Presentation on marketing private online communities given by Elizabeth Engel, Kristina Twigg, and Lauren Wolfe at the December 2012 Higher Logic users group meeting.
What Now? What Do You Do With Your Website After Launch?Matthew Olson
You've built a great website. All the content is online, images look great, but now what? What do you do with a website once the honeymoon is over and the real work needs to begin?
We built it, but why won't they come? Practical advice to overcome common use...Susan Hanley
One of biggest struggles with the introduction of new technologies – especially collaboration technologies – is getting people to use them. It doesn’t matter whether you are on prem or in the cloud, you don’t get any value until people use your solution! This presentation is designed to showcase proven examples and strategies to unlock the secrets of user adoption success for SharePoint. Learn what works, what doesn’t work, and how you can build up your toolkit of approaches to address and overcome common adoption challenges.
Slides of my presentation on the visual revolution and visual content marketing at Social Media Week Rotterdam 2015. If you'd like to know more, have questions, or want to receive a Very Short Introduction to Visual Content Marketing please send an e-mail to VCM [at] elsekramer.com.
How to Build Your Pet Brand with Live Video EventsDenise Wakeman
How to Build Your Pet Brand with Live Video Events
Presented by Mia Voss and Denise Wakeman
Nothing beats live video for creating buzz, engagement and amplifying your brand and message. In this session, Mia Voss and Denise Wakeman, both experienced live video hosts, will cover why small and large businesses should consider adding live video to their marketing mix. You’ll learn how to choose what type of video show to host, tools you can use, tips for pre and post show promotion … Once you see the power of live video, you’ll be hooked!
What Now? What Do You Do With Your Website After Launch?Matthew Olson
You've built a great website. All the content is online, images look great, but now what? What do you do with a website once the honeymoon is over and the real work needs to begin?
We built it, but why won't they come? Practical advice to overcome common use...Susan Hanley
One of biggest struggles with the introduction of new technologies – especially collaboration technologies – is getting people to use them. It doesn’t matter whether you are on prem or in the cloud, you don’t get any value until people use your solution! This presentation is designed to showcase proven examples and strategies to unlock the secrets of user adoption success for SharePoint. Learn what works, what doesn’t work, and how you can build up your toolkit of approaches to address and overcome common adoption challenges.
Slides of my presentation on the visual revolution and visual content marketing at Social Media Week Rotterdam 2015. If you'd like to know more, have questions, or want to receive a Very Short Introduction to Visual Content Marketing please send an e-mail to VCM [at] elsekramer.com.
How to Build Your Pet Brand with Live Video EventsDenise Wakeman
How to Build Your Pet Brand with Live Video Events
Presented by Mia Voss and Denise Wakeman
Nothing beats live video for creating buzz, engagement and amplifying your brand and message. In this session, Mia Voss and Denise Wakeman, both experienced live video hosts, will cover why small and large businesses should consider adding live video to their marketing mix. You’ll learn how to choose what type of video show to host, tools you can use, tips for pre and post show promotion … Once you see the power of live video, you’ll be hooked!
o Those who are often awarded the status of MVP often share similar drive, ambition and desires. Many of us are maximizers, verifiers, and passionate individuals. Ask yourself these three questions: Do you find it difficult to prioritize and maximize the impact our work can have? Do you struggle with balancing the needs of your business with the needs of the community? Do you ever worry about maintaining/growing that incredible passion you have year over year? If you answered yes to any of those questions than this session is for you. As an MVP these questions often come up but are difficult to address. In this session we will tackle these questions head on and work together to face the challenges we all experience as MVPs (as maximizers, verifiers, and passionate individuals).
Interview with Ales Kohek, our client adviserAGILEDROP
We had one promise to fulfil. Our client adviser Ales Kohek was on his first ever Drupal Camp, so we needed to share with you his experiences from DrupalCamp Antwerp.
Enterprise social-what is the real value to the business - SPFest DC - April ...Ruven Gotz
Learn about real-world reasons to use Enterprise Social Tools like Yammer. This presentation is about how social tools can help to set the stage for Frictionless Collaboration.
