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Content Marketing

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Content marketing can be an effective way to connect with customers and prospects – not just through social media, but through all channels. During this presentation we discussed how:
• Social media and content marketing impact customer perceptions and buying behavior,
• To use content marketing to support your marketing goals
• To manage an ongoing strategy

And why content marketing is, in fact, not new.

Published in: Marketing, Technology, Business
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Content Marketing

  1. 1. New trends in marketing: It’s all about the content
  2. 2. It’s all about the content Sundin Associates
  3. 3. It’s all about the content Sundin Associates
  4. 4. It’s all about the content Sundin Associates
  5. 5. It’s all about the content Sundin Associates Product vs content marketing
  6. 6. It’s all about the content Sundin Associates Product vs content marketing
  7. 7. It’s all about the content Sundin Associates Product vs content marketing
  8. 8. It’s all about the content Sundin Associates Product vs content marketing
  9. 9. It’s all about the content Sundin Associates Content marketing What is Content Marketing? The Content Marketing Institute
  10. 10. It’s all about the content Sundin Associates Content marketing and social media
  11. 11. It’s all about the content Sundin Associates http://www.marketingcharts.com/wp/online/friends-social-media-posts-impact-purchase-decisions-41594/attachment/ibm-social-influence-purchase-behaviors-mar2014/ Friends’ post/pins about purchases Friends’ post/pins about retailers Content marketing and social media
  12. 12. It’s all about the content Sundin Associates The New Social Etiquette for Capturing the Online Consumer http://blog.ness.com/Portals/72124/docs/FS_Social_CRM_WP_042911.pdf Social media users purchase up to 25% more financial products than consumers who don’t use it. Content marketing and social media
  13. 13. It’s all about the content Sundin Associates Content marketing is not new Newsletters Receptions & Seminars White Papers Testimonials
  14. 14. It’s all about the content Sundin Associates http://www.marketingcharts.com/wp/traditional/us-consumers-biggest-purchase-influencers-41717/attachment/deloitte-us-consumers-biggest-purchase-influencers-apr2014/ 86% Recommendations 71% Television 68% Social Media Content marketing is not new
  15. 15. It’s all about the content Sundin Associates Know your customer Interests Concerns Questions Values
  16. 16. It’s all about the content Sundin Associates Know your customer Industry News Refinancing Decorating & Design Home Improvement Home Buying
  17. 17. It’s all about the content Sundin Associates Select your channels W W
  18. 18. It’s all about the content Sundin Associates Select your channels Audience Focus Interest/Expertise
  19. 19. It’s all about the content Sundin Associates Define your content Leveraged
  20. 20. It’s all about the content Sundin Associates Define your content
  21. 21. It’s all about the content Sundin Associates Define your content
  22. 22. It’s all about the content Sundin Associates Define your content Curated
  23. 23. It’s all about the content Sundin Associates Define your content
  24. 24. It’s all about the content Sundin Associates Define your content Original
  25. 25. It’s all about the content Sundin Associates Define your content
  26. 26. It’s all about the content Sundin Associates Define your content
  27. 27. It’s all about the content Sundin Associates Define your content Product
  28. 28. It’s all about the content Sundin Associates Define your content
  29. 29. It’s all about the content Sundin Associates Define your content
  30. 30. It’s all about the content Sundin Associates Define your content
  31. 31. It’s all about the content Sundin Associates Pulling it together LeveragedCurated Original Product
  32. 32. It’s all about the content Sundin Associates Defining success Opens Clicks Shares
  33. 33. It’s all about the content Sundin Associates Defining success
  34. 34. It’s all about the content Sundin Associates Defining success
  35. 35. It’s all about the content Sundin Associates Ashland (01721), Dover (02030), Natick (01760), Sherborn (01770), Wellesley (02482), Wellesley Hills (02481) Age: 18 and older 42,000 Interests: Bicycle, Cyclo-cross, Road bicycle racing, Mountain biking, Mountain bike, or Triathlons Giro d'Italia, Vuelta a España, Tour de France, 4,200 Defining success
  36. 36. It’s all about the content Sundin Associates Defining success Impressions Clicks
  37. 37. It’s all about the content Sundin Associates Defining success Shares Comments
  38. 38. It’s all about the content Sundin Associates Keeping up Marketing Business Retail Executive Compliance
  39. 39. It’s all about the content Sundin Associates Keeping up Sunday Monday Tuesday Wednesday Thursday Friday Saturday Curated Product Original Curated Leveraged Original Product Curated Leveraged Product Curated Product
  40. 40. It’s all about the content Sundin Associates Know your customer Choose your channels Plan your content Review your results
  41. 41. Thank you! Kristin Sundin Brandt President 508.650.9668 kristin@sundininc.com

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