This document is a business plan report submitted by Tycoons for their proposed home care services business. The business will provide services like maids, babysitters, home chefs, car washers, and repair technicians. The report includes sections on the company description and mission, industry analysis, market analysis, economics and finances, marketing plan, operations plan, management team, and schedules. The business aims to address the problems of unemployment and lack of accommodation/job security for domestic workers while providing reliable home care services to customers in Dhaka, Bangladesh. It plans to start operations in the Uttara area and expand to other neighborhoods over time.

1. 1 | P a g e
Date of submission: 29th March, 2018
Mahmuda Ali
Lecturer
CBA—College of Business Administration
IUBAT—International University of Business Agriculture and Technology
4, Embankment Drive Road, Uttara Model Town
Sector- 10, Dhaka- 1230, Bangladesh
Subject: Letter of Transmittal for MGT-401 Business Plan report
Dear Mam,
It is great pleasure for us to submit this report based on the business concept
that we have chosen for our business. We have prepared this report, as partial fulfillment of
the course MGT-401, Sec-A. To prepare this report, we have collected what we believe to be
the most relevant information in terms of analytical as well as reliability. We have
concentrated our best effort to achieve the objectives of the report and hope that our endeavor
will serve the purpose.
We would really appreciate, if you enlighten us with your thoughts and views regarding the
report. Also, if you wish to enquire about an aspect of our report, we would gladly answer
your queries and suggestion.
Thank you again for your support and patience on us.
Yours Sincerely,
Tycoons

2. 2 | P a g e
Table of Content
Sl. Contents Page no.
1. Executive Summary 4
2. Company Description : 5-6
2.1 Mission Statement 5
2.2 Company History 5
2.3 Products & Services 5
2.4 Current Status 6
2.5 Legal Status and Ownership 6
2.6 Key Partnerships 6
3. Industry Analysis: 7-8
3.1 Industry size, Growth rate 7
3.2 Industry Structure 7
3.4 Key success factors 8
3.5 Industry Trends 8
3.6 Long Term Prospect 8
4. Market Analysis: 9
4.1 Market Segmentation 9
4.2 Target Market Selection 9
4.3 Buyer Behavior 9
4.4 Competitor Analysis 9
5. The economics of the Business 10-12
5.1 Startup Cost estimated in 2018 10
5.2 Pro Forma Balance sheet 11
5.3 Pro Forma Income statement 12
6. Marketing Plan 13-14
6.1 Overall Marketing Strategy 13
6.2 Marketing Mix 13-14

3. 3 | P a g e
6.3 Service Packages 14
7. Design and Development Plan 15
7.1 Development Status and Tasks 15
7.2 Challenges and Risks 15
7.3 Proprietary Issues 15
8. Operations Plan 16
8.1 General Approach to Operation 16
8.2Business Location 16
8.3 Facilities and equipment 17-18
9. Management team and company Structure 19-22
9.1Management Team (with skill) 19
9.2 Board of Director 21
9. 3Company Structure 21
9.4 Business Model 22
10. Overall Schedule 22
11. Appendices 23
12. Conclusion 23

4. 4 | P a g e
1.0 Executive Summary
Our business firm “HOME CARE PLATFORM“is a service oriented business
which will help our clients providing maid, babysitter, home sifting expertise,
chef, care taker, home to home laundry, guards, doorto doorcar wash &
repairing facility. We are five people in our firm to manage our organizational
job. We will generate the capital equally. We work to transform the
unemployment into human resources and eager always to hear from our
customers. Our firms aim is to train people to increase human resources by
which we can help to remove unemployment problem .After a certain period we
hope we can make a good brand image and it will be a profitable business for
our all stakeholders.

5. 5 | P a g e
2.1 MissionStatement
“HOME CARE PLATFORM” provides the categorized maid, households workers & staffs to value
our clients .Our platform will ensure the sincerity & quality to its user. We work to transform the
unemployment into human resources and eager always to hear from our customers. Our management
concern to ensure the safety and high status of our clients in their regular life.
2.2 Company History
We planned for this business when we five member was doing our Entrepreneurship class
and our faculty was talking about identifying opportunities. Our business idea conduct by
solving a problem and observing trend .One of our group members uncle once suggested
about this type of business then we extended few features and service ideas. Our focus was
to identifying the trend and we found that now people like to pay for those services which can
give relief from their regular staffs .Beside this we found a problem that many people keep
maid but they feel uncomfortable with their accommodation facility and they can’t complain
about their service quality also maid-worker don’t get the job security in this type of work. So
our plan came out from this brainstorming.
2.3 Services
Our business firm “HOME CARE PLATFORM “is a service oriented business which will help
our clients providing maid, babysitter, home sifting expertise, chef,care taker, home to home
laundry, guards, door to door car wash & repairingfacility. At the very beginning we will start with as
maid, babysitter& car wash-repairer supplier in Uttara area. We collect our workers from rural
areas where unemployment is a big problem. Our firm will train people to increase human
resources.
Specialtyand benefits of our services:We will ensure our services with-
a) Expert workers
b) Workers with their own tools
c) Efficient & friendly
d) Feedback facility
e) Reliable workers
f) Safety and health conscious worker
g) Packages

