Presentation on marketing & communications makeovers given by Layla Masri, Chris Durso and Elizabeth Engel at the ASAE Marketing, Membership & Communications Conference, May 23, 2012
Slides from a presentation at the 2014 California Society of Association Executives ELEVATE conference showing associations free and low-cost ways to market membership effectively.
Presentation by Elizabeth Engel and Laura Feldman for the 2012 Bridge Conference.
Say NO to financial support?! In association fundraising, sometimes saying no to corporate funders is as important as saying yes to new revenue. But knowing how to determine when to say No is difficult when a company is offering your organization money, free stuff or both. Expert association fundraisers from the Children's Hospitals Association will share their guidelines, processes, and criteria for vetting corporate suitors to help you get to the happily ever after of corporate partnerships.
Member Relations: An Association-Centric Approach to Customer Relationship Ma...Elizabeth Engel
The document outlines Elizabeth Weaver Engel's presentation at the CESSE Annual Meeting 2013 on member relations and customer relationship management. The presentation covers the CRM mindset, opportunities around big data, and how marketing, communications, and IT departments can collaborate effectively. It encourages associations to think about how to develop a more sales-focused culture and how collecting and using member data can help answer strategic questions.
Presentation given by me and Kathleen Wilson, CAE, Executive Director of NATLE, at ASAE's 2009 Annual Meeting. Be sure to download the tips document that goes with it.
Walking the Walk of Deep Volunteer EngagementElizabeth Engel
Presentation on new models of volunteering given by Peggy Hoffman (Mariner Management), Eric Lanke (National Fluid Power Association), and Elizabeth Weaver Engel (Spark Consulting) at ASAE's 2013 Marketing, Membership, and Communications Conference.
Bridging the Gap: Using Social Media Effectively to Connect with Your MembersElizabeth Engel
Slides from panel presentation on social media at the 2012 Joint Commission on Sports Medicine and Science annual meeting. Panelists included Dave Ellis (CPSDA), David Saddler (NATA), Sarah Bild (Gatorade), and Elizabeth Engel (CHA) as moderator
The Anatomy of Tomorrow's Content Strategy Today #CCDK16Chad Pollitt
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1XiGbQv
Native advertising’s place in the macroeconomic landscape of digital content is clear. The pressure for content to align with the buyer’s journey is being felt on the paid content distribution landscape. Ad blocking software is beginning to impact how marketers are buying digital media, too.
We’re still in the infancy of what native will eventually become. However, if these trends continue, it could turn out to be the primary content promotion and distribution tactic of marketers everywhere
Cultivating a Presence in your Community: Community MarketingBryan Alaspa
How can you expand your business and your network by reaching out into aspect of your community? Learn the key steps you need to use those around you to help your business grow.
Slides from a presentation at the 2014 California Society of Association Executives ELEVATE conference showing associations free and low-cost ways to market membership effectively.
Presentation by Elizabeth Engel and Laura Feldman for the 2012 Bridge Conference.
Say NO to financial support?! In association fundraising, sometimes saying no to corporate funders is as important as saying yes to new revenue. But knowing how to determine when to say No is difficult when a company is offering your organization money, free stuff or both. Expert association fundraisers from the Children's Hospitals Association will share their guidelines, processes, and criteria for vetting corporate suitors to help you get to the happily ever after of corporate partnerships.
Member Relations: An Association-Centric Approach to Customer Relationship Ma...Elizabeth Engel
The document outlines Elizabeth Weaver Engel's presentation at the CESSE Annual Meeting 2013 on member relations and customer relationship management. The presentation covers the CRM mindset, opportunities around big data, and how marketing, communications, and IT departments can collaborate effectively. It encourages associations to think about how to develop a more sales-focused culture and how collecting and using member data can help answer strategic questions.
Presentation given by me and Kathleen Wilson, CAE, Executive Director of NATLE, at ASAE's 2009 Annual Meeting. Be sure to download the tips document that goes with it.
Walking the Walk of Deep Volunteer EngagementElizabeth Engel
Presentation on new models of volunteering given by Peggy Hoffman (Mariner Management), Eric Lanke (National Fluid Power Association), and Elizabeth Weaver Engel (Spark Consulting) at ASAE's 2013 Marketing, Membership, and Communications Conference.
