The marketing plan summarizes an Android app called Martz that allows users to scan product images and get results of similar products available for purchase on major Indian ecommerce sites like Amazon and Flipkart. The plan outlines the app's goals of reducing search time for customers and providing the best price options. It analyzes the large and growing Indian online retail market and plans to target the 200 million smartphone users in India who like to comparison shop online. The marketing strategy and tactics include free and paid app versions, branding, pricing, incentives, communication channels and infrastructure needs to launch and promote the new app.