SOCIAL MEDIA Revisited<br />Damien Steiner Smith<br />Social Media Consultant<br />Guerrilla Social Media<br />
Guerrilla Who?<br /><ul><li>US Navy
Legal Insurance Sales
Founder Guerrilla Social Media
Co-Organizer Social Media @ the Beach
Co-Founder Social Media Club Virginia Beach</li></li></ul><li>Web Results<br />
Search Results<br />
SEO for free<br />
JUSTIN WILLIAMS<br /><ul><li>Justin Williams –Prosperity Mortgage
Loan Officer
Social Media Vision
Founder Justified Lions
Organizer Social Media @ The Beach
Social Media Club Virginia Beach- Co-Founder</li></li></ul><li>TINA MERRITT<br /><ul><li>Tina Merrit
National Real Estate Trainer
Founder of Wolkia (Real Estate Technology and Media Education)
Trump University Adviser and Blogger
NAR Realtor Technology Spotlight Award Winner</li></li></ul><li>Think differently<br />About <br />Social Media<br />
Build online relationships<br />
Expand your brand through<br />Word of Mouth<br />
How Old is the Average Client?<br />
The Core<br />39<br />
AVERAGE AGE OF A FIRST TIME HOMEBUYER???<br />
31<br />And Getting……… YOUNGER<br />
MEDIAN AGE OF A REALTOR<br />
52<br />Holding STEADY<br />
WHAT REALLY MATTERS?<br />
Techie Boomers Rock<br />
Current Marketing<br />
Embrace Change<br />Inevitable Change<br />
The Selling Age is Over<br />Direct Selling<br />Direct Buying<br />
New Business<br />
I Need A Better Website<br />
How Good is Your Website?<br /><ul><li>87% of home searches are done using the internet
Business Generated via personal website
Generated Over 25%: 12%
Generated Zero: 36%</li></li></ul><li>Hit the Road<br />
What is Social Media??<br /><ul><li>UNSELFISH Sharing of Information
Becoming More Efficient Communicators
Building MEANINGFUL and Efficient Relationships in an Online Environment</li></li></ul><li>YES… UNSELFISH<br />
COLLABORATION IS THE FUTURE<br />
Meaningful… Listening<br />
Meet Me--- Be Bilingual<br />
Email is a Pain<br />Generation Y and Z do not use email<br />
SPHERE OF INFLUENCE MARKETING<br />PEER GROUP MARKETING<br />No More Cliches<br />Sphere<br />
   Everyone’s Doing it<br />
What’s the Fuss??<br />
WHY ARE PEOPLE SO SOCIAL?<br />
3 Reasons to Get Social for Business<br />Connect With People<br />Share Information<br />Increase Online Exposure<br />
What is Social Media 4 Real Estate<br />Brand Management<br />Customer Service<br />Long Term <br />Relationship Managemen...
         Online Brand Components<br />
Why Brand YOU?<br />
Define your brand<br />
      Re-Define your brand<br />YOU ARE YOUR BRAND!!!!<br />People Buy from REALTORS <br />and Agents, not Agencies<br />B...
Capturing Top of Mind<br /><ul><li>You Talk about Business
Sales, Specials, Happenings
New Laws
Buying Tips
Stories
Friends Passively Observe
You End up in Top of Mind
Their Friends Talk or Ask
You Get a Referral</li></li></ul><li>Old Friends = New Referrals<br />
New Aged Customer Service<br />
Reflect Your Values<br /><ul><li>Your Online Social Strategy is the Digital You
Your Personal Values Should Manifest in the Digital World
Be Genuine – If Not People will Detect it and you are DONE.</li></li></ul><li>CONTENT IS ABOUT YOU<br />RELEVANT IS ABOUT ...
Relevance Simplified<br />Relevance is the manifestation of Content that is appealing to the audience <br />
The Law of Self Regulation<br />
Almost - Everyone<br />+550 MILLION ACTIVE users<br />
Upcoming SlideShare
Loading in …5
×

Social media revisited real estate unbranded

791 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
791
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • http://siteanalytics.compete.com/twitter.com/?metric=uv
  • http://siteanalytics.compete.com/twitter.com/?metric=uv
  • http://siteanalytics.compete.com/twitter.com/?metric=uv
  • A Tech savvy buyer is looking for experience not age. An agent with experience who can reach the client in their space will be successful
  • Competition is no longer the biggest enemy of businessThe Internet is making the ability of hiding secrets a virtual impossibility
  • Collaboration is the new competitive advantageAs large agencies take the lead in the unselfish sharing of information they will reap the benefits
  • Social media revisited real estate unbranded

    1. 1. SOCIAL MEDIA Revisited<br />Damien Steiner Smith<br />Social Media Consultant<br />Guerrilla Social Media<br />
    2. 2. Guerrilla Who?<br /><ul><li>US Navy
    3. 3. Legal Insurance Sales
    4. 4. Founder Guerrilla Social Media
    5. 5. Co-Organizer Social Media @ the Beach
    6. 6. Co-Founder Social Media Club Virginia Beach</li></li></ul><li>Web Results<br />
    7. 7. Search Results<br />
    8. 8. SEO for free<br />
    9. 9. JUSTIN WILLIAMS<br /><ul><li>Justin Williams –Prosperity Mortgage
    10. 10. Loan Officer
    11. 11. Social Media Vision
    12. 12. Founder Justified Lions
    13. 13. Organizer Social Media @ The Beach
    14. 14. Social Media Club Virginia Beach- Co-Founder</li></li></ul><li>TINA MERRITT<br /><ul><li>Tina Merrit
    15. 15. National Real Estate Trainer
    16. 16. Founder of Wolkia (Real Estate Technology and Media Education)
    17. 17. Trump University Adviser and Blogger
    18. 18. NAR Realtor Technology Spotlight Award Winner</li></li></ul><li>Think differently<br />About <br />Social Media<br />
    19. 19. Build online relationships<br />
    20. 20.
