Marketing strategy of a newly developed app. The app aims on assisting people in repairing their day to day gadgets and appliances by providing manual, user guides, tools and customer support service

1. By Gaurav Bansal
ICT Mumbai

3. Tired of thinking a
solution for
repairing your
gadget

8. With the new
RepairNow app

9. • RepairNow is a wiki-based app
that teaches people how to fix
almost anything.
• Anyone can create a repair
manual for a device, and
anyone can also edit the
existing set of manuals to
improve them.
• App empowers the individuals
to share their tech knowledge
with the rest of the world
Executive
Summary

10. To Be the Leader In Repair Guide
VISION

11. HOW WE STARTED
We tinkered. We fiddled. We broke some tabs and lost a few screws. But we fixed
it!
We attempted to fix some other laptops but had trouble finding parts. So we
bought a broken computer on and stole parts from it.
Then we decided to start selling the parts ourselves, and RepairNow was born.

12. SITUATION ANALYSIS
• This app is for Indian urban Market
• Huge number of electronic items among the population leading to
increased number of problems associated with them
• Almost everyone has mobile phones and other gadgets leading to
a very vast market especially in urban areas
• Service centres demand very high price for repairs and
replacements
• App would help people not to struggle with the service centres
and have their items repaired without even stepping out of their
house!

13. Company Overview
We help thousands of people repair their devices every day. Why do we do
it? Because companies like Apple don't provide repair parts and
documentation to end users. We believe everyone should have the right to
maintain and repair their products.

14. Marketing Overview
• Available on Android Play Store
• Collaboration with various firms
• Focussed on almost everyone using smartphones
• Primarily based on marketing strategy by social media platforms and
creating various blogs

15. Target Customers
PEOPLE WHO OWN GADGETS AND APPLIANCES
ALMOST EVERY URBAN HOUSEHOLD
PEOPLE WHO STRUGGLE WITH SERVICE CENTRES

16. GOAL
• To reach out to the maximum customers capturing both the urban and
the rural market
• To be the leading online repair service in 1 year
• Gaining trust of customers
• Invite more technicians and mechanics to write the manuals to help
more customers
• Best quality service and user interface
• Create a brand image

17. MAIN ATTRACTIONS OF APP
• Low service charges
• Verified and trained technicians
• Quick service – Door service within 2 hrs!!
• Annual maintenance packages availability
• Customers can also buy various parts of the
appliances and even get to buy softwares
for their gadgets
• Warranty for the repair

18. MAIN COMPETITORS
iFixit
Urbanclap

19. COLLABORATORS
• Publicity via app
• Provide customer details for various companies
• We would collaborate with tool making
companies and other service providers

20. STRATEGY AND
IMPLEMENTATION
● Identification of well trained technicians and local service
providers in the city
● Tie up with them and arrive at a suitable revenue division
● Strategic selection of the servicers so that the number is not too
many
● Quick service availability for customers, 2hrs guarantee
● Use of GPS technology, fast user interface, verified developers

21. TACTICS
Product Price
Place Promotion

22. •Rs 150 as visiting charges and per hour Rs 100 for service
which is a bit lower than competitors.
•FREE 100 credits for each referral
•Price of parts of replacement as per market rates
•Annual maintenance scheme for computers and laptops at
only Rs 1000
•User Manual will be free to use and free to update
PRICE

23. •App will be launched as a free app in Google android play
store and Apple IOS platform
•Services would be available in select major cities only in
India. Based on the number of customers and reviews, the
app will be expanded to other cities as well
PLACE

24. • Print ads
• Emails and word of mouth publicity
• Use of social media
• Local Radio
• Credits would be given for each visit, discounts would be given ate different sum
of credits.
• First service/visiting charge would be free
PROMOTION

25. • App focuses on any type of service
even with the supply of tools and
online manual guides.
• Support Quality – We would have
the best support staff ready to
provide adequate support
regarding any type of problems.
• On Time Guarantee – Non
Punctuality will not be tolerated
• Competitors like Urban Clap and
Housejoy don’t provide guides and
tools for customer support
• Upon seeing the play store, the
reviews contained lots of problems
regarding call support which were
not addressed properly
• Competitors receive lots of
complaints regarding punctuality
RepairNow COMPETITORS

26. SUPPORT SYSTEM AND
CUSTOMER CARE
•Customer can email or chat to express any discomfort or any
complaints regarding any services
•The chat service would be instantaneous and the email reply
would be sent within 24 hours. Dedicated team for this would
be formed
•Customer satisfaction – First Priority! This would be the main
driving force for our marketing plan for the app.

27. INNOVATION AND
BETTERMENT
• Invest in R&D in order to keep up with the needs of innovations and the
customers
• Satisfying collaborators
• Invite more customers to share their experience and edit the manual
• Making service better by taking feedback about the repairer or tools or
manual

28. Let’s Recap
● Executive Summary
● Situation Analysis
● Goals
● Strategy
● Tactics
● Implementation

29. Thank You
Created By: Under the guidance of:
Suyash Karkare Prof. Sameer Mathur
IITK IIM Lucknow
Marketing Management