Final Project : Marketing Plan for a new App
This presentation was created by Sajal Gupta (NSIT Delhi) under the guidance of Prof. Sameer Mathur (IIM L) during an internship.
The document provides information on finding household service experts through online marketplaces and increasing income as a service provider by utilizing these platforms. It discusses registering on leading classified websites and marketplaces for household services, creating a strong profile, connecting with customers, requesting feedback, and maintaining services to build credibility and popularity for increased income. UrbanClap is highlighted as a leading online marketplace in India connecting customers with professionals for various household services.
Urban clap the facility to get everything done with a clap from beauty to salon to fitness or guitar classes, repairing or servicing and what not and all of that delivered at your footsteps.
How much does it cost to build an app like urban clapInfoxen
The exact estimate can be given after analyzing your business requirements and development complexities your project involves. When it comes to rough estimates, the cost to build an app like UrbanClap may lie around $40K to $50k. But, again, your app development cost may vary depending on the actual business requirements and app development expectations.
This document provides an overview of the B2B business model of UrbanClap, an Indian startup that operates a mobile marketplace for local services. It first defines the service industry and introduces UrbanClap. It then discusses UrbanClap's history, including how its founders initially surveyed customer needs and saw an opportunity for an online platform to connect customers with local professionals for various services. The document also outlines UrbanClap's process for how customers can find and hire professionals through the app. It notes that while fragmenting of the local services market poses a challenge, investors were excited by UrbanClap's founders and vision to standardize day-to-day local services.
UrbanClap is an online platform that connects customers with local professionals for various services. It offers over 100 different services, has over 3 million users and 2 lakh service providers. Some key services include plumbers, photographers, yoga teachers, and interior designers. UrbanClap aims to organize the unstructured local services market in India through technology. It uses algorithms to match customers with professionals for more complex services. Competitors in this space include Housejoy, Near.in (acquired by Paytm), and Justdial for local search services. UrbanClap's vision is to make hiring local professionals as easy as online shopping.
UrbanClap is an online platform that connects users with local service professionals for tasks like home repairs, beauty services, and classes. It has over 2 lakh service providers on its platform and 4.5 million users. The platform uses an algorithm to match users with professionals for more complex services, while allowing direct booking for standardized tasks like cleaning. UrbanClap's competitors include other online platforms for local services like Housejoy and Near.in, as well as traditional search services like Justdial.
- Urban Company is an Indian company that provides on-demand home services through local service professionals. It was founded in 2014 and is now valued at $480 million.
- The company aims to structure the unorganized home services market in India by making it easy to hire professionals through their platform. They currently operate in 22 cities and employ over 50,000 professionals.
- Urban Company offers over 100 services across categories like beauty, cleaning, repairs, and more. They have standardized operations to ensure high quality services and provide training to professionals.
Final Project : Marketing Plan for a new App
This presentation was created by Sajal Gupta (NSIT Delhi) under the guidance of Prof. Sameer Mathur (IIM L) during an internship.
The document provides information on finding household service experts through online marketplaces and increasing income as a service provider by utilizing these platforms. It discusses registering on leading classified websites and marketplaces for household services, creating a strong profile, connecting with customers, requesting feedback, and maintaining services to build credibility and popularity for increased income. UrbanClap is highlighted as a leading online marketplace in India connecting customers with professionals for various household services.
Urban clap the facility to get everything done with a clap from beauty to salon to fitness or guitar classes, repairing or servicing and what not and all of that delivered at your footsteps.
How much does it cost to build an app like urban clapInfoxen
The exact estimate can be given after analyzing your business requirements and development complexities your project involves. When it comes to rough estimates, the cost to build an app like UrbanClap may lie around $40K to $50k. But, again, your app development cost may vary depending on the actual business requirements and app development expectations.
This document provides an overview of the B2B business model of UrbanClap, an Indian startup that operates a mobile marketplace for local services. It first defines the service industry and introduces UrbanClap. It then discusses UrbanClap's history, including how its founders initially surveyed customer needs and saw an opportunity for an online platform to connect customers with local professionals for various services. The document also outlines UrbanClap's process for how customers can find and hire professionals through the app. It notes that while fragmenting of the local services market poses a challenge, investors were excited by UrbanClap's founders and vision to standardize day-to-day local services.
UrbanClap is an online platform that connects customers with local professionals for various services. It offers over 100 different services, has over 3 million users and 2 lakh service providers. Some key services include plumbers, photographers, yoga teachers, and interior designers. UrbanClap aims to organize the unstructured local services market in India through technology. It uses algorithms to match customers with professionals for more complex services. Competitors in this space include Housejoy, Near.in (acquired by Paytm), and Justdial for local search services. UrbanClap's vision is to make hiring local professionals as easy as online shopping.