Bridging the Gap: Using Social Media Effectively to Connect with Your MembersElizabeth Engel
Slides from panel presentation on social media at the 2012 Joint Commission on Sports Medicine and Science annual meeting. Panelists included Dave Ellis (CPSDA), David Saddler (NATA), Sarah Bild (Gatorade), and Elizabeth Engel (CHA) as moderator
The Anatomy of Tomorrow's Content Strategy Today #CCDK16Chad Pollitt
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1XiGbQv
Native advertising’s place in the macroeconomic landscape of digital content is clear. The pressure for content to align with the buyer’s journey is being felt on the paid content distribution landscape. Ad blocking software is beginning to impact how marketers are buying digital media, too.
We’re still in the infancy of what native will eventually become. However, if these trends continue, it could turn out to be the primary content promotion and distribution tactic of marketers everywhere
Cultivating a Presence in your Community: Community MarketingBryan Alaspa
How can you expand your business and your network by reaching out into aspect of your community? Learn the key steps you need to use those around you to help your business grow.
Soccnx III - The Collaboration Diner debate - The rise of the Community ManagerLetsConnect
Speakers: Rooven Pakkiri
Collaboration Matters has become known for its innovative approach to briefings and show stands, focusing on debate and discussion rather than slideware and canned presentations. At UC Expo in March, we launched the Collaboration Diner, an amazing way to visualise the transformation of society through Social technology. Today at Social Connections, Rooven Pakirri hosts our very own Collaboration Diner discussion, framed using the concepts of the famous Cluetrain Manifesto and focused on the role of the Community Manager. Are they really the rockstars of the Social age? Are they even essential? How would you define a Community Manager? What skills do they need?
Strategic partnershipopcompresentation forcomitteewebsiteeOuheb Group
This document summarizes Mark McVeety's presentation on strategic partnerships and business planning. It lists the elements of an effective departmental business plan, including goals, strategy, budgets, and key performance indicators. It then provides examples of Mark's strategic partnerships with various political and business leaders that have benefited the Small Business Accelerator program. These partnerships helped open doors, mitigate risks, find opportunities, and provide a foundation for the program's growth. The presentation concludes that developing strategic partners with complementary goals and plans strengthens an organization's foundation and allows it to accomplish more.
Brian Fitzgerald discusses how companies can apply an "un-marketing" approach to B2B engagement. He outlines how marketing is evolving from polished, planned communications to being more authentic and interactive. Companies need to eliminate distance between themselves and customers by engaging in open dialogue and expertise sharing rather than traditional one-way marketing. Veracode applied this approach by educating customers, engaging developers who don't trust security vendors, and openly sharing insights about their own journey rather than just marketing messages. This requires cultural changes within organizations to prioritize education, collaboration, expertise and humility over traditional marketing tactics.
Tweeting is easy. So is setting up a LinkedIn group, Facebook page, Pinterest account, and a blog. It's easy to get caught up in social media platforms and other technologies but lose sight of the big picture. Explore how to break down silos and align social media and blogging tactics to a larger strategy designed to meet organizational goals. Walk away with an understanding of how strategic social media can help you enhance member value and prove ROI.
New Media Sustainability: Challenges & TrendsMetamorphosis
The document discusses challenges and trends in new media sustainability. It notes that monetizing digital content remains a challenge for professional journalism online. While audiences are shifting online, advertising revenues alone cannot replace print revenues. It also explores various monetization models for new media like the "soft paywall" and "restrictive paywall". Additionally, the document discusses the growth of online audiences for newspapers and the potential of video and multimedia content to drive engagement and revenues. It advocates embracing new technologies and social media to build brands while protecting copyright and monetizing content.
MongoDB .local London 2019: The Human Element in an Automated World: Building...MongoDB
In this talk, we'll discuss the importance of leveraging human interaction in collaboration with tools that allow automated, asynchronous communication to make better decisions as an organization. Come learn about the importance of streamlining communication to build robust products that customers love.
Who should attend? All technology enthusiasts who want to learn about the power of amalgamation of the human element and automated communication for building better products.
What you'll learn:
• Tips and tricks to bring stakeholders on the same page
• Automate communication between different parts of your organization
• The importance of in-person interaction (our ever so powerful human element!)
