertainment Business at Full Sail
University with the aim to work for a
Sports Management Agency. Kiara
found her love for sports when her
mom introduced her to the game of
basketball at the young age of five. At
the age of seven, Kiara was
introduced to the piano and slowly
found her love for music. She is a
member of Black Student Union,
Sports Business Leadership
Association, and Pride organization.
Kiara works for the New Orleans
Hippies as a defensive coordinator,
which is a professional women’s
football team.
WHO IS KIARA?
3. My Future in the
Sports & Entertainment Industry
ATHLETE
MANAGEMENT
EVENT PLANNING
COORDINATOR
PUBLIC RELATIONS
MANAGER
I approach my work differently than others because
I am a hero and a caregiver. As a hero I want to
inspire for the people around me to overcome
challenges and that the rewards are much greater
who you put in handwork and discipline. As a
caregiver I will put their needs and wants before
mine, while making them feel safe, supported, and
recognized in their pursuits.
4. My Future Audience
Norma Robles-Gonzalez,
Human Resources Director
at Hilton
Recruiting and Hiring
Managers at Selective
Sports Group
Prospective High
School & NCAA College
Athletes
The demographics for
Hilton recruiters in the
Houston area are mostly
women in their 40s to
50s. Their education
would include Bachelor
degrees from different
universities majoring in
Business Management.
Their interest includes
bettering their education
and knowledge to
provide a better work
experience.
The demographics for
SSG recruiters in the
Houston area are mostly
men in their 40s to 50s.
Their education would
include Master degrees
from different
universities majoring in
Sports Management.
Their interest includes
professional sport teams,
sport publications, high
school and college
athletes.
The demographics for
prospective high school
and college athletes in
the Houston area are
men and women ranging
from the age of 18 to 25.
Their education would
High School Diplomas
and some college. Their
interest includes
professional sport teams,
colleges, endorsements,
and training
development.
5. My Career Goals
Immediately Following
After Graduation
5 to 10 Years After
Graduation
15 to 20 Years After
Graduation
After graduation my main
career goal is to continue to
grow my personal brand by
developing content and
networking on my social
media platforms. I want to
grow my Linkedin
connections and have at least
100 connections and I want to
grow my Twitter following
and have at least 1,500
followers by December 2020.
Five to ten years after I’ve
graduated I want to be a
Sports Agent or an Event
Coordinator. I plan on
achieving either one of the
goals by building my personal
brand within a company so
they see my value and worth.
I also want to establish two to
three client relationships that
will flourish once I hit my ten
years into the industry.
Once I’ve been in my industry
for fifteen to twenty years I
will have my own agency. My
agency will offer contract
negotiations, marketing and
brand development,
community relations,
conditioning and training,
financial and legal services,
and post-career planning. I
want to have at 10 agents
servicing at least 30 clients.
6. Skills I Have to
Offer
Skills Required in
My Trade
60%80%
90% 95%
30% 30%
80% 65%
7. MY PROMISE TO YOU
I use my passion and values to provide the best
services and experiences that will always leave
you feeling like you’re on top of the world.
8. My Credentials
ProjectsCertifications
Education
• Negotiations
• Social Media Marketing
• Consulting
• Popular Culture & Me
• Movie Location
• Exploring Big Data
• Entertainment Business B.S. - 2021
• Public Relations - 2020
• Contracting for Creatives - 2020
9. My Future Competition
Alum Terrence Mills
• Terrence holds Bachelor degrees in Entertainment Business, Finance
and Financial Management Services and Business Administration
• Terrence is currently the manager of Royal T Management which
caters to artist and project management and brand development
• Terrence contributes back to his community by volunteering for at-
risk youth, wounded warriors, and giving out gifts during Christmas
• Terrence has a range of skills from artist relations and development
to music production, social media, branding and identity, and
blogging
• Terrence has an active online presence on Facebook and Linkedin,
his pages are consistent with each other
10. My Future Competition
Sports Agent Miya Ball
• Miya holds a Bachelor’s of Education with a concentration in
Business, she also has a Master’s in Sports Management and Policy
• Miya is a sports agent for Creative Artists Agency with her focus
being on football clients
• Miya volunteers for Hands on Atlanta, restoring Greater Atlanta
areas and Habitat for Humanity, repairing old homes
• Miya has a range of skills from customer service, team leadership,
social networking, and research and recruiting
• Miya has an active online presence on Facebook, Linkedin, and
Twitter
11. Where Do I Stand
Against My Competition?
As I continue to learn and gain experience my
footprint in this industry will become even more
distinctive. Determination, motivation, and strength
are all characteristics that I hold dearly and made me
into the person I am today. I fight hard for anything I
want and that translates into my work life. I don’t
waver against competition, it makes me a better
person. Allow me the opportunity to show you how
my skills and experience will translate into everyday
work life that will change the lives of others.
12. Networking
Over the next two years I will attend the Football
Career Conference during the NFL Combine February
27, 2020 in Indianapolis, Basketball Career Conference
July 5, 2020 in Las Vegas, and join the National
Association of Sports Agents and Athlete
Representatives.
Marketing
On a regular basis I plan on producing and publishing
content that pertains to the current happenings in
sports and things that affect all of our lives. To publish
this content I plan on using my blog on my personal
portfolio and my twitter account. I will use this to push
my personal brand to become more known through the
sports industry.
13. Professional Development
Even though I am at the beginning of my
professional career, the development process is the
most critical part into becoming a successful Sports
Agent. As I continue through my degree I plan on
interning with Select Sports Group to develop my
marketing and client service skills. Through this
internship I will learn how to plan and execute
marketing campaigns and assist agents and public
relations staff with projects.
I learn best being on the job and seeing what it takes
to become the best. I want to work under the best
mentors, so my development can lead to helping me
accomplish the goals I set out for myself.
14. My Pitch to You
“As social media continues to advance and take over the
sports industry, I manage student-athletes social media pages
to make them more discoverable to future scouts and
professional sports teams. In fact, I managed two of my clients
recently and their page follows and mentions increased from
monthly to daily.”
-Kiara Douglas
15. References
Build your future with O*NET OnLine. (n.d.). Retrieved from https://www.onetonline.org/
Companies & Reviews. (n.d.). Retrieved from https://www.glassdoor.com/Reviews/index.htm
Conferences: Sports Management Worldwide. (n.d.). Retrieved from
https://www.sportsmanagementworldwide.com/conferences
Miya Ball. (n.d.). Retrieved from https://www.linkedin.com/in/miyaball/
Norma Robles-Gonzalez. (n.d.). Retrieved from
https://www.linkedin.com/in/norma-robles-gonzalez-phr-shrm-cp-a78ab943/
Select Sports Group - Join Our Team. (2017, October 25). Retrieved from http://ssgfootball.com/
join-our-team
Terrence Mills. (n.d.). Retrieved from https://www.linkedin.com/in/royaltmills/
