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It's all about the content - ABA Marketing & Retail Banking Conference

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Slides for Content Marketing panel at the 2014 ABA Marketing & Retail Banking Conference. @ABAMktgRetail #ABAhix

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It's all about the content - ABA Marketing & Retail Banking Conference

  1. 1. It's All About the Content Amy Delaney, Pacific Continental Bank, Oregon Diane Hicks, Community Bank of the Chesapeake, Maryland Joann Marsili, Fidelity Deposit and Discount Bank, Pennsylvania Kevin Wilderman, North Shore Bank, Wisconsin Kristin Brandt, Sundin Associates, Massachusetts #ABAHiX
  2. 2. It's All About the Content #ABAHiX
  3. 3. It's All About the Content #ABAHiX
  4. 4. It's All About the Content #ABAHiX
  5. 5. It's All About the Content #ABAHiX
  6. 6. It's All About the Content #ABAHiX
  7. 7. What is Content Marketing “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience - with the objective of driving profitable customer action.” What is Content Marketing? The Content Marketing Institut #ABAHiX
  8. 8. What is Content Marketing #ABAHiX • Articles • How to’s • Newsletters • Seminars
  9. 9. #ABAHiX Share Your Story
  10. 10. #ABAHiX Share Your Story
  11. 11. #ABAHiX Share Your Story
  12. 12. #ABAHiX Share Your Story
  13. 13. #ABAHiX Share Your Story
  14. 14. #ABAHiX Share Your Story
  15. 15. #ABAHiX Share Your Story
  16. 16. #ABAHiX Share Your Story
  17. 17. #ABAHiX Share Your Story
  18. 18. #ABAHiX Share Your Story
  19. 19. #ABAHiX Share Your Story
  20. 20. #ABAHiX Share Your Story • About • Favorite Moments • Challenges • Upcoming Events • How to get involved
  21. 21. #ABAHiX Share Your Story
  22. 22. #ABAHiX Share Your Story
  23. 23. #ABAHiX Share Your Story
  24. 24. #ABAHiX Share Your Story
  25. 25. #ABAHiX Share Your Story
  26. 26. #ABAHiX Share Your Story
  27. 27. #ABAHiX Share Your Story
  28. 28. #ABAHiX Share Your Story
  29. 29. #ABAHiX Share Your Story
  30. 30. Making the Case for Content You want to do what? #ABAHiX
  31. 31. Choosing Your Channels #ABAHiX W
  32. 32. Managing the Process #ABAHiX
  33. 33. Creating the Content #ABAHiX
  34. 34. Defining and Measuring Success #ABAHiX
  35. 35. #ABAHiX Barriers to Success
  36. 36. #ABAHiX What’s Next?
  37. 37. #ABAHiX Recommendations Know your audience and how to reach them.
  38. 38. #ABAHiX Recommendations Leverage existing relationships to create content.
  39. 39. #ABAHiX Recommendations Find and engage brand advocates.
  40. 40. #ABAHiX Recommendations Repurpose content throughout available channels.
  41. 41. #ABAHiX Recommendations Find the right content source mix.
  42. 42. #ABAHiX Recommendations Know your audience and how to reach them. Leverage existing relationships to create content. Find and engage brand advocates. Repurpose content throughout available channels. Find the right content source mix.

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