The document provides information about ComboApp, a mobile marketing agency. It states that ComboApp was founded in 2009 and has over 740 completed projects. It has been named one of the top app marketing agencies of 2015. The agency provides services such as marketing action plan development, user acquisition, PR outreach, market research, UX design, app store optimization, and monetization strategy development.

1. Mobile growth partner
Top rated app marketing agency
by Mobyaffiliates in 2015

2. About UsAbout Us

3. 3
Mobile Marketing Agency
www.comboapp.com
completed
projects
happy
clients
worldwide
partners
years of mobile app
market expertise
740 247 2406

4. 4
Mobile Marketing Agency
www.comboapp.com
Experience and reputation
ComboApp was founded in 2009, emerging from the marketing department of our
parent company, Intersog, a software development company. ComboApp has
undergone several growth stages and is currently a global mobile communications
and marketing agency with offices in Canada, Europe and the U.S.
▪
Named one of the Top App Marketing Agencies of 2015 by MobyAffiliates, we have
over 740 projects worth of experience which allow us to provide clients with
everything from creative development to product/campaign strategy and analytics
to media placement and traditional public relations campaigns.
▪
Our staff is comprised of veterans of the mobile marketplace with a wide base of
knowledge and skills. Our clients range from FORTUNE 500 companies to indie app
creators including Intel, SeaWorld, Infraware and over 200 others.

5. About UsOur Services

6. 6
Mobile Marketing Agency
www.comboapp.com
Data on the state of the market, product competitive advantages and developer’s business goals will be
used to prepare the action plan for bringing the app to market. The plan will outline the promotional strategy
and include recommended media mix.
Implemented by:
● Defining the campaign goals
● Developing communication strategy
● Preparing a list of required media channels to target
● Providing a guidance to recommended media tactics
● Forecasting the projected campaign performance
Deliverables:
Presenting a go-to market plan supported by explanations and charts.
Timing: 1-2 weeks
Marketing action
plan development

7. 7
Mobile Marketing Agency
www.comboapp.com
Comboapp has access to most of the currently available mobile inventory and is able to use multiple mobile
ad networks, mobile ad exchanges, as well as leverage our direct relationships with publishers in order to
achieve optimum results in user acquisition campaigns. We strive to acquire high lifetime value (LTV) app
users at scale, employing all aspects of the app marketing ecosystem, including affiliate networks, mobile
video, social platforms (i.e. Facebook and Twitter), RTB programmatic buying and direct media placement
on specific niche outlets. We will also provide you detailed, transparent reporting where you can track
progress of your campaign, and, of course, you will get flawless customer support starting from the very
first stage when discussing initial campaign objectives.
Implemented by:
● Using the latest industry tools and standards for advanced mobile targeting
● Driving sustainable long-term campaigns for growing the user base
● Continuously measuring, iterating and improving user acquisition strategies
● Post-campaign analysis and recommendations
User acquisition

8. 8
Mobile Marketing Agency
www.comboapp.com
We will engage users via reviews from respected outlets, forum discussions and social media campaigns.
We will leverage our many contacts to gain traction for your product with inclusions in popular publications.
Our media relations team will create a story behind your app that people will love and remember. This will
raise the opportunity your app has to be noticed and picked up by top-tier media as well as build your
brand recognition.
Implemented by:
● Crafting a tailored media list focused on your particular requirements and media targets
● Conducting outreach to specifically targeted audiences
● Reaching out to specific media to deliver the promotional message
● Securing media reviews across multiple relevant verticals
● Featuring your product in high profile media outlets
● Engaging potential users via multiple social media channels
● Managing special local events and press meetings
PR outreach

9. 9
Mobile Marketing Agency
www.comboapp.com
The goal is to validate the app idea with the available data, outline major expectations regarding the product
and its features and describe the potential market in terms of volume, key metrics and expected growth.
This phase also provides a competitor overview that facilitates the understanding of positioning on the
market and outlines further business development logic.
Implemented by:
● Studying the app concept
● Identifying market segments and key market data
● Analyzing the competitive landscape
● Defining a primary target audience and its needs
● Defining key competitive advantages or potential threats
● Converting research into recommendations
● Preparing a report outlining the research results
Deliverables:
Outlining major expectations regarding the current app concept and its development strategy in terms
of competitive positioning. Highlighting existing strengths, weaknesses, opportunities and threats. Mapping
the app concept and fitting it into current market trends. Recommendations regarding pivot.Structuring
a value proposition.
Required time to complete: 2 - 3 weeks
Market research