UrbanClap is an online platform that connects users with local service professionals for tasks like home repairs, beauty services, and classes. It has over 2 lakh service providers on its platform and 4.5 million users. The platform uses an algorithm to match users with professionals for more complex services, while allowing direct booking for standardized tasks like cleaning. UrbanClap's competitors include other online platforms for local services like Housejoy and Near.in, as well as traditional search services like Justdial.
- Urban Company is an Indian company that provides on-demand home services through local service professionals. It was founded in 2014 and is now valued at $480 million.
- The company aims to structure the unorganized home services market in India by making it easy to hire professionals through their platform. They currently operate in 22 cities and employ over 50,000 professionals.
- Urban Company offers over 100 services across categories like beauty, cleaning, repairs, and more. They have standardized operations to ensure high quality services and provide training to professionals.
Urban Company Business Model | Revenue Model | Urban Company Interview Onlineseoblog
Urban Company (Earlier UrbanClap) B2C service providing company dealing in various areas including home repair, beauty, carpentry, etc.
UrbanClap Business Model Hindi: https://youtu.be/NLWXyrGxcDA
In this video presentation, we will discuss Urban Company including:
1. UrbanClap Business Model
2. How UrbanClap Works
3. UrbanClap Revenue Model
4. Pro's and Con's of UrbanClap
5. Challenges for UrbanClap
Introduction to India's Startup Hub: https://youtu.be/XFinFePh700
English Article: https://onlineseoblog.com/startup-business-model-analysis/b2b-b2c-startups-working-operation/how-urban-company-work-earn-interview-questions/
This video will give you a good insight about UrbanClap and will prepare you for its interview
Email can resolve doubts: Jatin6343@gmail.com
Website: www.onlineseoblog.com
Note: We request viewers to cross-verify the information before quoting anywhere. Our channel does not take responsibility for the provided information.
Easy Serve, an Online Services Marketplace Startup in IndiaUpamanyu Acharya
How do you start an online services marketplace in India? What are the challenges one faces as an online service aggregator and payment portal? How do you start the Flipkart of Services? These are questions we strived to answer in this presentation.
Local & Home Services Marketplace in India - Startup LandscapeTracxn
The document provides an overview of the local and home services marketplace sector in India. It notes that over 70 of the 150 companies tracked in this sector were founded in 2014, indicating it may be ripe for early stage funding in 2015. It then analyzes the landscape in India, categorizing companies by segments like horizontal listings, open marketplaces, interior designers, tutoring, etc. and providing examples and funding amounts for some prominent startups in this space.
dreamOn! presents asYouWish! by Arindam Gohain, NIT SilcharArindam Gohain
1) dreamON! is a startup created by friends 3 years ago that aims to provide various services to users through a single app called asYouWish!.
2) asYouWish! will integrate existing ideas like transportation, accommodation, shopping, and more into a single app to make multiple services easily accessible to users.
3) The founders have created teams to handle technical development, marketing, design, and other tasks needed to code, test, launch, and maintain the asYouWish! app over a 2 year period outlined in their schedule.
The document summarizes the business canvas model for a proposed mobile nail salon business called My Time Nails. Some key points:
- The business would bring nail services directly to customers using a vehicle equipped as a mobile salon, offering convenience.
- The target customer segments are women, men, and appearance-conscious individuals and professionals.
- Key activities would be developing customer relationships and providing quality on-demand services.
- Revenue streams would include fees for services, direct product sales, and group package options for companies.
OPE is a startup company that plans to launch an app providing various household services like cleaning, errands, lawn care, etc. It aims to help the unemployed find work while making life easier for busy people. The app will launch in Dallas, Texas to take advantage of the large temporary labor market. OPE will focus on low-skill services not requiring certification like TaskRabbit to attract more contractors. Marketing will primarily use social media to target consumers and contractors. The founders plan to emphasize brand recognition to compete in the growing on-demand services market.
Bring back the fun element with corporate roadshow singaporecynthiajasline
Generally, corporate environment is referred to something that is highly professional and monotonous, but with changing times it is making sincere efforts to welcome the fun element.
Justdial was founded in 1996 by V.S.S. Mani in Mumbai to provide fast, free, and reliable local search services over the phone. It started as a three-person startup operating out of a small garage with Rs. 50,000 in capital. Over time, Justdial expanded its services by launching a website and mobile apps, collecting a large database of business information, and diversifying its product offerings. It has grown to employ over 2,850 people across major Indian cities. Justdial's business model has evolved from providing basic phone search to utilizing new technologies and platforms to offer an enhanced customer experience through real-time search and transaction capabilities.
