Key learnings:
-New trends and data points around customer behaviour from 2020
-Channels that will continue to deliver on ROI for marketers across the digital world
-Leveraging marketing automation and fraud protection solutions for your user acquisition
-Anticipated changes in customer behaviour and planning better for 2021
Analytics and AI based Retention in e-commerceCleverTap
This SlideShare will help you understand how CleverTap's AI/ML enabled features help brands convert, grow, and retain users.
CleverTap's advanced features like Psychographic Segmentation, and Intent Based Segmentation use machine learning models to determine the propensity of users to perform an action or like a category of product. Similarly, CleverTap's Product Recommendations make use of sophisticated AI to recommend products to users based on their past behavior.
Engagement, Retention and Monetization : Using advanced analytics for new mon...CleverTap
Key learnings:
-Using advanced analytics to uncover monetization opportunities
-Types of campaigns you should automate to drive engagement and save you time
-Lifecycle optimization to take you from activation to repeat purchase
-Tap into dormant and churned users for new monetization opportunities
Reimagine Growth: Execute on your customer journey strategyCleverTap
Execute on your customer journey strategy
Key Learnings:
-Build your 360-degree view of your customer lifecycle journey
-Create an omnichannel engagement strategy that’s cost-effective
-Reduce churn by engaging on at the right moments
Reimagine Growth 3 - Session 2 - Planning your ASO strategy from 0 to 100CleverTap
Key learnings:
-Why ASO should be part of your mobile marketing strategy
-How to define priorities and ASO KPIs
-How to spy on your competition to inform your ASO strategy
-Why localization should be at the heart of your ASO strategy
-How to optimize your ASO strategy over time
Keep Up With Ecommerce Trends: Drive Conversions this Holiday SeasonCleverTap
This SlideShare includes:
-Tips to drive conversions this holiday season
-Highlights from the ecommerce Benchmark Report
-Why user retention is the new growth lever for ecommerce apps
-How Lenskart Scaled Omnichannel Marketing Automation
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
Here's everything you need to know about:
-Customer Lifecycle Management
-Building Relationships with Customers
-Optimizing Experiences Across the Lifecycle
Courtesy : CleverTap
Learn what the Google HEART Framework is, and how you can use it to improve your app's UX.
To know more, visit: https://clevertap.com/blog/google-heart-framework/
Analytics and AI based Retention in e-commerceCleverTap
This SlideShare will help you understand how CleverTap's AI/ML enabled features help brands convert, grow, and retain users.
CleverTap's advanced features like Psychographic Segmentation, and Intent Based Segmentation use machine learning models to determine the propensity of users to perform an action or like a category of product. Similarly, CleverTap's Product Recommendations make use of sophisticated AI to recommend products to users based on their past behavior.
Engagement, Retention and Monetization : Using advanced analytics for new mon...CleverTap
Key learnings:
-Using advanced analytics to uncover monetization opportunities
-Types of campaigns you should automate to drive engagement and save you time
-Lifecycle optimization to take you from activation to repeat purchase
-Tap into dormant and churned users for new monetization opportunities
Reimagine Growth: Execute on your customer journey strategyCleverTap
Execute on your customer journey strategy
Key Learnings:
-Build your 360-degree view of your customer lifecycle journey
-Create an omnichannel engagement strategy that’s cost-effective
-Reduce churn by engaging on at the right moments
Reimagine Growth 3 - Session 2 - Planning your ASO strategy from 0 to 100CleverTap
Key learnings:
-Why ASO should be part of your mobile marketing strategy
-How to define priorities and ASO KPIs
-How to spy on your competition to inform your ASO strategy
-Why localization should be at the heart of your ASO strategy
-How to optimize your ASO strategy over time
Keep Up With Ecommerce Trends: Drive Conversions this Holiday SeasonCleverTap
This SlideShare includes:
-Tips to drive conversions this holiday season
-Highlights from the ecommerce Benchmark Report
-Why user retention is the new growth lever for ecommerce apps
-How Lenskart Scaled Omnichannel Marketing Automation
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
Here's everything you need to know about:
-Customer Lifecycle Management
-Building Relationships with Customers
-Optimizing Experiences Across the Lifecycle
Courtesy : CleverTap
Learn what the Google HEART Framework is, and how you can use it to improve your app's UX.