10. 10
Mobile Marketing Agency
www.comboapp.com
Usability testing uncovers flaws in a design that are not obvious at first sight. To ensure the product
is facing the real user habits, usability tests should be made throughout the entire product development cycle.
It is recommended to spread the testing across multiple small studies through iterative design. Even one test
at each development phase allows developer to significantly lower the consequent marketing and promotional
costs and increase user retention thus driving high MAU / DAUs.
Implemented by:
● Defining goals and the purpose of the study
● Planning and selecting the appropriate tools
● Conducting usability of your product
● Analyzing findings
● Reporting usability findings
● Providing design recommendations
● Presenting findings
Deliverables depend on the scope of work and include:
Usability study findings in presentation format with explanations.
Required time to complete: 2-3 weeks
UX design services

11. 11
Mobile Marketing Agency
www.comboapp.com
Organic users, those who actively seek and download your app without direct marketing influence, have a
much higher lifetime value than ad-driven users. These are the users you should seek out, as they have
higher propensity to become loyal users. In order to drive organic downloads, your app must be
discoverable by the appropriate keywords in the app store search. We conduct research and create an
optimized app title and description that includes the most relevant keywords for your products to be used
on your app’s landing page.
Implemented by:
● Analyzing the market to understand which keywords are used by your competitors and identify
the market trends
● Developing a set of keywords to include into the app title and meta data, what messages should
be stressed in app description
● Keeping track of the search results
● Making changes based on the observations to constantly improve
Deliverables:
Presenting research findings in presentation format with explanations.
Required time to complete: 1-2 weeks
App Store Optimization

12. 12
Mobile Marketing Agency
www.comboapp.com
Media channel attribution needs to be done before the app release in order to solve the mobile
measurement problem while using several paid media sources.
With a properly setup attribution solution, app marketers can track virtually any program or traffic source
and analyze user behavior.
Identifying problem areas in-game or in-app means you can save significantly on attracting new
users/keeping existing loyal users by improving the app based on user behavior.
Implemented by:
Advising the specific parameters of user behavior that you need to track then helping you analyze the
accumulated information so you can obtain a complete picture of user experience and IAP revenues.
Deliverables:
System of events and metrics to be tracked during the campaign.
Required time to complete: several days
Monetization strategy
and tactics development

13. About UsServices by Campaign Stages

14. 14
Mobile Marketing Agency
www.comboapp.com
We can help on all stages of campaign
Growth
5
User acquisition
Growing coverage, optimising
media towards LTV,
conversions, improve user
retention
Social Media management
Launch
4
User acquisition
PR (reviews & forum
announcements) + content
development
Social Media management
Measuring and reviewing KPi’s
Pre-launch
2
App Store Optimisation
Analytics setup
Community development
Creative assets audit/production
Soft-launch
3
User acquisition
Measuring & analysing KPI’s
Community growth
User testing, comparing metrics
with initial targets, developing routes for
improvement
Development
1
Market research
and app concept validation
Usability (UI/UX) audit
Acquiring independent feedback
by user testing
July 2015 August 2015 September 2015 October 2015 - Till the end of the year

15. About Us
Design Services by Stages

16. 16
Mobile Marketing Agency
www.comboapp.com
● Product UX design
and consulting
● UI testing and
analysis
Development Pre-Launch Launch
● App icon design
● Promo screenshots
design
● Video trailer production
● Creative assets for all
communication channels
(banners, video, images,
etc.)

17. About Us
Case Studies

18. Bungee Mummy:
Challenges
Instagram and Facebook ad campaigns exceeded
planned eCPI and led to organic uplift
Mobile Marketing Agency
www.comboapp.com
Client Needs Campaign Results
After the successful launch of “Bungee Mummy: King’s Escape”
mobile game last year, ComboApp continued to work on the game
sequel, “Bungee Mummy: Challenges”.
User acquisition test campaign goal: Maximize volume of app
installs and decrease CPI during the course of the campaign
User acquisition channels:
● Instagram ads
● Facebook ads
ComboApp managed the test launch campaign. Through constant data
analysis and campaign optimization, ComboApp delivered excellent results:
● Successful user acquisition campaign with Instagram ads
● 5 times CPI decrease as a result of 8 week of campaign
● 3,000 installs during test campaign with lower than expected CPI
● An impressive number of organic installs

