This document describes a proposed mobile app called Mobile Infopiste that would provide smartphone comparison information, latest releases, and locate nearby service centers all in one app. It aims to save users time by consolidating this information instead of searching multiple websites. The app would be available for Android devices and offer both free and premium subscription-based versions. The premium version would provide additional offers and benefits. The document outlines the app's value proposition, target market, marketing strategy, and high-level implementation plan.

2. Are You ???????????
Tired Of Surfing Various Websites Deciding About Which
Smartphone Would Be Perfect !!!!!!
Tired Of Comparing Prices On One Site And Features On
The Other !!!!!!!!!!!!!!
Tired Of Opening Multiple Sites In Your Smartphones
Regarding Their Selections And Just Dreamt Of An App That
Would Have All These Features In One Go !!!!!!!!!!!!!
An App That Would Be Of Instant Help, save Time And Be
The Google Of All Nearby Service Centers And Company
Outlets Of Your Location!!!!!!!!!!!!!!!!!!

3. MOBILE
INFOPISTE

4. EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL
STRATEGY
TACTICS
IMPLEMENTATION

5. IN THE OVERHYPED POOL OF
TECHNOLOGY,SMARTPHONES HAVE BECOME
AN INDISPENSABLE PART OF OUR LIVES

6. Provides all the FEATURES of all
types of smartphones.
Keeps UPDATED with the LATEST
RELEASES.
COMPARISONS among various
smartphones.
Aware of NEAREST SERVICE
CENTERS and their working hours.
MOBILE INFOPISTE is here to solve your issues

7. WHAT THE APP IS
ALL ABOUT ????

8.  Android application that will run on all android
devices running Android version 4.1 and above.
 It is a MOBILE Guide application, i.e. provides
LATEST mobile phones with all their features
,pricings ,upcoming release dates ,customer reviews
etc
 Moreover, depending upon one’s location the app
tells the nearest service centers and company outlets
for any kind of services if required.

9.  Comparisons between different smartphones can be
easily made using efficient its user interface
 It provides the ability to contact these services
directly from the app, book any complaints ,and the
service provider will be on the door for pickup and
delivery of the repaired smartphone,thus saving
crucial time.

10. EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL
STRATEGY
TACTICS
IMPLEMENTATION

11. COMPANY
OVERVIEW

12. CORE COMPETENCIES
 Ability to cater the needs of the customers to utmost
satisfaction.
 Tie ups with all the multinational companys and all
their respective service centers.
 Simple and user friendly user interface
 Using best techniques of data analysis.

13. MARKET POSITION
The app will be an obvious choice for people who wants all the
information about the smartphone right from the comparisons
to its features and service centers in one go.

14. COMPETITORS
There are many competitors like
91 mobiles,Mr phone etc

15. MARKET
OVERVIEW

17. Time saving.
Best results in one click
Exposure to all the latest features
and upcoming smartphones
Easy accessibility.
Door services in case of any
discrepancies

19. New to market
Authenticity and informations of
some existing Sites can be far
ahead and apt sometimes.
Competition by the existing
apps.

20. TARGET
CUSTOMERS

21. Suitable for a wide range of customers
starting from teenagers to seniors, the app
provides comfort in usage, aiming to attract
many more of them and a valuable market
share.

22. EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL
STRATEGY
TACTICS
IMPLEMENTATION

23.  Keep customers updated and provide them
with the best information
 At least one in three free version users must
eventually become a premium version user.
 At least 7lakh downloads at the end of 2 years.
 A monthly revenue of $100000.
 Respectable market share value.

24. EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL
STRATEGY
TACTICS
IMPLEMENTATION

25. TARGET
MARKET

26. This app caters the need of customers by:
 Saving their TIME AND ENERGY spent in searching about the smartphones.
 Saving MONEY by allowing door services.
 Keep them updated with all the nearest service centers and their working hours.
 Moreover ,keeping them in touch with all the new latest releases in the market.
CUSTOMERS

27. Channel members: App stores like Google
playstore,, Nokia Ovi‘s store, BlackBerry SDK,
Amazon app store etc
Communication partners: Social media sites
like Facebook, Twitter, whatsapp ,etc.
Sponsors who advertise the app.
Sponsored posts and advertorials in app.
COLLABORATIONS

29. VALUE TO:
 CUSTOMERS: Updates the users with offers
(on purchase of smartphones)on various
collaborated
 COLLABORATORS: It benefits the
collaborators by publicizing their places/firms.
 COMPANY: It earns by collaborations and the
premium version of the app.

30. Updated with all the recent and old
service centers
 Huge variety and comparisons to
choose from
 Immersive Home Screen
POINTS OF PARITY (POP)

31. POINTS OF DIFFERENCE (POD)
 Information about the latest offers on
various collaborative sites etc
Will keep updating the new features,
customer reviews and new service
centers opening

32. EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL
STRATEGY
TACTICS
IMPLEMENTATION

33. Free and Premium
Versions Available.
 Refer points of
parity and
difference.

34. Premium feature
subscriptions available
are:
Weekly Subscription : 99
cents
Monthly Subscription :
2.5$
Annual Subscription :
26$
Free version of the App is free of cost to
download.
For premium version- $1.5 per month(monthly
subscription) Since there is already a tough
competition in the market for such an app,
because of this low price a large number of
people will be attracted towards the product.

36. MOBILE
INFOPISTE
UPDATE AND EASE
THEM ALL

38. FREE USERS
Get Offers during
festivals and other
occasions by
signing-in.
PREMIUM USERS
Get additional offers
Only applicable to you
based on your
premium points.

40. Facebook, Twitter and other social media as primary
means of communication and promotion.
Customer Care and Toll-Free numbers ,blogs etc

42. AVAILABLE AT
COMING SOON AT

43. IMPLEMENTATION

44. INFRASTRUCTURE

45. SOFTWARE DEVELOPMENT TEAM: create the app
and will be responsible for updating it.
OPERATION TEAM: Team will check if the operation
is running smoothly.
CONTENT COLLECTERS:SurveyersReporters.
MARKETING TEAM: This team will analyse
consumer behaviour, markets and competitors.
 FINANCE TEAM: This team of financial managers
will plan how much money is to be invested in each
activity.

46. PROCESS

47. Marketing team will make plans
to promote this app through video
promotions ,app cards ,social
media and other platforms.
Operating team will ensure that
the App is updated and also
monitor its working.

48. Database created by going to various
places and collaborating with them.
Using this information, the software
development team will create an attractive
user interfacing app and GPS system will be
added.

50. 1. Launch prototype
2. Gain clients and collaborators
3. Design and launch app
4. Advertise and attract customers
5. Design and introduce offers
6. Launch premium app
COURSE OF ACTION

51. Disclaimer
Prepared by PRABAL
AGRAWAL, NIT JAIPUR
during marketing internship
by Prof. Sameer Mathur,
IIM Lucknow