SPS NYC - End User Adoption - Microsoft Teams and Planner - Without Change Th...Heather Newman
We all want to be quicker, more productive and collaborate rapidly on any device at any time. The good news is that our technology continues to innovate at the speed of light. The bad news is true adoption is sorely lacking, we often stick to what we know. Join Heather Newman, Microsoft MVP and Chief Marketing Officer of Content Panda, as she uses real-world use cases to provide you the blueprint for a metamorphic change in employee productivity and simple tips and tricks for using Microsoft Teams and Microsoft Planner on the go. You’ll leave this session with a clear understanding of how your employees can leverage both Microsoft Teams and Planner together with OneNote, OneDrive and SharePoint. Shazam!
This is the first (out of 3) presentations held at our internal Friday meetings on our new and revised social media push for 2015. The first part is about the overall strategy (what we should do and why) where the two following are more focused on the First and 2nd/3rd Wave (how we should do it)
Presentation on marketing & communications makeovers given by Layla Masri, Chris Durso and Elizabeth Engel at the ASAE Marketing, Membership & Communications Conference, May 23, 2012
Walking the Walk of Deep Volunteer EngagementElizabeth Engel
Presentation on new models of volunteering given by Peggy Hoffman (Mariner Management), Eric Lanke (National Fluid Power Association), and Elizabeth Weaver Engel (Spark Consulting) at ASAE's 2013 Marketing, Membership, and Communications Conference.
Presentation on how information overload is affecting association members, how associations are making it worse, and how we can do better by our members given by Elizabeth Weaver Engel November 8, 2012 at the ISAE CrossConecct Conference (closing keynote).
Member Relations: An Association-Centric Approach to Customer Relationship Ma...Elizabeth Engel
Presentation given by Elizabeth Engel at the 2013 CESSE Annual Meeting based on the spring 2013 Spark whitepaper of the same name (available at http://bit.ly/10s8UUb).
Slides from a presentation at the 2014 California Society of Association Executives ELEVATE conference showing associations free and low-cost ways to market membership effectively.
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...Doyle Buehler
The Prescription For Pharmacy is a live webcast event for the launch of the book and training program.
The presentation is about defining your digital leadership online for Chemist, and what they can do to actually make online work for their pharmacy.
There is no quick fix - it is not as easy as taking a pill to get your online platform ready and working for your pharmacy.
We will deep dive into what it takes to connect social media, your website, your digital strategy, your content plan, how to put in a working sales funnel, how to advertise, how to create branding with visuals and videos. It's going to take some work, but you need to start somewhere.
Most pharmacists do not have a clear strategy for making online work, and work well. It is more about creating a conversation with your audience which will then create the conversions that every business needs.
Pharmacy is no different than other business - Pharmacists need to recognise how to easily put together a solid digital strategy, to ensure that their store survives the digital disruption.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
5 Steps To Setting Up A Webinar To Generate Sales and LeadsSemrush
5 Steps To Setting Up A Webinar To Generate Sales and Leads
Are Webinars Wonderful or Wasteful?
Find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using webinars more effectively.
o Those who are often awarded the status of MVP often share similar drive, ambition and desires. Many of us are maximizers, verifiers, and passionate individuals. Ask yourself these three questions: Do you find it difficult to prioritize and maximize the impact our work can have? Do you struggle with balancing the needs of your business with the needs of the community? Do you ever worry about maintaining/growing that incredible passion you have year over year? If you answered yes to any of those questions than this session is for you. As an MVP these questions often come up but are difficult to address. In this session we will tackle these questions head on and work together to face the challenges we all experience as MVPs (as maximizers, verifiers, and passionate individuals).
Interview with Ales Kohek, our client adviserAGILEDROP
We had one promise to fulfil. Our client adviser Ales Kohek was on his first ever Drupal Camp, so we needed to share with you his experiences from DrupalCamp Antwerp.
Enterprise social-what is the real value to the business - SPFest DC - April ...Ruven Gotz
Learn about real-world reasons to use Enterprise Social Tools like Yammer. This presentation is about how social tools can help to set the stage for Frictionless Collaboration.