To know more, visit: https://clevertap.com/blog/google-heart-framework/
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Reimagine Growth 2: Content and Engagement (NAM Version)CleverTap
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Content & Engagement
Key learnings:
-Engagement frameworks that drive growth
-How to build an engagement engine in your company
Did you know that a 5% improvement in customer retention rates can drive a 25 to 95% increase in profits? Building loyal relationships with your users and customers is the biggest driver to growth and increased profitability for digital consumer businesses today.
The key is to align your user segmentation and omnichannel marketing automation activity to significantly improve retention metrics and driving sustainable growth.
In this slideshare, you can expect to learn all about retention as a growth driver
the following points:
- The current state of mobile apps
- Understanding the leaky bucket problem
- User retention metrics to focus on
- The pillars of sustainable growth and retention
- How leading businesses are successfully driving growth with user retention
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Customer Acquisition
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
What Email Marketers Need to Know in 2020CleverTap
Email delivers the highest ROI of all marketing channels: $1 invested in email generates $40 in ROI.
In this SlideShare, learn how to:
Top priorities of email marketers in 2020
How to take email personalization to the next level
Technologies needed to coordinate email campaigns with mobile messaging channels
Best practices in email deliverability
Industry-wide use cases disrupting the way email is used for growth and retention
CleverTap at The Marketing and Sales Show Dubai 2019, hosted by Terrapin. CleverTap
CleverTap was at The Sales & Marketing Show, Dubai on Nov 26th 2019.
Tons of industry leaders came forward to share their knowledge at the event and we can’t thank them enough for such a contribution.
Here are a few topics that really grabbed our attention:
Every Business Must Convert, Retain, and Grow
Any business journey can simply be divided into three steps:
Convert
Retain
Grow
If a business can efficiently guide their users through these stages, they will eventually turn into brand advocates.
For new businesses, everything starts with acquisition and growing awareness for your brand. Andrew Thomas, Managing Director, DigitalNexa discusses how to obtain successful CRM to retain customers and generate future leads.
Businesses are commonly confused when it comes to acquisition and retention.
Check out this SlideShare to know more.
Vietnam 2021: Build Effective Engagement Strategies for App GrowthCleverTap
Developing a user engagement strategy that fuels sustainable app growth is one of the most difficult aspects of developing a mobile brand, spanning everything from marketing campaigns to product development and beyond.
Watch the On-Demand video of our webinar here at : https://bit.ly/3eDKhUM
#EngagementStartegies #App #GrowthMarketing #MobileMarketing #UserEngagement #MarketingCampaigns #Webinar #CTEvents
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
Beyond DAUs and MAUs, 3 Key Levers to Understanding User Engagement For Your ...CleverTap
-Understand how better user engagement and retention drives long-term revenue growth and higher customer lifetime value.
-Learn how to build successful engagement and retention campaigns using the AIC Framework.
-Learn the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework
Key learnings:
-Using advanced analytics to uncover monetization opportunities
-Types of campaigns you should automate to drive engagement and save you time
-Lifecycle optimization to take you from activation to repeat purchase
-Tap into dormant and churned users for new monetization opportunities
User Retention: Mantra for Rapid Growth in the Age of DistractionCleverTap
Today, user retention is a critical way for driving growth of companies of every scale. Infact, a 5% increase in the customer retention leads to 75% increase in profits, as per Bain & company.
While companies primarily focus on user acquisition, they need to have a fine balance between user acquisition and retention.
Case Study : How CleverTap helped BookMyShow increase User RetentionCleverTap
Read this case study to understand the challenges faced by apps like BookMyShow & how CleverTap provides solutions via its Behavioral Analytics & Engagement platform.
[EngageMint 2018, Mumbai] Skyrocketing Growth via Retention by Rahul Ganjoo, ...WebEngage
The first edition of EngageMint was held on March 13, 2018, in Mumbai. It featured a specially curated session by Rahul Ganjoo, VP Product at Zomato which covered how the food app approaches the challenges of user engagement and retention to create a sustainable growth model.
Zomato's remarkable journey from being a small Indian startup to becoming a leading global food aggregator is an inspiration. And this presentation will give you a glimpse into all the hard work, experiments and data science that went into making it big.
