This document outlines notes and discussion from a social media masterclass hosted by Loredana Baranga of MarketologyUK. It provides introductions from attendees on how they currently use social media and what they hope to learn. Topics to be covered in the masterclass include an introduction to social media, benefits of social media marketing, Facebook, Twitter, Pinterest, Instagram, LinkedIn and more. Attendees are encouraged to share examples and ask questions. The document also discusses content planning, building communities, customizing writing for different platforms, and getting basics right across all platforms.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
Branding & Social Media Workshop with Niki CsanyiNikoletta Csanyi
This document provides an overview of branding and social media strategies. It discusses defining a brand's core values, vision and mission. It also covers translating the brand identity visually and maintaining consistency across all branding elements. Regarding social media, the document analyzes popular platforms, appropriate channels for different brands, and developing an effective social media strategy with content creation, engagement, marketing and analytics. Maintaining consistency and developing strategic, planned approaches are emphasized for effective branding and social media.
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
ROI on Social Media for BRANDS.
Live presentation by Mr.Ananthanarayanan V (Ananth V) at Google Business Group Mumbai event - ROI ON Social media.
All contents are copyrights of Techdivine Creative Services & cannot be reproduced or shared for commercial or other purposes without prior written approval from Techdivine Creative Services.
---
Follow @AnanthV9 on Twitter & Facebook.com/AnanthV9
Brands are increasingly using Pinterest to connect with customers and drive business goals. Pinterest provides opportunities for acquisition, sales and branding. To be successful, brands must establish a strategy for their boards and pins, engage with their audience, measure results and optimize their profile and content over time. Brands have seen traffic increases to their websites from Pinterest and gains in followers and engagement.
The document discusses strategies for using social media, particularly Facebook, to promote a business called VHB. It provides tips on engaging audiences through posts, questions, comments, links, photos and videos. It also addresses determining goals, voice, content quality and regular posting times. Competitor analysis and establishing a clear purpose for the Facebook page are emphasized.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
Branding & Social Media Workshop with Niki CsanyiNikoletta Csanyi
This document provides an overview of branding and social media strategies. It discusses defining a brand's core values, vision and mission. It also covers translating the brand identity visually and maintaining consistency across all branding elements. Regarding social media, the document analyzes popular platforms, appropriate channels for different brands, and developing an effective social media strategy with content creation, engagement, marketing and analytics. Maintaining consistency and developing strategic, planned approaches are emphasized for effective branding and social media.
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
ROI on Social Media for BRANDS.
Live presentation by Mr.Ananthanarayanan V (Ananth V) at Google Business Group Mumbai event - ROI ON Social media.
All contents are copyrights of Techdivine Creative Services & cannot be reproduced or shared for commercial or other purposes without prior written approval from Techdivine Creative Services.
---
Follow @AnanthV9 on Twitter & Facebook.com/AnanthV9
Brands are increasingly using Pinterest to connect with customers and drive business goals. Pinterest provides opportunities for acquisition, sales and branding. To be successful, brands must establish a strategy for their boards and pins, engage with their audience, measure results and optimize their profile and content over time. Brands have seen traffic increases to their websites from Pinterest and gains in followers and engagement.
The document discusses strategies for using social media, particularly Facebook, to promote a business called VHB. It provides tips on engaging audiences through posts, questions, comments, links, photos and videos. It also addresses determining goals, voice, content quality and regular posting times. Competitor analysis and establishing a clear purpose for the Facebook page are emphasized.
This social media proposal outlines tactics for a restaurant to utilize various social media platforms to meet its objectives of increasing business, reputation, event promotion, exposure, and community involvement. It recommends using Pinterest to organize inventory and event planning, LinkedIn for professional networking, Instagram to showcase food and atmosphere, Google+ for its tools and large audience, and blogging to increase searchability. A timeline is proposed to set up accounts and establish a posting schedule using HootSuite. The expected outcomes are addressing all objectives and improving maintenance efficiency over time.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Social media platforms continue to grow and companies need to understand how to use them. This document introduces 20 social media platforms and provides suggestions for how each one can be used by companies to engage customers, build brand awareness, research trends and competitors, and more. The platforms include Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and others.
This document discusses using a modular and customer-focused approach to content marketing and repurposing. It recommends identifying core concepts important to customers, creating content around those concepts, and using "content snippets" as ingredients that can be repurposed across different content types and customer touchpoints. Specific tactics discussed include repurposing content from big to small formats and vice versa, compiling related content snippets into listicles or newsletters, exploding interviews into multiple formats, and developing thought leadership content. Influencers are also recommended as a way to add value through their quotes, tips and expertise. The goal is to optimize the customer journey through varied, personalized content.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Instagram provides several benefits for brands, including high user engagement, effective advertising tools, and the ability to reach a large international audience. The document outlines strategies for businesses to build their brand on Instagram, such as developing a content strategy, using hashtags and user generated content, collaborating with influencers, monitoring their online reputation, and utilizing Instagram ads and analytics for measurement. It also provides examples and case studies of how brands like Mercedes-Benz have successfully used Instagram marketing.
This document provides guidance on creating engaging content for Facebook. It recommends sharing a variety of content types like photos, videos, infographics and curated content. It also suggests using questions, contests and user-generated content to increase engagement. Additionally, it advises keeping content brief, relevant to your brand and focused on sharing the best pieces of content rather than frequent lower-quality posts. Proper use of hashtags, captions and calls to action can also help boost reach and engagement.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
The document discusses social media marketing strategies. It begins with defining social media and its uses for business, including creating connections, improving search engine rankings, establishing thought leadership, managing brands and reputation, and growing faster than competitors. It then covers specific social media platforms like Facebook pages and groups, Twitter, blogs, and location-based applications. The document provides tips for social media marketing, including being a connector, engaging where your audience is active, and adding value through shared content. It concludes with emphasizing the potential for success through social media.