    21. 21. Expand your brand through<br />Word of Mouth<br />
    22. 22.
    23. 23. How Old is the Average Client?<br />
    24. 24. The Core<br />39<br />
    25. 25. AVERAGE AGE OF A FIRST TIME HOMEBUYER???<br />
    26. 26. 31<br />And Getting……… YOUNGER<br />
    27. 27. MEDIAN AGE OF A REALTOR<br />
    28. 28. 52<br />Holding STEADY<br />
    29. 29. WHAT REALLY MATTERS?<br />
    30. 30. Techie Boomers Rock<br />
    31. 31. Current Marketing<br />
    32. 32. Embrace Change<br />Inevitable Change<br />
    33. 33.
    34. 34. The Selling Age is Over<br />Direct Selling<br />Direct Buying<br />
    35. 35. New Business<br />
    36. 36. I Need A Better Website<br />
    37. 37. How Good is Your Website?<br /><ul><li>87% of home searches are done using the internet
    38. 38. Business Generated via personal website
    39. 39. Generated Over 25%: 12%
    40. 40. Generated Zero: 36%</li></li></ul><li>Hit the Road<br />
    41. 41. What is Social Media??<br /><ul><li>UNSELFISH Sharing of Information
    42. 42. Becoming More Efficient Communicators
    43. 43. Building MEANINGFUL and Efficient Relationships in an Online Environment</li></li></ul><li>YES… UNSELFISH<br />
    44. 44. COLLABORATION IS THE FUTURE<br />
    45. 45. Meaningful… Listening<br />
    46. 46. Meet Me--- Be Bilingual<br />
    47. 47. Email is a Pain<br />Generation Y and Z do not use email<br />
    48. 48. SPHERE OF INFLUENCE MARKETING<br />PEER GROUP MARKETING<br />No More Cliches<br />Sphere<br />
    49. 49. Everyone’s Doing it<br />
    50. 50. What’s the Fuss??<br />
    51. 51. WHY ARE PEOPLE SO SOCIAL?<br />
    52. 52. 3 Reasons to Get Social for Business<br />Connect With People<br />Share Information<br />Increase Online Exposure<br />
    53. 53. What is Social Media 4 Real Estate<br />Brand Management<br />Customer Service<br />Long Term <br />Relationship Management<br />Sales Force Expansion<br />
    54. 54. Online Brand Components<br />
    55. 55. Why Brand YOU?<br />
    56. 56. Define your brand<br />
    57. 57. Re-Define your brand<br />YOU ARE YOUR BRAND!!!!<br />People Buy from REALTORS <br />and Agents, not Agencies<br />Branding is about recognition <br />not about generating income<br />What is YOUR <br />Branding Strategy??<br />
    58. 58. Capturing Top of Mind<br /><ul><li>You Talk about Business
    59. 59. Sales, Specials, Happenings
    60. 60. New Laws
    61. 61. Buying Tips
    62. 62. Stories
    63. 63. Friends Passively Observe
    64. 64. You End up in Top of Mind
    65. 65. Their Friends Talk or Ask
    66. 66. You Get a Referral</li></li></ul><li>Old Friends = New Referrals<br />
    67. 67. New Aged Customer Service<br />
    68. 68. Reflect Your Values<br /><ul><li>Your Online Social Strategy is the Digital You
    69. 69. Your Personal Values Should Manifest in the Digital World
    70. 70. Be Genuine – If Not People will Detect it and you are DONE.</li></li></ul><li>CONTENT IS ABOUT YOU<br />RELEVANT IS ABOUT THEM<br />What is Relevant Content?<br />
    71. 71. Relevance Simplified<br />Relevance is the manifestation of Content that is appealing to the audience <br />
    72. 72. The Law of Self Regulation<br />
    73. 73.