MongoDB .local London 2019: The Human Element in an Automated World: Building...Lisa Roth, PMP
Ratika Gandhi discussed building better products by focusing on the human element. She explained that product design is constrained by an organization's communication structures according to Conway's Law. At MongoDB, communication flows emphasize downstream transparency and letting the best ideas win regardless of their source. Stakeholder management involves identifying impacted teams, requesting feedback, gaining approval, and keeping stakeholders informed throughout the process. By designing organizations and managing communication and stakeholders effectively, teams can build better products every day.
This document discusses the impact of social media on search engine optimization (SEO) for B2B companies. It shows that social media signals, like the number of Facebook shares, likes, comments, tweets, Google+ shares, and Pinterest pins, are highly correlated with a website's ranking on search engines like Google. As Google continues to integrate social data into its ranking algorithms, these social metrics will become increasingly important for SEO. The document also provides several case studies that demonstrate how increased social media activity led to higher search engine rankings and more organic search traffic for those companies.
This document discusses creative ways for employers to promote their employment brand on a budget. It provides an overview of career page optimization, selecting an applicant tracking system, writing engaging job postings, leveraging social media, encouraging employees to act as recruiters, and other low-cost promotional strategies. The presentation uses Surfline, a surf forecasting company, as an example and shows how they revamped their careers page, utilized social platforms like LinkedIn and Instagram, and engaged employees to attract over 3000 applicants and make 40 hires through their employment branding efforts. The key is to authentically represent your company's culture and values to attract top talent.
This document outlines public relations tactics proposed by Mayo Communications to promote the LA County Workforce Investment Board as a "Golden Hub of Job Opportunities" and showcase its diversity programs. The tactics include developing media kits, conducting media tours and events, creating newsletters and media hotlines, targeting minority media outlets, and securing corporate partnerships to obtain media coverage of client and employee success stories. The goal is to build brand awareness of the WIB and its role in creating jobs and workforce development through quality media relations efforts.
[DSC Europe 23] Branislava Sandrih Todorovic & Mirella Miskic - Impact of NLP...DataScienceConferenc1
This document discusses NLB DigIT's use of natural language processing (NLP) models to classify and prioritize customer emails for their contact center. Key points:
- NLB DigIT developed NLP models to analyze customer emails in real-time, identifying the topic, sentiment, and priority to efficiently route emails to the appropriate consultants.
- The models helped improve email management and customer experience metrics like response times and NPS. 90% of emails are now automatically assigned and 85% responded to within 24 hours.
- Future areas of focus include improving spam and sarcasm detection, making the models more adaptable, and exploring chatbots and generative AI to support customer service. Collaboration between business and AI
The document provides tips from various speakers at the Social Media Marketing World 2014 (SMMW14) conference. It includes tips from Mark Schaefer on connecting with people in a human way on social media. Michael Stelzner shares a tip about using customized tweets to encourage customers to share about purchases. Connie Bensen discusses optimizing LinkedIn for lead generation by sharing relevant content and engaging directly with users.
This document provides summaries of various design projects completed by Rob Christianson, including marketing campaigns, videos, logos, icons, infographics, advertisements, packaging, websites, and illustrations. The projects covered a wide range of clients and industries such as CDK Global, Vote IQ, J&D's Foods, and Focus on the Family. Christianson's work included design services as well as art direction, brand consultation, and video production roles.
This document provides an overview of Candid Litho and Candid Worldwide's products, services, locations, and equipment. They offer a wide range of printing services including large format, packaging, direct mail, and more. They have facilities in New York City and Las Vegas equipped with various printers, cutters, folders, and other finishing equipment. Their services include design, pre-press, printing, fulfillment, project management, and more to provide full-service solutions.
Emily Wingrove, Director of Marketing at Synthio, discusses how to create effective content marketing strategies by starting with understanding the audience. She recommends identifying the target audience segments, such as event sponsors and attendees, and analyzing their characteristics using contact, firmographic, and technographic data. The document provides examples of content that addresses common scenarios and problems for each micro segment. It also outlines channels, messaging, and an campaign example that generated over 200 leads and $378,500 in revenue with a 25,000% ROI, demonstrating the importance of aligning content and channels with sales.