The document discusses two direct mail campaigns run by Mobinil, Egypt's leading mobile operator. The first campaign targeted CEOs, MDs, and chairmen to promote customized business deals and tariffs. The second campaign aimed to convert pre-paid users to post-paid plans by introducing flexible post-paid plans with spending caps on outgoing calls like pre-paid services. This second campaign was successful in immediately converting high-end pre-paid users, mostly graduates and young professionals, to post-paid plans. Promotional items from the campaigns were later found distributed around various locations in Cairo including Mobinil stores and the American University Cairo campus.
This document provides an overview of JustDial Limited, an Indian online and offline search company. It discusses how the offline search market faces challenges that the online market does not. It then summarizes the key differences between online and offline advertising. The document outlines JustDial's vision, locations, shareholders information, growth drivers through telecom and internet growth, a SWOT analysis, competitors, and plans for international expansion. It also discusses their corporate social responsibility initiatives like adopting and fully funding a school for underprivileged children.
presentation just dial how it generate th erevenueANSHU TIWARI
- Just Dial is an Indian company that provides local search services by phone, web, mobile, and SMS. It was founded in 1996 by V.S.S. Mani and has grown to address over 254 million search queries annually and employ over 7,000 people.
- Just Dial generates revenue by businesses paying subscription fees to be featured in the top search results for their line of business when users search via phone, website, or app. It utilizes a large database of over 9 million listings that is continually updated by an in-house team collecting business information.
This document outlines the production team and tasks for a video project promoting Empire Beauty DSV spa services. Noor Afiqah binti Johan is the project manager and director of photography. Nursyafiqah Syahirah binti Kamarudin is the editor. Anis Shafiqah binti Mohd Sabri is the multimedia programmer and prop master. The client is Empire Beauty DSV located in Ipoh, Perak and the contact is Puan Hafiza binti Hashim. The video will tell a story of two sisters where one has a skin problem and goes to the spa for treatment, feeling happy with the results. The objective is to widely
Getlam is a fashion rental app that allows users to rent designer dresses, accessories, and book transformation services like makeup and hairstyling. It aims to make luxury fashion affordable and accessible. The app will target young fashion-conscious customers by offering a one-stop solution to look glamorous for any occasion. It will collaborate with designers, makeup artists, and other professionals to provide high-quality rental products and services. Getlam will compete with other fashion rental apps and establish itself as the premier destination for affordable fashion transformations.
- The document analyzes Uber's customer service based on a report prepared by a Customer Service Analyst at Uber.
- It identifies the main problems as lack of communication channels for customers and long response times. It also finds that while most customers find the app easy to use, some encounter errors.
- Through surveys, it finds that customers value communication and availability most in customer service. It also provides recommendations on how Uber can improve its customer service and professionalism.
Canon Inc. is a Japanese corporation that specializes in imaging and optical products. Canon India Pvt. Ltd. is Canon's wholly owned subsidiary in India, established in 1997. Canon believes in the philosophy of "Kyosei," which means living and working together for the common good. Canon produces a variety of products including cameras, printers, projectors, and medical equipment. It has offices across multiple cities in India and recruits both externally through job fairs and internally through job postings and employee referrals. Canon emphasizes work life balance and offers benefits such as health insurance, professional development opportunities, and wellness programs for employees.
Housedekho is an online platform that provides rental housing and household services. It aims to make the process of finding rental housing easier by allowing users to submit requests online and having a team show available options. The company plans to expand its services through several phases, including developing an app similar to Uber where users can book household services like electricians or plumbers on demand. It also wants to create training centers to develop skills and provide employment in these service sectors.
JustDial is an Indian search engine services company founded in 1996 that provides local search services over phones, web, and SMS in 240 major Indian cities. It has grown from a small startup in 1996 with 3 employees and 50,000 rupees of capital to a large public company as of 2013 with around 8,000 employees and annual revenues of over 100 crores. JustDial earns most of its revenue from businesses paying to get listed in its search results and from providing additional paid services like sponsored results and leads to businesses.
This document outlines a proposal for a student startup program to connect freelance workers with clients seeking work. The proposed platform would allow clients to post jobs and freelancers to bid on jobs. Freelancers could offer services across many domains like programming, design, marketing, and more. Money for jobs would be held in escrow until work is completed. The founders plan to generate revenue through commission on completed jobs. Their goals are to address unemployment and provide extra income opportunities through this marketplace. Initial funding needs are estimated at 372,000 INR.
E-Connect is a proposed app that provides a platform for local sellers and service providers to connect with customers. It offers non-branded, locally produced goods and services at affordable prices. The app aims to provide employment opportunities for untrained urban residents by training them to make goods or provide services. It allows users to browse offers, book services, and have products delivered quickly through a simple interface without needing to make phone calls.