You can watch the entire talk here: https://youtu.be/cMNLydI7pAs
Or enjoy a detailed here: http://bit.ly/2LaJI4H
3 Marketing Automation Strategies Reduce User Drop Off for EarlySalaryMoEngage Inc.
In this slide, you'll learn how the marketing team at EarlySalary created end-to-end customer engagement using personalized email marketing and observed 5% user drop-off and 5% increase in conversions.
Learn the --
1. Importance of marketing automation for a fintech
2. How marketing automation personalizes customer engagement
3. How personalized email engagement helped EarlySalry reduce user drop-off
4. 3 strategies you can utilize to reduce user drop-offs
Segmentation Strategies for Mobile MarketersCleverTap
Join YouAppi & CleverTap in an in-depth discussion on the best practices in segmenting your users to drive ROI. Learn effective engagement and re-engagement techniques, plus view case studies where cutting-edge companies have successfully implemented these strategies.
The Journey from User Acquisition to Advocacy - CleverTap & AppFollowCleverTap
In this webinar, AppFollow and CleverTap explore how brands should optimize experience right from being discovered, converting visitors into customers, retaining these customers and turning them into brand advocates.
Food for Thought: Industry Benchmarks & Best Practices for Food Delivery AppsCleverTap
Driven by instant gratification, the food delivery landscape has undergone a paradigm shift. Mobile Apps will faciliate 60% revenue of the digital restaurant orders. However, 86% of users stop using food delivery apps within the two weeks of their first use.
In this SlideShare, we try and understand the user lifecycle for food delivery apps, the challenges faced by food delivery apps in the current landscape, and provide data-backed actionable recommendations.
Amplify Your Push Notification DeliveryMoEngage Inc.
Are you able to gauge Push Delivery Campaign success correctly? What are the factors affecting your Push campaigns? Is there a way to achieve higher delivery rate with all mobile devices?
Get all the answers for Push Notification Campaigns in this insightful presentation including industrywide research statistics.
To Amplify Push delivery for your brand click here https://bit.ly/2BDNWjZ
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Reimagine Growth 2: Content and Engagement (NAM Version)CleverTap
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Content & Engagement
Key learnings:
-Engagement frameworks that drive growth
-How to build an engagement engine in your company
Did you know that a 5% improvement in customer retention rates can drive a 25 to 95% increase in profits? Building loyal relationships with your users and customers is the biggest driver to growth and increased profitability for digital consumer businesses today.
The key is to align your user segmentation and omnichannel marketing automation activity to significantly improve retention metrics and driving sustainable growth.
In this slideshare, you can expect to learn all about retention as a growth driver
the following points:
- The current state of mobile apps
- Understanding the leaky bucket problem
- User retention metrics to focus on
- The pillars of sustainable growth and retention
- How leading businesses are successfully driving growth with user retention
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Customer Acquisition
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
What Email Marketers Need to Know in 2020CleverTap
Email delivers the highest ROI of all marketing channels: $1 invested in email generates $40 in ROI.
In this SlideShare, learn how to:
Top priorities of email marketers in 2020
How to take email personalization to the next level
Technologies needed to coordinate email campaigns with mobile messaging channels
Best practices in email deliverability
Industry-wide use cases disrupting the way email is used for growth and retention
CleverTap at The Marketing and Sales Show Dubai 2019, hosted by Terrapin. CleverTap
CleverTap was at The Sales & Marketing Show, Dubai on Nov 26th 2019.
Tons of industry leaders came forward to share their knowledge at the event and we can’t thank them enough for such a contribution.
Here are a few topics that really grabbed our attention:
Every Business Must Convert, Retain, and Grow
Any business journey can simply be divided into three steps:
Convert
Retain
Grow
If a business can efficiently guide their users through these stages, they will eventually turn into brand advocates.
For new businesses, everything starts with acquisition and growing awareness for your brand. Andrew Thomas, Managing Director, DigitalNexa discusses how to obtain successful CRM to retain customers and generate future leads.
Businesses are commonly confused when it comes to acquisition and retention.
Check out this SlideShare to know more.
Vietnam 2021: Build Effective Engagement Strategies for App GrowthCleverTap
Developing a user engagement strategy that fuels sustainable app growth is one of the most difficult aspects of developing a mobile brand, spanning everything from marketing campaigns to product development and beyond.