6. 6 | P a g e
h) Per time and fulltime workers
i) We collect our workers from rural areas where unemployment is a big problem.
j) Our firm will train people to increase human resources.
k) We will provide the home care course training certificate.
l) Car repairer through GPS facility.
2.4 Current Status
At this moment we have completed our service feasibility test and set our
management team. We have made a survey on 70 people of Uttara area, we set our sample as
100 in Uttara area and 120 in Gushanaron 70 people of Uttara area, and we set our sample as
100 in Uttara area and 120 forGushanarea.
2.5 LegalStatus and Ownership
Since our firm type is partnership business so we have to follow THE
PARTNERSHIP ACT, 1932 (ACT NO. IX OF 1932).Partnershipsbusiness uses the Social
Security Number of the owners as the tax identification number (TIN) for the organization
and beside this we have to collect our trade license for Uttara area.At the starting we will
need capital to start with a location and some tools and after a while we may need SME loan
.So we have to prepare and collectdocuments about our location, deed, partners national
identification card first.
We are five people in our firm to manage our organizational job. We will generate the capital
equally. Two of them will work for advertising and promoting the firm, one will find the
workers for the clients, forth member will have a team to train the workers for several
situations and our founder-chief will manage the whole management.
2.6 Key Partnerships
To spread our business and our cost leadership focus we are planning to conduct the business
with “SMART AUTOMOBILE” for car repair and washing facilities. They have the experts
and tools to don this service .For this service we have our conditions in profit sharing
individually only for this sectors.This friendly business will help share cross marketing
facility.In future we will try to grab other cleaning product supplier concentration in same
way.

7. 7 | P a g e
3.1 Industry size, Growth rate
This industry size is moderate; the grown of this industry is fast because of
modernization.Everyday people are getting dependent on technology and social network
.Every business model is changing with that trend this industry is transforming quite fast.
3.2 Industry Structure
Threats of new entrance: It is high because it requires less resources and less time to start a
new business like home care planning.
Threats of substitutes: It is high because as this business requires less resources to start
which means having more number of similar businesses as a result, there will be more
substitutes.
Rivalry among existing firms: Moderate to high because if there are more numbers of
similar business in home care industry then there will be more competition and rival
ry might be created among them to compete each othe
Bargaining power of suppliers: It is low as well because if customers want to switch to
other, they can if they get better services. It is easy for customers to switch and suppliers
bargaining power becomes lower.

8. 8 | P a g e
Bargaining power of buyers: It is high because customers have many choices, variations as
a result they can choose any of them they want to. They can negotiate over prices, if they do
not find it reasonable they can switch to other firm. And there are many other factors for
which customers bargaining power in this case would be high.
3.4 Key success factors
Our main Key success factors are:
 Strategic Focus - Leadership, Management, Planning.
 People - Personnel, Staff, Learning, Development.
 Operations - Processes, Work.
 Marketing - Customer Relations, Sales, Responsiveness.
 Finances - Assets, Facilities, Equipment.
3.5 Industry Trends
This industrylosing staffs regularly .It’s hard to find workers and control them in current time
.Coming day it will be harder. This industry trend changes according to people’s life style.
3.6 Long Term Prospect
In long term prospect our key achievement will getting new
branches all over the Dhaka city and having customer care service .By this goal we can serve
a large number of customer .
4.1 MarketSegmentation
As an increasing number of families have become dependent on two income the need for
quality child care, home maid, cleaners and other services are increasing. According to the
background of our country city people are most likely going to take our services. Small and