Marketing strategy of a newly developed app. The app aims on assisting people in repairing their day to day gadgets and appliances by providing manual, user guides, tools and customer support service
Urban Company Business Model | Revenue Model | Urban Company Interview Onlineseoblog
Urban Company (Earlier UrbanClap) B2C service providing company dealing in various areas including home repair, beauty, carpentry, etc.
UrbanClap Business Model Hindi: https://youtu.be/NLWXyrGxcDA
In this video presentation, we will discuss Urban Company including:
1. UrbanClap Business Model
2. How UrbanClap Works
3. UrbanClap Revenue Model
4. Pro's and Con's of UrbanClap
5. Challenges for UrbanClap
Introduction to India's Startup Hub: https://youtu.be/XFinFePh700
English Article: https://onlineseoblog.com/startup-business-model-analysis/b2b-b2c-startups-working-operation/how-urban-company-work-earn-interview-questions/
This video will give you a good insight about UrbanClap and will prepare you for its interview
Email can resolve doubts: Jatin6343@gmail.com
Website: www.onlineseoblog.com
Note: We request viewers to cross-verify the information before quoting anywhere. Our channel does not take responsibility for the provided information.
Easy Serve, an Online Services Marketplace Startup in IndiaUpamanyu Acharya
How do you start an online services marketplace in India? What are the challenges one faces as an online service aggregator and payment portal? How do you start the Flipkart of Services? These are questions we strived to answer in this presentation.
Local & Home Services Marketplace in India - Startup LandscapeTracxn
The document provides an overview of the local and home services marketplace sector in India. It notes that over 70 of the 150 companies tracked in this sector were founded in 2014, indicating it may be ripe for early stage funding in 2015. It then analyzes the landscape in India, categorizing companies by segments like horizontal listings, open marketplaces, interior designers, tutoring, etc. and providing examples and funding amounts for some prominent startups in this space.
dreamOn! presents asYouWish! by Arindam Gohain, NIT SilcharArindam Gohain
1) dreamON! is a startup created by friends 3 years ago that aims to provide various services to users through a single app called asYouWish!.
2) asYouWish! will integrate existing ideas like transportation, accommodation, shopping, and more into a single app to make multiple services easily accessible to users.
3) The founders have created teams to handle technical development, marketing, design, and other tasks needed to code, test, launch, and maintain the asYouWish! app over a 2 year period outlined in their schedule.
The document summarizes the business canvas model for a proposed mobile nail salon business called My Time Nails. Some key points:
- The business would bring nail services directly to customers using a vehicle equipped as a mobile salon, offering convenience.
- The target customer segments are women, men, and appearance-conscious individuals and professionals.
- Key activities would be developing customer relationships and providing quality on-demand services.
- Revenue streams would include fees for services, direct product sales, and group package options for companies.
OPE is a startup company that plans to launch an app providing various household services like cleaning, errands, lawn care, etc. It aims to help the unemployed find work while making life easier for busy people. The app will launch in Dallas, Texas to take advantage of the large temporary labor market. OPE will focus on low-skill services not requiring certification like TaskRabbit to attract more contractors. Marketing will primarily use social media to target consumers and contractors. The founders plan to emphasize brand recognition to compete in the growing on-demand services market.
Bring back the fun element with corporate roadshow singaporecynthiajasline
Generally, corporate environment is referred to something that is highly professional and monotonous, but with changing times it is making sincere efforts to welcome the fun element.
Justdial was founded in 1996 by V.S.S. Mani in Mumbai to provide fast, free, and reliable local search services over the phone. It started as a three-person startup operating out of a small garage with Rs. 50,000 in capital. Over time, Justdial expanded its services by launching a website and mobile apps, collecting a large database of business information, and diversifying its product offerings. It has grown to employ over 2,850 people across major Indian cities. Justdial's business model has evolved from providing basic phone search to utilizing new technologies and platforms to offer an enhanced customer experience through real-time search and transaction capabilities.
The document discusses two direct mail campaigns run by Mobinil, Egypt's leading mobile operator. The first campaign targeted CEOs, MDs, and chairmen to promote customized business deals and tariffs. The second campaign aimed to convert pre-paid users to post-paid plans by introducing flexible post-paid plans with spending caps on outgoing calls like pre-paid services. This second campaign was successful in immediately converting high-end pre-paid users, mostly graduates and young professionals, to post-paid plans. Promotional items from the campaigns were later found distributed around various locations in Cairo including Mobinil stores and the American University Cairo campus.
