The document outlines a marketing strategy for an Android app called App Secure. The strategy aims to increase free users to 10,000 and generate $500 in revenue in the first quarter by leveraging word-of-mouth and social media marketing on platforms like Facebook, Twitter, and Instagram. The app locks and protects other apps and media on a device, and the marketing strategy seeks to position it as a user-friendly and customizable solution to protect privacy through features like fingerprint unlocking and hiding the app from view. Feedback will be gathered from the Google Play Store to continuously improve the app in the first three months.

1. APP SECURE Marketing Strategy

2. APP SECURE
SECURE YOUR PRIVACY

3. App Secure Marketing Strategy
Situation, Goal & Course of Action
SITUATION OVERVIEW

4. App Secure
Launch an Android application to
lock and protect others apps and
media (pictures & videos)
Marketing Strategy
Situation Goal
Increase the number of free users
and motivate them to upgrade to
premium
Use Google Play Store as distribution platform, use the all-time free Word-of-Mouth marketing & social
media
Course of Action

5. App Secure Marketing Strategy
What is the Current Situation?
SITUATION ANALYSIS

6. App Secure Marketing Strategy
SITUATION ANALYSIS
1 Company Overview
2 Market Overview
3 Opportunities in the Market
4 Threats in the Market
5 Target Customers

7. App Secure
1st Application in the Android Market
Marketing Strategy
APP SECURE
Company Overview
Highly trained design team for app User Interface
Well trained Coders

8. Potential Customers: Android Cellular Phone Users
Android Market
Market Overview
Competitors: AppLock (100 million downloads), LocX (5 million downloads) etc.
Context: Privacy Protection
App Secure Marketing Strategy

9. Better app locking apps can be created
Opportunities in the Market
Customizability can be improved
More Features can be provided
App Secure Marketing Strategy

10. Competitors can back-fire with improved versions of their apps
Threats in the Market
App Secure Marketing Strategy

11. Android Phone users who wish to protect their privacy
Target Customers
App Secure Marketing Strategy

12. App Secure Marketing Strategy
For the First Quarter
GOALS

13. Increase free users up to 10,000
For 1st Quarter
GOALS
$500 revenue through in-app advertisements & premium upgrades
2% conversion to premium
App Secure Marketing Strategy

14. App Secure Marketing Strategy
Target Markets
Value Proposition
STRATEGY

15. Target Market
• Customer Needs: Restrict access of unauthorized personnel to private chats and
media
• Customer Profile: Youngsters who don’t want their parents or friends to interfere
with their private lives
• Collaborators: Relatives & Friends of company employees to help market the app
• Competitors: AppLock, LocX, etc.
App Secure Marketing Strategy

16. Value Proposition
1 Customer Value: Provide better security & Personalization
2 Positioning: User friendly, Personalizable, & reliable security app
3
Company Value: In return of the Coding & Designing costs, company gets revenue from
advertisements & premium upgrades
App Secure Marketing Strategy

17. App Secure Marketing Strategy
Product, Service, Brand, Price,
Incentives, Communication & Distribution
TACTICS

18. Locks apps and media
App Secure
Product
Intruder Selfie
Use pin, password, pattern, fingerprint, face & voice unlock
Special password is activated after 30 failed tries & sent to registered email ID
Hidden from App Tray. Only user can access the App.
Free but upgrade to Premium with additional features at $0.99
Easy to use & customizable UI
App Secure Marketing Strategy

19. Service
1 Instant reply to user reviews on Play Store
2 Instant improvements according to user reviews
3 No Cost for services
App Secure Marketing Strategy

20. Brand
1 Brand: App Secure
2 Slogan: User Privacy at Convenience
3 Meaning: Secure your private apps from people you don’t want to show
App Secure Marketing Strategy

21. Free but upgradeable to Premium at
$0.99 for 1st 6 months. $1.99 after
the 6 month period
Price Incentive
50% Discounts on festivities
Bonuses to employees on
surpassing goals
Social Media &
Word-of-Mouth
Communication Distribution
Google Play Store as sole distributor
App Secure Marketing Strategy

22. App Secure Marketing Strategy
Infrastructure, Processes & Schedule
IMPLEMENTATION

23. • Marketing through Social Media:
Facebook, Twitter, WhatsApp,
Instagram, Pinterest etc
• Collaborators are friends &
relatives of employees so no
expenditure in this case
Infrastructure Processes
Social Media Marketing
Word-of-Mouth Marketing
App Secure Marketing Strategy

24. App Secure Marketing Strategy
Schedule
1st Month 2nd Month 3rd Month
Social Media Marketing
through friends & relatives’
social media accounts
App Updates according to
user reviews on Google
Play Store
Performance Analysis &
Future Planning

25. App Secure Marketing Strategy