Beth LaPierre of Eastman Kodak discusses how listening to social media conversations can provide valuable insights and ROI for businesses. She outlines how Kodak uses social analytics to measure campaign success and leads, and gain insights from the 175,000+ conversations about Kodak monthly. Kodak mines these conversations to better understand customer needs, identify issues with products, and improve products. For example, Kodak found recommendations for its DVCs by analyzing posts that mentioned specific Kodak camera models.
Beth LaPierre of Eastman Kodak discusses how listening to social media conversations can provide valuable insights and ROI for businesses. She outlines how Kodak uses social analytics to measure campaign success and leads, and how social intelligence from listening to customers has helped Kodak improve products based on feedback. Kodak monitors over 175,000 conversations daily and has gained insights that helped improve products like developing kiosks based on learned preferences and promoting certain cameras after seeing positive recommendations.
Presentation on marketing private online communities given by Elizabeth Engel, Kristina Twigg, and Lauren Wolfe at the December 2012 Higher Logic users group meeting.
The document discusses how attention does not scale in the age of information abundance. It notes that there are now 250 billion pieces of online content created each day, far more than any individual can pay attention to. As a result, information overload has become a major problem. The document suggests that content curation, where information is organized and filtered by curators, can help address this issue by selecting and highlighting the most important information for audiences. It argues that both individuals and organizations will need to take on curator roles to help refine online experiences and combat distraction in the digital era.
Soccnx III - The Collaboration Diner debate - The rise of the Community ManagerLetsConnect
Speakers: Rooven Pakkiri
Collaboration Matters has become known for its innovative approach to briefings and show stands, focusing on debate and discussion rather than slideware and canned presentations. At UC Expo in March, we launched the Collaboration Diner, an amazing way to visualise the transformation of society through Social technology. Today at Social Connections, Rooven Pakirri hosts our very own Collaboration Diner discussion, framed using the concepts of the famous Cluetrain Manifesto and focused on the role of the Community Manager. Are they really the rockstars of the Social age? Are they even essential? How would you define a Community Manager? What skills do they need?
Strategic partnershipopcompresentation forcomitteewebsiteeOuheb Group
This document summarizes Mark McVeety's presentation on strategic partnerships and business planning. It lists the elements of an effective departmental business plan, including goals, strategy, budgets, and key performance indicators. It then provides examples of Mark's strategic partnerships with various political and business leaders that have benefited the Small Business Accelerator program. These partnerships helped open doors, mitigate risks, find opportunities, and provide a foundation for the program's growth. The presentation concludes that developing strategic partners with complementary goals and plans strengthens an organization's foundation and allows it to accomplish more.
Brian Fitzgerald discusses how companies can apply an "un-marketing" approach to B2B engagement. He outlines how marketing is evolving from polished, planned communications to being more authentic and interactive. Companies need to eliminate distance between themselves and customers by engaging in open dialogue and expertise sharing rather than traditional one-way marketing. Veracode applied this approach by educating customers, engaging developers who don't trust security vendors, and openly sharing insights about their own journey rather than just marketing messages. This requires cultural changes within organizations to prioritize education, collaboration, expertise and humility over traditional marketing tactics.
Tweeting is easy. So is setting up a LinkedIn group, Facebook page, Pinterest account, and a blog. It's easy to get caught up in social media platforms and other technologies but lose sight of the big picture. Explore how to break down silos and align social media and blogging tactics to a larger strategy designed to meet organizational goals. Walk away with an understanding of how strategic social media can help you enhance member value and prove ROI.
New Media Sustainability: Challenges & TrendsMetamorphosis
The document discusses challenges and trends in new media sustainability. It notes that monetizing digital content remains a challenge for professional journalism online. While audiences are shifting online, advertising revenues alone cannot replace print revenues. It also explores various monetization models for new media like the "soft paywall" and "restrictive paywall". Additionally, the document discusses the growth of online audiences for newspapers and the potential of video and multimedia content to drive engagement and revenues. It advocates embracing new technologies and social media to build brands while protecting copyright and monetizing content.
MongoDB .local London 2019: The Human Element in an Automated World: Building...MongoDB
In this talk, we'll discuss the importance of leveraging human interaction in collaboration with tools that allow automated, asynchronous communication to make better decisions as an organization. Come learn about the importance of streamlining communication to build robust products that customers love.