9. 9 | P a g e
dual-income families are existed mostly in the Dhaka city. So we primarily set our center
field in Dhaka city. We will establish our branches in the most efficient area in Dhaka city.
Initially we will open 1branch in Dhaka city. We have selected Uttara for startup .After
Uttara we will focus at Gulshan and according to Dhanmondi ,Mirpur and Jatrabari .These
areas will cover the side areas also. Our focus on meeting the local community need for these
services within the target areas. We know that most of the upper middle class and top class
family live in Uttara,Gulshan&Dhanmondi as for our first focus is these three area first.
4.2 Target MarketSelection
Our services are vitally important in today’s fast paced, dual-income world. The target
market of ourfirm is full time working couples, royal class family, firms & companies. The
area we targeted there most of the family seek for this type of service firm to done their
household staffs .They are ready to pay in the regard of secure and sincere service.
4.3 Buyer Behavior
The area we targeted there most of the family seek for this type of service firm to done their
household staffs .They are ready to pay in the regard of secure and sincere service. We must
provide the service that is described in our terms and condition area.
4.4 Competitor Analysis
Price, service, certification and reputation are critical success factors of our service center.
We will compete well in the market by offering competitive prices, high-quality service,
expert workers, and quality product by maintaining an excellent reputation with the
community in which we serve. We are first mover of this type of business firm but we have
some individual competitor in our few services. Like our security guard service our
competitors are Desh Bangla Security Services Ltd & G4 .

10. 10 | P a g e
5.1 Startup Costestimatedin 2019
Items & Details Amount Amount
Initial investment of partners:
Azizur Rohman Shawon
15,000,00
75,00,000
================
Fatema Begum 15,000,00
Fauzia Tul Borat 15,000,00
Fahima Ahmed 15,000,00
Khalek Mahmod 15,000,00
Total Investment (amount in BDT) =75,00,000
5.2 Pro Forma Balance sheet
ITEMS 2019
ASSETS
Cash 20,00,000
Accounts Receivables 5,00,000
Inventory:
(Amount in Taka)

11. 11 | P a g e
Raw Material Inventory,Spares,Stores 2,00,000
Total Current Assets 27,00,000
Plant & building, Furniture 20,00,000
Machine& equipment 8,00,000
Computer 3,50,000
Total Fixed Assets at cost 31,50,000
Less: Accumulated Depreciation (1,17,000)
Net Total Fixed Assets: 30,33,000
Preliminary Expenses: (10,000)
Total Assets: 57,23,000
======
LIABILITIES & EQUITIES
Current Liabilities
- Accounts Payable 00,00
- Accrued Expenses 3,000,00
-Wages payable 2,00,000
Total Current Liabilities: 5,00,000
Long-term Liabilities:
Capital Lease 15,000,00
Bank loan 11,00,000
Interest on loan 14% 1,54,000
Deferred Revenues 2,000,00
Total Long-term Liabilities 29,54,000
Debt/Equity:
Paid up capital(share Holders) 15,00,000
Other Short term debt 2,00,000
- Un-appropriated Profit 1,000,00
Total Debt/Equity 18,000,00
Total Liabilities & Owner Equity: 52,54,000
5.3 Pro Forma Income statement
Items 2019
Net income from service 1,00,00,000
Cost of Service sold 10,00,000
-Depreciation (1,00,000)
(Amount in Taka)

12. 12 | P a g e
GROSS PROFIT ………………………….. 79,00,000
Operating expenses :
-Service expenses
 Dress /Apron 50,000
 Transportation in working place-
1,00,000
 New tools /Tools Repairing 60,000 2,10,000
-Wages to
workers(40worker*10,000/)=5,00,000*12
48,00,000
Total Operating Expenses…………. 6,90,000
NON-OPERATING EXPENSES:
-Advertisement of company/Services :
 Facebook-20,000
 Postrers-30,000
 Placard-25,000
 Balloon-10,000
 Paper man -15,000
 Local Cable operator/Web site -1,00,000
 Billboard /Banner -1,00,000
3,00,000
-Transport Vehicles 2,00,000
Repayment of bank loan money 4,00,000
Total expenses……………………. 59,10,000
-Income Before Tax/Pre-Tax Profit 19,90,000
Provision for taxes 15% (Income Tax act ) 2,98,000
Net income …………………………. 16,92,000
6.1 Overall Marketing Strategy:
For our company we are preparing outdoor and indoor marketing. 3 of our partner were
marketing major students so it will be easier for us. We have to focus on which marketing
and advertising media will be more effective .So our marketing concern will be concentrated
on:

13. 13 | P a g e
a) Social Media Marketing(Facebook, YouTube, Twiter, Viber, What’s App): We will
expense to boost our page because now a day’s social media marketing is the fastest
way to reach the target customer.
b) Bill board advertising: Our firm will have 4-5 big billboard in some crowded pace in
Dhaka City.
c) Web marketing: Our web site will used in three purpose -
I. Content Advertising
II. Taking Order
III. Customer feedback
d) Personal /Reference Marketing: All of our partners and members will try personally
make the publicity of the name of firm and its activity with our friend and relatives.
e) Placard Advertising/Paper man:Before one month of starting our office and after one
month starting we will make 50,000 placards and distribute them by paper man
continuously. It will quite effective way to send a message in very early in the
morning .May be it will stay in target customer mind for a long time.
f) Poster: In the same way there will be 2 types of poster .One item will serve before
starting and one type for after starting. One will for brand advertising and another for
service.
g) Local Cable operator:If we get proper financial support and control than after 4-5
month letter we will go for local TV channel advertising with a minimum budget.
h) Air Balloon: We can get people concentration and highlight our office location by Air
Balloon with our sign. This way people can easily reach our office.
6.2 Service, Price, Promotion
We will segment our service packages according to family size and work type
basis .All the package will duration will a month but for some special event we will
chargecontract wise .Our packages and price will like-
 Floor cleaning and furniture cleaning -6000
 Helping in kitchen -5000
 Outdoor cleaning -1000(according to size)
 Whole cleaning in a week- (+-)1,000
 Guard regular-16,000
 Guard and care taker -20,000

14. 14 | P a g e
 Guard for special event -1,000(Per day)
 Chafe Regular -20,000-40,000
 Car repairing -500-5000(Depending on situation)
Promotions:
In festival time we will focus our promotional activity .Suppose in EID time
we will give day wise working facility or extra cleaning facility to our existing and new
customer.
Beside this we can promote other company like SAVLON .If we connect with them and use
in Kurbani time that will be a good promotional event for us. In this way we are planning for
all festivals that occur in Bangladesh.
6.3 Service Packages
We will keep some package to delivery our tools and after few times we willtry to supply
some cleaning product with our logo and some t-shirt will be printed with our logo.
7.1 DevelopmentStatus and Tasks
For development our team will always look for new update
around us and what our customer need at this moment we will search for it .Beside this we
can follow other service provider in abroad .like –The cleaning Authority ,Molly Maid,
Handy.

15. 15 | P a g e
Because sometimes our competitors and outlook of industry give us idea for development.
Our business need development regularly otherwise we can’t be able to get first mover
advantage.
7.2 Challenges andRisks
The firm may have some challenges in start up in collecting staffs and having a suitable
location for office set up. After that we may face problem with staffing and scheduling .We
have to manage these things situational wise.
If we can’t able to reach our target customer quickly we have some risk with early
competitors. Our strong management and regular activity in development will face the
challenges and our profit will reduce our risk.
To avoid the traditional maid system we will not let people call them Khala,Bua or kajer
Louk .We will give them a new iconic name .The name will be for Woman in a short name
and also for man’s our client will not be embraced to call different name in different days .
7.3 Proprietary Issues
We all member equally providing the capital but one of us has provided the idea of business
so in paper work and the position of his will be mentioned on his proprietorship. He will be
only one owner of the brand name “Home Care Platform”. Rest of us will equal in profit and
risk sharing.
8.1 GeneralApproach to Operation
We will try to give 24/7 service which will make us more
loyal and more value to our customers. We ensure our ability to grow our customer through
marketing and quality service. We will make a flexible schedule to manage our duty.

16. 16 | P a g e
8.2 Business Location:
Our first target area is whole Uttara so it will be better if we settle
our branch office in middle of the Uttara .As for our target is sector 7 or 11.After starting
activity in Uttara than we will move to start with Gulshan .
8.3 Facilities and equipment
We will supply all the cleaning, repairing tools, dress up and accessories .Most of our tools
and accessories will be automatic and modern that will provide an enhance value to our
customer.
Estimated Prices for tools or Factors:
PerWorker Wage
(Monthly
Basis/Max)
10,000
Taka

17. 17 | P a g e
AutoFloor
Washing
Matching
93,000
Taka
BASHUNDHARA
HANDTOWEL
200
Taka
Car repairing tool
set(PowerTools)
20,000
Taka
MidlandWalky-
talky
5500
Taka
WIPER FLOOR
CLEANER
160
Taka
BED BRUSH 200
Taka