This document provides an overview of JustDial Limited, an Indian online and offline search company. It discusses how the offline search market faces challenges that the online market does not. It then summarizes the key differences between online and offline advertising. The document outlines JustDial's vision, locations, shareholders information, growth drivers through telecom and internet growth, a SWOT analysis, competitors, and plans for international expansion. It also discusses their corporate social responsibility initiatives like adopting and fully funding a school for underprivileged children.
presentation just dial how it generate th erevenueANSHU TIWARI
- Just Dial is an Indian company that provides local search services by phone, web, mobile, and SMS. It was founded in 1996 by V.S.S. Mani and has grown to address over 254 million search queries annually and employ over 7,000 people.
- Just Dial generates revenue by businesses paying subscription fees to be featured in the top search results for their line of business when users search via phone, website, or app. It utilizes a large database of over 9 million listings that is continually updated by an in-house team collecting business information.
This document outlines the production team and tasks for a video project promoting Empire Beauty DSV spa services. Noor Afiqah binti Johan is the project manager and director of photography. Nursyafiqah Syahirah binti Kamarudin is the editor. Anis Shafiqah binti Mohd Sabri is the multimedia programmer and prop master. The client is Empire Beauty DSV located in Ipoh, Perak and the contact is Puan Hafiza binti Hashim. The video will tell a story of two sisters where one has a skin problem and goes to the spa for treatment, feeling happy with the results. The objective is to widely
Getlam is a fashion rental app that allows users to rent designer dresses, accessories, and book transformation services like makeup and hairstyling. It aims to make luxury fashion affordable and accessible. The app will target young fashion-conscious customers by offering a one-stop solution to look glamorous for any occasion. It will collaborate with designers, makeup artists, and other professionals to provide high-quality rental products and services. Getlam will compete with other fashion rental apps and establish itself as the premier destination for affordable fashion transformations.
- The document analyzes Uber's customer service based on a report prepared by a Customer Service Analyst at Uber.
- It identifies the main problems as lack of communication channels for customers and long response times. It also finds that while most customers find the app easy to use, some encounter errors.
- Through surveys, it finds that customers value communication and availability most in customer service. It also provides recommendations on how Uber can improve its customer service and professionalism.
Canon Inc. is a Japanese corporation that specializes in imaging and optical products. Canon India Pvt. Ltd. is Canon's wholly owned subsidiary in India, established in 1997. Canon believes in the philosophy of "Kyosei," which means living and working together for the common good. Canon produces a variety of products including cameras, printers, projectors, and medical equipment. It has offices across multiple cities in India and recruits both externally through job fairs and internally through job postings and employee referrals. Canon emphasizes work life balance and offers benefits such as health insurance, professional development opportunities, and wellness programs for employees.
Housedekho is an online platform that provides rental housing and household services. It aims to make the process of finding rental housing easier by allowing users to submit requests online and having a team show available options. The company plans to expand its services through several phases, including developing an app similar to Uber where users can book household services like electricians or plumbers on demand. It also wants to create training centers to develop skills and provide employment in these service sectors.
JustDial is an Indian search engine services company founded in 1996 that provides local search services over phones, web, and SMS in 240 major Indian cities. It has grown from a small startup in 1996 with 3 employees and 50,000 rupees of capital to a large public company as of 2013 with around 8,000 employees and annual revenues of over 100 crores. JustDial earns most of its revenue from businesses paying to get listed in its search results and from providing additional paid services like sponsored results and leads to businesses.
This document outlines a proposal for a student startup program to connect freelance workers with clients seeking work. The proposed platform would allow clients to post jobs and freelancers to bid on jobs. Freelancers could offer services across many domains like programming, design, marketing, and more. Money for jobs would be held in escrow until work is completed. The founders plan to generate revenue through commission on completed jobs. Their goals are to address unemployment and provide extra income opportunities through this marketplace. Initial funding needs are estimated at 372,000 INR.
E-Connect is a proposed app that provides a platform for local sellers and service providers to connect with customers. It offers non-branded, locally produced goods and services at affordable prices. The app aims to provide employment opportunities for untrained urban residents by training them to make goods or provide services. It allows users to browse offers, book services, and have products delivered quickly through a simple interface without needing to make phone calls.
Marketing strategy of a newly developed app. The app aims on assisting people in repairing their day to day gadgets and appliances by providing manual, user guides, tools and customer support service
This document provides a marketing plan for an Android application called Event Plus that helps users plan events. It begins with an executive summary describing the app's ability to help users plan organized events. It then discusses having no close competitors, providing a variety of services, detailed comparisons and explanations from advisors, and allowing users to customize packages. The document outlines the app's infrastructure, processes, goals for downloads and premium purchases, pricing and incentive structures, communication and distribution strategies, products and services offered, and a timeline for market entry and performance evaluation.
