Hillary Bressler presented on cool mobile marketing applications including 2D barcode scanning, augmented reality, and mobile apps. 2D barcodes can be used for mobile check-in, boarding passes, and engaging extra content. Augmented reality overlays digital information on a device's camera view of the real world. Examples include providing information about nearby attractions. Mobile apps are widely used, with 50% of iPhone owners buying a paid app monthly. Examples given were destination apps and augmented reality navigation. Bressler advocated that brands should engage customers through these mobile technologies.

1. Cool Applications in Mobile MarketingPresented by:Hillary BresslerFounder, CEO.Com MarketingA Top 100 Interactive Agency Nationwidewww.commarketing.com 1.866.266.6584

2. 4.6 billionMobile phonesCBS News- Feb. 15, 2010

3. 91% of Americans use cell phonesCTIA 2010

4. 39% Of all mobile users have smartphonesAs of April 2010

10. 7 out of 10 Smartphones run on AndroidHowever, iphone is the leading device.As of Ad Mob May 2010

11. 70% of iPhone developers are planning to release Android apps in the next six monthsMarch 2010

12. $1.5 billion Ebay expects to make from mobile transactions in 2010Mobile Entertainment

13. We are moving from a world of impressions to a world of engagement.

14. ApolloBravo Inc.

15. ApolloBravo Inc.

16. 40% of smartphone owners do leisure travel research on their mobile devicesAs of April 2010

17. 25% Have booked travel on their mobile devicesEmarketer -April 2010

18. #12D barcode scanning A new kind of bar code that can be displayed anywhere. When you scan a Tag with your mobile phone, it will automatically open a webpage, display a message, or dial a number.

21. Virgin Blue offers mobile check-in, seat selection and boarding via 2D barcode scanning on personal handheld mobile devices for Virgin Blue passengers travelling on direct flights between Sydney, Melbourne and Brisbane.26 Apr 2010

22. Consumers can show the American Airlines bar code on their mobile phone without having to print and present a paper boarding pass. The airline has 27 airports that have paperless boarding passes.Mobile Marketer - March 12, 2010

23. $500 million air industrycan save annually by migrating To mobile boarding passes.Juniper Research

24. July 29, 2009 issue of Sports Illustrated had 2D bar code at the right, which unlocked 14 extra swimsuit pictures.

25. The 2D bar code produced over 100,000 engagements with readers who scanned the tags for video on the swimsuit models out of 23 million adults who read SI weeklywww.mobilemarketer.com

26. The technology was a perfect fit for the Greater Fort Lauderdale CVB, whose primary goal in its advertising was to drive consumers to their website, sunny.org.

27. Travel Applications for 2d BarcodesMuseums and AttractionsInteractive ExhibitsRestaurantsTransitEducation SportsWhen readers scanned a Tag accompanying an article by teaching professional Butch Harmon, they were taken instantly to a video lesson

28. You Will Start To See These Everywhere

30. Watch for barcodes to become a marketing tool, with consumers.(100 Things To Watch in 2011- JWT)

31. #2 Augmented RealityThe information about the surrounding real world of the user becomes interactive and digitally usable

32. On April 29, 2010 The Netherlands Board of Tourism and Conventions launched Holland Layer in the Layar app for iPhone and Android.

33. What is Layar?Layar is a free Augmented Reality application for iPhone and Android smart phones. When Layar is activated and you point your phone in any direction, Layar will use your camera feed to display layer specific information via a transparent filter.

34. For example, if you were to stand in Amsterdam , you could simply hold up your mobile device, point the Holland-Layer toward it and instantly find interesting nearby attractions and directions

35. Sparkling Queens day launch, April 2010 Netherlands Tourism linked a one-time Holland layer campaign to the Queen's Birthday in the Netherlands.Five diamonds were “hidden” in four Dutch cities in the Holland layer. The first five people to use Holland layer and find the locations will win a Gassan diamond.

36. #3 AppsApp is short for Application software

37. 50% of iPhone owners buy at least one paid app a monthAs of Feb 2010- Ad Mob

39. Amsterdam iPhone app by the Netherlands Board of TourismIs was one of the first and is still one of the best destination apps currently available.

40. Wikitude Drive, the first mobile Augmented Reality (AR) satellite navigation system with global coverage. The system works by attaching your mobile phone on top of your dash board looking at the road. The application then overlays video captured through the camera with driving instructions. This allows users to literally drive through their phone, watching the road even while they are looking at directions.

41. 75% Admit to falling asleep with their iphones.#getmobile

42. Your customers are mobile, your brand should be.

43. Hillary BresslerCEO/Founder of .Com MarketingEmail: bressler@commarketing.comWeb: www.commarketing.com Phone: 407.774.4604 ext 203@commarketing@hillarybresslerFind My Presentation Today!www.slideshare.net/hillarybressler