1. From the marketing stand point, it is significant for the Essentials to focus on three parts
of their marketing process.
First, Since your company is particularly interested in offering customers an App
that will allow them to receive personalized coupons and other incentives on their
mobile devices and then use those devices as mobile wallets in any of our stores or to
make online or app purchase. The company should consider how to better make the
App to be easily accessible by the customers.
1. On the one hand, concentrate more on the development of the APP, in order to make
your APP more professional and attracting to the customers, it is a good way to do
much more researches on the development of the App.
2. On the other hand, with intention to enlarge your online marketing and truly
increase the online sales, the company should combine the website and APP
together to make it efficient and effective for the customers.
3. Finally, using the APP and website to connect the on-line sales and off line sales by
sending much more information through a more effective way.
Second, what is equally important for the company is to enhance the customer
experience. There are two ways which will be helpful for your company.
1. Make your new approach which is APP to be a real contribution to your customers.
What does this mean? This means your company should focus on the service which
gives to your customers. When your company are designing the App, remember
how to make your App to be real enough that can be put in the market. To be more
specific, make a vivid and attractive home page which contains the coupons, the
information that your company would like to present to your customers. By using
the inbound marketing strategy, presenting all the information and access to your
customer, in a way that customer can easily get there information that they want,
which can definitely cut the marketing expense for the company.
2. Using the CRM, which means Customer Relationship Management. This is vital
for a company to enhance the customer experience base on the helpful process of
this model. Basically, focusing on the customer loyalty. To make your company’s
products to be reliable and credible to your customer. Response to your customer
when you get their feed-backs effectively and efficiently. Finally, make your App
much easier for the customers to get and to share it to the social media, including
Facebook, twitter etc.
Finally, find ways to maximize your company sales channels.
1. Find ways to enlarge your sales channel through combining the sales method both
on-line and off-line. By using the App and website, your company will enlarge your
sales channel to make much profit.
2. Utilizing your company’s resources, making it much more useful when your
company want to invest both online and offline sales.