Watch the On-Demand video of our webinar here at : https://bit.ly/3eDKhUM
#EngagementStartegies #App #GrowthMarketing #MobileMarketing #UserEngagement #MarketingCampaigns #Webinar #CTEvents
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
Beyond DAUs and MAUs, 3 Key Levers to Understanding User Engagement For Your ...CleverTap
-Understand how better user engagement and retention drives long-term revenue growth and higher customer lifetime value.
-Learn how to build successful engagement and retention campaigns using the AIC Framework.
-Learn the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework
Key learnings:
-Using advanced analytics to uncover monetization opportunities
-Types of campaigns you should automate to drive engagement and save you time
-Lifecycle optimization to take you from activation to repeat purchase
-Tap into dormant and churned users for new monetization opportunities
User Retention: Mantra for Rapid Growth in the Age of DistractionCleverTap
Today, user retention is a critical way for driving growth of companies of every scale. Infact, a 5% increase in the customer retention leads to 75% increase in profits, as per Bain & company.
While companies primarily focus on user acquisition, they need to have a fine balance between user acquisition and retention.
Case Study : How CleverTap helped BookMyShow increase User RetentionCleverTap
Read this case study to understand the challenges faced by apps like BookMyShow & how CleverTap provides solutions via its Behavioral Analytics & Engagement platform.
[EngageMint 2018, Mumbai] Skyrocketing Growth via Retention by Rahul Ganjoo, ...WebEngage
The first edition of EngageMint was held on March 13, 2018, in Mumbai. It featured a specially curated session by Rahul Ganjoo, VP Product at Zomato which covered how the food app approaches the challenges of user engagement and retention to create a sustainable growth model.
Zomato's remarkable journey from being a small Indian startup to becoming a leading global food aggregator is an inspiration. And this presentation will give you a glimpse into all the hard work, experiments and data science that went into making it big.
You can watch the entire talk here: https://youtu.be/cMNLydI7pAs
Or enjoy a detailed here: http://bit.ly/2LaJI4H
3 Marketing Automation Strategies Reduce User Drop Off for EarlySalaryMoEngage Inc.
In this slide, you'll learn how the marketing team at EarlySalary created end-to-end customer engagement using personalized email marketing and observed 5% user drop-off and 5% increase in conversions.
Learn the --
1. Importance of marketing automation for a fintech
2. How marketing automation personalizes customer engagement
3. How personalized email engagement helped EarlySalry reduce user drop-off
4. 3 strategies you can utilize to reduce user drop-offs
Segmentation Strategies for Mobile MarketersCleverTap
Join YouAppi & CleverTap in an in-depth discussion on the best practices in segmenting your users to drive ROI. Learn effective engagement and re-engagement techniques, plus view case studies where cutting-edge companies have successfully implemented these strategies.
The Journey from User Acquisition to Advocacy - CleverTap & AppFollowCleverTap
In this webinar, AppFollow and CleverTap explore how brands should optimize experience right from being discovered, converting visitors into customers, retaining these customers and turning them into brand advocates.
Food for Thought: Industry Benchmarks & Best Practices for Food Delivery AppsCleverTap
Driven by instant gratification, the food delivery landscape has undergone a paradigm shift. Mobile Apps will faciliate 60% revenue of the digital restaurant orders. However, 86% of users stop using food delivery apps within the two weeks of their first use.
In this SlideShare, we try and understand the user lifecycle for food delivery apps, the challenges faced by food delivery apps in the current landscape, and provide data-backed actionable recommendations.
Amplify Your Push Notification DeliveryMoEngage Inc.
Are you able to gauge Push Delivery Campaign success correctly? What are the factors affecting your Push campaigns? Is there a way to achieve higher delivery rate with all mobile devices?
Get all the answers for Push Notification Campaigns in this insightful presentation including industrywide research statistics.