Who should attend? All technology enthusiasts who want to learn about the power of amalgamation of the human element and automated communication for building better products.
What you'll learn:
• Tips and tricks to bring stakeholders on the same page
• Automate communication between different parts of your organization
• The importance of in-person interaction (our ever so powerful human element!)
MongoDB .local London 2019: The Human Element in an Automated World: Building...Lisa Roth, PMP
Ratika Gandhi discussed building better products by focusing on the human element. She explained that product design is constrained by an organization's communication structures according to Conway's Law. At MongoDB, communication flows emphasize downstream transparency and letting the best ideas win regardless of their source. Stakeholder management involves identifying impacted teams, requesting feedback, gaining approval, and keeping stakeholders informed throughout the process. By designing organizations and managing communication and stakeholders effectively, teams can build better products every day.
This document discusses the impact of social media on search engine optimization (SEO) for B2B companies. It shows that social media signals, like the number of Facebook shares, likes, comments, tweets, Google+ shares, and Pinterest pins, are highly correlated with a website's ranking on search engines like Google. As Google continues to integrate social data into its ranking algorithms, these social metrics will become increasingly important for SEO. The document also provides several case studies that demonstrate how increased social media activity led to higher search engine rankings and more organic search traffic for those companies.
This document discusses creative ways for employers to promote their employment brand on a budget. It provides an overview of career page optimization, selecting an applicant tracking system, writing engaging job postings, leveraging social media, encouraging employees to act as recruiters, and other low-cost promotional strategies. The presentation uses Surfline, a surf forecasting company, as an example and shows how they revamped their careers page, utilized social platforms like LinkedIn and Instagram, and engaged employees to attract over 3000 applicants and make 40 hires through their employment branding efforts. The key is to authentically represent your company's culture and values to attract top talent.
This document outlines public relations tactics proposed by Mayo Communications to promote the LA County Workforce Investment Board as a "Golden Hub of Job Opportunities" and showcase its diversity programs. The tactics include developing media kits, conducting media tours and events, creating newsletters and media hotlines, targeting minority media outlets, and securing corporate partnerships to obtain media coverage of client and employee success stories. The goal is to build brand awareness of the WIB and its role in creating jobs and workforce development through quality media relations efforts.
[DSC Europe 23] Branislava Sandrih Todorovic & Mirella Miskic - Impact of NLP...DataScienceConferenc1
This document discusses NLB DigIT's use of natural language processing (NLP) models to classify and prioritize customer emails for their contact center. Key points:
- NLB DigIT developed NLP models to analyze customer emails in real-time, identifying the topic, sentiment, and priority to efficiently route emails to the appropriate consultants.
- The models helped improve email management and customer experience metrics like response times and NPS. 90% of emails are now automatically assigned and 85% responded to within 24 hours.
- Future areas of focus include improving spam and sarcasm detection, making the models more adaptable, and exploring chatbots and generative AI to support customer service. Collaboration between business and AI
The document provides tips from various speakers at the Social Media Marketing World 2014 (SMMW14) conference. It includes tips from Mark Schaefer on connecting with people in a human way on social media. Michael Stelzner shares a tip about using customized tweets to encourage customers to share about purchases. Connie Bensen discusses optimizing LinkedIn for lead generation by sharing relevant content and engaging directly with users.
This document provides summaries of various design projects completed by Rob Christianson, including marketing campaigns, videos, logos, icons, infographics, advertisements, packaging, websites, and illustrations. The projects covered a wide range of clients and industries such as CDK Global, Vote IQ, J&D's Foods, and Focus on the Family. Christianson's work included design services as well as art direction, brand consultation, and video production roles.
This document provides an overview of Candid Litho and Candid Worldwide's products, services, locations, and equipment. They offer a wide range of printing services including large format, packaging, direct mail, and more. They have facilities in New York City and Las Vegas equipped with various printers, cutters, folders, and other finishing equipment. Their services include design, pre-press, printing, fulfillment, project management, and more to provide full-service solutions.