18. 18 | P a g e
BATH HANDLE
SPONGEBRUSH
200
Taka
BASIN BRUSH -
CURVE
50 Taka
FURNITURE
DUSTER BIRD
FEATHER
90 Taka
LONG PLASTIC
BROOM
35 Taka
ROK GLASS
CLEANER SPRAY,
350ML
9.1 ManagementTeam(with skill)

19. 19 | P a g e
No. Partners Skill
1. Azizur Rohman Shawon Management & Marketing
2. Fauzia Tul Borat Training Activity
3. Fatema Begum Organizing & Staffing
4. Fahima Ahmed Training Activity
5. Khalek Mahmod Staff collecting & Promoting
No Tasks Shawon Fatema Fauzia Fahima Sohag
01 Industry Analysis 40% 20% 10% 10% 20%
02 Long term Prospect 30% 20% 20% 10% 20%

20. 20 | P a g e
03 Industry Structure 50% 10% 10% 10% 10%
04 Brand Name Selection 20% 20% 20% 20% 20%
05 Start up budget planning 40% 0% 20% 10% 30%
06 Location Planning 70% 0% 0% 10% 20%
07 Profit distribution system 10% 50% 10% 20% 10%
08 Market Segmentation &target
market selection
50% 10% 30% 5% 5%
09 Customer behavior analysis 40% 10% 10% 20% 20%
10 Competitor Analysis 40% 20% 0% 0% 40%
11 Revenue &profit management 60% 10% 10% 10% 10%
12 Advertising Area Selection 30% 10% 20% 20% 20%
13 Advertising Medium selection 50% 20% 20% 5% 5%
14 Promotional Structure
managements
30% 10% 40% 10% 10%
15 Design & development planning 20% 20% 20% 20% 20%
16 Copyrights, Licensing 10% 30% 0% 60% 0%
17 Facilities and equipment
collection
0% 50% 0% 0% 50%
18 Work Schedule management 0% 10% 90% 0% 0%
19 Employee management 0% 10% 90% 0% 0%
20 Final/ending ratio analysis 0% 0% 0% 50% 50%
21 Problem Analysis 70% 10% 20% 0% 0%
Responsible &SubordinationDepends
on Percentages

21. 21 | P a g e
9.2 Board of Director
We will select a board by boating among us but the instruction flow will be following as
Everything will be controlled and execution will come up from CEO .All the partners who
will work on the business activity around the office they will surround with CEO so that all
information will pass through him and he can directly execute other.
9.3 Company Structure
Our company structure is medium and we will increase its outlook and infrastructure in
average 10% every year .Because we will not expense much in our fixed cost rather than we
can invest in our regular variable cost that will help us to get more client and workers .We
will set a target bundle of customer in a area and after completing that target we will go for a
new branch in another area
9.4 Business Model
Our business model is very simple to run. At first we will get a
survey of luxury, royal and average family in Uttara .After that according to forecast we will
collect and convince rural unemployed to work under us.
Fahima
Fatema
Fahima
Fatema
Khalid
Shawon
Fauzia

22. 22 | P a g e
We know that it will be hard task to make them able to set their mind but we will follow the
NGOs strategy in this matter.
After collecting our members will give some basic training and work experience in real field
.Beside this they have to pass some exam after their training.
10. Overall Schedule
We are planning to select our office within 1/10/2018 .Within
December of 2018 we will go through all licensing activity and office decoration .Home Care
Platform must get trade license and Uttara Kollan Somity Membership to conduct business.
So after that we will start our business activity from 1st January 2019.Every month we will
have 2 formal meeting and there will be many informal meeting depending on need. In Every
one year we will may change or shift our staffs according to our HR manager decision.
Training and GroomingCollecting Staffs &Workers
Sending workers inclient arena
Processing,
Scheduling, Payment
Getting Order through call/Web site/ Reference

23. 23 | P a g e
11. Appendices
https://www.alibaba.com/showroom/automatic-floor-washing-machine.html
https://www.handy.com
www.mollymaid.com
http://www.thecleaningauthority.com
https://www.amazon.com/Midland-GXT1000VP4-36-Mile-50-Channel-Two-
Way/dp/B001WMFYH4/ref=pd_lpo_vtph_107_bs_t_1/146-4140359-
1131446?_encoding=UTF8&psc=1&refRID=NJ0YD7AYE4H00V32Y2VG
http://officesupply.com.bd/office-supplies
11 Conclusion
Because of being the first mover with a big service list our management team
have to focus on all key factors regarding trend and customer satisfaction. Above all our
marketing department has to ensure the availability of our message to our target customers.
We will make several plans with our marketing department and some strong positioning for
our target customer.

24. 24 | P a g e