KnowYoType is a new Android app that recommends the best apps for a user based on their profile rather than what others like. The app aims to help people find apps suited to their needs, hobbies and profession among the many available. It will launch with free and premium versions. The marketing strategy is to promote the free version widely to achieve 300,000 downloads in the first year and convert 20% of free users to the premium version. Tactics include games to determine a user's profile and providing accurate, fast app recommendations in attractive graphs. The premium version offers additional features for a subscription fee.

1. I’m a
leader,
ARE
You ??
Marketing plan for a new app……..

2. Currentissue World is
flooded by a large
number of
Apps ….

3. Currentissue Peoples
are running out
of time…..

4. But still we need,
entertainment , socialize to our
friends , personalization etc ..

5. So we need to choose
best apps which suits us

6. Already
busy ,,,,,,,
And also
don’t
know
which app
suits me best

7. Should I
see ???

8. Or listen
to my
friends
and
follow
them
??????

9. Don’t see fake things ,
Don’t follow anyone,
Because you are Leader

10. But
How
????
Am I Supposed to be
a leader

11. KnowYo TypeWith you …………
You need to do only ,,Just a click …….

12. Executive Summary

13. Overview
is a best android app
which helps people to find
best apps which matches
best to their needs,
hobbies and profession .
You need to do only ,,Just a click …….

14. Overview
recommends on the basis
of your profile instead of
what others like. .
You need to do only ,,Just a click …….

15. Company’s goal
To be a Product Quality
Leader
To have maximum share
market in its app’s category

16. Proposed Action
Promote App (free version)
among maximum number of potential
customer
Inducefree app users to update
premium version.

17. Situation analysis

18. Company Overview
Fresherin App market
Would launchboth free
and premium products

19. Company Overview
highly focused on
Innovation
Backed up with Latest
technologies

20. Market Overview
Noclose competitor
High potential growth
for this type of app

21. Target Customers Overview
Collage
Students Business/
service
men age
<30

22. Company’s
To promote its free version at great level ,and achieve
nearly 300,000 downloads in its first
year of launch…..

23. Also to make 20% update from its free
version to premium version…

24. Strategy

25. Target Market
Strategy 1
Company would target collage
students segment first , because
It is easy to communicate to them
They also help to promote the App

26. Target Market
Strategy 1
Company would collaborate with other
App companies of different regions
to break into the respective region..

27. Target Market
Strategy 1
No Close competitorin Android market ,,,
But
In Apple stores , AppGroove is the closest
market competitor

28. Strategy 2
Customer Value
Free App ,composed of modern
technology which provides unique
features and save customer’ s time
Premium version composed of desired
and useful features ..

29. Strategy 2
Customer Value
Positioned as Best Android
Finder App
Positioning Statement :
Get it And
Be a Leader

30. Strategy 2
Collaborators Value
Free Advertisements
Increase popularity of collaboratos’
App

31. Strategy 2
Collaborators Value
Positioned as Market grabber
Positioning statement :
Let’s grab it ….

32. Strategy 2
Company Value
Friendly Work Environment
Potential Future growth

33. Strategy 2
Company Value
Positioned as Admired
workstation
Positioning statement:
We are
Leadermakers

34. Tactics

35. Free Version :
Small game to know customer’s profile
Choose app by category or by need
Accurate and fast results
Results displayed in attractive graphs
Know how many your friends use this type of app

36. Premium Version:
Multiple Selection at time
Tell about projected Ad content
Compare multiple attributes of multiple apps
at single time
Details about projected RAM use
Inform about harmful and hidden effects of
selected app
Suggestion of other apps of same category
and need which have better results
automatically .

37. 24/7 Customer care
service
Rate your favorite app
New App suggestions to save
your time

38. The best Android app finder
Get It And
Be A Leader

39. Free Version : Unlimited Free
subscription

40. Semi premium version
(promotional): Free
subscription for 3
months on
recommending the app to
friends circle .(50
recommendation within
one month

41. Premium Version :
Subscription
fee $1 / year

42. All the free users can get a
semi premiumproduct for
3 months
.

43. On
recommending
50 friends within 1st
month of subscription
Maximum 2 times
subscription for semi
premium per user

44. Also they can gain point
rewards if they
recommends more than 50
USERS ,
(point rewards will give them
discount in
purchasing premium
product )

45. Communication
Through Social Sites : Facebook
WhatsApp
Instagram
Linkedin

46. Communication
Through
Blogs
Promotional Videos
on Youtube
Collaborators Contact

47. Communication
Having enough budget
then
Google Ads
Youtube Ads
Ads in famous Apps
Sponsoring some web series

48. Distribution
Through :
Google Play (initially )
iTunes( later)

49. Implementation

50. Infrastructure
Marketing Unit :
Marketing manager
Marketing researchers
Customer Care takers
Collaborators Care takers

51. Infrastructure
Production Unit :
Product manager
Data Scientist and Analyst
App Developers
Web Designers

52. Processes
Marketing
research
App
development
Promotion Distribution
Control and
feedback

54. World is full of Apps ..
People Don’t have Time
Need for an App which can tell what is best
for them

55. KnowYoType is the only one solution.
App has unique features
Has Potential Future growth

56. Executive Summary
Situation Analysis
Goal

57. Strategy to get goal
Tactics
Implementation

58. What are you
waiting for ???
Get it and Be A leader
KnowYo Type
Coming Soon On

59. Disclaimer
This presentation is made by SHIVAM GUPTA ,IIT
ROORKEE during my internship at IIM Lucknow under
guidance of Prof. SAMEER MATHUR.