This document provides an overview of how to leverage social media for public relations success. It discusses the major social media platforms like Facebook, Twitter, YouTube, and LinkedIn and how to use each one. For each platform, it provides statistics on user numbers and tips on best practices. It also provides a case study of how telecommunications company Great Plains Communications successfully used social media for branding, marketing and customer engagement.
DCEDC: The Future of Social Media: Jumping Ahead of Your Competition Shelly Cedarblade
The presentation was created for those that attended the Dunn County Economic Development Corporation's workshop on social media. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.In this workshop, participants learned 1) Which social channels marketers should focus on in the future; 2) New social media content features; 3) Which social media strategies are most effective; 4) The best ways to engage your audience with social media; 5) How to measure the return on your social media investment; 6) The best social management tools; and 7) How much time you should invest with social media activities.
Best practices of Facebook Marketing for e-commerce businesses by Mahadi Hasa...Mahadi Hasan Sagor
Facebook is one of the crucial marketing platform for e-commerce businesses. It not only impacts in direct sells but also plays a vital role for creating a sustainable brand. Hence doing the right thing at right time is very important.
I have listed down these best practices for e-commerce businesses for Facebook marketing.
The WOW Content - How to create a content that makes a big buzz?Muhammad Omar
this was my lecture in "Openess" at Microsoft Egypt - Smart Village; March, 2015 where i was discussing with attendees the best practices from Buzzfeed and Upworthy and how they create a viral digital content?
Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
Presented at IGNITE Dubbo Skills Building Workshop on 23/3, this presentation dives into Social Media Strategy
Presented by Australian Business Consulting & Solutions
The document outlines a student's reflections on a school project about family heritage and history. The student created a friendship poster with a message of inclusion, learned about their great-grandmother who participated in World War II from an elder family member, and reflected on what life would have been like using an abacus instead of a calculator like previous generations. The student enjoyed learning about their family history and finding out interesting facts from elder relatives.
This document provides instructions for automatically backing up network data using SyncbackPro and FileZilla. It describes installing the software on client and server workstations, configuring FileZilla on the server to share a backup folder, and using SyncbackPro on the client to schedule backups of critical data to the server's shared folder. The backup process is configured to run automatically on system startup.
This social media proposal outlines tactics for a restaurant to utilize various social media platforms to meet its objectives of increasing business, reputation, event promotion, exposure, and community involvement. It recommends using Pinterest to organize inventory and event planning, LinkedIn for professional networking, Instagram to showcase food and atmosphere, Google+ for its tools and large audience, and blogging to increase searchability. A timeline is proposed to set up accounts and establish a posting schedule using HootSuite. The expected outcomes are addressing all objectives and improving maintenance efficiency over time.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Social media platforms continue to grow and companies need to understand how to use them. This document introduces 20 social media platforms and provides suggestions for how each one can be used by companies to engage customers, build brand awareness, research trends and competitors, and more. The platforms include Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and others.
This document discusses using a modular and customer-focused approach to content marketing and repurposing. It recommends identifying core concepts important to customers, creating content around those concepts, and using "content snippets" as ingredients that can be repurposed across different content types and customer touchpoints. Specific tactics discussed include repurposing content from big to small formats and vice versa, compiling related content snippets into listicles or newsletters, exploding interviews into multiple formats, and developing thought leadership content. Influencers are also recommended as a way to add value through their quotes, tips and expertise. The goal is to optimize the customer journey through varied, personalized content.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
Instagram provides several benefits for brands, including high user engagement, effective advertising tools, and the ability to reach a large international audience. The document outlines strategies for businesses to build their brand on Instagram, such as developing a content strategy, using hashtags and user generated content, collaborating with influencers, monitoring their online reputation, and utilizing Instagram ads and analytics for measurement. It also provides examples and case studies of how brands like Mercedes-Benz have successfully used Instagram marketing.
This document provides guidance on creating engaging content for Facebook. It recommends sharing a variety of content types like photos, videos, infographics and curated content. It also suggests using questions, contests and user-generated content to increase engagement. Additionally, it advises keeping content brief, relevant to your brand and focused on sharing the best pieces of content rather than frequent lower-quality posts. Proper use of hashtags, captions and calls to action can also help boost reach and engagement.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
The document discusses social media marketing strategies. It begins with defining social media and its uses for business, including creating connections, improving search engine rankings, establishing thought leadership, managing brands and reputation, and growing faster than competitors. It then covers specific social media platforms like Facebook pages and groups, Twitter, blogs, and location-based applications. The document provides tips for social media marketing, including being a connector, engaging where your audience is active, and adding value through shared content. It concludes with emphasizing the potential for success through social media.
This document provides an overview of how to leverage social media for public relations success. It discusses the major social media platforms like Facebook, Twitter, YouTube, and LinkedIn and how to use each one. For each platform, it provides statistics on user numbers and tips on best practices. It also provides a case study of how telecommunications company Great Plains Communications successfully used social media for branding, marketing and customer engagement.
DCEDC: The Future of Social Media: Jumping Ahead of Your Competition Shelly Cedarblade
The presentation was created for those that attended the Dunn County Economic Development Corporation's workshop on social media. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.In this workshop, participants learned 1) Which social channels marketers should focus on in the future; 2) New social media content features; 3) Which social media strategies are most effective; 4) The best ways to engage your audience with social media; 5) How to measure the return on your social media investment; 6) The best social management tools; and 7) How much time you should invest with social media activities.
Best practices of Facebook Marketing for e-commerce businesses by Mahadi Hasa...Mahadi Hasan Sagor
Facebook is one of the crucial marketing platform for e-commerce businesses. It not only impacts in direct sells but also plays a vital role for creating a sustainable brand. Hence doing the right thing at right time is very important.
I have listed down these best practices for e-commerce businesses for Facebook marketing.
The WOW Content - How to create a content that makes a big buzz?Muhammad Omar
this was my lecture in "Openess" at Microsoft Egypt - Smart Village; March, 2015 where i was discussing with attendees the best practices from Buzzfeed and Upworthy and how they create a viral digital content?
Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
Presented at IGNITE Dubbo Skills Building Workshop on 23/3, this presentation dives into Social Media Strategy
Presented by Australian Business Consulting & Solutions
The document outlines a student's reflections on a school project about family heritage and history. The student created a friendship poster with a message of inclusion, learned about their great-grandmother who participated in World War II from an elder family member, and reflected on what life would have been like using an abacus instead of a calculator like previous generations. The student enjoyed learning about their family history and finding out interesting facts from elder relatives.
This document provides instructions for automatically backing up network data using SyncbackPro and FileZilla. It describes installing the software on client and server workstations, configuring FileZilla on the server to share a backup folder, and using SyncbackPro on the client to schedule backups of critical data to the server's shared folder. The backup process is configured to run automatically on system startup.
Uranium was discovered in 1789 by German chemist Martin Klaproth. It is found naturally in rocks, rivers, soil, oceans, food, and human tissue. Uranium is used as nuclear reactor fuel, in uranium salts for products like vaseline and glass, and was used in early uranium bombs due to its fissionable properties when enriched.
The Battle of the Bulge began in December 1944 when German forces launched a surprise attack in the Ardennes forest in Belgium and Luxembourg, creating a bulge in the Allied lines. Hitler's plan was to split the Allied forces and capture the city of Antwerp. Despite poor weather conditions that grounded Allied air support, American troops were able to hold the Germans from advancing at key positions like Elsenborn Ridge. By January 1945, the Allies counterattacked and pushed the Germans back to their starting point, winning a decisive victory by January 25th with over 80,000 Allied and 100,000 Axis casualties.
Interactive Screen is a Graduation Project for the 2010 year, Ain Shams University, It is extended project of Interactive Wall 2009
Interactive Screen won in a competition called MIE (Made In Egypt) Organized by IEEE, and The project did take TOP ONE rating.
For Any Details Please Contact:
Hajer.Mohammed@gmail.com
hadeel.m.yusef@gmail.com
yasmeen.abdel.naby@gmail.com
algorithmist.abubakr@gmail.com
The Waldgeist Restaurant in Hofheim am Taunus, Germany is known for its large portion sizes. They serve beer in quantities of 1/2, 1, or 2 liters. Specialties include a 4 or 8 liter rum and cola drink. Large schnitzel, steaks over 600 grams, and curried sausages are offered. Hamburgers are served at 1 foot wide. The restaurant supplies foil for those struggling to finish large portions.
1. Lakon ini menceritakan tentang seseorang yang mewakili Bumi sebagai ibu dari semua makhluk. Dia mengajarkan tentang asal-usul kehidupan dari unsur-unsur tanah, air, dan udara.
2. Beberapa karakter mencari sosok ibu bumi ini dan akhirnya menyadari bahwa dialah sumber kehidupan dan cinta bagi semua makhluk.
3. Ibu bumi mengingatkan bahwa semua akan
Figure skating first started in the 1860s when Jackson Haines revolutionized the sport by skating to music and incorporating balletic movements. It requires skaters to perform both a short program with mandatory jumps and skills and a longer free program, both set to music. Olympic gold medalist Sonja Henie helped popularize the sport in the United States in the 1930s before turning professional. Vanessa James is a 159cm tall French-Canadian figure skater born in 1987 who enjoys tennis, movies, and dancing.
El documento se repite la palabra "JOHANNA" varias veces y luego lista cursos de capacitación a distancia ofrecidos por el Instituto Superior de Enseñanza, incluyendo recepcionista empresarial, ventas y marketing, organización administrativa de empresas, y relaciones públicas. También incluye cursos sobre cómo ser un emprendedor, elaborar proyectos productivos, y aprender tecnologías y emociones nuevas.
This document lists three sports: handball, tae kwo do, and football. Handball and tae kwo do are listed individually while football is on its own line. The document provides a high-level listing of three different sports without any additional details.
A cursory view of the psychology behind some of the most effective tactics leveraged in social media. Check out this video of me giving the presentation here: http://www.ustream.tv/recorded/5236850
Citadel Career Center - Leading the wayPage Tisdale
The document summarizes the work of The Citadel Career Center to help students develop meaningful career plans and connections. It discusses engaging alumni and employers to provide opportunities for students. It also promotes developing high-impact collaborative practices between career services, academics, and other campus partners to better support career outcomes. The goal is a holistic approach integrating career preparation across the student experience.
Thermal energy and heat are forms of energy that result from the vibration and movement of molecules. Temperature is a measure of how quickly molecules are moving on average, while heat is the transfer of thermal energy between objects due to differences in temperature. Heat can be transferred through direct contact (conduction), through empty space by electromagnetic waves (radiation), or by the movement of heated parts of a substance (convection). Materials that easily transfer heat are conductors, while those that do not transfer heat well are insulators.
This biography discusses Dylan Pegram's favorite TV show, drinks, hobbies which include things he likes to do, people and places he wants to meet and visit, as well as his future career aspirations and favorite musical artists.
Tours to Spain, guided trips to Northern Spain to study Spanish language and travel in Spain: Madrid, Toledo, Burgos, Vitoria, San Sebastián, La Rioja, Pamplona and Bilbao for touring Northern Spain.
The document discusses improving employee referral management programs (ERMPs) through social referrals and gamification. It notes that while traditional ERMPs offer cash rewards for referrals, they often have low adoption rates. The document proposes leveraging employees' social networks and contacts by developing a social referral program that allows employees to refer potential candidates from their inner and outer social circles. It also suggests gamifying the referral process through points, badges, and rewards to increase employee engagement and make the ERMP more fun and competitive. The goal is to increase referral volumes, quality, and long-term adoption by addressing barriers to traditional ERMPs and better utilizing employees' social networks as an "insourced" recruiting resource.
Digital Media Now for Yogis: 11-4-2012 Melodie Tao
Melodie Tao presented on personal branding on social media. She discussed optimizing personal profiles on Facebook, LinkedIn, and Twitter to be cohesive with business brands. Tao provided tips for using platforms like Instagram, blogs, and hashtags to engage audiences and humanize brands. The presentation aimed to teach leveraging social media to build personal connections and fill classes or services.
