This document outlines steps for developing a social media presence for recruiting. It discusses choosing objectives like breaking through clutter and showcasing culture. It recommends choosing the right partner and developing a phased strategy starting with building a presence on sites like Facebook, then getting employees involved, and enlisting them to spread the word. It covers working out internal processes, communicating the plan internally and externally, and measuring goals like incremental growth over time. The presentation provides examples of specific Facebook tactics used by Take Care Health including contests, training, and integrating social into other channels.
Creating a Responsive Online Social Media Community -- Dean DeLisle -- Forwar...Social Jack
There are the slides from the September 19th presentation of Dean DeLisle, "Creating a Responsive Online Social Media Community."
About the Presenter -- Dean DeLisle,Founder and CEO, Forward Progress and Social Jack™
Dean DeLisle is the Founder and CEO of Forward Progress and the creator of the platform Social Jack™. Dean provides coaching and training to organizations that use, want to use or should use social media. Forward Progress has helped over 2,000 corporate clients improve their social network results around social HR, talent development, relationship marketing and social selling while simultaneously producing better results with the power of relationships. Dean and his team have trained over 100,000 professionals in over 35 countries with their Social Jack™ programs.
Linked in – 5 Easy Steps to Get Hired or Promoted Dean DeLisle - Forward Pr...Social Jack
This complimentary webinar is ideal for anyone looking to make advancements in their career, get referral based interviews, and get found by new opportunities. There are millions of searches every week for qualified people just like you. Are you getting found or missed in those searches? Are you using your network to help you? Do you know how?
Dean DeLisle, Founder and CEO of Forward Progress, Inc., will introduce participants to five methods of improving their careers with LinkedIn, a revolutionary career and business development tool. Dean will pull items from his LinkedIn Graduate Program, known for record breaking placement results. Participants will learn the most useful tips for optimizing their LinkedIn profiles, making the connections that count, getting career based referrals, and setting productive appointments.
You will learn how to:
- Position your profile for your desired career moves
- Modify your profile to get found
- Map a productive targeted network
- Grow your professional network
- Convert connections to meetings
All registrants will receive the webinar’s recording and materials by email following this webinar.
Forward Progress has trained over 95,000 people in over 40 countries on increasing referrals and targeted appointments!
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand social reach for companies and professionals, stimulate business development through increasing credibility, engagement, and convert connections to powerful results.
Specifically for women who have been out of the workforce for a few years and are looking to ramp up and re-enter the 9 to 5 world. What do they need and how should they approach it.
Social Media Success: Creating & Implementing a Social Media Plan! Rachel Eichen
During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
The course includes:
Analysis of Social Media demographics
Exploration of effective posting techniques and times of major social media
Recommendations of uses for different social media
Recommendations for a social media schedule
Exploration of tools and statistics to make social media successful
Between classes, attendees will work one on one with the instructor on their custom social media plan.
Creating a Responsive Online Social Media Community -- Dean DeLisle -- Forwar...Social Jack
There are the slides from the September 19th presentation of Dean DeLisle, "Creating a Responsive Online Social Media Community."
About the Presenter -- Dean DeLisle,Founder and CEO, Forward Progress and Social Jack™
Dean DeLisle is the Founder and CEO of Forward Progress and the creator of the platform Social Jack™. Dean provides coaching and training to organizations that use, want to use or should use social media. Forward Progress has helped over 2,000 corporate clients improve their social network results around social HR, talent development, relationship marketing and social selling while simultaneously producing better results with the power of relationships. Dean and his team have trained over 100,000 professionals in over 35 countries with their Social Jack™ programs.
Linked in – 5 Easy Steps to Get Hired or Promoted Dean DeLisle - Forward Pr...Social Jack
This complimentary webinar is ideal for anyone looking to make advancements in their career, get referral based interviews, and get found by new opportunities. There are millions of searches every week for qualified people just like you. Are you getting found or missed in those searches? Are you using your network to help you? Do you know how?
Dean DeLisle, Founder and CEO of Forward Progress, Inc., will introduce participants to five methods of improving their careers with LinkedIn, a revolutionary career and business development tool. Dean will pull items from his LinkedIn Graduate Program, known for record breaking placement results. Participants will learn the most useful tips for optimizing their LinkedIn profiles, making the connections that count, getting career based referrals, and setting productive appointments.
