What Now? What Do You Do With Your Website After Launch?
•Download as PPTX, PDF•
0 likes•438 views
This document discusses what to do with a website after launch. It recommends generating awesome and engaging content as the top priority. This includes answering frequently asked questions, profiling employees, and sharing tips, tricks and case studies. The content should utilize different mediums like pictures, video, and contests. It should then be rolled out across the website, emails, and social media platforms. The document warns against paying for fake traffic and following, and advises choosing realistic key performance indicators to measure success.
Report
Share
Report
Share
Recommended
SharePoint Saturday Toronto - Understanding the value of enterprise social - ...
1) Enterprise social tools allow dispersed work teams to stay connected and collaborate virtually through asynchronous and broadcast communication methods like Yammer and by working out loud.
2) Social tools improve knowledge management by enabling rapid access to expertise and information from coworkers through questions and sharing of resources, as opposed to traditional systems that are difficult to search.
3) While social tools can grow organically, planning and governance are important to achieve business goals and ensure rules and leadership guide appropriate use.
Angus @WebAdeptUK BNi Presentation 2017
Web Adept is an Award Winning Creative Design & Digital Marketing Agency delivering our customers results from their online brand presence. Offices: Wales | Hereford | London
Real Estate Webinar - Increase Your Productivity and Streamline Your Activities
Slides from a webinar presentation for real estate agents on how to increase sales productivity, streamline processes, and improve time management from Broker, Trainer and Author Melissa Zavala.
Dazzle Cleveland - Playhouse Square
Cindi Szymanski, Manager, Brand Communications, PlayhouseSquare and Heather Driggs, Account Manager, thunder::tech discussed the social media-driven marketing behind Playhouse Square's transformation.
Business Ignite Series - Managing Millennials - Gabrielle Jackson
Join Hector Del Castillo as he hosts a series of thought provoking discussions to ignite small and mid-market business growth in the DMV area.
In this session, Gabrielle Jackson discusses the challenges of motivating and managing Millennials. Learn the 10 unique motivating factors for getting Millennials to engage and advance your company’s mission.
Topic: “Managing Millennials and Why You’re Doing it All Wrong”
Millennials in DC switch jobs every 11 months and it’s costing companies big time.
We live in a city booming with opportunity. But in order to attract Millennial talent worth keeping and retain them once on board, you have to better understand what motivates the next generation at work. Here’s a secret: it’s not just money.
10 unique motivating factors for getting Millennials to engage and advance your company’s mission. Discover what your Millennials are really thinking before they leave your company. Plus walk out with the tips and best practices on retaining Millennials- no matter your industry.
Sponsored by Elance-Odesk
Elance-Odesk is a global online work platform where businesses and independent professionals connect and collaborate remotely. Find out how to use Elance -Odesk from those who have used it to grow their business. Connect with Moataz and Saleema and ask them how they have successfully used it to run their freelance business. Each member gets $100 in Elance-Odesk credit. Visit: www.odesk.com.
Hosted by WeWork Chinatown.
WeWork is the community for creators. We transform buildings into beautiful, collaborative workspaces and provide infrastructure, services, events and technology so our members can focus on doing what they love. We currently have 25 locations in eight cities with over 15,000 members. Visit: WeWork Chinatown.
About Business Ignite Series
Business Ignite is a thought-provoking series for small and mid-market business owners, executives, managers and leaders to ignite business growth in the DMV area.
Can't attend? Connect with Hector Del Castillo (http:/linkd.in/hdelcastillo} to stay tuned about upcoming activities near you.
Interested in igniting growth for your business? Contact Hector Del Castillo at hmdelcastillo [at] gmail [dot] com to schedule a brief call.
© 2015 Hector Del Castillo, All Rights Reserved. Other trademarks used with permission.
Workplace Learning - Why, How and What you can do as Employers
One of the predictions Michael Millward made at the start of 2015 was that the way in which people learn at work would start to visibly change during the year.
Work place learning is increasingly unlike the learning experiences people have in the academic sector, and more in line with how businesses source other goods and services.
During this recorded webinar Michael has:
Describe how work place learning is changing
Explain the reasons why this is happening
Explore how different types of employees and industries are managing these changes
Demonstrate how to adapt successfully to the changing work place learning landscape.
This on demad webinar will be appeal to learning and development specialists and purchasers of employee development products and services.
Build Your Sales Pipeline: Hot Lead Generation Hacks for Real Estate Agents
This presentation includes the slides used in an original webinar for real estate agents on lead generation ideas for real estate agents in 2016 and beyond.
Real Estate Agents - How to Craft Your 2016 Business Plan
Get the slides from the live webinar hosted for real estate agents by Melissa Zavala, in which she discusses how to craft a game-changing 2016 business plan.