Slay your competitors on social media mDiana Esparza
The document outlines Diana Esparza's presentation on how to use social media to outcompete rivals. The presentation covers online marketing basics, major social media platforms like Facebook, Twitter, LinkedIn and YouTube, and tips for quick wins on each platform. It emphasizes developing a clear brand, website, content strategy and capturing leads and customers through an integrated social media presence.
This document provides an overview of a workshop on growing a business with social media and smart consulting and coaching. It discusses Lisak's company which offers business coaching and consulting to help owners develop social media, marketing, advertising, and technology skills. The workshop covers creating a social media strategy and goals, defining the target audience, social media advertising, content marketing, and a question and answer session. It also discusses the social media acquisition model and setting SMART goals.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
The document provides information about using social media for small businesses. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Instagram and YouTube and how small businesses can use them. It emphasizes the importance of having a social media strategy and posting engaging, shareable content regularly. It also provides tips for social media success like being consistent with branding, curating valuable content and having a balance of personal and professional online.
Digital Media Now for Yogis- Personal Branding on Social MediaMelodie Tao
The first Digital Media Now for Yogis was hosted on Saturday July 28th at La Jolla Yoga Center. Marketing Melodie combines her 2 passions for Marketing and Yoga to teach Yoga, Fitness and Wellness professionals how to grow their business through their passions. The first sessions focuses on Personal Branding on Social Media.
This document provides guidance on how to create and manage a successful social media campaign. It discusses setting goals, choosing the right platforms, creating engaging content, implementation, measurement, and troubleshooting. Key platforms covered include Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and more. The document emphasizes planning content that provides value to audiences and driving engagement through community involvement and competitions. It also provides tips on integration across platforms, using dashboards and metrics to evaluate performance, and maintaining guidelines to manage potential issues.
This document provides an overview of social media for business students. It defines social media and explains why companies need a presence in social media spaces. The main purposes of social media for businesses are identified as customer service, marketing, branding, public relations, sales, and recruiting. The presentation outlines best practices for establishing a social media presence and dividing social media roles within a company. Specific guidelines are provided for common social media platforms like blogs, Twitter, Facebook, YouTube, and LinkedIn.
The document provides an overview of how small businesses can use social media. It discusses why social media works for small businesses, how to create a social media strategy by listening first, developing objectives and identifying target audiences. It also provides examples of developing a strategic plan for Facebook, Twitter and blogs. The document emphasizes creating a plan before launching social media efforts and allocating at least 5 hours per week to implementation. It concludes with guidelines for social media use and taking questions.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
This document provides guidance on building an online presence and brand. It discusses owning multiple online channels like websites, social media accounts, and videos. These owned channels form the foundation of an online brand and allow controlling the message. Paid advertising can complement owned channels. Earned media like social shares, comments and mentions result from owned and paid efforts along with engagement. Analytics should track effectiveness across channels to refine the online strategy over time. Unifying branding and engaging conversations are also recommended to develop an online reputation and presence.
Integrate Social Media Into Sales Process PptDavid Cheek
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
The document discusses how social media is an important tool for future entrepreneurs. It provides tips on choosing social media channels like Facebook, LinkedIn, YouTube, and Instagram to engage customers and drive traffic. It emphasizes that high-quality, valuable content is needed to build an audience and promote conversions. Overall, the document advocates using social media marketing to build brands and businesses.
This document discusses social media marketing. It begins by stating that social media is vital for online businesses to generate traffic and sales. It then discusses several myths about social media marketing, including that it is just a fad, only for young people, provides no return on investment, and is too time consuming. The document also summarizes the history and evolution of social media and how social media marketing differs from traditional marketing. Finally, it provides examples of using key social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes.
Muse - Nico Wlock - Web Marketing for BIZNico Wlock
The document provides an introduction to web marketing. It discusses how most people are online and use social media. Effective web marketing allows sharing of stories and experiences about a business. People search, learn, and purchase online and also share their experiences. Content is important for web marketing. People access the internet via desktop, mobile, TV and tablet. Basic online tools for web marketing include websites, blogs, Facebook, Twitter, and local listing sites. Web marketing requires passive activities like having a website, active activities like content creation, and interactive activities like social media engagement. Metrics and analytics help measure the effectiveness of web marketing activities.
Using Social Media as a Powerful Business Tool Part 1EXHIB-IT!
The document discusses how social media has become a powerful communication tool and outlines strategies for businesses to leverage different social media platforms like Facebook, Twitter, LinkedIn, and blogs to interact with customers, build their brand, drive traffic, and increase sales. It provides tips on how to create a presence and engage audiences on each channel.
Content Marketing: Build the Bridge to Success 2017Patty Swisher
This document outlines the 4 steps to building an effective content marketing strategy: 1) Setting objectives by defining goals and a content marketing mission, 2) Defining client and audience needs through personas, 3) Developing an execution plan including content types, calendar, and sharing methods, and 4) Establishing metrics to measure consumption, sharing, lead generation, and sales. It provides examples and templates to help strategize content around audience needs at different stages in the buying cycle in order to build a bridge to success.
Similar to Marketology Social Media Masterclass presentation (20)
2. While
we
wait
for
the
session
to
start
www.marketology.me
§ Please
introduce
yourself
(Name,
Company,
Job
role)
§ How
are
you
currently
using
Social
Media
plaAorms?
§ What
are
you
hoping
to
learn
today?
3. Learning
from
each
other
www.marketology.me
• Share
examples
of
your
success
(and
challenges!)
