Ease your life provides reliable home services like cleaning, repairs, and caretaking through a mobile app. It aims to make customers' lives easier and more affordable by connecting them to local professionals. The company sees opportunity in the growing home services market and plans to leverage technology like AI and social media to overcome competition and provide a better customer experience than other platforms. It will focus on quality, value, and building relationships to succeed.

1. Ease
your
Life
You think we provide

2. Who we are ?
 Ease your life provides customers with
reliable and high-quality services that
includes but is not limited too beauty
treatments, baby-sitting, care-taker, home
cleaning, handymen services, vehicle
washing services, first-aid, and laundry
services. The company's goal is to empower
millions of professionals around India to
provide an unprecedented level of service at
home.

3. PROBLEM
The difficulty in finding the professionals for fixing basic
home repair problems at significant prices is causing serious
issues such as a lack of quality service, an increase in
prices, and a potential risk of safety and security.
Unfortunately, there are not many platforms which provide
all household and allied services, required at frequent
intervals, causing serious problems such as lack of access to
reliable help, inadequate resources and rising costs.

4. Solution
 Ease your life is on a MISSION to revolutionize
the way you live! We have set out to make your
life easier, smarter, and better! Our unique
platform connects you to the most skilled,
experienced, and reliable local service
professionals in your area, making it possible for
you to get the best solutions, at fixed nominal
prices, with just a few taps through our
comprehensive mobile apps. Now, your wildest
dreams CAN become reality, and it's all just a
few clicks away!

5. Services Offered
Home
maintenance
service
Electrician
Plumber
Carpenter
Personal care
Salon
services
Baby-
sitting
Yoga
classes
Caretaker
Mechanical
services
Vehicle
washing
Puncture
services
Housekeeping
& healthcare
services
Home
cleaning
Kitchen
services
Maid
services
First-aid
services
Additional
Service
Laundry
Services
choreographer

6. Opportunity
and T
arget
Market
Opportunity
 Home services is a growing industry that
offers a wide range of services. These
services range from handyman services such
as plumbing to home maintenance and even
baby sitting. Businesses that offer these
services can benefit from a steady stream
of customers, many customers are turning
to home services to get the job done
quickly and affordably, there is a great
opportunity to create a successful business
in this space.
T
arget market
 Working class society
 Newly transferred and shifted families
 housewives
 Senior citizens
 Students

7. T
echnology
 With the help of AI, we will
create a powerful and
sophisticated website and hybrid
app that works on both Android
and iOS. It will be able to meet
the unique needs of our users,
while being interactive and user-
friendly.
 User could access and reach us on
various social platforms such as:
 WhatsApp
 Telegram
 Facebook and Instagram

8. Competition
Competition in the home service industry is increasing due to the rise of digital
platforms that connect consumers with service providers. Companies such as
UrbanClap have made it easier for consumers to find and book services online,
and for service providers to reach a larger customer base. As competition
increases, companies are focusing on providing the best value for their
customers by offering competitive pricing, a wide selection of services, and
reliable customer service.
How to overcome competition ?
• Focus on Quality
• Utilize Technology
• Develop Unique Services
• Leverage Social Media
• Offer Value for money
• Foster Relationships
• Market Aggressively

9. Marketing Strategy
 Develop a Unique Value Proposition: that sets our home service company
apart from the competition. highlighting the benefits such as convenient
scheduling, guaranteed satisfaction, or specialized services.
 Invest in Digital Marketing: Digital marketing, SEO and content marketing
to ensure that potential customers can easily find our company online.
 Leverage Social Media: Use social media to engage with your customers
and reach new ones. Post helpful tips and industry news to build a
community around our company.
 Focus on Referrals: Word of mouth referrals, discounts and loyalty
rewards to encourage customers to refer our business to their friends and
family
 Offer Incentives: Offering incentives is a great way to attract new
customers, offering discounts for first-time customers and a loyalty
program for repeat customers.
 Company uniforms: a great and visible on road free of cost advertisement
would be investing on company branded uniforms and aprons

10. Funding
 1. Bootstrapped: ₹200,000 (25%)
 2. Bank loan under startup
scheme: ₹500,000 (62.5%)
 3. Outside Borrowings: ₹100,000
(12.5%)
25%
63%
12%
0%

11. USP of the service
 Equity based working partners
 Location based fluctuating prices
 Work orders processed for even the
smallest customer requirement
 All our services will be green services
 Spend more on customer acquisition
rather than advertising
 Our service providers will have higher
margins compared to our competitors

12. Thank you