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A Marketing Plan on eHealth
- 1. A Marketing Planon: eHealth HelpingYou atYour Doorstep Made By: Keval Varotaraia (CSPIT)
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- 3. Executive Summary eHealth isan online medicine retail store where the consumers can avail medicines at heavy discounts and special offers. The application also provides Click and Send pathology reports along with Patient Tracker and Doctor on Call.
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- 5. Company Overview eHealth isan online medicine retail store where the consumers can avail medicines at heavy discounts and special offers. The application also provides Click and Send pathology reports along with Patient Tracker and Doctor on Call. We also have the city’s best doctors on eHealth in order to provide you a world class service, along with their free regular fitness and health blogs.
- 6. Market Overview In thelast decade we have seen a huge boost in e-commerce where you can get most of the things required to be used in your daily life. But there has been always a need to have a flexible and online medical store, which has the capability to offer all the medicines available in the market. Till the date, we are used to buying medicines from the local medicine store where there are near to ZERO discounts. eHealth has crossed the barriers to provide you medicines at your doorstep.
- 7. Target Customers Doorstep Delivery Enthusiast Senior Citizens MiddleClass Segment Health Conscious Youths People who need Daily Tracker for their health
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- 9. Goals We at eHealthare dedicated to provide premium and valued service to our customers. Our goal is to become one of the largest retailers in e-commerce industry. We also have city’s best doctors as our partners. Our goal is also to provide premium service to our clients. We also plan to double fold our revenue through sales and advertising in next 5 years.
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- 11. Customer Needs • MiddleClass people want medicines at competitive prices. • People( especially aged people) want Doctor on call feature. • Free Blogs on Health and Fitness for Fitness Freaks. • Comparable Medicine Prices according to their Chemical Composition and Generic Name. • Online Medicine Retail Dtore.
- 12. Collaborators We will collaboratewith almost all the popular medicine manufacturing firms, and plan to reduce the prices of the medicines as compared to a physical retail store price We will also have Doctors with high class expertise who will be our partners and will provide service to our consumers and clients through our application.
- 13. Company Our Company isdivided into different units which will perform according to their expertise. Our key departments Include: 1. Executive Managemnt Team 2. Developing and IT Support Team 3. Marketing Department 4. Customer Support Team 5. Partner and Collaborator Relations Team
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- 15. Customer Value Proposition OurTagline: “Helping You atYour Doorstep” will surely help our company position from customer’s point of view. It will also create a psychological impact as we will be providing medicines at a discount rate and along with many other benefits. We will also provide daily health and fitness blogs written by the best team of professionals.
- 16. Collaborator Value Proposition OurCollaborators will avail special benefits from our behalf. We will be providing special offers in advertising and promoting their own product on our application. Our Partners which will include a team of Doctors can also advertise themselves and their level of expertise on our application which will in turn increase their Brand Value.
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- 18. Product and Promotion OurProduct will be a rich mix of premium services from high end doctors along with a large online retail of medicines offered at discounted rates We plan to promote our brand through Social Market along with Newspaper advertising. We will also give loyalty points to our regular customers which will make them more loyal to our application. We will also offer special discounts for our first 1000 Customers.
- 19. Place and Price OurApplication will be available on two platforms: Android and IOS. We will also have a team of IT Support which will be responsible for bug fixes and regular updates. If Customers want to avail doctor on call, data analytics and Doctor Consultation Service, they need to pay a fee of Rs 200-500 per month which will depend on location and type of service.
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- 21. Infrastructure We will havea dedicated team of developers for development of our product along with the IT support. Our Data will be on Cloud, which will facilitate easy access across the country. Along with the same, user needs to have specific basic hardware and software requirements fulfilled from their side in order to download and run our application.
- 22. Process Users can createan account by registering through valid email id and password. A verification link will be sent to the email address. And once the account is verified, customers can avail many free services along with online retail of medicines at discounted prices. Customers who want to avail premium service can upgrade their account by paying the listed price through our secured gateway. Partners can also create their special account which will give them special access to their patient’s health reports and data analytics.
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- 24. DISCLAIMER Created by KevalVarotaria, CSPIT, during a marketing management internship by Prof. Sameer Mathur, IIM Lucknow.
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