SPS NYC - End User Adoption - Microsoft Teams and Planner - Without Change Th...Heather Newman
We all want to be quicker, more productive and collaborate rapidly on any device at any time. The good news is that our technology continues to innovate at the speed of light. The bad news is true adoption is sorely lacking, we often stick to what we know. Join Heather Newman, Microsoft MVP and Chief Marketing Officer of Content Panda, as she uses real-world use cases to provide you the blueprint for a metamorphic change in employee productivity and simple tips and tricks for using Microsoft Teams and Microsoft Planner on the go. You’ll leave this session with a clear understanding of how your employees can leverage both Microsoft Teams and Planner together with OneNote, OneDrive and SharePoint. Shazam!
This is the first (out of 3) presentations held at our internal Friday meetings on our new and revised social media push for 2015. The first part is about the overall strategy (what we should do and why) where the two following are more focused on the First and 2nd/3rd Wave (how we should do it)
Presentation on marketing & communications makeovers given by Layla Masri, Chris Durso and Elizabeth Engel at the ASAE Marketing, Membership & Communications Conference, May 23, 2012
Walking the Walk of Deep Volunteer EngagementElizabeth Engel
Presentation on new models of volunteering given by Peggy Hoffman (Mariner Management), Eric Lanke (National Fluid Power Association), and Elizabeth Weaver Engel (Spark Consulting) at ASAE's 2013 Marketing, Membership, and Communications Conference.
Presentation on how information overload is affecting association members, how associations are making it worse, and how we can do better by our members given by Elizabeth Weaver Engel November 8, 2012 at the ISAE CrossConecct Conference (closing keynote).
Member Relations: An Association-Centric Approach to Customer Relationship Ma...Elizabeth Engel
Presentation given by Elizabeth Engel at the 2013 CESSE Annual Meeting based on the spring 2013 Spark whitepaper of the same name (available at http://bit.ly/10s8UUb).
Slides from a presentation at the 2014 California Society of Association Executives ELEVATE conference showing associations free and low-cost ways to market membership effectively.
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...Doyle Buehler
The Prescription For Pharmacy is a live webcast event for the launch of the book and training program.
The presentation is about defining your digital leadership online for Chemist, and what they can do to actually make online work for their pharmacy.
There is no quick fix - it is not as easy as taking a pill to get your online platform ready and working for your pharmacy.
We will deep dive into what it takes to connect social media, your website, your digital strategy, your content plan, how to put in a working sales funnel, how to advertise, how to create branding with visuals and videos. It's going to take some work, but you need to start somewhere.
Most pharmacists do not have a clear strategy for making online work, and work well. It is more about creating a conversation with your audience which will then create the conversions that every business needs.
Pharmacy is no different than other business - Pharmacists need to recognise how to easily put together a solid digital strategy, to ensure that their store survives the digital disruption.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
5 Steps To Setting Up A Webinar To Generate Sales and LeadsSemrush
5 Steps To Setting Up A Webinar To Generate Sales and Leads
Are Webinars Wonderful or Wasteful?
Find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using webinars more effectively.
This training session will give you insight into Facebook for business and how you can best optimise your profile, behind the scenes and settings of Facebook, recommendations on marketing, PPC and Ads Manager and more.
Get the most out of your social media channels and maximise your return on investment.
Things you can learn include:
Setting up a Facebook business page
Useful plugins and features
Content marketing strategy
Social media strategy
Pay-per-click advertising
Useful tools
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...Doyle Buehler
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets with a remarkable digital strategy? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pieces together, to work FOR you.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
9 Ways to Create an Engaging, Easy, and Affordable Content StrategyTamar Koifman
Having a Facebook or Twitter presence is not an end onto itself, it must provide an ongoing value to the audience in order to be successful. This presentation outlines easy and affordable ways to develop content for social media fans and followers.
(Originally presented by Tamar Koifman at the Luxury Interactive conference in London on May 25, 2011.)
9 Ways to Create an Engaging, Easy, and Affordable Content StrategyFashion's Collective
Originally presented by Tamar Koifman at the Luxury Interactive conference in London on May 25, 2011.
