ServingU is an app that provides on-demand home services by connecting users with local service providers for tasks like plumbing, electrical work, and moving/storage. Users can book services through the app, get quotes from nearby providers, then rate their experience. ServingU aims to standardize rates, ensure same-day availability, and remove bad providers based on ratings. Its strategy is to target students and households, train providers, and expand its team and services to book over 1200 jobs per day within a year while raising $50 million in funding. Revenue comes from a 10-15% cut of provider fees and optional premium subscriptions.

1. ServingU
Convenience at your doorstep

2. Overview

3. Providing
Services with just
one touch

4. The problemAt today’s date in localities, home
services are not available easily.
There is no standardization of rates
in various services provided like,
plumbing, electrical repairs etc.

5. The solution
Download our app.
Place your service
requirement and our
service would be available
to you the same day.

6. Course of Action
January 2016
Data mining of service
providers and B-plan prep
March 2016
Approached for funding
May 2016
Site launched and
commenced marketing
activities
August 2016
Team Expansion
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
December 2016
Invested in various
expansion processes

7. The technology:
Real time service booking
using Google Maps, JS, API,
HTML 5

8. How it works
Step 1
Identify the problem,
open the app and place
a request
Step 2
The request is processed
and with the help of GPS
nearest service providers
are listed
Step 3
The contact numbers of the
required service providers
would be listed along with their
price quotes. After service
rating can be given.

9. Can be downloaded on
iOS and Android

10. Situational
Analysis

11. Home Services
Industry
A 400 USD billion
market

12. Plumbing/HVAC
HVAC=heating, ventilation, ac
contractors
In 2014, the HVAC industry
accounted for 292,000 jobs,
expected to grow by 14% by 2024;
The plumbing sector accounted for
about 425,000 and is expected to
grow 12% over the same time
period.
The industries combined accounted
for $174 billion in revenue in 2014.

13. Moving and
Storage
The moving and storage business
includes approximately 8,000
companies and generates about
$12 billion in combined revenue.
Seasonal as most moving happens
in Summer

15. Goal: 1 year down the line
To raise a funding of 50 cr
A total strength of 100+ employees
Targeting 1200+ bookings a day

16. Strategy

17. Target Audience - Bachelors

18. Target Audience - Households

19. Competitors

20. Competitors

21. Collaborators

22. Collaborators
Local hardware stores for discounted
rates of tools

23. Brand Positioning
User friendly interface
Option to rate the service
Bad providers would be removed whereas good
can have the option to charge higher
To be portrayed in the market as a saviour to
the people in need.
Variety of services can portray it as one in all
Can help various collaborators find right clients
and ensure good amount of profits

24. Points of Difference
Service providers would have to appear for a
test to test their ability in the area of their
specialization
Service providers would be trained for 3 months
and taught how to behave nicely with clients.
Each service provider would give his best, as his
income would depend on his performance
ensuring the best delivery of services.
Regular monitoring of app interfaces and would
be checked for any glitches if appear

25. Revenue model
The rates of the service
providers are fixed. A visiting
charge is charged and the
charges for the repairs are
taken according to the
damage.
Cash flow is shown in the
diagram. Each service has
its own pricing
Consumer
Service Provider
ServingU team

26. Revenue model
10-15% would be given to
ServingU team and the rest
is with the service provider
Fixed Income from premium
users of the service. It could
be priced at 1000 INR per
month.
Consumer
Service Provider
ServingU team

27. Opportunities
Not a fully grown market, however would expand rapidly in the coming times.
Earning loyalty of customers through good service could lead to a great competitive
advantage

28. Threats
Ensuring good customer service
Management of variety of service providers with tracking real-time locations of
providers
Compiling reviews to create charges of service providers, Better reviews higher
fees

29. Premium Features
Service providers to be present at the client’s home within an hour
Discount on various services. More usage of app would give points and certain
services could be purchased through points
Only visiting charge in charged which may vary according to rating given to service
provider by other clients
Transportation costs only charged in case of packaging and moving

30. Thank You

31. This presentation was prepared under the
guidance of Prof Sameer Mathur of IIM Lucknow
under a Marketing Internship