You will learn how to:
- Position your profile for your desired career moves
- Modify your profile to get found
- Map a productive targeted network
- Grow your professional network
- Convert connections to meetings
All registrants will receive the webinar’s recording and materials by email following this webinar.
Forward Progress has trained over 95,000 people in over 40 countries on increasing referrals and targeted appointments!
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand social reach for companies and professionals, stimulate business development through increasing credibility, engagement, and convert connections to powerful results.
Specifically for women who have been out of the workforce for a few years and are looking to ramp up and re-enter the 9 to 5 world. What do they need and how should they approach it.
Social Media Success: Creating & Implementing a Social Media Plan! Rachel Eichen
During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
The course includes:
Analysis of Social Media demographics
Exploration of effective posting techniques and times of major social media
Recommendations of uses for different social media
Recommendations for a social media schedule
Exploration of tools and statistics to make social media successful
Between classes, attendees will work one on one with the instructor on their custom social media plan.
Meeting Planners International - Carolinas Chapter EducationLite Meeting - April 23rd 2013
Presenter: Mitch MIles - The 26.2 Group
Link to Mitch @ www.linkedIn.com/in/mitchmiles
Location: DoubleTree by Hilton - Durham, NC
Social Branding for Students and Entrepreneurs Presentation - Jasmine SandlerJasmine Sandler
Jasmine Sandler, Social Branding expert and global keynote speaker and corporate trainer shares tips and advice to students and entrepreneurs on how to create and build a powerful career via Social Branding. To learn more or hire Jasmine as a speaker, visit www.jasminesandler.com
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
LinkedIn™ - How to start a Conversation Online with Your Connections - Forwar...Social Jack
How are you doing online with social media, your online community, and all the choices there are to engage customers and prospects?
In today’s world of marketing, with so many channels, vehicles, and options, it becomes overwhelming to identify what will work best for our customers. What social, mobile and other digital means do we use to retain our customers and at the same time attract new ones and determine what they want? In this complimentary webinar we will address how to sort this out, learn new techniques for effective engagement, start conversations, build relationships, and host a strong community.
In this session you will learn:
- How the evolution of relationship marketing affects you
- Why people buy from those they know, like and trust
- The most effective ways to increase engagement in your social networks
- How today’s mobile technology has streamlined relationship building
- The benefit of leveraging your content to build trust among your network
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
How to Build a Professional Digital Footprint - Delivered at Wharton by Jasmi...Jasmine Sandler
How to Build a Professional Digital Footprint for your personal brand. Presentation delivered at Wharton School of Business November 2013. Includes:
-Essential elements of Personal Branding
-How to protect your online brand
-How to use LinkedIn for personal branding
-How to use the University Portal of LinkedIn
-Importance of proper messaging in Social Media
-How to develop a personal brand through Social Media
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
Presentation from Sharpie's Susan Wassel (PR Manager, Sanford Brands/Newell Rubbermaid) for the 4/21/09 GasPedal conference call on learning social media & word of mouth. Learn more at http://gaspedal.com.
As an owner and operator of urgent cares, Premier Health occupies a unique space because of it's joint venture business model. This electronic brochures gives readers insight into why Premier Health's motto "Your Business...Our Model" perfect describes what this company does and the competitive advantages for healthcare providers looking to get into urgent care.
Meeting Planners International - Carolinas Chapter EducationLite Meeting - April 23rd 2013
Presenter: Mitch MIles - The 26.2 Group
Link to Mitch @ www.linkedIn.com/in/mitchmiles
Location: DoubleTree by Hilton - Durham, NC
Social Branding for Students and Entrepreneurs Presentation - Jasmine SandlerJasmine Sandler
Jasmine Sandler, Social Branding expert and global keynote speaker and corporate trainer shares tips and advice to students and entrepreneurs on how to create and build a powerful career via Social Branding. To learn more or hire Jasmine as a speaker, visit www.jasminesandler.com
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
LinkedIn™ - How to start a Conversation Online with Your Connections - Forwar...Social Jack
How are you doing online with social media, your online community, and all the choices there are to engage customers and prospects?
