Marketing plan - CNBC Virtual Market
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The document outlines a marketing plan for a virtual trading application called CNBC Virtual Market. The app aims to provide an educational and entertaining experience for inexperienced investors and students by simulating real stock market trading in a risk-free environment. The goals are to generate revenue through in-app purchases and ads, and to eventually transition users to real market trading by collaborating with universities and brokerages. The plan details target markets, value propositions, pricing, communication strategies, and organizational structure to implement the app.
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The marketing plan summarizes Plain Sailing Services' new mobile app that aims to provide tourists and new residents essential information about transportation, hotels, attractions and prices in a city. The app will integrate information from various transportation and hospitality providers to offer customers a single point of access. It will initially be free to use but later introduce an artificial intelligence feature for a fee. The plan outlines strategies to target customers, collaborate with local businesses, establish the app's brand, and evaluate performance metrics to ensure goals are met.
SKFREE
This document proposes a mobile app called SKFREE for paying school and college fees electronically. It analyzes the situation, including the growing number of mobile users and need for fee payment without cash. The strategic goals are to gain a 10% market share and collaborate with 50 educational institutions. The target market includes fee-paying parents and competitors like Paytm. The value proposition is convenient cashless fee payment. Tactics include free and paid app features, incentives for annual or scholarship payments, and managing servers, transactions, and fee collection processes. The implementation would involve pitching the idea to collaborators and schools to onboard them.
NerdFighter- Dont forget to be awesome
NerdFighter is launching a new Android app to become the biggest service provider for book lovers in India. The app will help 15 million people by providing textbooks, auctions, classifieds and teacher evaluations. It targets college students and aims to break even initially with costs including app development, designers, bloggers and translators. The executive summary outlines goals, strategy, tactics, implementation and performance evaluation.
Talent-Fuse
Talent-fuse aims to create a platform connecting talented artists with customers seeking their services. Their app is under testing and they are ready to market digitally and through collaborations to sign up customers. Their goal is 1000 signups in the first month to build their customer base and later monetize it. They have no direct competitors but other freelancing platforms. Their value lies in focusing only on artistic talents. Key tasks are testing the app, digital marketing, and building collaborations to meet signup targets.
Monetising mobile apps, apppli ltd
This document discusses various monetization models for mobile apps, including immediate revenue models like paid downloads, subscriptions, and in-app purchases, as well as long-term branding models. It focuses on the benefits of in-app purchases, noting that the top grossing apps utilize this model through virtual goods, upgrades, and other purchases within free apps. While in-app purchases can drive high revenue, developers must ensure their app has strong potential for microtransactions and additional content to justify this approach. In conclusion, the best monetization strategy depends on factors like the target market and value offered.
Marketing plan
The document provides a marketing plan for a new app called CampusConnect that aims to connect students across India and provide information on skill development programs and college competitions. The plan outlines the company's goal of being a platform for such opportunities since none currently exist. It proposes marketing the app through Facebook, WhatsApp, and campus ambassadors. An analysis finds no competitors yet and identifies the main threats. Target customers are tech, business, and skill-focused college students and parents. The plan estimates daily income potential from downloads and registrations. The strategy focuses on the target market and outlines tactics for product, service, branding, pricing, and communication.
ComboApp 2016
The document provides information about ComboApp, a mobile marketing agency. It states that ComboApp was founded in 2009 and has over 740 completed projects. It has been named one of the top app marketing agencies of 2015. The agency provides services such as marketing action plan development, user acquisition, PR outreach, market research, UX design, app store optimization, and monetization strategy development.
Communicate 2 Company Profile
Communicate 2 provides contextual advertising and digital marketing services with the vision to help companies use technology to make advertising more effective. It offers end-to-end digital solutions including digital strategy, search engine marketing, search engine optimization, social media advertising, and analytics. Communicate 2 has over 80 professionals with a collective experience of 100 man-years working with large Indian and global clients.
Blue chimes marketing plan-vasudha harlalka
The document proposes a new travel app called Blue Chimes that provides customized trip planning and activity suggestions based on user preferences. It analyzes the growing market for travel apps and outlines Blue Chimes' strategy to target 18-40 year olds looking for new experiences. The app will offer free basic suggestions and premium features for a low monthly fee. Blue Chimes will partner with local businesses and use word-of-mouth, social media, and app store placement for promotion. A multi-team structure and 1-2 month implementation schedule is proposed to launch the product.
Internship - Digital Marketing
The document discusses launching a new digital marketing brand for Connecting Dots Technology Systems Pvt. Ltd. It outlines the project objectives of facilitating the new brand launch, understanding digital marketing techniques, and developing a digital marketing and business growth strategy. It analyzes competitors, provides a SWOT analysis, and discusses results such as generated content, clientele lists, and a successful deal. Key learnings included the importance of both on-site and off-site SEO, and increasing authority through blogging and content.