Having a Facebook or Twitter presence is not an end onto itself, it must provide an ongoing value to the audience in order to be successful. This presentation outlines easy and affordable ways to develop content for social media fans and followers.
Getting Sales Involved with Inbound Marketingspectate
Utilizing the tenets of Inbound Marketing can help you increase your site’s traffic, ultimately driving up the number of quality leads that may be passed on to your sales team. Getting your sales team involved with your marketing effort can help ensure that they get the information they need to target the best-fit leads for your brand.
Join Eric as he walks you through the ways to engage your sales team and use them to enhance the impact of your inbound campaigns.
Are working for a non-profit or a charity? This presentation will show you how to increase your influence and revenues by applying content marketing. It includes a case study of Helplines Partnership, one of UK's leading charities.
How brands are using Pinterest to drive traffic, sell goods, improve blogger relations and how you can measure ROI of your pinterest program. featuring case studies from Sony Electronics, Chicquita Banana and Hass Avocados
Best Practices for Video Conversion from Facebook Live and other Streams Social Jack
Video has proven to be the best method to attract new users, but how do we convert? That is the million-dollar monetizing question. Dean will share his team’s best video conversion techniques and case studies. His Social Jack™ produced and worked with over 2,000 videos as it relates to Social Media. He will share how they use multiple stream options to test and feed video content for quick use, test, and conversion. Once they perform, it’s time to turn those videos into a campaign. You will leave with an easy to follow overview of their process so you can implement and enjoy the rewards of video conversion.
In this session, you’ll leave with…
Tips to kick up your live stream attendance
Easy to follow production steps to setup conversion
Hacks to quickly convert your video to a campaign
How to leverage teams members and influencers
A simple checklist to put this into practice
Dean DeLisle Forward Progress, Inc.
Dean DeLisle
Founder & CEO
Forward Progress, Inc.
As Founder and CEO of Forward Progress, Dean leads his
"Social Media for PGA Pros: Getting Started on Twitter, Facebook Linked and Twitter" was presented March 21, 2011 at the Northern Ohio PGA Spring Meeting.
Presentation by Elizabeth Engel and Laura Feldman for the 2012 Bridge Conference.
Say NO to financial support?! In association fundraising, sometimes saying no to corporate funders is as important as saying yes to new revenue. But knowing how to determine when to say No is difficult when a company is offering your organization money, free stuff or both. Expert association fundraisers from the Children's Hospitals Association will share their guidelines, processes, and criteria for vetting corporate suitors to help you get to the happily ever after of corporate partnerships.
What Snow White Can Teach Us About Risk ManagementElizabeth Engel
Presentation given by Leslie White (Croydon Consulting) and Elizabeth Engel (Children's Hospital Association) June 7, 2012 at ASAE's Finance, HR & Business Operations Conference
Bridging the Gap: Using Social Media Effectively to Connect with Your MembersElizabeth Engel
Slides from panel presentation on social media at the 2012 Joint Commission on Sports Medicine and Science annual meeting. Panelists included Dave Ellis (CPSDA), David Saddler (NATA), Sarah Bild (Gatorade), and Elizabeth Engel (CHA) as moderator
What the Tech Is Going on with Your Online CommunicationsElizabeth Engel
Slides from a presentation given by Andrew Hanelly, Polly Karpowicz, Maggie McGary and Elizabeth Weaver Engel at the ASAE Technology Conference, December 2011
Presentation given by Nicole Kukowski (Global Giving) and Elizabeth Weaver Engel (National Association of Children's Hospitals and Related Institutions) for the Association Foundation Group's 2011 National Conference.
Presentation from ASAE's 2010 Annual Meeting by Layla Masri, Lynn Morton, and Elizabeth Weaver Engel, CAE on member engagement and integrated communications.
Presentation given by me and Kathleen Wilson, CAE, Executive Director of NATLE, at ASAE's 2009 Annual Meeting. Be sure to download the tips document that goes with it.