19. Efficient User Acquisition Campaign
CPI decrease and install volume boost was reached due to the
following optimization methods:
● Creative optimization
● Custom targeting settings (psychographic interests
targeting led to 2x CPI reduction)
● Precise GEO targeting (exclusion of lower converting
regions)
Mobile Marketing Agency
www.comboapp.com
Average cost per install
Installs (Expon.)
Days of campaign

20. Office Suite
Office Suite - the MOST downloaded office app on
Google Play partnered with ComboApp to launch
a major iOS release
● 50 reviews for US App Store and 50 reviews for Japan,
Russia, UK, Germany, China and India in relevant languages
● 10 published reviews on digital media sites with general
outreach to 900,000 readers
● Google Play editors’ choice award winner and LifeHacker
Best Android office app
● Extensive social media exposure to over 300,000 tech-savvy
user community in US and UK
Mobile Marketing Agency
www.comboapp.com
ComboApp agency was picked to support the launch of iOS version
of Office Suite Pro 8 in order to increase the media coverage and
number of downloads within the first week of release for key
selected countries. Agency launched a multifaceted marketing
campaign that included:
● Office Suite localization in 9 countries
● Creating video on the app’s key benefits and features
● Engaging popular digital media outlets and blogs with the
objective of driving reviews for OfficeSuite;
● Press release distribution in order to create a buzz around
OfficeSuite within the mobile marketplace
Client Needs Campaign Results

21. Localization Drives Additional
Inflow of Engaged Users
After being carefully localized for key selected markets, Office
Suite Free reached highest positions in the App Store and drove
significant uplift of in-app revenue for premium features:
● #2 spot in Germany,
● #2 position in Italy,
● #2 title in Spain,
● #3 place in France
Mobile Marketing Agency
www.comboapp.com

22. Good2Go
Good2Go drives over 20,000 downloads within
the first week of app release
Mobile Marketing Agency
www.comboapp.com
ComboApp was challenged to support the app release and ensure
the media coverage capable of generating significant number of
downloads within the first week of release.
Agency ran a series of workshops to develop messaging to shape
the appropriate media approach. Media collateral included a core
value statement, elevator pitch, talking points, press release and
an app store optimized app description.
ComboApp secured a multitude of positive coverage and the app
was featured in hundreds of outlets including The Telegraph,
Cosmo, the TODAY Show, MSNBC, The Doctors and more.
● 20,000+ downloads during the first launch week
● 200+ Articles released
● Television features included
Today Show, MSNBC, The Doctors and more
Client Needs Campaign Results

23. GoodToGo coverage
● Good2Go was featured in 210 articles for a reach of
4,056,522,049 (reach is based upon monthly unique
visitors).
● Review publication categories included: general
interest (news), technology, college, special interest,
etc.
● Results were updated daily and added to a shared
Google Doc with the article link (example below).
Mobile Marketing Agency
www.comboapp.com

24. MobileSleepDoc
Multi-tier marketing push led to massive outreach
and increased brand recognition
Mobile Marketing Agency
www.comboapp.com
Client Needs Campaign Results
Comboapp teamed up with board certified sleep specialist Dr.
Melissa Lim to evaluate MobileSleepDoc and prepare it for launch.
Pre-launch stage included:
• Market research and user behavior analytics
• Video trailer and banners production
• Standard PR services (creation of media list, press release and pre-
launch teaser campaign)
App launch were supported by multi-tier marketing push:
• Website SEO and ASO
• Media outreach and social media activity
After research ComboApp determined the best monetization model,
identified key user behavior metrics and provided media training.
Comboapp has helped to create brand awareness for Mobile Sleep Doc Pro
app:
● 200+ Media hits including Yahoo! Finance, The Business Journals,
WN.com and more
● 7000000 outreach to niche audience through wellness and fitness
bloggers who shared a positive experience of using MobileSleepDoc
Pro app with their communities

25. Extensive PR Outreach Enhanced
Brand Recognition
Support from social media, opinion leaders and bloggers has
increased app discoverability and brand recognition.
PR and social media activity have helped to build product
awareness and ensured long-term effect from marketing
campaign.
MobileSleepDoc has an average user review rating of 4.5 stars
with over 60% giving 5 star reviews while improving retention and
return user rate.
Mobile Marketing Agency
www.comboapp.com

26. Challenge us!
ComboApp, Inc.
Willis Tower, 93rd Floor
233 S Wacker Dr., Suite 9390
Chicago, IL 60606, US
Tel: 773 305 0886 ext. 235
contact@comboapp.com