How to make your social app a success mahak sharma_in_mobi
The document discusses strategies for making social apps successful. It covers topics like marketing social apps, user acquisition, tracking conversions, increasing app store ranks, and taking social apps global. Key points include choosing the right marketing channels for user acquisition, optimizing across channels, leveraging social media and pre-launch marketing, creating effective app landing pages, and localizing apps for different countries and platforms to increase downloads and revenues.
Learning oxygen
For successful companies, sales training is not a “once in a year” affair. They recognize that learning needs to happen every day.
The market evolves. Competitors launch new products. The customer change preferences in a matter of weeks. Products change. New personnel take over.
The companies think: Can we have the extended field team skilling up every week? Can we have them go through a short burst (8 minute) training module every week - covering a product or a service or a critical skill?
Our experience proves that it is possible - under the right conditions.
Teams that have adopted to continuous learning have noticed 17% incremental premium mix and 7% incremental sales over teams that have not adopted the program*.
Proven App Marketing Strategies for Social Apps
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
App Marketing Plan - FullMarks
The document proposes a new app called FullMarks that allows students to post doubts and get them solved instantly by experts. It aims to address the current issues where students cannot solve doubts immediately and have to pay high fees to consult tutors. The app would use a freemium model and collaborate with established learning applications to provide affordable doubt solving sessions. The document discusses the company and market overview, opportunities, threats, goals, target market, value propositions, features, infrastructure requirements and marketing plan for the new app.
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2. Search Engine Marketing (SEM)
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5. Promotion with less investment
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Marketing plan - CNBC Virtual Market
- 1. Marketing Plan - Hrishikesh Kulkarni (IIT B) CNBC Virtual Market “First Step to Trading”
- 2. What is it ?
- 3. A Virtual trading application which will be an extremely close replica of the real markets . The purpose of this app is Educational/Entertainment.
- 4. How ?
- 5. • The app will consists of companies with shares performing very close to some of the companies to real market. The app will also consists of a news blog giving fresh news periodically which will affect the markets.
- 6. Executive Summary Overview of the Situation Company’s Goal Course Of Action
- 8. An app for the unexperienced people who are unwilling to take risk and tread in the real markets Also for budding students in financial universities who want to gain experience at student level.
- 10. • Create a freemium platform to generate revenue and provide people enough experience and confidence to shift to real markets after some time.
- 11. Course Of Action
- 12. Two methods Universities and Financial Institutions Approach Brokers (For Collaborators)
- 13. Situation Analysis Market Position Core Competencies Overview
- 14. Market Position
- 15. Fairly new product in the market , not much competition Best Competitor – 500,000 to 1,000,000 downloads
- 17. Since an extension of CNBC, creating a new "environment" of markets will not be tough. Hence the core competencies is the closeness of the app to the real markets
- 18. Market Overview
- 19. Surprisingly less competed , hence app has huge amount of potential
- 20. • Customers – Financial university students , any enthusiast who is new to the market
- 21. Collaborators – universities and Brokerage firms like Motilal Oswal
- 22. Goal • Earn 18% p.a. return on capital employed (ROCE) over the life cycle
- 24. Target Market
- 25. Customers • College Students • Working Class people who augment their income through trading gains.
- 27. Competitors • Mutual Funds – A whole sector of market made of companies who invest clients’ money using their trading expertise rather than client trading himself
- 29. • Customer – Fun & Learning . Preparing you for real world trading in an interesting way. • Collaborator – Get clients who are ready to trade in real world markets.
- 30. Tactics Price & Revenue Incentives Communication & Distribution
- 31. Price & Revenue • App will consist of in-app purchases where you can buy coins for faster transactions • Other source of revenue includes Ads space . • The app will be free to download from play store
- 32. Incentive • High coin bonus on first sign and 10% discount for the first week on every in-app purchase. • Fantasy league kind standings for every week and top performers will receive exciting prizes
- 33. Communication & Distribution • Social media - Facebook , Instagram, Twitter launch a new big publicity stunt in the beginning • Approach universities and Retail Brokers for collaboration
- 34. • Universities – To include the app in curriculum for there finance students learn trading
- 35. • Retail Brokers – To attract these app users as their clients after they gain sufficient experience from the app
- 38. CMO Team Tasks • To finalize go-to market strategy • To deal with channel partners • To reach out to new clients • To workout sales and promotion strategy
- 39. CFO Team Tasks • For continuous news creation • Initial work of setting up all data • Determining live trend of all funds
- 40. R&D Team Tasks • Technical Support • Product Development • Product Upgrades & Value Addition
- 41. Process Flow Determining the funds needed Plan how to procure these funds Start research and create database Approach universities to market the product Ruthless testing and finishing touches App development 2 weeks 8 weeks 4 weeks4 weeks3 weeks 4 weeks