Web and eMarketing Presentation - DMAW Association Day 2009Elizabeth Engel
Presentation on online marketing given by Caroline Fuchs, CAE of SmithBucklin and Elizabeth Weaver Engel, CAE of the National Association of Children's Hospitals and Related Institutions (NACHRI) at the 2009 DMAW Association Day.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Marketing Masterstrokes
1. Drive Innovation:
Marketing Masterstrokes
Kristina Twigg
Assistant Manager, Water Environment Federation
Elizabeth Weaver Engel, M.A. CAE
Chief Strategist, Spark Consulting LLC
Lauren Wolfe
Interactive Marketing & New Media, Higher Logic
2. Agenda
Welcome!
The Power of Marketing
How Niles Got His Name
The One Opportunity You
Should NEVER Miss
“Stroke of Genius”
Crowdsourcing Exercise
Discussion
4. Marketing Masterstrokes
Pre-Launch Post-Launch
• Create your brand identity. • Create an engagement
• Produce a Brand Book. calendar.
• Write a Marketing Plan. • Meet with other departments.
• Make a Getting Started • Invite MEM for coffee.
Quick Guide. • Rewards are still cool!
• Add a Slide Deck to your • Host an APPY HOUR.
homepage. • Go gorilla.
• Create a brochure. • Post a monthly engagement
• Ask members to record poll on your site.
short training videos. • Use infographics.
5. SOURCE: 9 Awesome Reasons to Use Infographics
in your Content Marketing, www.jeffbullas.com
6. Addictive Content
• Meet infographics!
• 90% of the info that comes to the brain is visual.
• Infographic production increases 1% everyday.
• The research required to create an infographic will
display your knowledge and position you as an expert
on your category or topic.
• The challenge with infographics is creating them.
• Check out: Easel.ly, Infogr.am, Piktochart & Venngage.
11. Thank you!
Lauren A. Wolfe
Interactive Marketing & New Media
Higher Logic
e lauren@higherlogic.com
p 202.360.4468
t @laurenawolfe
hug.higherlogic.com/hug/laurenawolfe
13. • Tip #1
Internal Marketing Comes First
• Tip #2
Training Goes Hand-in-Hand with
Marketing Efforts
14. Involve Staff in Decision Making
• Defining our needs
• Put together a inter-
departmental team
to analyze different
vendors based on
those needs
• Involved staff early on
15. Work Within Your Staff Culture
• WEF has about 40 • This strategy builds on the
committees, each with a relationship that staff
staff liaison. liaisons have with their
• Staff liaison training and committee.
launch materials • We launched WEFCOM in
• In groups and one-on-one 4 waves:
• Staff liaisons were – Beta Testing groups
responsible for launching – Technical committees
their committee – Nontechnical committees
– All members
16. Launch Kit for
Staff Liaisons
• Live Q&A training
webcasts and recorded
site tour webcasts
• WEFCOM flier
• 1-2 minute screen-
capture training videos
• Instruction manual
• Customizable draft
welcome message
• Instruction flier for new
committee members
18. Interdepartmental Ideas:
Promotions at WEFTEC
• Signage
• Ads in onsite program and WEFTEC Daily
• Training in the Learning Lounge
• Save the date cards / luggage tag maker
• Photo Booth
• Mascot costume
• Scavenger hunt
• Social media- primarily Facebook and Twitter
31. Tip 1: NEVER Waste F2F
Tip 2: DO NOT Underestimate the Importance
of Community Management
32. Stay Connected
Elizabeth Weaver Engel, M.A., CAE Natalie Webster
CEO & Chief Strategist Director, Internet Strategy Communications
spark consulting, llc Children’s Hospital Association
e ewengel@getmespark.com e natalie.webster@childrenshospitals.org
w getmespark.com
p 202.468.3478
t @ewengel
li www.linkedin.com/in/ewengel
35. Keep in touch!
Elizabeth Weaver Engel, M.A., CAE Lauren A. Wolfe
CEO & Chief Strategist Interactive Marketing & New Media
spark consulting, llc Higher Logic
e lauren@higherlogic.com
e ewengel@getmespark.com
p 202.360.4468
w getmespark.com
t @laurenawolfe
p 202.468.3478
t @ewengel
li www.linkedin.com/in/ewengel Kristina Twigg
Interactive Marketing & New Media
Higher Logic
e lauren@higherlogic.com
p 202.360.4468
t @laurenawolfe
Editor's Notes
[Lauren]A unique community brand and engaging marketing are essential to a successful Connected Community site launch and post-launch lifetime.You’ll see examples of innovative and fresh campaigns from Kristina and Elizabeth, who are leading the HUG community by example. Plus, score bonus ideas for the post-launch aftermath and new ways to add excitement toyour brand. But first, let me start by sharing the power of marketing your community pre and post launch. Keep in mind, marketing never ends, but for the purposes of today’s presentation (given our time constraints), let’s focus on driving innovation.
[Lauren]I’m going to go over a few of the most effective pre and post launch marketing masterstrokes.Pre-LaunchCreate your brand identity. Select a name for your community and develop a logo.Produce a Brand Book. Similar to a style guide, but include everything anyone would want to know graphically about your site. Write a Marketing Plan. Include strategy, goals and the tactics needed to reach the goals. Make sure to include your launch plans. Make a Getting Started Quick Guide (http://connect.fpanet.org).Add a Slide Deck to your homepage. HUG has some stock images you can download right away, but I would encourage you to cross-market here. Perhaps even use one deck as a Member Spotlight.Create a brochure for your site. This can be an 8.5x11 one sided or double sided PDF. Keep it simple and the file size small, so you can easily post and share with members.Ask members to create short training videos for interacting with the various components of your community site. Instead of explaining microsites via the phone or email, ask a member to record a 2-3 minute video snapshot of how they use microsites.Post-LaunchCreate an engagement calendar. For the remaining months of the calendar year, decide what you can do each month to encourage engagement in your community site. Start with your events and publications calendar. You can tie in community activities with activities already on your calendar. It’s okay to do some cross-marketing, you never know where members will see your marketing. Meet with other departments. Find out ways you can include information about the community in what those departments have doing. For example, if the editorial department has extra ad space, make sure they have several sizes of community site ads to source.Invite your Most Engaged Members (MEM) for coffee. Rewards are still cool. Think of items you can reward members with for participation. They can be purchased items like gift cards or t-shirts, or not purchased items like discounts on registration, digital ribbons or an article in your next weekly e-newsletter. Members like to be recognized and with little to know effort you could do just that. Host an APPY HOUR. Why not host an APPY HOUR at your next meeting? Show off your new community site mobile app, share stories over apple-tinis and give participants apple shaped stress balls with your community site logo on it to take back to the office. The NJSCPA did this over the Summer at their show, and they even set up a booth with a Twitter Fountain just for the app. They have great website, do check that out (http://www.njscpa.org/mobile) Go gorilla…and really do something out of the box. For the 2012 HUG Super Forum we made giant Floyd Frog (our mascot) feet into carpet stickers and used as advertising near the Registration Desk. You could do the same for community site at your next conference. The Missouri Society of Realtors created a welcome greeting on their support line from their mascot, Rupert. When you call after hours, you leave a message with Rupert. Post a monthly engagement poll on your site. Did you all see the 2012 HUG Super Forum Engagement Poll on our HUG homepage? Every week leading up to the show from 2 months out, we asked you a question pertaining to the show. What did you want to eat? What prizes did you prefer to have a chance to win? And we used the data to crowdsource the event planning. We learned a lot from a simple weekly question. Use infographics. And I’m going to spend the next 5 minutes of my time, talking with you about the power of infographics.
[Lauren]We live in an age of data and there is more data than ever before. In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos.It is our job as marketers to make consuming and using data easy for our audience...and in your case, for your members, team and board. I suggest you turn data into content. One way to turn data into content is to add some compelling images and graphics to the mix of numbers and thus create addictive content.
[Lauren]Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. Infographics are not just a current trend, they’re a new way to present information and create addictive content. In fact, 90% of the information that comes to the brain is visual. There is a major difference in the way our brain processes images and text. Due to infographics attractiveness the capacity for them to be shared on social networks and become viral is much higher than ordinary text content. The research required to create an infographic will display your knowledge and position you as an expert on your category or topic.There are new tools and platforms emerging that make creating them easier such Easel.ly, Infogr.am, Piktochart and Venngage.Check them out!
