Doorstep Services is an app that provides essential household services like carpentry and cleaning within an hour of request. The app targets families, schools, and companies, offering a free subscription for the first month followed by a fee of $4 monthly or $40 annually. Collaborations with service providers and a strong marketing strategy are key to achieving the company's goal of generating 20 lakhs in revenue in the first year.

1. DOORSTEP
SERVICES

4. OVERVIEW
DOORSTEPSERVICES is an application
which providesservices neededby a
householdon dailybasis.
The requiredservice will be provided
withinan hourof the request made.

5. To provide services such as carpenters
,plumbers ,cleaning services , home
repair personnel , caterers etc at
doorstep of the costumer. The promise
will be to deliver the service within an
hour of the need specified.

7. Launch the app on Google play store , App store,
and others such as MIUI store , NOKIA store etc.
Publicize the app through social media , advertising
on TV, approaching service providers to collaborate
with the app .
Provide a free subscription for the first month and
thereafter charge the consumers a certain fee for every
service we provide.
Gain a satisfactory brand value.

9. COMPANY OVERVIEW
This app will be very beneficial for homemaker
ladies as on a day-to-day basis ,various services
are needed .There will be instant provision of
service required by the costumer.

10. The company will cater to mostly homes ,
schools and other companies who
demand the services.
Since the personnel are associated with
the company , they would be obliged to
reach the venue within the time as
otherwise they are not available in the
hour of need.

11. TARGET CUSTOMERS
The main target audience of
the company are families
,schools ,hostels , colleges
and other companies in
demand of the services.

13. PRIMARY GOALS OF “DOORSTEP SERVICES”
are:-
•To collaborate with service providing companies to
provide a platform for their services.
•Convert maximum users to subscribers.
•Expand to all major cities in the first stage and
eventually take over smaller cities too.
•Generate a revenue of 20 lakhs in the first year.

16. FIRST MONTH CONSUMERS
•First two services free.
•Discounts on service charges on use of promo
codes.
•Prioritizing of more frequent customers.

17. SUBSCRIBED CONSUMERS
•Top most priority to subscribed customers.
•Two services free per month.
•Special vouchers available for combined
services.
•Subscribe for a minimum amount of $4 per
month or $40 per year.

18. COLLABORATORS

19. The main collaborators for this
company are:-
1.Cleaning services.
2.Beauty salons and spas.
3.Independent skilled
professionals.
4.Caterers .
5.Security services.

20. COMPETITORS

23. Consumer Value:-
The company offers its consumers best possible
services in a short amount of time , at a minimal
price.
Collaborator Value:-
The collaborators get an opportunity to publicize
their services to a large target audience.
Company Value:-
The employees working for the company will have a
regular pay depending upon they number of days they
work per month . Also large contracts can be fetched by
caterers and salons.

24. TACTICS

25. Doorstep Services provides the best services to its
customers with the help of thoroughly skilled
professionals . The app is available free for the first
month and for $4 per month for subsequent months.

26. LOGO SLOGAN
LOGO SLOGAN

27. Consumers:- $4 per month or $40
per year.
Employees:-$40 bonus for every 100
services they attended to.

28. DISTRIBUTION
1.GOOGLE PLAY STORE
2. APP STORE
3.MIUI STORE
4.ONE MOBILE MARKET

30. PROCESS:-
1.Marketing of the app.
2.Targetting audience through various ventures.
3.Develop an online-banking portal.
4.Maintaining user database.
5.Select companies for collaboration.
6.Select professionals as employees.
7.Keep upgrading and adding new services.
8.Reach the goals.

32. DISCLAIMER
CREATED BY AROHI PRABHUNE,VNIT,NAGPUR AS A
PART OF MARKETING MANAGEMENT INTERNSHIP
UNDER PROF.SAMEER MATHUR,IIM LUCKNOW.