In today’s world of marketing, with so many channels, vehicles, and options, it becomes overwhelming to identify what will work best for our customers. What social, mobile and other digital means do we use to retain our customers and at the same time attract new ones and determine what they want? In this complimentary webinar we will address how to sort this out, learn new techniques for effective engagement, start conversations, build relationships, and host a strong community.
In this session you will learn:
- How the evolution of relationship marketing affects you
- Why people buy from those they know, like and trust
- The most effective ways to increase engagement in your social networks
- How today’s mobile technology has streamlined relationship building
- The benefit of leveraging your content to build trust among your network
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand companies' social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
How to Build a Professional Digital Footprint - Delivered at Wharton by Jasmi...Jasmine Sandler
How to Build a Professional Digital Footprint for your personal brand. Presentation delivered at Wharton School of Business November 2013. Includes:
-Essential elements of Personal Branding
-How to protect your online brand
-How to use LinkedIn for personal branding
-How to use the University Portal of LinkedIn
-Importance of proper messaging in Social Media
-How to develop a personal brand through Social Media
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
Presentation from Sharpie's Susan Wassel (PR Manager, Sanford Brands/Newell Rubbermaid) for the 4/21/09 GasPedal conference call on learning social media & word of mouth. Learn more at http://gaspedal.com.
As an owner and operator of urgent cares, Premier Health occupies a unique space because of it's joint venture business model. This electronic brochures gives readers insight into why Premier Health's motto "Your Business...Our Model" perfect describes what this company does and the competitive advantages for healthcare providers looking to get into urgent care.
It’s no secret that recruiting for healthcare is challenging. Click through this webcast from LinkedIn to hear now new recruiting strategies can get you the top candidates for niche roles.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
The Healthcare Industry faces an ever-increasing competitive environment for their workforce. This webinar will explain why Recruitment Process Outsourcing (RPO) is becoming so popular for healthcare organizations and best practices that should be considered when selecting a prospective partner. The scalable solution of RPO provides ROI typically in reductions in cost per hire, improved hiring metrics with greater candidate access and streamlined recruitment processes.
Learn more at: http://www.rpoassociation.org/webinar-abcs-of-healthcare-rpos
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover. Find out how a strong employer brand impacts your hiring efficiency.
Last week we were treated to another insightful digital skills workshop, this time on the popular platform Facebook. If you missed Facebook for Business, social media consultant and workshop leader Katie Moffat, has kindly provided us with her presentation slides.
So if you manage your organisation’s Facebook page and want to grow a large community on the platform it’s worth having a look through to pick up some tips and advice.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Matt Lynch is the General Manager for Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at the foundations of Facebook for business, setting up a Facebook Page, managing social media content marketing on Facebook, cross pollination of social media marketing and even Facebook PPC.
If you’re like most nonprofits you probably already have a presence on Facebook. You have a page with an attractive cover image and maybe even a custom tab. You also consistently post content, and have maybe even tried Facebook ads. But you’re are still confused about the role Facebook plays within your overall marketing communications strategy. You’re not sure how Facebook fits within your events, your volunteer outreach, and your fundraising.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
The third Festival of Public Relations (PRFest) took place 14-15 June, 2018 in Edinburgh. It's the only event of its kind in the world.
Practitioners travelled to Edinburgh to continue professional development, by learning, sharing, collaborating and networking.
Friday's slides include:
- Lucy-Rose Walker and Gayle Mann - entrepreneurial mindset
- Emma Leech - Harnessing People Power in PR
- (John Brown's PDF will be uploaded separately due to the files not being able to be integrated within powerpoint)
- Andrew Bruce Smith - three sprints; Google Analytics, Data Studio and Tag Manager
- Laura Sutherland (PRFest Founder) - Enterprise social networking
- Betsy Reed - Communicating sustainability
For information about PRFest visit www.prfest.co.uk
Similar to Nina sept presentation_4_mike_final (20)
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
2. Today’s Speaker
Nina Brody, Ph.D.