Emily Wingrove, Director of Marketing at Synthio, discusses how to create effective content marketing strategies by starting with understanding the audience. She recommends identifying the target audience segments, such as event sponsors and attendees, and analyzing their characteristics using contact, firmographic, and technographic data. The document provides examples of content that addresses common scenarios and problems for each micro segment. It also outlines channels, messaging, and an campaign example that generated over 200 leads and $378,500 in revenue with a 25,000% ROI, demonstrating the importance of aligning content and channels with sales.
Beth LaPierre of Eastman Kodak discusses how listening to social media conversations can provide valuable insights and ROI for businesses. She outlines how Kodak uses social analytics to measure campaign success and leads, and gain insights from the 175,000+ conversations about Kodak monthly. Kodak mines these conversations to better understand customer needs, identify issues with products, and improve products. For example, Kodak found recommendations for its DVCs by analyzing posts that mentioned specific Kodak camera models.
Beth LaPierre of Eastman Kodak discusses how listening to social media conversations can provide valuable insights and ROI for businesses. She outlines how Kodak uses social analytics to measure campaign success and leads, and how social intelligence from listening to customers has helped Kodak improve products based on feedback. Kodak monitors over 175,000 conversations daily and has gained insights that helped improve products like developing kiosks based on learned preferences and promoting certain cameras after seeing positive recommendations.
Presentation on marketing private online communities given by Elizabeth Engel, Kristina Twigg, and Lauren Wolfe at the December 2012 Higher Logic users group meeting.
The document discusses how attention does not scale in the age of information abundance. It notes that there are now 250 billion pieces of online content created each day, far more than any individual can pay attention to. As a result, information overload has become a major problem. The document suggests that content curation, where information is organized and filtered by curators, can help address this issue by selecting and highlighting the most important information for audiences. It argues that both individuals and organizations will need to take on curator roles to help refine online experiences and combat distraction in the digital era.
What Snow White Can Teach Us About Risk ManagementElizabeth Engel
Presentation given by Leslie White (Croydon Consulting) and Elizabeth Engel (Children's Hospital Association) June 7, 2012 at ASAE's Finance, HR & Business Operations Conference
What the Tech Is Going on with Your Online CommunicationsElizabeth Engel
Slides from a presentation given by Andrew Hanelly, Polly Karpowicz, Maggie McGary and Elizabeth Weaver Engel at the ASAE Technology Conference, December 2011
Presentation given by Nicole Kukowski (Global Giving) and Elizabeth Weaver Engel (National Association of Children's Hospitals and Related Institutions) for the Association Foundation Group's 2011 National Conference.
Presentation from ASAE's 2010 Annual Meeting by Layla Masri, Lynn Morton, and Elizabeth Weaver Engel, CAE on member engagement and integrated communications.
Barter with complementary organizations to exchange member lists, ads, and promotions. Create personalized HTML emails using simple email tools to market to members without expensive subscription services. Rely on passionate members and volunteers to spread the word about exciting organization activities through word-of-mouth. Provide excellent customer service at all levels to retain existing members, which is more important and lower cost than recruiting new members.
Same Song, Different Verse: New Tools to Help Accelerate Your FundraisingElizabeth Engel
1. While traditional fundraising methods like direct mail are still effective, online fundraising is growing rapidly and expected to continue growing in importance.
2. Online donations now account for 11% of fundraising revenue and have grown 39% in recent years, while offline donations have decreased slightly.
3. New tools like social media, online networks, and data analytics can help non-profits engage donors online, especially younger donors who are more active in social networks.
Web and eMarketing Presentation - DMAW Association Day 2009Elizabeth Engel
Presentation on online marketing given by Caroline Fuchs, CAE of SmithBucklin and Elizabeth Weaver Engel, CAE of the National Association of Children's Hospitals and Related Institutions (NACHRI) at the 2009 DMAW Association Day.
The document discusses technology policies for organizations in the era of Web 2.0. It notes that Web 2.0 enables collaboration through social networks, blogs, wikis, and other tools. While these tools provide opportunities, they also present legal risks, potential staff wasting time, loss of control, and network security issues that policies need to address. The document provides advice on creating policies that make interacting online easier and safer, including addressing official and unofficial sites, setting constructive boundaries, and reviewing existing policies on intellectual property, confidentiality, and transparency. It recommends that policies not start with banning and instead keep things simple, flexible, and realistic.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
3. 1. The Magazine
• Strong. Smart. Classic.