• Ask
as
many
quesIons
as
you
need
• Carry
the
collaboraIon/partnership
outside
this
event
4. IntroducIons
www.marketology.me
§ Chartered
Marketer
§ With
a
passion
for
Social
Media
§ Founder
of
Marketology
§ Helping
SME’s
and
solopreneurs
outsmart
online
their
compeIIon,
influence
and
communicate
beQer
§ Focusing
on
teaching
and
consultancy
5. IntroducIons
-‐
Marketology
www.marketology.me
§ Mixing
the
right
ingredients
for
the
right
customer
base
§ Markelology’s
ambiIon
is
to
simplify
social
media
for
it’s
customers
§ Our
brand
essence
is
‘bringing
businesses
to
life’
§ We
offer
services
such
as:
• Social
Media
MarkeIng
• SEO
• Wordpress
websites
6. Marketology
–
what
makes
us
different
www.marketology.me
§ We
work
alongside
our
clients
§ We
digitally
empower
clients
so
that
they
are
confident
to
deliver
solo
when
required
§ Clients
include
small
businesses
and
solopreneurs
7. Topics
covered
First
Session
Ø Intro
to
Social
media
ü Planning,
planning,
planning
ü 4
E’s
model
of
Social
Media
Ø Facebook
Ø TwiAer
Ø 11:30
–
11:50
Coffee
break
Second
Session
§ Pinterest
§ Instagram
§ LinkedIn
§ Google+
§ YouTube
§
Other
PlaPorms
ü Periscope
ü Snapchat
ü Vine
www.marketology.me
12. ANALYSE
Do
you
test
what’s
working
and
what
is
not
working
on
your
business
pages?
What
do
you
want
to
achieve?
PLAN
ENGAGE
Think
of
your
objecIves
before
diving
in
Research
what’s
being
said
and
by
whom?
LISTEN
How
do
you
engage?
www.marketology.me
Source:
Carvill
M.,
Taylor
D.
–
The
business
of
being
Social,
2013
13. 4
E’s
Model
in
Social
Media
Educate
• Focus
on
providing
valuable
informaIon
to
your
clients
that
helps
them
understand
what
you
offer
Empower
• Make
your
audience
feel
empowered
• Provide
simple
Ips
and
tricks
that
help
your
audience.
Entertain
• We
socialize
on
social
media!
• Create
content
that
helps
your
audience
to
unwind
and
just
a
simple
picture,
infographic
or
video
can
take
a
dry
and
boring
status
update
to
the
post
of
the
week
Engage
• Create
content
that
requires
your
audience
to
give
you
feedback,
leave
comments
and
express
their
opinions
Educate
Empower
Entertain
.
Engage
www.marketology.me
14. Content
Hub
Your
brand
What
can
great
content
achieve
• Educates
customers
• AQract
new
leads
• Establish
your
credibility,
trust
&
authority
in
your
market
• Tells
your
story
• Brings
leads
to
the
sales
funnel
• Builds
Buzz
via
Social
networks
• Build
a
base
of
fans
and
inspire
them
www.marketology.me
Content
Hub
15. How
to
start
building
a
community
www.marketology.me
16. Content
Hub
-‐
Schedule
a
calendar
• Schedule
a
calendar
of
events
to
create
content
around
(See
the
resources
hub
on
Marketology
website
or
Marketology
Hubbub
Facebook
Group)
• Include
industry
events
• Fun
ideas:
hQps://twiQer.twimg.com/
OwnTheMoment
• hQps://www.daysoiheyear.com/
• DaysoiheYear
www.daysoiheyear.com
www.marketology.me
17. Customize
your
social
media
wriIng
www.marketology.me
• Facebook’s
target
audience:
Ø Facebook
is
a
more
personal
social
network
Ø Facebook
has
strong
and
dedicated
communiIes
which
have
a
strong
sense
of
belongingness
• TwiAer’s
target
audience:
Ø Precise
and
to
the
point
messages
Ø Links
which
they
can
refer
to
Ø Using
Hashtags
to
target
group
related
discussion
• LinkedIn’s
target
audience
Ø It
is
a
network
for
working
professionals
Ø People
search
for
new
job
and
career
opportuniIes
on
LinkedIn
Ø Post
which
help
people
in
their
careers
Ø Post
related
to
industry
specific
topics
19. Gemng
the
basics
right
on
all
plaAorms
www.marketology.me
Admin
tools
This
Week
stats
20. Gemng
the
basics
right
on
all
plaAorms
§ Make
sure
you
have
your
About
Us
secIon
is
filled
in
§ Include
key
words
and
hashtags
§ Include
your
URL
§ Provides
a
snapshot
of
your
brand
§ Have
the
same
cover
and
logo
across
all
plaAorms
§ Get
your
branding
right
www.marketology.me
21. About
us
secIon
www.marketology.me
§ What
you
do
§ Your
USP
§ Offers
§ IncenIves
§ Draw
aQenIon
to
your
Ø
apps/videos/compeIIons/sales
22. #
#
#
#
#
#
#
#
#
#
#
#
#
#
#
www.marketology.me
#
Hashtags
• Use
them
in
moderaIon,
no
more
that
1-‐2
#’s
per
post
• Is
a
great
way
to
get
aQenIon
25. Recent
changes
to
Facebook
• Organic
reach
conInues
to
fall
• Ad
opIons
increase,
account
structure
updated
• Big
push
on
video
(high
reach)
• CTA
on
cover
image
can
be
to
“Watch
Video”
www.marketology.me
26. Recent
changes
to
Facebook
cont
• Clamping
down
on
“promoIonal”
content
(Jan
15)
•
Algorithm
favouring
unique
content
that
it
deems
high
quality
• Memes
and
spammy
(clickbait)
content
penalised
www.marketology.me
27. Storytell
on
Facebook
• The
like
buQon
was
originally
to
be
called
the
‘Awesome’
buQon
• IniIally
the
photo
sharing
was
rejected
§ Facebook
alone
has
1.44
billion
Monthly
acIve
users
(Source:
Facebook
April
2015)
Ø 1.25
billion
mobile
acIve
users
www.marketology.me
28. Facebook
–
Pages
vs
Groups
• Profiles
•
Pages
§ For
99%
of
brands
§ In-‐built
analyIcs
§ Can
adverIse
Pages
§ Arguably
beQer
branded
for
businesses
§ Allow
for
apps
• Groups
§ Member
communiIes
–
great
for
Q&A,
tech
support
§ Great
visibility
in
newsfeed
§ Can
be
closed
or
limit
access
(even
enables
paid-‐for
access)
§ Searchable
§ Collaborate
on
documents
www.marketology.me
29. Ways
to
increase
engagement
www.marketology.me
• Update
your
cover
photo
oien
• Include
a
CTA
to
your
product
• Make
use
of
#FacebookFriday
tread
• Draw
aQenIon
to
news,
compeIIons,
changes
32. Ways
to
increase
engagement
cont.
