This document provides a marketing plan for a medical app called Medoc. The app aims to create a forum for doctors to discuss difficult patient cases and locate other doctors for consultations. It also allows patients to search for doctors, book appointments, and access health tips. The plan outlines tactics to target urban users in metro cities by offering doctors a free basic app with a premium subscription option and providing patients free services. The implementation section discusses building infrastructure and processes to manage operations, marketing, and technology development over a 6 month period before launching promotional campaigns.

1. MARKETING
PLAN
MEDOC- your medical app

2. OUTLINE
E X E C U T I V E S U M M A R Y
G O A L
S T R A T E G Y
T A C T I C S
I M P L E M E N T A T I O N
S I T U A T I O N A N A L Y S I S

3. EXECUTIVE
SUMMARY

4. SITUATION OVERVIEW
➤ Today, billions of people struggle to have a healthy life
➤ Also doctors today find it useful to take a second opinion on patients,
discuss difficult cases, hence this app provides such a forum to doctors
for productive discussions by locating other doctors easily through the
app
➤ Also patients can search for any doctor, take appointments and get
health tips
GOAL
• To increase more and more users and create a wide forum for the
doctors all over
• To facilitate greater approach for patients for better healthcare

5. SITUATION
ANALYSIS

6. COMPANY OVERVIEW
• Today there is increasing trend of android apps all around
• Even in medicine and health market, there are several other apps
like practo, librate, curofy having different features for doctors and
patients
• It primarily focuses on “doctor to doctor” communication building a
large network of doctors who can then be approached by general
public for medical issues

7. MARKET OVERVIEW
• Demographic distribution of market: beginning with metro cities is a
profitable target for increasing the reach of this app to more and more
consumers
• Segmentation: targets the people living in urban cities and towns
having access to android phones
• Increased demand of value-based care in the healthcare industry
• Patient engagement beyond doctor visit

8. • Doctors
• Mid-high income patients

9. GOAL

10. Doctor discovery portal
Discussion forum for doctors
Better consultation to patients

11. STRATEGY

12. ➤ Customers:
• The app mainly is beneficial to doctors as well as patients
• The mid to high income consumers who can access the app easily
➤ Collaborators:
• Diagnostic Labs
• Health organizations
➤ Company:
• the key stakeholders in an app like this are mainly doctors, medical
organizations, laboratories
➤ Competitors:
• other medical and health-related apps like curofy, practo which have been
established worldwide
TARGET MARKET

13. VALUE-PROPOSITION
• Customer value:
✓well-designed app for doctors with best features for case
discussions and getting appointments
✓best solutions for taking appointments and getting
consultations from any doctor in multiple specialties
• Collaborator value:
✓increased publicity for the labs through medical campaigns

14. TACTICS

15. PRODUCT AND SERVICES
✦Features:
➡ Provides a doctor with the benefit of searching for any other doctor for case
discussions, sharing patient reports through an online forum
➡ Benefits patients with the feature of finding and booking doctor’s appointments
and consult doctors for free
➡ Diagnostic lab testing
➡ E-visits to doctors for small health issues/check-up
➡ Health tips on the go

16. PRICE
FREE VERSION PREMIUM VERSION
✓ free for patients
✓ free for doctors: listing,
creating their profile
✓monthly subscription
for doctors to have
access to a particular
group/specialty- ₹199

17. DISTRIBUTION OF PRODUCT
Google play store Pre-load feature Android app store

18. IMPLEMENTATION

19. INFRASTRUCTURE AND PROCESSES
• Management team- managing the company’s entire functioning
including managing relations with the collaborators
• Marketing and sales team
- positioning and promoting company’s strategies
- taking care of stakeholders’ needs and demands
• Technology team
- well-designed app with no glitches in terms of both UI and
backend

20. SCHEDULE
• Technology development: nearly 6
months from the start of ideation
• Campaigns: after the app is made,
focus needs to be towards promoting
and positioning of app and to reach
out to target consumers
• Before the campaigns, we need to
look for suitable collaborators during
the app development
• Focus on website: displaying
information about the company on a
well-designed website
• Looking for App
stores/recommendation stores for
distributing the app once made

21. Created by-
Mehul Soni
IIT Madras