This document provides an overview of using Facebook to market real estate listings and convert buyers. It begins with background on the author and contact information. It then discusses key Facebook stats and differences between pages, profiles, and groups. It provides recommendations for common mistakes and best practices, such as engaging content, consistency, and enabling conversations to influence relationships. The document concludes with a contest to post about the webinar for a chance to win prizes.

1. Winning Listings
& Converting
Buyers with
Facebook
(Part 1)

2. About Me
• Graduate from UW-Madison
• Marketing and Logistics Intern at WSDC
• Marketing and Promotions Intern at ESPN Radio
• Social Media Intern at Monona Terrace
• IT and Social Media Consultant at American Family
Insurance
• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410
Email: Brian.Geick@onlineHSA.com
Contact:Hi!

3. • Do you have a new Facebook
Email Address?
• Facebook email is essentially
Facebook Messages
• Briancgeick@facebook.com
Facebook Email

4. Agenda

5. Stats

7. Pages, Profiles and Groups
Page Group Profile
Used for Business Personal or Business Personal
Unlimited “likes” Unlimited Members 5,000 Friends
Posts Appear in News Feed
(Public)
Posts Only Appear to Members Posts Appear to Friends
Anyone Can Like Set To Public or Private Have to Approve Each Friend
Customized With Apps Can NOT be Customized Can add games
Found by Search Engines NOT found by Search Engines Depends on Privacy Settings
Posts come from Page
(Business)
Posts Come from Individual
Profiles
Posts From Profile
Admins Are Not Visible Admins Are Visible N/A
Custom URL/Username Neither Username
Insights About Visitors NO Insights No Insights

8. Page Categories
• Brick and Mortar
• Foot Traffic
• Open Hours
∗ More Than 1 Location
∗ Online
∗ Franchise

9. Timeline
All Activity
Most Activity
Important
Activity
Milestones
and Highlights

10. Milestone

11. Highlighted Post
vs2 X as large
Always
visible

12. Pinned Post
Top of Page (7 Days)
Only Pin 1 Post

13. 5 Common Mistakes
1. Agents who only post their listings
2. Broadcasting – one way conversations
3. Inappropriate content
4. Confusion between FB profiles and pages
5. No consistency

14. Recommendations

15. Recommendations

16. Recommendations
4,561 573
431

17. Bottom Line
Relevant Engaging

18. 3 Rules of Social Media
1. Social Media is all about enabling
conversations among your audience or
market.
2. You cannot control conversations with social
media, but you can influence them.
3. Influence is the cornerstone on which all real
estate relationships are built

19. • Post on our Facebook Page (
www.facebook.com/hsahomewarranty)
• Mention this webinar and you will be entered
to win prizes
• Last months winner
Contest

20. Questions