Head of Talent
Take Care Health
http://www.linkedin.com/in/drninabrody/
http://twitter.com/takecarejobs
http://www.facebook.com/takecarecareers
6. Why Social?
connecting
Best Friend
Mother Coworker
Girlfriend Brother
Sister Father
Roommate
7. Why Social?
connecting
and people
it’s having
conversations... Best Friend
Mother Coworker
Girlfriend Brother
Sister Father
Roommate
8. Why Social?
connecting
and people
it’s having
conversations... Best Friend
Mother Coworker
even about work
Girlfriend Brother
Sister Father
Roommate
9. Developing a Social Presence
Getting started
– How to get started?
• Outline Goals, Objectives, and Measures of Success
1.Outline Goals,right partnerand Measures of
• Choose the Objectives,
• Develop a strategy (Phased approach work best)
Success
• Work out the kinks internally (Leadership buy-in is key)
2.Choose the right partner
• Communicate and educate
3.Develop a strategy (Phased approach work
best)
• Measure
4.Work out the kinks internally (Leadership buy-
in is key)
5.Communicate and educate
6.Measure
10. #1 our objectives
1.Break through the clutter
2.Personalized Experiences for Candidates through interaction
3.Showcase Culture through genuine experiences
4.Develop and Launch an Internal & External Marketing Plan
11. #2 choose the right partner
• Who has expertise?
• Does your team have bandwidth?
• Think about the entire lifecycle of the project
• Resource both internal and external partners
13. our Social strategy
Phase I:
Build a presence on social networking sites to share information about Take Care as an employer and
integrate/cross promote it in everything we do for recruitment marketing. Build it.
Phase II:
Involve Take Care employees in the social networking sites to provide genuine experiences and
information about Take Care as an employer. Get Employees Involved.
Phase III:
Leverage the Take Care employee network on the social networking sites to generate buzz among
their friends and networks. Enlist Employees in Spreading the Word to their Networks.
14. Step #1 Building a Presence: Choose Areas of
Focus
More Than
1,448% 500 Million
Year-Over-Year Active Users
Growth in Users
More Than
68 Million
Active Users More Than 24 Hours
and A New User of Video Uploaded
Every Second Every Minute
15. Facebook
Overall Strategy
•Post Events (including photos)
•Post Press Releases
•Post Videos
•Highlight our FREE CE/CME Program
•Post Recruiter Landing Pages
•Partner coordinating questions and managing content
•Employees posting about their experiences
•Recruiters & Managers responding to questions
16. Facebook
Build It Strategy
•Post Events (including photos)
•Post Press Releases
•Post Videos
•Highlight our FREE CE/CME Program
•Post Recruiter Landing Pages
•Partner coordinating questions and managing content
•Employees posting about their experiences
•Recruiters & Managers responding to questions
17. Facebook
Build It Strategy
•Post Events (including photos)
•Post Press Releases
•Post Videos
•Highlight our FREE CE/CME Program
•Post Recruiter Landing Pages
•Partner coordinating questions and managing content
•Employees posting about their experiences
•Recruiters & Managers responding to questions
18. Facebook
Build It Strategy
•Post Events (including photos)
•Post Press Releases
•Post Videos
•Highlight our FREE CE/CME Program
•Post Recruiter Landing Pages
•Partner coordinating questions and managing content
•Employees posting about their experiences
•Recruiters & Managers responding to questions
19. Facebook
Build It Strategy
•Post Events (including photos)
•Post Press Releases
•Post Videos
•Highlight our FREE CE/CME Program
•Post Recruiter Landing Pages
•Partner coordinating questions and managing content
•Employees posting about their experiences
•Recruiters & Managers responding to questions
20. Facebook
Build It Strategy
•Post Events (including photos)
•Post Press Releases
•Post Videos
•Highlight our FREE CE/CME Program
•Post Recruiter Landing Pages
•Partner coordinating questions and managing content
•Employees posting about their experiences
•Recruiters & Managers responding to questions
21. Facebook
Build It Strategy
•Post Events (including photos)
•Post Press Releases
•Post Videos
•Highlight our FREE CE/CME Program
•Post Recruiter Landing Pages
•Partner coordinating questions and
managing content
•Employees posting about their experiences
•Recruiters & Managers responding to questions
22. Facebook
“Get Employees Involved” Strategy
•Post Events (including photos)
•Post Press Releases
•Post Videos
•Highlight our FREE CE/CME Program
•Post Recruiter Landing Pages
•Partner coordinating questions and managing content
•Employees posting about their
experiences
•Recruiters & Managers responding to questions
23. Facebook
“Get Employees Involved” Strategy
•Post Events (including photos)
•Post Press Releases
•Post Videos
