An overview of brand and what it means to company choices.

1. Brand Identity A Discussion on Brand

10. Brand Management Brand Identity Brand Position Brand Image Strategy Messaging Results Brand Strategist Marketing, PR, Product Customers & Potential customers

11. Brand Management Popular, fun, goofy expressive Do you Yahoo? Strategy Messaging Results Brand Strategist Marketing, PR, Product Customers & Potential customers

15. Audience: Anyone Message: Every eats here, must be good Did these emerge from audience feedback, or strategy? Audience: Families Message: it’s fun here Audience: Teens, young adults Message: We’re hip Audience: Adults Message: Treat yourself, don’t cook You deserve a break today

17. Internal & External Walmart’s greeters Ritz-Carleton's “how may we be of service?”

19. What’s going on here?

20. More than a Product PRODUCT Scope Attributes Quality Uses Organizational Associations Country of Origin User Imagery Self-Expressive Benfits Emotional Benefits Brand-customer Relationships Symbols Brand Personality BRAND

26. The Nature of Consistency is how consistent must the property design be to keep the brand consistent?

27. Everything on brand