This document outlines a plan to develop and launch a mobile app called "SortItOut" to help groups of people split bills easily. The app would allow users to track debts, calculate split payments, and pay others directly from the app. The plan includes conducting user research, developing the app over 6 months, testing it for 3 months, and launching a free basic version with a premium version available for a fee. The goal is to become a market leader by addressing the hassle of splitting bills and gaining customers among students and professionals in their 20s-30s. The strategy involves targeted distribution and promotions on college campuses to build an initial user base before expanding more broadly.
The marketing plan introduces an app called "YourBestPrice" that allows users to search for products, compare prices across multiple ecommerce websites, and interact with friends during the shopping process. It aims to make online shopping more social and less time-consuming. The plan outlines the growing ecommerce market in India, the target audience of users under 35, and strategies around pricing, branding, and promoting the free and premium versions of the app.
The marketing plan introduces an app called "YourBestPrice" that allows users to search for products, compare prices across multiple ecommerce websites, and interact with friends during the shopping process. It aims to make online shopping more social and less time-consuming. The plan outlines the growing ecommerce market in India, the target audience of users under 35, and strategies around pricing, branding, and promotion through social media to execute the goal of becoming a central location for all shopping needs.
The marketing plan is for a new Android app called "Your House Keeper" that allows users to hire housekeepers with one click. It aims to provide a digital solution for hiring housekeepers in big cities like India. The app will have profiles of over 500 housekeepers. It will be positioned as a unique app in its concept and market. The target customers are youth, working spouses, college students, people living with elders, and migrated families. The goals for the app in 3 years are to have 1 million daily page views, a valuation of $2.5 million, and estimated monthly revenue of $100,000.
This document outlines a plan to develop and launch a budget management mobile application called "Budge-It!". It aims to help users easily track their expenses and budgets. The plan includes analyzing the market opportunity and competitors, developing the app functionality, and launching with a beta version targeted at college students. The goal is to become a market leader and earn millions in revenue within the first few years.
King App is a utility app that manages other apps on a user's device, provides notifications about new apps, and allows trial access to paid apps. It targets mobile users who spend significant time using apps. The app has both free and premium versions. While the company focuses on low-budget marketing currently, it plans to increase marketing spending as it aims to gain 1 million users in the first year. The company relies on customer feedback to improve the app over time.
Indian consumers desire high quality products at low prices. The app aims to provide deals and discounts from local merchants without compromising quality. It also offers loyalty points for purchases. The goals are to gain 40,000 subscribers in 8 months by offering initial benefits and referral programs, and partnering with local sellers in launch areas. Revenue will come from paid subscriptions, ads, and seller fees. The strategy is to target price conscious middle class customers, especially students, through social media ads, billboards, and referrals. A free version offers deals while a $0.99 premium version adds faster delivery and early access to deals. Implementation will develop the app, acquire merchants, then focus on subscribers and customizing the experience based on user
This document provides a marketing plan for a mobile app called "Fixit" that allows customers to book repair services for electronic devices and appliances. The 3-sentence summary is:
The app aims to provide affordable repair services for phones, computers, appliances and more through a network of verified technicians who can complete repairs within 2 hours. Key strategies include competitive pricing, annual maintenance packages, and promoting through social media, print ads, and word of mouth to build brand awareness and a loyal customer base among urban households. The goal is to gain market share for electronic repairs through high quality, on-time services and strong customer support.
A presentation on the marketing plan of a new mobile application - At Your Service.
This was created by Pearl Gupta, PEC University of Technology during the course of a marketing internship under Prof. Sameer Mathur
On Demand Home Service With Best Handy Man App In 2022.pdfCerebrum Infotech
We all lead very busy lives, and it’s not often that our schedule permits us to call a repairman to our homes on weekdays. The solution to this problem is the handyman services app.
The marketing plan proposes an Android app called Virtual Plaza that allows customers to shop from virtual stores displayed in public places like metro stations. By scanning QR codes on product displays with their smartphones, customers can add items to their online shopping cart and arrange delivery. The plan details how the app works, the company's core competencies in suiting busy lifestyles, and revenue strategies like partnerships and in-app ads. Target customers are metro city residents seeking convenient shopping options without retail visits. The plan outlines tactics for free and premium app versions, a phased launch schedule, and brand building strategies.
This is a presentation on a mobile app marketing strategy. The app name "SAYLIVERY, You say, we Deliver" will be an app, collaborating with different service providers and customers can find all these services under one head, i.e. this app. The estimated price for the service will be displayed beforehand.