• The Brooks Brothers suit / black
cocktail dress of communications
#MMCCon LD2
4. The Magazine: The Bencher
• Published by the
American Inns of
Court (AIC)
• Bimonthly
• Four-color
• In-house staff
#MMCCon LD2
5. The Magazine: Its Association
• AIC’s members: More than 25,000
state, federal and administrative
law judges, attorneys, legal
scholars and law students
• AIC’s mission: “[F]oster excellence
in professionalism, ethics, civility,
and legal skills.”
#MMCCon LD2
6. The Magazine: What It Does
• The Bencher’s mission:
“Provide a regular communication link
among the national office, local Inns,
and members of the American Inns of
Court.”
#MMCCon LD2
7. The Magazine: How It Works
• The Bencher’s content:
“Articles about developments in legal
ethics and professionalism, the
activities of local American Inns of
Court, profiles of prominent Inn
members, and information about local
Inn programs.”
#MMCCon LD2
8. The Magazine: What It Needs
• The Bencher’s future:
“The design is 10 years old, and surely
conveys that. … We want to stand out
from all of the other content that our
members get.”
#MMCCon LD2
19. The Web and Social Digital Media
• Versatile. Fresh. Statement piece.
• The designer accessory of
communications.
#MMCCon LD2
20. Digital Media:
Upper Midwest chapter, IAAP
• International
Association of
Administrative
Professionals
• Regional division
of global assn
#MMCCon LD2
21. Digital Media: Its Association
• IAAP’s MN-ND-SD division has 16
chapters with 700 administrative
professional/office assistant members
• Parent organization has 20,000 global
members
#MMCCon LD2
22. Digital Media: Its Association
• IAAP’s mission: “To enhance the
success of career-minded
administrative professionals by
providing opportunities for growth
through education, community building
and leadership development.”
#MMCCon LD2
23. Digital Media: How It Works
• IAAP MN-ND-SD’s content:
Website: Personal/professional
development through education &
activities, community and networking
tools, event info, professional resources
Social Media: Timely
news/announcements, event info,
awards/accolades, office tools insight
#MMCCon LD2
24. Digital Media: What It Needs
• Focus
• Personality & polish
• Web-friendly editing
• Consistency
#MMCCon LD2
41. The Campaign
• Vision. Creativity. Experimentation.
• Designing the Armani Spring Collection
#MMCCon LD2
42. The Campaign
• Organization: Child Care
Resource & Referral (ND)
• Program: Early Childhood
Rating & Improvement System
• Problem: Pilot Full
deployment
#MMCCon LD2
43. The Campaign: Don’t Be a DON’T
Early Childhood
Rating &
Improvement System
#MMCCon LD2
58. Makeover: ASAE’s Schedule
Months into CEO Members Association Staff Young Professional Consultant Members Industry Partner
Membership Members Members Members
Month 10 First Invoice First Invoice First Invoice First Invoice First Invoice
Month 11 Second Invoice Second Invoice Second Invoice Second Invoice Second Invoice
Month 12 Magazine Wrap Magazine Wrap Magazine Wrap Magazine Wrap Magazine Wrap
Month 13 Third Invoice Third Invoice Third Invoice Third Invoice Third Invoice
Month 14 CommNet Exit Call CommNet Exit Call CommNet Exit Call CommNet Exit Call CommNet Exit Call
Month 15 Personal email Personal email Personal email Personal email Personal email
Month 15 Renewal Letter Renewal Letter Renewal Letter Renewal Letter SM Renewal Letter
#MMCCon LD2
59. Makeover: ASAE!
Process
• Three renewal invoices with no letter
• Telemarketing call
• Magazine wrap on Associations Now
• Renewal letter – only goes out after lapse
• Renewal email – “last ditch effort”
#MMCCon LD2
60. Magazine: Tips to Look Great!
• Stay current
• Challenge people
• Stories, not sermons
• Don’t be a hater
• Have fun!
#MMCCon LD2
61. Web & Social Media: Tips to Look Great!
• Think about your audience
• Inside voice v. outside voice
• A picture is worth 1000 words
• Mobile
• OWN IT!
#MMCCon LD2
62. Campaigns: Tips to Look Great!
• Clarity
• Call to action
• Does it pass the Mom test?