•Highlight our FREE CE/CME Program
•Post Recruiter Landing Pages
•Partner coordinating questions and managing content
•Employees posting about their experiences
•Recruiters & Managers responding to
questions
24. #4 work out the kinks internally
• Set a social policy - but keep it simple
• Inform key groups - IT, Marketing, Executives
• Get Leaders Involved
• Set up procedures for responding to candidates and
internal employees
25. #5 communicate & educate
• Develop a communication plan - both internal & external
• Train your team members on Social
• Train employees on Social - basic how to, guidelines,
and what you want them to do
26. Facebook - Talent Partner Training
Set up live training sessions for Talent Partners
Engaged Talent Partners by using a contest
Educated team on how to keep your profile private and still
recruit
Reviewed policies, procedures, and roles/responsibilities of
our external partner
Recorded training and posted on a resource website
27. Facebook - Employee Training
Set up live training sessions for Employees
Educated employees on how to set up a profile, how to
communicate, and Fan/Like our page
Reviewed social policies and guidelines
Linked our Colleague Referral Program with Facebook
Recorded training and posted on a resource website
28. Facebook - Match Game
Added “Fun” to the Facebook page by developing the
match game
Scores can be tweeted or emailed to challenge others
31. Facebook - Cross Promotion
Integrate the Facebook page in all other tactics.
emails SEO Optimized Job site Landing pages
32. #6 measure
• Set measures that are aligned with your objectives
whenever possible
• Look for incremental growth month on month
• Run your own race - (forget about what others are doing
and stick to the plan)
35. Tips & Tricks
• Social is not the magic bullet
• Social is one part of a larger strategy
• Social is always evolving so stay on top of it
• Your employer brand experience is the “differentiator”
Builds awareness of Take Care Health’s employment brand; showcases culture
Opportunity to identify and build relationships with passive candidates
Adds value to employment marketing strategy
If done right, you can become a credible source of information
Encourages employee participation and camaraderie
Builds awareness of Take Care Health’s employment brand; showcases culture
Opportunity to identify and build relationships with passive candidates
Adds value to employment marketing strategy
If done right, you can become a credible source of information
Encourages employee participation and camaraderie
Builds awareness of Take Care Health’s employment brand; showcases culture
Opportunity to identify and build relationships with passive candidates
Adds value to employment marketing strategy
If done right, you can become a credible source of information
Encourages employee participation and camaraderie
Break through the clutter (target audience is OVER communicated to by Take Care and competitors)
Personalized Experiences for Candidates through interaction (allow candidates to connect with recruiters and not just apply online; free CE/CME’s)
Showcase Culture through genuine experiences (use employee comments, videos, free CE/CME courses, etc.)
Develop and Launch an Internal & External Marketing Plan (push out messaging to candidates & employees to start interaction)
Bottom line - you need help.
With thousands of social networking sites, it was important to focus on a few areas of opportunity. Our strategy is mainly comprised of Facebook, Twitter, and Linkedin. For the sake of time, I’ll only focus on Facebook for this presentation.
Our “overall strategy” for Facebook.
It is always good to incorporate some fun and interactivity in everything we do. Our partner developed this match game so candidates and employees could challenge themselves and each other at the classic game of memory. Their scores could be email or tweeted to challenge others to beat them.
As an added incentive we linked our Colleague Referral Program with Facebook so that our employees could cross promote our jobs and potentially gain a referral bonus.
We actively market to a highly targeted group of potential candidates through facebook using social ads. We promote specific jobs, free CE/CME courses, landing pages, etc.
We cross promote our Social Media presence in almost everything we do. We want candidates to engage with Take Care as an employer in a way that makes sense for them. We also x promote with our email signatures and other marketing materials.
We look at incremental growth of Fans or people “liking” our page but most important is that they are interacting with the page. Post quality score is something we and our partner looks at to gage effectiveness.
More important than the numbers on the other slide - Are we breaking through the clutter and having conversations with candidates?