The marketing plan summarizes the goals, strategies, and tactics for a new coupon sharing app called "USE THE COUPON". The main goals are to improve market share and establish a loyal customer base. Key strategies include releasing regular updates to attract users and investors, and promoting the app's exclusive features. Tactics will involve commercial ads on TV and billboards, partnering with retailers to offer coupons, and providing incentives for customers and retailers. The plan outlines implementing contracts, optimizing the app, and incentive programs before and after launching the app.