Membership Marketing on a Shoestring Budget
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Slides from a presentation at the 2014 California Society of Association Executives ELEVATE conference showing associations free and low-cost ways to market membership effectively.
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The document discusses how to exploit word of mouth promotion in the sport and leisure industry. It introduces the STEPPS framework for creating viral messages, which stands for social currency, triggers, emotion, public, practical value, and stories. These six factors influence whether a message will spread widely through social sharing. Examples are provided of viral content and which STEPPS factors drove their success. Marketers are tasked with planning a promotion for next week that employs the STEPPS model to make a sport or leisure product message go viral through word-of-mouth sharing.
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Marketing Masterstrokes
Presentation on marketing private online communities given by Elizabeth Engel, Kristina Twigg, and Lauren Wolfe at the December 2012 Higher Logic users group meeting.
Attention Doesn't Scale
The document discusses how attention does not scale in the age of information abundance. It notes that there are now 250 billion pieces of online content created each day, far more than any individual can pay attention to. As a result, information overload has become a major problem. The document suggests that content curation, where information is organized and filtered by curators, can help address this issue by selecting and highlighting the most important information for audiences. It argues that both individuals and organizations will need to take on curator roles to help refine online experiences and combat distraction in the digital era.
What Snow White Can Teach Us About Risk Management
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Presentation given by Elizabeth Weaver Engel, CAE on May 6, 2011 at the American Academy of Family Physicians' Annual Leadership Forum.
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Presentation given Feb 15, 2011 for the Center for Nonprofit Success's Leadership Series, Strategic Alliances 101
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Tips for Membership Marketing with NO Budget
Barter with complementary organizations to exchange member lists, ads, and promotions. Create personalized HTML emails using simple email tools to market to members without expensive subscription services. Rely on passionate members and volunteers to spread the word about exciting organization activities through word-of-mouth. Provide excellent customer service at all levels to retain existing members, which is more important and lower cost than recruiting new members.
Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising
1. While traditional fundraising methods like direct mail are still effective, online fundraising is growing rapidly and expected to continue growing in importance.
2. Online donations now account for 11% of fundraising revenue and have grown 39% in recent years, while offline donations have decreased slightly.
3. New tools like social media, online networks, and data analytics can help non-profits engage donors online, especially younger donors who are more active in social networks.
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二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
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→ 【关于价格问题（保证一手价格）
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对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
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As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
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Membership Marketing on a Shoestring Budget
- 1. Membership Marketing on a Shoestring Budget CalSAE ELEVATE March 27, 2014
- 2. introductions about me… about you… @ewengel
- 3. agenda five tips stories examples table discussion report out crowdsourced tips activity @ewengel
- 4. tips barter email WOM customer service DO sweat the small stuff @ewengel
- 6. @ewengel 400,000 companies $12 billion (International Reciprocal Trade Association)
- 7. @ewengel
- 9. @ewengel ROI of 4300% (Direct Marketing Association)
- 10. @ewengel
- 11. @ewengel 3. WOM!
- 12. @ewengel 10% 1% 10-54% overall marketing impact (MarketShare & Keller Fay)
- 13. @ewengel
- 15. GOOD service… 87% told someone 33% told 5+ 52% bought more BAD service…. 95% told someone 54% told 5+ 55% switched providers @ewengel
- 16. @ewengel
- 17. @ewengel 5. DO sweat the small stuff!
- 18. @ewengel
- 19. @ewengel What are YOUR great ideas?
- 20. @ewengel What will YOU do differently tomorrow?
- 22. Keep in touch! Elizabeth Weaver Engel, M.A., CAE CEO & Chief Strategist Spark Consulting @ewengel ewengel@getmespark.com 202.468.3478 getmespark.com/blog @ewengel
Editor's Notes
- Where are people from? How many people have taken your phone to the bathroom? More than once?