Presentation on the marketing plan of an application to be made available on google play. it is designed for Indian Market. It provides home solutions like House cleaning, carpentry, electrical fittings and many more.

1. Home Solutions
Live better

2. About
• Trouble-free and convenient application
designed for mobile phone.
• Make labour available for customers for
different households work for floor mopping,
and utensils cleaning etc.

3. Vision
To develop a business that would help
people save their time by provide high
quality household services.

4. Mission
To provide quality housing solutions to
our customers (families and individuals)
and foster their relationship with people
will the required skillsets.

5. Why choose us?
• Instant availability
• Professional staffs
• Certified workers and authority
• Quality assured
• Transparent pricing policy

6. Services
House cleaning
Floor mopping
Utensils cleaning
Free Services

7. Premium Services
Toilet cleaning
Laundry
Vehicle cleaning
Carpentry
Electrical Appliances and Plumbing
Premium services will include free services.

9. Target Market
 ‘Home Solutions’ focuses on household work of families and
individuals.
 Working bachelors who cannot afford to look out for labours in
new locality.
Demographic Segmentation

10.  This app also takes into account the household works of large joint
families in India.
 Also, Old population of India who cannot work and may find it
difficult to search for the workers.

11. Geographic Segmentation
Those areas on the outskirts of city where it is hard to
find labour for different activities such as washing,
mopping, cleaning utensils etc. This app will prove to
be of great help.

12. Competitors
 Helpr  Home Maids  Didi

13. Goals
 To be a creator of highly valued brands.
 To build team to create more value.
 to make your booking a delightful experience.
 To act as a bridge between the worker class and those
who are in need of services.
 To provide the customers quality services.

14. Strategy
• Multiple packages available.
• Services available as per customer’s need(monthly
or daily)
• Premium services
• Least prices.

15. Positioning
Points of Parity
1. Category POP - Multiple Services will give an advantage in
the market.
2. Correlational POP - Cheaper services may arise a doubt
within the customers.
3. Competitive POP - Quality of Vehicle cleaning, Carpentry,
Electrical Appliances and Plumbing services.

16. Points of Difference
'Home Solutions' make labour available at cheaper
costs to its customers with respect to nature of
domestic work, and costs incurred. The Premium
services are specifically focused upon, to maximize
customer satisfaction.

17. Promotions
Social Media
The app will be promoted on :-
 Twitter
 Facebook
 Instagram
 WhatsApp
 Hike
 Google Plus
 Talon and Plume (for Twitter), Pinterest

18. Professional Networking Websites
 LinkedIn
 Angel List

19. Advertisement
Keeping in mind zero budget advertisement will take place as :-
A skit will be prepared and put online on YouTube to promote
the application.

20. Incentives
Coupons
Free monthly coupons will be provided for first 100
downloads.
Special Coupons may also avail some of our
premium services for free.

21. Referral Codes
Referral code used by customers may also give some
discounts on our services.
Cashback
Recommending our app to others will get you some
cashback.

22. Distribution
The Application named ‘HOME SOLUTION’ will be uploaded
to ‘Google Play’ for Indian Market.

23. Charges
• Subscription Charges - ₹ 300 per Month.
House cleaning including floor mopping, toilet cleaning, utensils cleaning
(Daily)- Free with Subscription
• Laundry (Twice a week) - ₹ 100 per Month.
• Vehicle cleaning (Twice a week) - ₹ 100 per Month.
• Carpentry, Electrical Appliances and Plumbing - ₹ 50
per Appointment.

24. Strength
Multiple Services
Customer Satisfaction
Weakness
not supported in other operating
system
Opportunity
New Services addition
Threat
New Startups
SWOT

25. DISCLAIMER
Created by Mayank Lonkar, RCOEM, Nagpur, Maharashtra
during a marketing internship under Prof. Sameer Mathur,
IIM LUCKNOW.