The document summarizes an Android app called Medikare that provides medical consultations and prescriptions. The key points are: 1. Medikare aims to help busy people access doctor appointments and prescriptions more easily through an Android app. 2. The free app allows users to describe symptoms and receive prescriptions for common illnesses. Paid users pay $4.50 per month for complex diagnoses and unlimited doctor questions. 3. The goal is to achieve 50,000 subscribers within a year and convert 5% of free users to paid, generating $4,000 per month in revenue.

1. App name: MEDIKARE

3. Overview
• People are getting even busier day by day and there are
hardly getting doctors appointment . So an Android app
named Medikare was launched by our company helps
our customer segment to meet their needs.
Company
Product
• Our product is an android app for who is sick.He has to
state his symptoms in app and will get almost
freeprescription

4. Company
goal
•Getting 50K subscribers in first 1 year with
converting 5% of the users from free to
paid. Ensures every one have a great and
unique experience with our app so that
we don’t need to market our app.

5. Proposed
course of
action
• Extensively publicize the app through the social media
using facebook ads, Google ads, Youtube ads. We expect
a revenue of more than 4000$ permonth. We shall use
google analytics to get more insights from our users. We
will adapt to the market conditions and propose new
strategies accordingly for every 6 months.

6. Market
overview
Target
customers
Company
overview

7. • Our company Product is Medikare based on android app.
• Made for android users.
• App will provide instant access to doctor appointments and
prescriptions.

10. Busy working
people who
don’t have to
seek doctors
Price
sensitive
Health
conscious

12. • The first goal is to have 50k subscribers with in 1 year period and converting
5% people from free user to paid.
• Our business model would be having an Admob which will generate $1 per
1000 impressions and 0.25$ per clicks .
• If free user is exposed to 1000 impressions then the expected revenue would
be around 500$ from the free users. From paid users it will around
3000$(paying $ 4.5 permonth) after 1 year period.

13. Target
market
Value
offering

14. Customers
• People who are health conscious , price sensitive and busy , will get an
instant medication from experts
Collaborators
• Panel of doctors from varied specializations.
Context
• People are busier and they hardly extract time for their health to consult
and doctor and take care of their health.
• There is no satisfaction for the money they have been charged . Our
medikare will answer their health related issues instantly at free of cost.

15. Customer value
• A ill person stating his symptoms in the app will get free
treatment advice for common type of illness.User will
also get access to basic type of health tips and first
aid.By paying premium one can ask questions and see
health advice from the doctors.For more complex
diseases and advices, individuals would have to pay $4.5
permonth
Collaborator value
• The panel of collaborators will earn 1$ per question for
extra advices given to user.

16. Product
Service
Brand
Communication
Distribution
Price

17. For the free version of the app for an user who is sick, by
stating his symptoms in the app will get free treatement
advice for common illnesses using machine learning. The
user will also get access to basic health tips and first aid
procedures.

18. For the paid version of the app
• Treatment procedures and medicines for complex illnesses
and situations will be enabled by paying 4.5$ per month
• Entire app will become ad free
• User will get to ask free questions to ask a doctor , after the
expiry of free trail he can still ask the questions by paying 1$
• User prescription will be saved in the app database for
further use
• Customers using the product can rate their service they
received from the doctors and can review us if they are not
satisfied with the service provided.

19. LOGO
NAME
SLOGAN: Care taker of every user.

20. • Promotion with the help of celebrity endorsement at the initial stage
there by setting an base and later use the social media campaigns to reach
more number of users.
• Using advertisements in the playstore and making them popular among
apps would be effective way to attract customers. Since customers who
are already accustomed to using apps gives us advantage of exploring the
service of our apps by themselves.

21. Our product will be distributed through Googleplay
It will also be launched using Apple store , amazon apps ,opera mobile
store etc.
Doctors will be given separate convenient platform to interact with the
users directly from their Personal computers .

22. • Initially It will priced at 4.5$ per month
• Complex Treatment procedures and medicines will be
enabled to the user.
• Entire app will become ad free
• User will get unlimited number questions to ask the doctor
for 1$ per given session.

23. Schedule
Processes
Infrastructure

27. Thank you
Created by saiteja dasari under the guidance of
proff.Sameer mathur from IIM lucknow.