Final project
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The document outlines a marketing plan for a home services company. The company aims to provide excellent and affordable customer service through trained professionals, 24/7 availability, easy bookings and payment options. It will target busy individuals in metropolitan areas. The plan details the company's value proposition, incentives, distribution channels, and goals to expand in the coming year through advertising and customer surveys.
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Final project
- 3. People arevery busy in Metropolitan cities.
- 6. People always get the required service
- 7. People get after seeing the bill.
- 8. To provide excellent customer service on timeand cheaply.
- 9. Proposed Course of Action TrainedProfessionals On Schedule service 24*7Service Easy Bookings Express Service EasyPayment Options
- 11. Company Overview
- 12. •Highly Trained Staff •Express Service •Cheap costs •24x7 service •Easy payment options(e-wallet partner) •Premium services •On schedule service
- 14. •People living in metropolitan . •Couples with both partners working . •Housewives. Potential Customers:
- 17. •Over 1Lakh Downloads in one year. •Get more than 10000 annual maintenance contracts. •Get more than 5000 premium customers.
- 20. Retired Couples Working Couples Housewives
- 21. Collaborators •Newspapers •Gossip magazines •Local helper stores •PayTM •Suppliers for spare parts
- 24. CustomerValueProposition •Customers get exceptional service. •Time Efficient. •Cheap. •Transparency in billing procedures. •On Schedule work. •Express Service.
- 29. #Urban Helper High Quality service Delivered
- 31. Incentives •Servicewithin 12 hours. •10-15% discount on every service. •Excellent ratedstaff. •Discounts on Annual Maintenance Contract. •E-Wallet Cash given on every10-12 services.
- 32. Distribution
- 34. •TheBusiness requires a training centrefor training helpers. •A call Centre for booking services offline. •It requires a team to maintain relationship with collaborators.
- 35. Thecompany looks to achieve the above given goals with the help of extensive ad campaigns , connecting with people , understanding people needs andintense consumersurvey.
- 36. •The company believes to complete all targets in the coming year. •The company will start preparing to expand in new cities.