www.marketology.me
• Share
exclusive
offers
• Run
a
contest
• Celebrate
milestones
• Interact
with
other
Facebook
pages
• Tagging
to
extend
reach
• Show
the
human
side
of
the
brand
33. Get
the
Facebook
engagement
going
www.marketology.me
3
Q’s
for
Engagement
• Use
Quotes
Ø www.brainyquoted
Ø www.goodreads.com/quotes
Ø Use
www.Canva.com
Ø Picmonkey
• Use
Ques[ons
Ø Ask
their
opinion,
pick
their
brain
Ø Ask
for
feedback
Ø IntroducIon
tread
i.e.
where
in
the
world
are
you?
• Use
Quandaries
34. Use
Facebook
to
build
your
list
www.marketology.me
• Build
an
irresisIble
freebie
• Create
a
separate
signup
page
just
for
your
freebie
• Shrunk
the
link
with
bitly.com
• Post
a
teaser
everywhere
• Use
Boost
your
post
or
FB
Ads
to
promote
it
35. Rapid
Response
www.marketology.me
• People
expect
24/7
rapid
response
on
social
media.
Make
sure
you
prioriIse
this
channel
• Don’t
post
unless
you
have
something
relevant
to
say
• Posts
with
poor
engagement
will
damage
your
Edgerank
• 7%
of
brand
posts
are
considered
spam
36. When
to
post
www.marketology.me
• When
your
audience
is
online
• Don’t
neglect
evenings
and
weekends
which
are
oien
Imes
when
other
brands
are
not
posIng
but
users
are
online
• If
you
work
in
mulIple
Imezones
either
choose
a
Ime
to
post
when
most
of
your
market
is
online
38. Edgerank
www.marketology.me
• Every
bit
of
FB
content
is
known
as
an
“edge”
• The
newsfeed
isn’t
really
a
feed
of
news,
instead
it’s
a
chart
of
the
most
‘important’
Edges
which
are
determined
by
the
EdgeRank
Algorithm.
• ReacIons
to
the
post
itself
also
affect
reach
–
clicks,
likes,
comments,
shares
39. Edgerank
loves
www.marketology.me
§ Posts
with
lots
of
comments
§ Posts
with
lots
of
likes
and
shares
§ Post
types
that
users
seem
to
prefer
more
than
others
(e.g.,
photo,
video,
or
status
update)
§ Posts
that
reference
a
trending
topic
§ Posts
that
receive
a
high
volume
of
likes,
comments,
or
shares
in
a
short
Ime
§ Link
posts
§ Videos
uploaded
to
Facebook
that
receive
a
large
number
of
views
or
extended
viewing
duraIon
40. Edgerank
loves
more
www.marketology.me
• Posts
that
tag
other
pages
within
the
text
• Posts
that
are
liked
or
commented
on
by
one’s
friends
• Posts
from
pages
that
one
interacts
with
oien
• Post
types
that
one
interacts
with
oien
• Posts
from
pages
with
complete
profile
informaIon
• Links
that
have
not
been
posted
before
41. Edgerank
-‐
Doesn’t
like!
www.marketology.me
• Frequently
circulated
content
and
repeated
posts
• Like-‐baiIng
• Posts
that
include
spammy
links
• Posts
that
are
frequently
hidden
or
reported
(a
sign
of
low
quality)
• Posts
that
contain
the
words
“like,
comment,
or
share”
42. Edgerank
-‐
Doesn’t
like!
www.marketology.me
• Posts
with
unusual
engagement
paQerns
(a
like-‐
baiIng
signal)
• Posts
that
receive
negaIve
feedback
categorizes
as
“meme
content”
• Posts
that
are
classified
as
memes
by
Facebook’s
visual
analysis
of
overlayed
text
on
image
• Recent
Update:
Ø Passive
fans
of
a
parIcular
Facebook
page
may
see
that
page’s
posts
bundled
together
in
the
News
Feed,
such
that
the
user
would
need
to
click
a
link
to
see
more
from
the
page
43. How
to
beat
Edgerank
www.marketology.me
• Know
which
types
of
content
are
allocated
beQer
reach
Ø Links
Ø Plain
text
status
updates
Ø Facebook
Video
• The
first
few
minutes
are
crucial
so
post
at
a
good
[me
• Get
colleagues/friends
to
engage
with
content
• Pay
for
visibility
• Be
aware
of
Edgerank
killers
–
words
like
“Like”,
“Share”,
“Comment”
44. Choose
your
content
wisely
www.marketology.me
Average
Organic
Reach
stats
from
a
recent
study
by
Socialbakers:
• Video
post:
8.7%
• Status
update:
5.8%
• Link
post:
5.3%
• Photo
post:
3.7%
[Date
Range:
Oct
1,
2014
to
Feb
4,
2015.
Data:
Sample
consisted
4,445
brand
pages
with
670,000+
posts.]