To Amplify Push delivery for your brand click here https://bit.ly/2BDNWjZ
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
How To Acquire Quality Users Through Technology And Analytics -- Ed Laws, Francois Deschenes, InMobi (The White Nights: Mobile Games Conference http://www.wnconf.com/)
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Content & Engagement
Key learnings:
-Engagement frameworks that drive growth
-How to build an engagement engine in your company
Wondering how to up your ‘Retention’ game? 樂
Here’s Rory Sutherland, Vice Chairman, Ogilvy UK, where he shares his valuable insights with Peggy Anne Salz and John Koetsier, in the podcast series - Retention Masterclass: https://bit.ly/3aYBcAV
#Podcast #CustomerRetention
Retention Masterclass Podcast - Thomas Hopkins, Head of Lifecycle Marketing a...CleverTap
What to-do and what to avoid when interacting with users in the middle of a pandemic? 樂
We have Thomas Hopkins, Head of Lifecycle Marketing at MasterClass, giving us first hand tips on what’s worked for them, with Peggy Anne Salz and John Koetsier in the podcast series, Retention Masterclass : https://bit.ly/2WQr7CN
#MondayMotivation #Podcast #CustomerRetention
Reimagine Growth: Drive your engagement for customer advocacyCleverTap
Join top marketing professionals as they address the challenges they’re facing and the strategies they’re using to reimagine mobile growth.
Session 03: Drive your engagement for customer advocacy
Key Learnings:
-Use omnichannel engagement, to achieve increased customer satisfaction
-Reimagine your engagement with WhatsApp
New Reality, New Rules: Where Are We Headed Post-COVID-19?CleverTap
During New Reality, New Rules: Where Are We Headed Post-COVID-19?, we will cover:
-Is there any solid footing in the new ‘Evolving Normal?’
-Understanding the new consumer mentality (and how it’s changing)
-Dealing with accelerating and unpredictable change
-Building flexible brand and messaging strategies
New Rules of Marketing Engagement: Travel, Hospitality, and EventsCleverTap
During the Slideshare, we’ll cover:
-What to do when “cancel everything” canceled your business
-Three actions you can take now that will set you up for success in the future
-Going virtual: what works, and what doesn’t
-Staying relevant when people are staying at home
New Rules of Marketing Engagement: RetailCleverTap
During the SlideShare, we’ll cover:
-Three critical changes to make now to adapt to our new e-commerce realities
-How to take advantage of the current historic retail opportunity
-What you can do to win market share today
-Two ways to ensure today’s growth becomes long-term growth
New Reality, New Rules: Marketers & ConsumersCleverTap
In this Slideshare, we’ll cover:
-Big picture overview of COVID-19 impact across industries and what this means for marketers
-Why real-time marketing is more important than ever
-Actionable takeaways on how brands have shifted their marketing efforts
What's the Best KPI for Mobile App Growth?CleverTap
There’s an even better KPI to track for measuring growth than conversion rate. We’ll give you that unique KPI, explain what app conversion rates are, show you industry benchmarks, and explain why these rates aren’t good enough on their own to predict your app’s revenue and growth. - https://clevertap.com/blog/best-conversion-rate-for-mobile-app-downloads/
Mobile App Promotion Strategies: Pre-LaunchCleverTap
Before you can launch your hot new app, you have to lay the groundwork for it. The following mobile app promotion strategies and tactics will prepare you for a more effective launch. https://clevertap.com/blog/mobile-app-promotion-strategies/
8 Onboarding Tips to Get App Users HookedCleverTap
Onboarding a new user is one of the most important experiences to get right. Here's how you ensure a smooth mobile onboarding experience for your users.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. In this 3-day Growth Series
Masterclass, you’ll learn:
● The Marketing Mix model: maximizing growth marketing channels vs. optimizing budget
● How to increase your app’s visibility and boost organic downloads
● How to drive analytics to improve engagement and fuel monetization
Top growth professionals will address the challenges they’re overcoming and
the strategies they’re using to succeed.