Uncle John's Store aims to create an app providing household services and an online hardware store. The app will address the lack of handyman services and accessibility of hardware stores in big cities. It will connect users to plumbers, electricians, and other service providers. The app will also function as an online hardware store. The goal is to generate ₹6.6 million in revenue within a year through ads, premium subscriptions, and commissions from services/sales. The team believes they can successfully solve the identified problems by launching the app, signing service providers and stores as collaborators, and conducting an advertising campaign.
FlashBank aims to enable money transfers through mobile networks in India to support the transition to a cashless economy following demonetization. It will launch the FlashBank app in September 2017 to allow users to make payments, transfer funds, and conduct other transactions using mobile networks even in rural areas with limited internet access. The app will be free for most individual users and target restaurants, supermarkets, and consumers in villages as an affordable way to complete daily financial tasks and transactions securely and conveniently without internet dependence.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
QuickBooks Sync Manager Repair Tool- What You Need to Know
Company Marketing
1.
2.
3. Overview
• House Fix is an app which exclusively connects customers with the
professionals in service and repair field of works.
• In today’s smartphone generation it is very difficult to find
professionals who are reliable and good at their work. Hence, this app
helps the customers to browse and select the professional they want
for their work from a list of trusted professionals.
4. Overview Cond
• The app charges a nominal commission of 10% for the first $2 of work
and 5% from every dollar after that from the professional.
• Every complaint is registered in a database and are attended priority
wise.
• The transactions happen through liquid cash so as to facilitate easy
transactions for middle and lower class people.
5. Goal
• The goal of the app is to provide a reliable service to middle and
lower class people in India at a nominal charge.
6. Proposed course of action
• The details of various professionals in fields of plumbing, carpentry,
electrical services, electronic services and welding, etc. are collected
by a set of people using their contacts in various areas.
• These details are uploaded into a database and the database is made
available to customers through app.
• The customers can rate and review the professional’s service through
the app.
• The customers get to select their professional based on the reviews
and ratings. This way, both customer and Professional can be
benefited.
7. Proposed course of action Cond
• Customers have an option of sending message or directly contacting
the professional
• The customer can find the professional easily and the professional
need not search for jobs all around.
• The prices are fixed and a tariff card is shown in the app. For ex:
Replacing shower head- $1, Servicing a PC- $10. This prevents the
professional from fooling customer with unnecessary rates.
8.
9. Company Overview
• The company can efficiently get the details of the Professionals due to
a good network of contacts in various housing societies, slums, gated
communities etc.
• The company, with its simple payment method, will be advantageous
when compared with other companies which use PayPal for
transactions.
• The company’s premium app offers service in less than 12 hours after
the complaint has been registered. (Usually 1-3 hours)
10. Marketing Overview
• The current customers are the middle and lower class people of India,
the business can also be expanded to the higher class people by
providing an alternate mode of payment (PayPal) to them which is
convenient to them.
• The major competitor of HouseFix is UrbanClap.
11. Marketing Overview Cond
• UrbanClap conducts its transactions through PayPal, which most of
the middle and lower class people don’t even know about. That gives
us an edge on UrbanClap because we arrange transactions through
Liquid cash.
• The company definitely has many opportunities in market due to low
competition. Once it establishes itself as a brand in minds of people,
the growth of company in inevitable.
• The company has a major threat from UrbanClap. If UrbanClap
realizes it’s weakness i.e transaction problem and if it introduces the
liquid cash transaction method, we will loose the edge on the
company.
12. Target Customers
• The company mainly targets the Lower and Middle class people of
India who has access to smartphones and Internet.
• They are the main target because they are many in numbers and most
of them down know about the competitor company, UrbanClap.
13. Goal
• The goal of the company is to provide a reliable customer service and
establish itself as a major brand in current society.
• Initially, the income might be very less, but gradually if people know
about the app, the income will increase.
• The main target is to achieve at least 20,000 transactions per month
from various metropolitan cities in India by the end of 3 years of
establishment of the company.
• As there is almost very less investment in this company, high net
income is expected at end of 3 years. Approximately 1 million dollars.
14.
15. Target Market
• The people who use the app are mainly people who have a active
mode of income and people who have very less time to search for
professionals who can do their works.
• The Company fulfills the requirement of customer with just a simple
touch of screen and a little patience.
16. Collaborators
• The company can collaborate with youth with good communication
skills in local languages. This way, it can provide employment to
unemployed youth and get benefit from them at the same time.
• The development and maintenance of app requires 1 or 2 software
professionals who can be employed for fulltime in company
• The company would require people to spread out the word about the
app and its uses. They can be hired on part time basis and can be paid
on hourly basis.
17. Company
• The company in divided into three simple units.
1. The managers
2. The technical team
3. Ground Team.
• The managers will manage the who company efficiently and look into
the accounts and transactions happening through the app.