[Lauren]This is an example from the Microsoft Dynamics CRM Users’ Group community called Collaborate. Here is an infographic they used to launch our community about a month ago.
[Lauren]This is the infographic from Microsoft Dynamics CRM Users’ Group community on how their launch has gone in a presentation to their board. Their “Executive Director” said “This is the single most successfulthing they have done this year”. Pretty bold statement considering membership and event registration have grown a ton this year and those two are their main source of revenue.
[Lauren]Remember, when using any images, creating graphics or selecting artwork – focus on quality. Provide real images and screen shots when you can; stock photos are great and work in many instances, but the most related images are the real-ones. Also, focus on where your members will be viewing this content. Is it online, on their mobile or perhaps an iPad? Create content based on usability and give your members options. For example, for provide a link as an option to view on a mobile device. Lastly, choose relevant images and use search-optimized captions and metadata. Articles containing relevant images have 94% more total views than articles without images, on average. (source: MDG Advertising)
[Lauren]Okay, well before I transition over to Kristina’s User Story, I wanted to give a quick shout out to some additional follow up items. 1. HUG is your #1 go-to-resource. Do check out the Go-to-Market (GTM) Resources Library, the Learning Series Library with over 90 archived recorded webinar session and of course, the Higher Logic Conference Success Kit – This is the essential 12 volume, online toolkit created exclusively for Higher Logic clients to prepare the launch of your Connected Community™ at your organization’s conference or event. 2. And lastly, if you have 5 minutes – take this 10 question online quiz to find out “How Modern is Your Marketing?” from The Modern Marketer (Quiz: http://www.hubspot.com/mm).
[Lauren]Thank you! And here is my contact information, I would love to stay connected with you online…
Defining our needs: WEF wanted to give our committees an online workspace and an outlet for information sharing. We also wanted to provide networking opportunities for our members outside of annual conferences and other in-person events since travel budgets are slim. How do we translate the in-person experience, and how do we get members to realize this is what they have been asking for?
Different committees have a variety of different needs and use WEFCOM in different ways. The staff liaison works with the committees on a regular basis and understands their needs. The staff liaison is responsible for moderating content and driving traffic to the site by posting minutes, resources, events, discussion items, etc. The staff liaison also funnels help requests to the appropriate person. We needed to get staff liaisons on board to stop using listservs, Yahoo groups, Dropbox, and other competing products. Our members want to hear that something is successful from other members, rather than from staff. Our president was very active in promoting WEFCOM. Beta testing groups and other early adopters have helped us to build supporters among our members. *WEFTEC conference example*We also asked staff to provide names and suggestions for a mascot. We wanted a water-related critter and ended up with a crocodile.
WEFTEC is WEF’s annual conferenceWe did several promotions for WEFCOM at our annual conference. These were all ideas generated by our interdepartmental WEFCOM team. Users could vote on the WEFCOM mascots name at the conference. We created a profile for Niles, so people could add him as a contact, and are thinking of doing a blog about water issues/trends in the future. We are also planning to send out gator-themed give aways for high engagement scores.
We had up signs all over the convention centerWe included ads in our onsite program about WEFCOM and the learning loungeWe created WEFCOM “business cards” with future conference dates on the back. In our speaker ready room, we had a luggage tag maker, so attendees could laminate our cards along with their business card to create a tag.
One of our marketing folks dressed as the WEFCOM mascot. We had a naming poll for him on the WEFCOM homepage. We announced the name on our final day of the conference. He is now known as Niles.
In the Learning Lounge, we gave training presentations on how to get involved on WEFCOM and WEF’s many social media outlets throughout the day. I also gave a presentation on Blogging 101 for WEFCOM. Attendees could access WEFCOM on e-services kiosks in the corner or via conference wifi on their mobile devices.
We had 2 photo booths on the exhibit floor where attendees could get a professional photo taken and uploaded to WEFCOM or other social media sites.
We gave out bookmarks with all of our books sold at the WEFTEC bookstore. These will also go out with mailed book orders.