45. How
to
create
Facebook
Ads
www.marketology.me
• Ads
Manager
(the
“naIve”
ads
creaIon
tool)
• Mobile
Ads
Manager
• Boost
Post
BuQon
• Power
Editor
Plugin
47. Power
Editor
www.marketology.me
• A
Chrome
app
for
creaIng
content
and
ads
• More
control
over
your
content
• More
opIons
for
content,
targeIng
and
budget
• New
features
rolled
out
here
first
• Call
to
acIon
buQons
• MulI-‐product
ads
• More
control
over
different
elements
48. Power
Editor
www.marketology.me
• More
accurate
targeIng
counts
• Write
more
copy
in
some
ad
types
(500
rather
than
90
characters
in
desktop
newsfeed,
110
rather
than
25
in
mobile)
• 16
reasons
to
use
Power
Editor
hQps://thedigiteraI.com/16-‐reasons-‐us
• Helpful
gemng
started
in
Power
Editor
guide
here
hQps://blog.kissmetrics.com/new-‐facebook-‐power-‐editor/
50. Spin
your
story
-‐
TwiQer
www.marketology.me
• 650
mil
registered
users
• 302m
monthly
acIve
users
worldwide
• 500
mil
tweets
sent
each
day
• 14.8m
UK
monthly
acIve
users
• 80%
of
acIve
users
are
on
mobile
• Growth
is
slowing
considerably
52. Use
TwiQer
if
www.marketology.me
• You
have
frequent
updates
/
content
with
a
‘Imeliness’
factor
• If
customers
would
expect
to
receive
service
there
• If
customers
are
themselves
acIve
on
TwiQer
• Market
research
or
monitoring
ü CompeItors
ü OpportuniIes
+/-‐
senIment
ü Outreach
• You’ve
got
something
to
say
of
actual
value...
54. Spin
your
story
www.marketology.me
• Breaking
news
• Time-‐sensiIve
comms
• Consumer
/
follower
/
influencer
outreach
• RetweeIng
your
customers’
content!
• Hashtags
and
trending
topics
• Social
TV
–
tweeIng
while
watching
telly
• Customer
support
55. TwiQer
is
becoming
more
like
Facebook
www.marketology.me
• Organic
reach
is
appalling:
way
less
than
5%
• Increasingly
pay-‐to-‐play,
so
bear
this
in
mind!
• Facebook-‐esque
algorithm
in
the
pipeline
• New
ad
targeIng
opIons,
much
like
Facebook
• It’s
even
beginning
to
look
a
lot
like
Facebook
56. Remember
www.marketology.me
• You
don’t
have
to
be
on
TwiQer
• There
are
no
hard
rules
on
what
businesses
should
or
shouldn’t
• For
example,
Apple
are
generally
secreIve
and
have
nothing
of
real
interest
to
tweet,
so
they
don’t
• Focus
on
being
smart
with
your
resources
• Use
Tweetreach
to
find
out
how
far
your
tweets
travelled
57. Spin
your
story
-‐
Example
www.marketology.me
• Post
[tle
‘
New
blog
Post’
:
New
blog
post:
A
beginner’s
guide
to
Lead
generaIon
with
Social
Media
www….
o Same
day
as
the
post,
same
Ime
• Ask
a
ques[on:
Are
you
wondering
how
to
use
#Social
media
to
drive
leads
for
your
business?
www.marketolgoy.me
o Same
day
as
post,
3
h
later
• Cite
a
fact:
71%
of
adults
now
use
Facebook
Here
is
how
to
get
started
• Share
Day
aier
the
post
• Share
a
quote:
Done
right,
Social
media
can
be
an
extremely
powerful
tool
for
lead
generaIon
here
are
few
Ips
…
o A
week
aier
the
post
• Add
intrigue:
See
how
one
company
generated
unique
leads
from
a
single
Facebook
post
o A
month
aier
the
post
58. What
are
TwiQer
cards
www.marketology.me
• Drive
traffic
to
your
website
using
o rich
photos
o Videos
o media
experience
• Add
few
lines
of
HTML
to
your
webpage
§ You
will
need:
q TwiQer
account
q Mail
Chimp
Account
q Wordpress
website
59. TwiQer
Cards
www.marketology.me
3
types
of
TwiQer
cards
can
ask
your
audience
to
do
things
like:
Ø Sign
up
for
an
email
list
Ø Register
at
a
website
Ø View
and
use
a
coupon
Ø Visit
a
landing
page
Ø Install
an
app
...without
them
needing
to
leave
TwiQer
60. GeneraIng
TwiQer
cards
www.marketology.me
• Add
tags
to
your
website
template
• If
you
use
Wordpress
you
can
turn
TwiQer
cards
on
in
Yoast
plugin
(free)
• If
you
already
have
Facebook
Open
Graph
tags
in
your
website
TwiQer
can
use
most
of
those
(see
lei)
• But
twiAer:card
and
twiAer:site
are
crucial
tags
to
include
(you
cannot
get
approval
without)
64. #
Hashtags
www.marketology.me
How
you
can
adapt
a
trendy
#:
#SomeImesYouHaveTo
• A
cheese
shop:
#SomeImesYouHaveTo
eat
a
slice
of
cheddar
• A
fitness
club:
#SomeImesYouHaveTo
use
sauna
as
an
incenIve
• A
lawyer:
#SomeImesYouHaveTo
all
a
lawyer
to
make
your
problem
go
away
65. Best
media
to
Tweet
www.marketology.me
• Tweet
with
naIve
(uploaded)
photo
aQached
• Tweet
with
supported
‘player’media
Ø
Vine,
YouTube,
SoundCloud,
SlideShareetc
• Website
card
tweet
• Lead
generaIon
• App
card
tweet
66. Best
media
to
Tweet
www.marketology.me
Source:
hQp://danzarrella.com/use-‐images-‐on-‐
twiQer-‐to-‐get-‐more-‐retweets.html
67. In
conclusion
www.marketology.me
• TwiQer
allows
you
to
iniIate
relaIonships
with
your
customer
• TwiQer
sIll
the
only
plaAorm
where
you
can
jump
into
a
conversaIon
unannounced
and
no
one
thinks
you
are
a
stalker
J
• You
don’t
have
to
wait
for
permission
to
show
how
much
you
care
• You
can
use
powerful
TwiQer
search
engine
to
find
people
who
are
talking
about
topics
71. Periscope
www.marketology.me