    74. 74. Almost - Everyone<br />+550 MILLION ACTIVE users<br />
    75. 75. Who Needs a Computer?<br />25% of Users Go Mobile<br />
    76. 76. Largest Demographic<br />People 35-49<br />
    77. 77. Fastest Growing?<br />
    78. 78. Women Over 55<br />
    79. 79. FACEBOOK VS. GOOGLE<br />GOOGLE<br />FACEBOOK<br />Founded 1998<br />#1 Search Engine<br /><ul><li>Founded in 2003
    80. 80. In March 2010 Surpassed Google as #1 Most visited Site</li></li></ul><li>Facebook Basics<br /><ul><li>Personal Social Network
    81. 81. Share Your Life
    82. 82. Family
    83. 83. Friends
    84. 84. Hobbies
    85. 85. Business
    86. 86. 80/20 – ish Rule
    87. 87. 80% Personal Content
    88. 88. 20% Professional Content
    89. 89. Only 1 in 5 posts should be ‘hard sell’ business content i.e. Intro requests, Needs, Wants etc.</li></li></ul><li>Facebook Must Do’s<br /><ul><li>Categorize Your Friends!
    90. 90. Categorization simplifies the usage of privacy filters
    91. 91. Set Privacy Filters to Your Comfort Level
    92. 92. ENGAGE OTHERS!
    93. 93. Post comments on friend’s updates
    94. 94. People Share info because they want to be acknowledged
    95. 95. Use the LIKE Button!</li></li></ul><li>Facebook Don’ts<br /><ul><li>DO NOT SPAM
    96. 96. Overposting Business
    97. 97. Repeatedly Sharing Games and Applications with Non-Users
    98. 98. Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)
    99. 99. Repeatedly send Fan Page Suggestions to Friends</li></li></ul><li>Facebook for Realtors<br />
    100. 100. Twitter Basics<br /><ul><li>Personal Social Network with STRONG Business Potential
    101. 101. Efficiency is King 140 Characters isn’t much
    102. 102. 80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop</li></li></ul><li>Twitter Tips<br />@ = MENTION<br />@DAMIENSS<br />RT = RETWEET<br />RT @717REAL<br /># = HASHTAG<br />#HRVA<br />
    103. 103. Twitter Don’ts<br /><ul><li>DO NOT SPAM
    104. 104. Overposting Business
    105. 105. Connect Facebook to Twitter and Expect it to Run Itself
    106. 106. Don’t Friend Every Follower
    107. 107. Spammers
    108. 108. Bots
    109. 109. Scammers
    110. 110. Adult Entertainers</li></li></ul><li>LinkedIn Basics<br /><ul><li>Professional Social Network
    111. 111. Your Professional Portfolio
    112. 112. Experience
    113. 113. Specialties
    114. 114. Recommendations/</li></ul> Testimonials<br /><ul><li>More than just a place to find work.</li></li></ul><li>LinkedIn Tips<br /><ul><li>Have a 100% Complete Profile
    115. 115. Ensure that Multiple Email addresses are attached to your account
    116. 116. Seek Strategic Connections Weekly
    117. 117. Write Recommendations Weekly</li></li></ul><li>What is a Blog?<br /><ul><li>A Blog is whatever YOU want it to be!
    118. 118. Your Blog is your perspective on life
    119. 119. Establish yourself as an Expert
    120. 120. Set yourself apart from the competition</li></li></ul><li>Blog Why??<br /><ul><li>Blog to capture SEO
    121. 121. There are THOUSANDS of Online Searches, YOU want a piece of that
    122. 122. Blog about:
    123. 123. Industry News
    124. 124. Hobbies
    125. 125. Local Events and News
    126. 126. Business improvement tips</li></li></ul><li>Blog Where??<br /><ul><li>WORDPRESS
    127. 127. .COM
    128. 128. Web Hosted
    129. 129. Free
    130. 130. Tons of Plug-ins/Widgets
    131. 131. .ORG
    132. 132. Software
    133. 133. You Host (ex. GoDaddy)
    134. 134. More Customization
    135. 135. More Plug-ins</li></li></ul><li>Traffic is the Key<br />
    136. 136. Multimedia Strategy<br />Use Raw Flip Video to communicate with clients and to provide more effective follow-up with potential clients<br /> <br />Email Messages to solid referrals in a video format<br /> <br />Implement a Video strategy that includes employee and client spotlights, how-to’s and facility tours if permissible<br />
    137. 137. HOOTSUITE<br /><ul><li>Updates Facebook, Twitter,
    138. 138. Linkedin, AND Wordpress.com
    139. 139. Scheduled updates to all
    140. 140. social networks –tweets, FB
    141. 141. Updates
    142. 142. Update Fan Pages
    143. 143. Friend and Follower
    144. 144. Categorization
    145. 145. No Downloading required</li></li></ul><li>QUESTIONS?<br />DAMIEN STEINER SMITH<br />GUERRILLA SOCIAL MEDIA<br />757-748-6856<br />Damien.smith@guerrillasocialmedia.com<br />www.guerrillasocialmedia.com<br />

    ×