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Social Selling Webinar
Anthony Slater
Product Consultant
LinkedIn Sales Solutions
Buying behavior trends
Five Core Competencies of Social Seling
Questions
Agenda
Live Demonstration
Members Worldwide
+2 new
Members Per Second
180M+
Monthly Unique Visitors
300M+
LinkedIn: Worlds largest professional netw...
are now involved in the
average B2B buying decision
people
Boss
Peer
Direct
report
Business
leader
Cross-functional
partne...
75%
of B2B buyers now use
social media to be more
informed on vendors
International Data Corporation 2014 – Social Buying ...
Your
competitor
Harvard Business Review 2012 – Tweet Me, Friend Me, Make Me Buy. Decision makers are C-level
90%
of decisi...
5.4 75of B2B buyers now use
social media to be more
informed on vendors
% 90of decision makers say
they never respond to
c...
%75of B2B buyers now use
social media to be more
informed on vendors
Relying on the buyer
to inform you on
key updates
5.4...
Social selling leverages
your professional brand to fill your pipeline
with the right people, insights,
and relationships.
How
Do I get a warm intro?
+300M
members
+2B
member updates
per week
Billions
connections
What
To talk about?
Who
Are the ...
How
Do I get a warm intro?
+300M
members
+2B
member updates
per week
Billions
connections
What
To talk about?
Who
Are the ...
How
Do I get a warm intro?
+300M
members
+2B
member updates
per week
Billions
connections
What
To talk about?
Who
Are the ...
How
Do I get a warm intro?
+300M
members
+2B
member updates
per week
Billions
connections
What
Do I talk about?
Who
Are th...
How
Do I get a warm intro?
+300M
members
+2B
member updates
per week
Billions
connections
What
Do I talk about?
Who
Are th...
How
Do I get a warm intro?
+300M
members
+2B
member updates
per week
Billions
connections
What
Do I talk about?
Who
Are th...
APAC - Measurable Customer Success Stories
Social Selling Webinar - 24th July 2014
Social Selling Webinar - 24th July 2014
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Social Selling Webinar - 24th July 2014

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Anthony Slater, Product Consultant at LinkedIn hosted a Social Selling Webinar on 24th July 2014

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Social Selling Webinar - 24th July 2014

  1. 1. Social Selling Webinar Anthony Slater Product Consultant LinkedIn Sales Solutions
  2. 2. Buying behavior trends Five Core Competencies of Social Seling Questions Agenda Live Demonstration
  3. 3. Members Worldwide +2 new Members Per Second 180M+ Monthly Unique Visitors 300M+ LinkedIn: Worlds largest professional network North America: 100M+ Latin America and Caribbean: 20M+ Europe, Middle East and Africa: 50M+ Asia Pacific: 54M+ Australia: 6M+
  4. 4. are now involved in the average B2B buying decision people Boss Peer Direct report Business leader Cross-functional partner Corporate Executive Board 2013 – Winning The Consensus Purchase Your target buyer 5.4 Decisions involve more people than ever before
  5. 5. 75% of B2B buyers now use social media to be more informed on vendors International Data Corporation 2014 – Social Buying Meets Social Selling Decision makers rely on social media to choose between potential vendors Network referrals White papers Company websites Blog posts Company pages Your target buyers Social relationships
  6. 6. Your competitor Harvard Business Review 2012 – Tweet Me, Friend Me, Make Me Buy. Decision makers are C-level 90% of decision makers say they never respond to cold outreach Decision makers now ignore cold outreach You Your competitor X X X Your target buyers
  7. 7. 5.4 75of B2B buyers now use social media to be more informed on vendors % 90of decision makers say they never respond to cold outreach % people are now involved in the average B2B buying decision Corporate Executive Board 2013 – Winning The Consensus Purchase Corporate Executive Board 2012 – New Decision Timeline Harvard Business Review 2012 – Tweet Me, Friend Me, Make Me Buy. Decision makers are C-level The buyer’s process has changed
  8. 8. %75of B2B buyers now use social media to be more informed on vendors Relying on the buyer to inform you on key updates 5.4people are now involved in the average B2B buying decision Looking for one all-powerful decision maker %90of decision makers say they never respond to cold outreach Cold-calling prospects like they’re just a name in a database Months later I find out he left my account and joined another My contact went dark and now I’m back at square one I keep pounding – email, phone, voicemail – but can’t get a response How well has your team adapted to this new normal? Are you still: “ ” “ ” “ ”
  9. 9. Social selling leverages your professional brand to fill your pipeline with the right people, insights, and relationships.
  10. 10. How Do I get a warm intro? +300M members +2B member updates per week Billions connections What To talk about? Who Are the right people? Connections Profiles4 5 1 2 3 5 Core Competencies of Social Selling
  11. 11. How Do I get a warm intro? +300M members +2B member updates per week Billions connections What To talk about? Who Are the right people? Connections Profiles4 5 1 2 3 5 Core Competencies of Social Selling
  12. 12. How Do I get a warm intro? +300M members +2B member updates per week Billions connections What To talk about? Who Are the right people? Connections Profiles4 5 1 2 3 5 Core Competencies of Social Selling
  13. 13. How Do I get a warm intro? +300M members +2B member updates per week Billions connections What Do I talk about? Who Are the right people? Connections Profiles4 5 1 2 3 Your network is valuable 5 Core Competencies of Social Selling
  14. 14. How Do I get a warm intro? +300M members +2B member updates per week Billions connections What Do I talk about? Who Are the right people? Connections Profiles4 5 1 2 3 Your network is valuable 5 Core Competencies of Social Selling
  15. 15. How Do I get a warm intro? +300M members +2B member updates per week Billions connections What Do I talk about? Who Are the right people? Connections Profiles4 5 1 2 3 Would you do business with you? 5 Core Competencies of Social Selling
  16. 16. APAC - Measurable Customer Success Stories

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