Cardiovascular diseases are a leading cause of death globally. The marketing plan proposes an Android app called CardioACT that provides free advice, basic treatment, and procedures to users based on their heart condition or disease. The app aims to get 50,000 subscribers in the first 6 months using a freemium model. It will target the estimated 2 billion Android users worldwide, particularly those over 40 years old suffering from heart diseases. Revenue will come from ads on the free version of the app. A panel of doctor collaborators will provide medical guidance to users and earn $0.50 per question.

1. MARKETING PLAN FOR ANDROID APP
CardioACT

2. ● EXECUTIVE SUMMARY
● SITUATION ANALYSIS
● GOAL
● STRATEGY and TACTICS
● IMPLEMENTATION

3. EXECUTIVE SUMMARY
● Cardiovascular diseases are
Heart Attack , Stroke, Heart
Failure, valvular heart disease .
● It is estimated that 90% of the
CVD is preventable .
● Healthy eating , exercise ,
avoidance of tobacco smoke ,
limiting alcohol intake are some
of the prevention factors .
● Leading cause of death globally .

4. COMPANY PRODUCT
The Product is an ANDROID APP where an user who is
sick/has heart condition by stating the type of Cardiovascular
disease will get free advice, basic treatment and procedures

5. SITUATION
➢ COMPANY OVERVIEW
➢ MARKET OVERVIEW
➢ TARGET CUSTOMERS

6. COMPANY OVERVIEW
• The company’s product “CardioACT” is made for Android Smartphone
users .
• “ CardioACT ” will provide an instant , virtually free treatment to those
with Heart conditions .

7. ● Digital Apps and Medicine
Technology are the next
step towards the Future and
Health transformation
● In this case offering
Step-by-Step Instructions
for Cardiovascular
conditions , treatments and
procedures

8. TARGET CUSTOMERS
● “ Heart Stroke , Heart Failure , Hypertensive Heart Diseases etc ” – are our Target
customers .
● The usual Target audience is above the age of 40
● But Nowadays , a lot of young people are suffering from Heart Illnesses and conditions .

10. The p
● The Primary goal is to get
50,000 subscribers in the
first 6 months with a
conversion of 2-4 % .
● Freemium model of
business . Reach out to 1.6
Billion Android users globally
.
● For earning revenue from
the free version of the App ,
AdMob will be used .
● Admob will generate $1 per
1000 “ad impressions” and
0.25$ per “clicks” .

11. STRATEGIES and
TACTICS
● TARGET MARKET
● VALUE OFFERING
● COMMUNICATION
● DISTRIBUTION
● PRICE

12. TARGET MARKET
● Around 2 Billion Android Phone users
● People who :
○ suffer from heart diseases
○ price sensitive
○ does not have knowledge of cardiovascular
procedures
○ treatments will get the primary treatment
free of charge
● Doctors will be collaborators.

13. VALUE OFFERING
● Collaborator Value – The collaborators (here a panel of
doctors /physicians ) will earn $0.5 per question asked
● Customer Value – A heart patient by stating his
symptoms in the app will get advice on his
cardiovascular condition , basic treatment and
procedures free of cost .
● By paying money , an expert panel of doctors will
examine his condition and carry out the necessary
procedures.

14. COMMUNICATION
● Participation in various App Awards is one of the more
recommended channels of communication
○ because if the product wins , it will receive media
coverage , free publicity and will help to generate
awareness .
● People will also get to know the App from Social Media
sites Like Facebook , Twitter pages of various medical
associations and hospitals.

15. DISTRIBUTION
● The product will be distributed through Google
Play
● There are also some very good apps like
SlideMe , Opera Mobile Store , AppsLib,.
● Doctors collaborating with the App will be given
a software , using which they can communicate
with the user or write a prescription .

16. PRICE
● The basic treatment and procedures will be free i.e
available at no cost .
● Entire app will be ad free.
● The doctors will get 0.5$ for the treatments they
prescribe to the users .
● There will be discounts if the user needs to
undergo specific medical treatment depending on
his heart condition .

18. ● The success of the product will depend upon app
developers who will be critical to the company , who will
enhance user experience and add new app functionalities .
● They will also have to update the app database so as to
include more effective treatment methods for different
heart diseases .
● The panel of doctors who are collaborators of our app are
required to explain the Cardiovascular conditions ,
treatments and procedures to the users based on their
symptoms .
● Market Research ( 3 weeks )
● Crafting Market Positioning ( 3-4 weeks )
● Setting Up Strategic Business Unit ( 3 months )
● Setting Product Strategy ( 4 weeks )
● Developing Pricing Strategies ( 2 weeks )
● Designing Integrated Marketing Channel ( 3 weeks )
If the firm cannot generate the desired revenue , then the whole
marketing plan has to be reviewed in light of the new data
collected over the last 6-8 months .

21. These slides were made by Sanjay Kumar M under the guidance
of Prof. Sameer Mathur, IIM Lucknow
Sanjay Kumar M Prof. Sameer Mathur