4. Day 1
Winning Strategies
for Mobile App Marketing:
Lessons from 2020 for 2021
Customer
Acquisition
● Why ASO should be part of your
mobile marketing strategy
● Channels that will continue to
deliver on ROI for marketers acros
the digital world
● Leveraging marketing automation
and fraud protection solutions
for your user acquisition
● Anticipated changes in customer
behaviour and planning better for 2021
Key Learnings:
5. Winning Strategies for
Mobile App Marketing:
Lessons from 2020 for 2021
BERLIN • BEIJING • BENGALURU • ISTANBUL • LONDON • MEXICO CITY • MOSCOW • NEW YORK
PARIS • SAN FRANCISCO • SAO PAULO • SEOUL • SHANGHAI • SINGAPORE • TEL AVIV • TOKYO
6. What we’ll cover:
● The pandemic’s impact on
mobile
● Customer behavior trends
from 2020 that’ll carry into
2021
● Tips on how to grow your app
and deliver on ROI
7. Mobile Adoption Boomed in 2020
— Advancing 2-3 Years in 12 Months
● Consumers migrated more of their physical needs onto
mobile, spending $143 billion worldwide at 20%
growth YoY
● The average adult in India spent approx 4.6 hours in
mobile apps per day in 2020
● And not just Gen Z, Millennials and Baby Boomers also
spent more time in mobile, 16%, 18% and 30% more,
respectively
8. Pandemic-driven
mobile consumption
● Verticals that got a big bump:
➔ Social networks
➔ Streaming video
➔ Gaming
➔ Health & fitness, business,
shopping, education, food
delivery, and news
14. Video streaming surged
● Paid subscription services (SVoD)
increased to about 100-125 million
● YouTube (43%), Hotstar (16%), Netflix
(14%), Amazon Prime Video (7%) and
Facebook (5%) accounted for a
combined 85% share of total revenues
in 2020
15. Video streaming surged
● Paid subscription services (SVoD)
increased to about 100-125 million
● YouTube (43%), Hotstar (16%), Netflix
(14%), Amazon Prime Video (7%) and
Facebook (5%) accounted for a
combined 85% share of total revenues
in 2020
● OTT content investment in India touched
$700 million in 2020
18. ● Publisher revenues have been shifting
away from in-app advertising and toward
purchases (IAPs)
Diversification of
monetization models
19. ● Publisher revenues have been shifting
away from in-app advertising and toward
purchases (IAPs)
● Consumers are more apt to sign up for
subscriptions and accept hybrid models
of monetization
Diversification of
monetization models
22. $30.4B
Mobile is the future of TV: the revenue in the video streaming
segment expected to grow to $30.4 billion by 2024.
23. India’s online video market
will touch $4 billion by 2025,
with subscription services
contributing more than $1.5
billion while advertising
accounting for $2.5 billion.
$4
Billion
24. 1h30
Across the world, viewers are
spending well over an hour/day
on their phone watching OTT
streaming content.
Mobile viewers
are staying
longer than
you think
25. Who’s streaming?
Recent research conducted by
Adjust showed that younger
consumers lead the pack in
mobile streaming — with Gen Z
and Millennials most likely to pay
for streaming and on-demand
entertainment services than any
other generation.
27. over
91%
Subscriptions drive
consumer spend
of consumer spend* comes from
apps offering subscription
Despite the comparatively small
number of apps offering subscription,
reports show that these account for
the majority of consumer spend.*
*(in top non-gaming apps)
● In the Apple App Store, 97%
of consumer spend was driven
by subscriptions.
● In the Google Play Store,
subscription-based revenue
came in at 91%.
Source: App Annie
28. Brands across different verticals
are exploring the subscription revenue model
Educational
Business
Games Utilities Entertainment
Travel
Social
Health Publications
Lifestyle
32. 1) User Acquisition
● Lean into paid marketing
● Diversify network partners and
explore new channels
33. 1) User Acquisition
● Lean into paid marketing
● Diversify network partners and
explore new channels
● Experiment with OTT advertising
(if you’re in a relevant vertical)
➔ in-app/endemic OTT inventory
34. ● Fill in the gaps of your users’
journey
● Retention is the new growth
➔ Focus on retargeting and
re-engagement
2) User LTV
35. Answer questions with your data
What do my users
do in my app?
Which users should I
retarget?
Which of my users spend?
What causes them to spend?
Which of my dormant
users uninstalled?
38. The timelines don’t have explicit
overlaps
Payment Payment Payment Cancellation
Payment issue
Install Subscription Match Uninstall Install New Match Uninstall
39. A holistic overview clears
the path for optimization & engagement
Payment Payment Payment Cancellation
Payment issue
Install Subscription Match Uninstall Install New Match Uninstall
First
conversion
(Re)Activation Renewal
Entered
billing retry
Renewal from
billing retry
Cancellation
40. Deep Link to Keep Users Engaged
Create seamless ad-to-app experiences
41. Use your Data to
Personalize your Message
Curate, target, test, iterate
42. Trust your data
● Limited data means inaccurate
targeting
● Never pay for the same user twice
● Attribution is not a one-size-fits-all
solution
● Customize all your attribution
settings according to your KPIs
43. 1
1
Tricks to optimization
Listen first, speak second: Analyze
your user base to uncover user
behavior patterns and preferences.