• Launched
26th
March
2015
•
1m
signups
within
first
10
days
source:
(TwiQer
press
office)
• Currently
>1.6m
accounts
source:(Periscope
followers
• 1m
Periscope
broadcasts
tweeted
in
first
month
vs.480k
Meerkat
Ø
68%male
Ø 32%
female
• Top
3
countries:
USA,
UK,
Turkey
72. Top
Ips
to
get
started
on
Periscope
www.marketology.me
• Get
your
bio
sorted
• Have
the
same
picture
across
all
networks
• Pre-‐promote
your
broadcast
• Encourage
people
to
view
your
broadcast
• Create
great
interesIng
content
that
will
follow
the
4E’s
of
CommunicaIon
on
Social
media
74. Periscope
Top
Tips
www.marketology.me
• Title
–
start
broadcast
with
a
catchy
Itle
•
Hashtags,@menIons
all
work
• Share
on
twiQer,
make
sure
you
Ick
the
auto
Tweet
• Announce
your
broadcast
to
your
audience
via
Facebook,
twiQer
with
a
Ime
and
a
specific
date
• Tell
your
audience
to
share
it
online
• Don’t
stream
copyrighted
material
78. Glam
it
up
on
Pinterest
www.marketology.me
• Launched
March
2010
• 85%
of
users
are
women
of
which
50%
have
children
• Grew
379,599%
in
2012
• The
most
repinned
pin
is
a
recipe
for
Garlic
cheese
bread
80. OpportuniIes
www.marketology.me
• Highly
visual–
can
make
impact
• PotenIal
SEO
benefit
• Drive
referral
traffic
back
to
your
site
• Pinning
contests
to
grow
followers
• Demographics
a
good
fit
for
some
brands
• Reach
is
free
but
not
for
long
81. Content
www.marketology.me
• Publish
pinnable
content
to
your
content
hub
• OpImise
image
sizes
in
the
toolkit
• Add
the
Pin
It
buQon
to
your
website
• Adjust
tacIcs
weekly/monthly/quarterly
to
ensure
they’re
seasonally
relevant
82. Pinning
ConsideraIons
• Pin
from
website
rather
than
upload
(Image
automaIcally
becomes
a
backlink)
• 600
pixels
wide
minimum
• Food,
recipes,
clothes,
weddings,
art
&
crai
are
most
popular
• Clean,
striking
product
shots
on(white(backgrounds(
• The
most
engaging
clicked
images
are
the
long
ones
• Don’t
skimp
on
capIons
ü Use
all
appropriate
hashtags
ü Keywords
preferably
near
the
beginning
ü This
is
how
your
pins
are
discovered
in
searches
ü Don’t
just
copy
and
paste
from
product
pages
(this
will
kill
your
SEO
87. Pinterest
Ips
www.marketology.me
• Pinterest
focused
emails
encourage
others
to
share
your
content
and
reach
a
broader
audience
• Feature
images
from
popular
pins
in
your
emails
• Include
clear
calls
to
acIon
such
us:
‘Follow
as
on
Pinterest’
or
‘Give
it
a
Repin’
93. Top
Ips
for
engagement
on
Instagram
www.marketology.me
• Make
it
‘Instagram’:
Instagram
is
more
arIsIc,
not
commercial
• Reach
the
Instagram
generaIon:
the
kids
will
• be
on
instagram,
their
parents
on
Facebook
• Go
crazy
with
your
‘hashtags’
• Become
Explore
Worthy
95. Use
filters
www.marketology.me
• Can
make
a
dreadful
picture
look
OK
96. Instagram
basics
www.marketology.me
• Hootsuite
now
works
well
with
Instagram
• Want
to
use
images
on
your
computer?
Upload
photos
form
Mac
or
PC
using
www.bluestacks.com
• IFTTT
is
my
top
tool
for
auto
sharing
from
Instagram
into
Facebook
and
TwiQer
www.iiQ.com
ü It’s
free!
99. 3
types
of
Google
profiles
www.marketology.me
• Googe
+
Profile
• Google
+
Local
Pages
• Google+
Brand
Pages
100. Is
there
a
future
for
G+
www.marketology.me
• Pleanty
of
scope
for
organisaIons
to
improve
their
SEO
• G+
is
here
to
stay
• Claim
your
G+
local
or
brand
URL
• Repost
exisIng
content
used
on
other
networks
• Feed
some
content
every
48-‐72
hours
(min)
102. Why
YouTube
www.marketology.me
• YouTube
is
seen
as
the
‘coolest’
Social
Network
by
teens
• Is
the
second
biggest
search
engine
aier
Google
• YouTube
is
the
largest
Social
Media
Network
by
unique
visitors
• You
tube
outperforms
Facebook
and
Pinterest
for
aQenIon
and
retenIon
• Video
should
be
considered
are
a
medium
to
grow
your
brand
103. Why
YouTube
www.marketology.me
• Make
videos
people
actually
want
to
watch
ü Useful
ü Unique
ü EducaIonal
ü Entertaining
109. Vine
www.marketology.me
• Vine
plays
really
nicely
with
TwiQer
•
Vines
auto
play
and
loop
in
the
TwiQer
Imeline
• Provides
some
rich
media
content
that
can
liven
up
a
dull
Imeline
• Vines
are
super
simple
to
create
• You
can
download
and
repurpose
Vines
to
other
plaAorms
such
as
Facebook
112. LinkedIn
www.marketology.me
• Follow
the
usual
Social
media
rules
• Complete
your
profile(s)
• Post
at
sensible
Imes
• Don’t
spam
newsfeed
• Add
value–don’t
be
spammy
/salesy
• Answer
quesIons,
ask
quesIons
• Vary
your
content
type
Keep
updates
and
profiles
updated
• Chase
followers
on
and
off
the
plaAorm
“Let’s
connect”
113. Final
thoughts
• Be
where
your
customers
are
• Be
consistent
&
persistent
• Be
smart
with
your
resources
• Be
on
your
guard
for
rapid
changes
• Build
your
owned
media
(your
content
hub:
website,
blog)
don’t
build
your
business
on
rented
land
www.marketology.me
114. Thank
You,
Good
Bye!
www.marketology.me
Keep
in
touch!
@MarketologyUK
MarketologyUK
www.marketology.me