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Babai 4
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- 2. Company Purpose 2 The purpose ofBaiBai.com is to provide easy police verified house managers to working professionals in the urban area with flexible timings as per customers requirements.
- 3. PROBLEM 3 • Difficult tofind a reliable domestic help in urban areas. • Some of them are not verified and trust worthy. • Other online portals and website provide expensive hose helps. • House helps do not provide services at the time suited by the customer. • Most of the agencies are focusing on patient care and child care services.
- 4. SOLUTION 4 • Our ideawill provide trustworthy “house managers” to working professionals living in urban areas. Our USP will be: • Quality assurance • Trained & police verified professionals • Flexible timings as per customer requirements.
- 5. WHY NOW? 5 • Earlier,the domestic helps were very hard to find especially in urban areas. • They were also very difficult to maintain. • Services that are available online are quite expensive and not time-friendly. • Trusting the domestic helps is also an issue. Our idea is possible in the current scenario because of the advancement in technology and usage of mobile apps and websites by the urban population.
- 6. MARKET SIZE 6 Initially, wewill be targeting Greater Noida and Noida area in Delhi NCR. The approximate number of houses in this area is 100,000. The target number of houses will 5000 which will mostly include residential societies.
- 7. COMPETITION 7 SriRam Placement Service ArrangemyBai EleganceWellness Support Private Ltd Life Time Solution Placement Mother Touch Services A K Nursing Bureau Our Competitive Advantage over these competitors: • Integrated Services (cleaning, cooking, child care, patient care, etc.) • Better online presence • Customer Friendly timings • Hygienic and trained workers.
- 8. SERVICE DEVELOPMENT ROADMAP,2020 1.- Police verification and all legal requirements 2.- Office setup 3.- Initially work offline 4.- Pilot firm will be in Greater Noida Sep - Nov - Increase awareness and try to do it for 50 societies in Gr. Noida. - Cover most of the areas of Delhi NCR - Increase workforce - Try online platform and app development Dec - Feb - Implementation of online platform - Try to find out the gap between the online and offline platform Mar - May
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- 10. WHY USE BAIBAI.COM? Quick and easy Safe and reliable Multiple options High quality Free replacement Service
- 11. OUR MAIN FOCUSIS ON EXCELLENT CUSTOMER SERVICE BUILD ON TRUST AND SAFETY We will provide this through - Identity check (Aadhar and OTP verification) Document check Interview of the shortlisted workers Training and grooming session
- 12. BUSINESS MODEL Revenuemodel: Commission based Pricing: Dynamic pricing as per services availed Premium Pricing Average account size and Customer lifetime value: 2-3 years Sales & distribution Channels: Offline in the beginning and then online based Customer/pipeline list: Working professionals in the urban 12
- 13. Startup Costs INR PHOTOID SCANNER 10000 PRINTER 10000 STATIONERY ITEMS 5000 License 20000 Chairs, stools, signage 12000 App Building 100000 Total 157000 Revenues (for 30 days) Number of customers 200 Units per purchased 2 Price per unit (INR) 3000 Purchase frequency 1 Total sales in units (INR) 400 Total sales revenue (INR) 120000 Customers (per day) No. of days 12 30 SUMMARY Revenue INR Sales 120000 Total 120000 Profit -54000 Breakeven 15.33333333 Pay back period (months) -2.907407407 Contribution 2680 Fixed Costs (for a month) INR Salary per employ ee No. of employe es Salary 21000 7000 3 Internet expense 2000 Electricity 5000 Rent 8000 Advertising 10000 Total 46000 Variable Costs (per unit) Cost Unit Rate (INR) Police verification 200 1 200 Employees commission 100 1 100 Refreshments 20 1 20 Total 320 FINANCIAL INFORMATION
- 14. MILESTONES AND METRICS 12 Milestones: •100 house managers onboard • 300 customers onboard • 10 major areas covered in Greater Noida & Noida Key Metrics: • Number of houses served • Number of police verifications • Number of customers revisiting
- 15. RISK EVALUATION ANDCOPING STRATEGIES 12 Technical Risks- Unintended data leakage Insecure data storage Lack of security knowledge Risk associated with the design of app and other processes and test procedures. Market Risk- People might not be willing to accept this idea The house managers whom we intend to hire might not prefer to share their information with us because of security concerns. Operational Risk- system failures employee errors risk associated from inadequate or failed procedures fraud or other criminal activity. Others- Financial risk Strategic risk- error in proper designing and execution of the plan Human risk
- 16. LEGAL ENVIRONMENT 12 It consistof trademark, licences and IP requirements. Intellectual property rights – BaiBai.com (Trademark registration). Copyright for our logo design. Police verification for every employee and provide fully trusted professionals for all the service need. We will provide solution to protect our trade secret from unauthorized access, unfair competition, breach of contract to shield our business from intellectual property related challenges.
- 17. Vision 12 To be thepre-eminent home service provider meeting the needs and expectations of our customers. Mission To setup a platform where our customer can find a perfect house manager who makes their life easier .
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