• The technical team is responsible for development and maintenance
of app and it’s servers.
• Ground team is responsible for the marketing and publicizing the app
all around the city.
18. Competitors
• UrbanClap provides similar user experiences, but instead it doesn’t
give the customers option to choose the professionals. It asks few
questions and assigns professionals based on the requirements of the
customer.
• It also offers a wide range of services like Guitar teachers, Yoga
instructors and computer experts along with the professional house
fixing services.
19.
20. Customer Value
• The customers get to make easy transactions through liquid cash.
• A simple user experience with good illustrations will make it easier for
the uneducated or low educated people to access the app.
• The app will be made available in local languages making it the first
app to do that in this market. It will be very helpful for local
uneducated people.
21. Customer Value Cond
• By referring the app to their friends, the customers can get services
worth $5 free.
• If customer is not satisfied with the work, another professional will be
sent within 2 hours of time to fix the problem and no fee is collected
from customer.
22. Collaborator Value
• The youth with good communication skills will be given $5 per hour
of the work they do. The work is constantly monitored and bonuses
will be offered if they get more contacts.
• The company would require people to spread out the word about the
app and its uses. They can be hired on part time basis and can be paid
on hourly basis.
23. Company Value
• The company personnel will get free 3 services of worth $10 each
every month.
• The Managers and technical team will get a percentage of profit in
the company. There is no fixed pay as such.
• The ground team will be paid based on the publicity done by them i.e
number of places visited and number of contacts fetched by them.
24.
25. Product and Service
• The service is to be uncompromised in quality and efficiency.
• The service is offered in local language through apps so that even the
uneducated people with smartphones can have access to app
• The App offers transactions through liquid cash which is the most
common mode of money transfer.
26. Product and Service Cond
• The customers get a trusted professional for work and the service is
uncompromised is terms of quality.
• There is a guarantee to customer that if the service done is not
proper, the next service is free of cost and made sure is efficient.
• The customers have an option of choosing professionals and rate
them.
27. Brand
• The name “HouseFix” suggests the services offered. i.e. fixes in
houses which require immediate attention.
• The logo has a house with a hammer symbol instead of “H” in house
fix which makes customers to easily understand the concept of the
app.
• The Slogan “Your Professional House Fixer” suggests that professional
service is offered to customers.
28. Price
• There will be a base charge for consultation of professional.
• The expenses for the spare parts should be kept by the customers.
• The pricing is fixed based on difficulty and time taken to provide the
service.
• The prices range from $1 to $20.
• The professional will be charged 10% for first $2 and 5% for every
dollar after that.
29. Incentives
• The customers are given services worth 5$ for free when they refer to
a friend or a relative.
• The company employees will get free 3 services of worth $10 each
every month and free meals are provided while working.
• The youth with good communication skills will be given $5 per hour
of the work they do. The work is constantly monitored and bonuses
will be offered if they get more contacts.
30. Communication
• The main source of communication to customers is through the
ground team which mainly focuses on publicity and finding contacts.
• The customers can also be communicated to referral network.
• The job offer is communicated to collaborators and company
personnel through social networking sites likes facebook and online
job sites. Traditional media like newspapers can also be used to get
creative staff.
31. Distribution
• The app is mainly distributed through app stores like Google Play and
Itunes store.
• An .apk file is also released online in freeware sites so that people can
download and install them manually.
• Information regarding the app is described in the information section
of the app stores.
• A QR code shall be assigned to the app so that people can directly
scan it from news papers and online ads and download it.
32.
33. Infrastructure
• The company in divided into three simple units.
• 1. The managers
• 2. The technical team
• 3. Ground Team.
• The managers will manage the who company efficiently and look into
the accounts and transactions happening through the app.
• The technical team is responsible for development and maintenance
of app and it’s servers.
• Ground team is responsible for the marketing and publicizing the app
all around the city.
35. Process
• There are three main processes involved in company.
• 1. Management
• 2. Software Development and Maintenance
• 3. Ground Work.
• The management efficiently manages the work and schedule done at
company. It also looks into the accounts and transactions through app.
• The software development and Maintenance work on developing the app
and maintain it.
• The ground work does all the publicity and contact fetching work.
37. Schedule
• The app development and publicity should be done all the same time.
• 1 week is given for app development and another week for testing its bugs.
• The ground team shall work at least 8 hours per day till a minimum traffic
of 2000 customers is achieved on app.
• The software team shall respond immediately to complaints regarding app
and resolve them.
• The Company should get at least 2000 customers in first 3 months of start.
• The company should get at least 20,000 customers by end of first year.
• The company should get at least 50,000 customers by end of second year.
• The company should get at least 100,000 customers by end of third year.