• Brand
• Test test test
#MMCCon LD2
63. Contact Us
Chris Durso Layla Masri
Executive Editor, PCMA Convene President
Professional Convention Bean Creative
Management Association Funktional Web & Interactive
cdurso@pcma.org Design
www.pcma.org lmasri@beancreative.com
@dursoconvene www.beancreative.com
@beancreative
Elizabeth W. Engel, M.A., CAE
Director, Marketing & Sponsorship
Children’s Hospital Association
ewengel@nachri.org
www.childrenshospitals.org
@ewengel
Editor's Notes
Chris wore a fuchsia tie/cummerbund to match dateEWE notorious shoe collectionLayla has an entire closet to house her accessories. Don’t judge.
Dress the Part = Be what you are. The Bencher isn’t a newsletter, but it’s designed like one, and much of its front-of-the-book content is written for one.
Dress the Part = Be what you are. The Bencher isn’t a newsletter, but it’s designed like one, and much of its front-of-the-book content is written for one.
No Pleats = Be timely. Be current. Be relevant.
No Pleats = Be timely. Be current. Be relevant.
Dry Clean Only = Watch out for clutter. This is a great topic, but the layout is dense – and the extra line spacing between paragraphs is distracting. Go for clean and sharp. (NOTE: This is a great topic that would have been a great choice for the cover story.)
Dry Clean Only = Watch out for clutter. This is a great topic, but the layout is dense – and the extra line spacing between paragraphs is distracting. Go for clean and sharp. (NOTE: This is a great topic that would have been a great choice for the cover story.)
Accessorize! = Use the variety of your reader/member experiences to tell stories – in the process giving your content some personality.
Accessorize! = Use the variety of your reader/member experiences to tell stories – in the process giving your content some personality.
The New Black = Don’t underestimate your audience. Try new things all the time – like this piece of fiction – but when you do, make a big deal about it. Don’t hide it in the back of the book.
The New Black = Don’t underestimate your audience. Try new things all the time – like this piece of fiction – but when you do, make a big deal about it. Don’t hide it in the back of the book.
What it does right: Timely information on their conference, incorporates Twitter feed, personalized message from the presidentWhat it can do better: Eye doesn’t have a place to land, competing fonts/sizes, nothing here screams office assistant or showcases their importance, not all that obvious that this is a division site (gets lost in the image). Also, “Making the leap to remarkable” gets prime real estate but does anyone know what it’s about?
In red is what gets cut off w/o scrolling. This page is too long, too many columns. Treat the home page as a table of contents to move people to appropriate places. The only image is at the very bottom
What makes this a regional division? Use compelling, illustrative imageryPick a font and stick with it. Create standard styles for headlines, link colors, etc.
Timely twitter feed, but it’s nearly pushed below the fold. This is the most current info but is barely on screen!
Too many competing fonts, colors, sizes. Also, why link to hotels only? Why not link to more info on the actual meeting details?
Too many competing fonts, colors, sizes. Also, why link to hotels only? Why not link to more info on the actual meeting details?
Does this look like a place for vibrant networking? No idea what kind of conversations are going on or how to take part. Too sterile. Also, make it clear these are only accessible via login instead of clicking to find a roadblock.
Accessorize! = Use the variety of your reader/member experiences to tell stories – in the process giving your content some personality.
Consider a listing of events instead of a desolate calendar view if you don’t have a ton of meetings each month. Avoid looking like there’s not much going on!
Great job – this is timely, relevant stuff. Engaged audience is commenting, they are using appropriate hash tags. To do better – shorten those urls to be able to fit in more content
Great job – this is timely, relevant stuff. Engaged audience is commenting, they are using appropriate hash tags. To do better – shorten those urls to be able to fit in more content
Wow, this is a long Twitter handle! They’ve already used up 13 characters out of 122 in their name alone. Consider a shorter name, and one that is easier to spell (note difference between dashes and underlines between state abbreviations)
As noted earlier, if this is a critical piece of marketing, then it need to be further explained as to how it ties into the organization and the division.
Stop point – invoice, Assn Prof letter, Industry partner letter, email, magazine cover, schedule and processTOP THREE TIPSWork at tables for XX minutes, then report out