2
2
Quantity and quality go hand in hand:
Invest in acquiring valuable users to
increase your ROI sustainably.
3
3
Double down on what’s working: To
reduce churn, reinvest in channels that
are bringing in loyal users.
44. Optimize budget allocation by
calculating user LTV
Increase customer loyalty and retention
by identifying users for engagement
campaigns
Find new areas of opportunity
thanks to no more siloed data
46. 19
campaigns
Marketers handle an average of 19 campaigns across approximately
14 different networks, highlighting the scale and complexity behind
current marketing campaigns.
14
networks
47. 80%
80% of marketers surveyed said their company was planning to
increase its marketing or advertising automation budget in 2020
48. Scale fast with
Automation
● Manage campaign bids and
budgets
● Analyze all your cost data in
one place
● Automatically optimize
campaigns that meet your
performance criteria
57. How to obtain user consent
Brands can use a pre-permission prompt to request consent prior to
triggering the iOS pop-up. This prompt is entirely yours, so you can
customize, design and word it to best fit your app.
58. How to do it right
Cue the action: Clearly tell your
users that they should give
consent.
Enhance the power of the cue:
Clearly communicate where to
give consent.
Remove distractions: Get rid of
possible distractions on the app
screen.
60. Nice to meet you
Manan Bajoria
AVP of Growth & Marketing
61. 2020 - A Rollercoaster Ride!
● MAUs & Installs back to pre-covid levels
● Increased focus on User Engagement during lockdown - COVID19 Tracker, Quiz
● Tie up with other brands for services on our app - Mobikwik, Udemy, 1mg etc.
● Scaled up Paid UA on initial signs of travel recovery
MAUs Installs
62. 2020 - A Rollercoaster Ride!
● Bookings & Revenue crossed pre-covid levels
● Free cancellation on Flights & Trains with ixigo assured
Bookings Revenue
63. User Acquisition - Organic
● Use Store Listing Experiments extensively to
optimize your Play Store Install Conversion %
● Monitor rankings for relevant keywords closely &
optimize accordingly
● Find upcoming keywords & add them to your
play store listing
● Use Google in-app review API to collect reviews
& ratings - We saw 2x Jump in ratings
● Upload your app on other app stores like Mi,
Huawei etc.
64. User Acquisition - Basics
● Double check all your pixels & events fired from MMP/FB/Firebase SDK
● Check discrepancy in Installs & Events (Google/FB vs MMP)
● Ensure attribution settings in MMP & Google/FB match
● Send Order ID in Revenue Events to avoid duplication
● Monitor CAC LTV cohorts for each channel & scale up accordingly
65. User Acquisition - Google App Campaigns
● Give App campaigns enough bid, budget & time to learn. They tend to be erratic initially
● Start with CPI & then transition to CPA
● Experiment with Multiple Ad Groups in App Campaigns
● Leverage Youtube Video Inventory - Experiment with both Bumper & 10-15s videos
● Use Discovery Feed Compliant Images - < 20% Text
● Avoid Frequent Changes
Score Text Criteria Image Criteria Video Criteria
66. User Acquisition - Google & Firebase
Firebase
Implementation
Migrate to Firebase
I.e. Implement
GA4F SDK
Run App Campaigns
Using Purchase
Conversions
Use tROAS bidding
on Apps Leveraging
Firebase
Leverage deferred
deep-linking to drive
better performance
Fuel App Campaigns with
Predicted Signals for
Improved Conversion Rate
Optimize on
Purchase Events
tROAS
Bidding
Deferred
Deep Linking
Firebase
Predictions
67. User Acquisition - Facebook/Instagram
● Experiment with all ad formats - Static, Carousel, Insta Stories etc.
● Try quirky videos which are thumb stoppers & grab attention - 25% Lower CPI vs Image Ads
● Campaign Budget Optimisation is a hit & miss. Try if it works for you.
● Try running FB & Insta inventory in separate adsets. It might give better results.
● Keep a check on Adset Delivery Insights especially Auction Competition, Audience
Saturation & Auction Overlap
● If facing scale issues try duplicating the campaign & give it extra budget.
● If you see lower performance over time for FB campaign, just pause it & run a duplicate
new campaign.
70. App Fraud - The Problem
“With losses estimated at $3.2 Billion in
2020, the value of mobile advertising is
threatened by the expanding &
evolving nature of ad fraud”
71. Types of Ad Fraud
Sub-Publisher A Click Unrelated
Install
Sub-Publisher A Is
Attributed
72. Types of Ad Fraud
1.AAd Click 2. Download Start 3. Malware Detects Install,
Sends Click Report
4. First Launch
Install Hijacking
73. Types of Ad Fraud
Device Farms &
Device Reset Fraud
1.AClick an Ad
3. Reset Device ID
2. Download and
Engage with App
74. Types of Ad Fraud
1.ASimulatedAd Click
2. Simulated First-Launch
Report
3. Simulated In-App Event
Reports
Bots
75. How do you fight it?
● Analyze Raw Data yourself & figure out Fraud post attribution
● Use Tools like mFilterit to analyse Fraud post attribution
● Fight with Affiliates for Correcting Payout
● Use Fraud Prevention Module of Attribution Partner
● No Attribution for Fraud Installs
Reactive
Proactive
76. Find Average CTIT of your app
● Set your Attribution Platform to block installs with low CTIT
● Run Affiliate Campaigns on CPA instead of CPI
77. Raw Data Analysis
● Almost 20% Hijacked Installs with Time Difference < 30 mins between Affiliate & Google/FB Click
● Ask Affiliates to block such Fraud Publishers(Site IDs) regularly.
Attributed Touch
Time
Install
Time
1st Diff
Touch(S)
Site
ID
Contributor 1
Media Source
Contributor 1
Touch Time
15/08/20 23:58 15/08/20 23:59 16 0wYiyZjgWUmu_0oqGyogAVo0uP76 googleadwords_int 15/08/20 23:57
15/08/20 23:55 15/08/20 23:58 50 0ZbiyZmO9w8Vz_0oPfVogAVo0uz7d googleadwords_int 15/08/20 23:54
15/08/20 23:56 15/08/20 23:57 61 0U8O1ZYS93d_0ZDly3qGDImaQI8A facebook 15/08/20 23:55
15/08/20 23:56 15/08/20 23:56 12 0wYiyZjgWUmu_0oqGyogAVo0uP76 facebook 15/08/20 23:55
15/08/20 23:35 15/08/20 23:55 68 0U8O1ZYS93d_0cs6m7LJQtgNWIP6 googleadwords_int 15/08/20 23:34
14/08/20 23:29 15/08/20 23:51 93 0ZbiyZmO9w8Vz_0oPfVogAVo0uz7d googleadwords_int 14/08/20 23:28
15/08/20 23:48 15/08/20 23:48 25 0wYiyZjgWUmu_0oqGyogAVo0uP76 googleadwords_int 15/08/20 23:47
15/08/20 23:46 15/08/20 23:47 13 0wYiyZjgWUmu_0oqGyogAVo0uP76 facebook 15/08/20 23:46
78. User Acquisition - Facebook/Instagram
● Run Onboarding Journeys using Marketing Automation tools like Clevertap
○ Install to Sign-up
○ Sign-up to Book
● Run Funnel Drop-off / Retargeting campaigns via Push, Email, SMS/Whatsapp, In-app to
increase conversion
● Test Incremental Conversions & ROI of each campaign (Push, Email, SMS etc.) via Control Groups
● Monitor App Uninstalls after Mobile Pushes & limit no. of pushes accordingly
● Use Push Amplification & Push via Mi, Huawei SDK to ensure higher Push Delivery %
● Personalize your communication as much as possible.
● Always run On the Fly A/B test on Push Copies & Email Subject Lines
79. User Acquisition - Facebook/Instagram
● Run Uninstall Mail Surveys to find top reasons for App Uninstall
● Have automated campaigns running for Churn prevention & Re-activation
● Use RFM (Recency, Frequency & Monetary) Segmentation to target users with personalized offers
● Monitor your app Crashes & ANRs closely
● Read Play/App Store reviews to find user issues & get them fixed