Recommended
SharePoint Saturday Toronto - Understanding the value of enterprise social - ...
1) Enterprise social tools allow dispersed work teams to stay connected and collaborate virtually through asynchronous and broadcast communication methods like Yammer and by working out loud.
2) Social tools improve knowledge management by enabling rapid access to expertise and information from coworkers through questions and sharing of resources, as opposed to traditional systems that are difficult to search.
3) While social tools can grow organically, planning and governance are important to achieve business goals and ensure rules and leadership guide appropriate use.
Angus @WebAdeptUK BNi Presentation 2017
Web Adept is an Award Winning Creative Design & Digital Marketing Agency delivering our customers results from their online brand presence. Offices: Wales | Hereford | London
Real Estate Webinar - Increase Your Productivity and Streamline Your Activities
Slides from a webinar presentation for real estate agents on how to increase sales productivity, streamline processes, and improve time management from Broker, Trainer and Author Melissa Zavala.
Dazzle Cleveland - Playhouse Square
Cindi Szymanski, Manager, Brand Communications, PlayhouseSquare and Heather Driggs, Account Manager, thunder::tech discussed the social media-driven marketing behind Playhouse Square's transformation.
Business Ignite Series - Managing Millennials - Gabrielle Jackson
Join Hector Del Castillo as he hosts a series of thought provoking discussions to ignite small and mid-market business growth in the DMV area.
In this session, Gabrielle Jackson discusses the challenges of motivating and managing Millennials. Learn the 10 unique motivating factors for getting Millennials to engage and advance your company’s mission.
Topic: “Managing Millennials and Why You’re Doing it All Wrong”
Millennials in DC switch jobs every 11 months and it’s costing companies big time.
We live in a city booming with opportunity. But in order to attract Millennial talent worth keeping and retain them once on board, you have to better understand what motivates the next generation at work. Here’s a secret: it’s not just money.
10 unique motivating factors for getting Millennials to engage and advance your company’s mission. Discover what your Millennials are really thinking before they leave your company. Plus walk out with the tips and best practices on retaining Millennials- no matter your industry.
Sponsored by Elance-Odesk
Elance-Odesk is a global online work platform where businesses and independent professionals connect and collaborate remotely. Find out how to use Elance -Odesk from those who have used it to grow their business. Connect with Moataz and Saleema and ask them how they have successfully used it to run their freelance business. Each member gets $100 in Elance-Odesk credit. Visit: www.odesk.com.
Hosted by WeWork Chinatown.
WeWork is the community for creators. We transform buildings into beautiful, collaborative workspaces and provide infrastructure, services, events and technology so our members can focus on doing what they love. We currently have 25 locations in eight cities with over 15,000 members. Visit: WeWork Chinatown.
About Business Ignite Series
Business Ignite is a thought-provoking series for small and mid-market business owners, executives, managers and leaders to ignite business growth in the DMV area.
Can't attend? Connect with Hector Del Castillo (http:/linkd.in/hdelcastillo} to stay tuned about upcoming activities near you.
Interested in igniting growth for your business? Contact Hector Del Castillo at hmdelcastillo [at] gmail [dot] com to schedule a brief call.
© 2015 Hector Del Castillo, All Rights Reserved. Other trademarks used with permission.
Workplace Learning - Why, How and What you can do as Employers
One of the predictions Michael Millward made at the start of 2015 was that the way in which people learn at work would start to visibly change during the year.
Work place learning is increasingly unlike the learning experiences people have in the academic sector, and more in line with how businesses source other goods and services.
During this recorded webinar Michael has:
Describe how work place learning is changing
Explain the reasons why this is happening
Explore how different types of employees and industries are managing these changes
Demonstrate how to adapt successfully to the changing work place learning landscape.
This on demad webinar will be appeal to learning and development specialists and purchasers of employee development products and services.
Build Your Sales Pipeline: Hot Lead Generation Hacks for Real Estate Agents
This presentation includes the slides used in an original webinar for real estate agents on lead generation ideas for real estate agents in 2016 and beyond.
Real Estate Agents - How to Craft Your 2016 Business Plan
Get the slides from the live webinar hosted for real estate agents by Melissa Zavala, in which she discusses how to craft a game-changing 2016 business plan.
Mark Graban LEI Lean Talk 2014
Kaizen Success: From Making Excuses to Solving Problems
We often hear people say that continuous improvement is important (often stated on websites, mission statements, etc.) but when it comes down to it, leaders say things like “we don’t have time for kaizen.” The most effective organizations don’t let things like that become as an excuse… they turn those into problem statements. If kaizen is important, how can we CREATE time for kaizen? I can share some examples from healthcare organizations that are moving from excuses to action, turning everybody into a problem solver every day.
Effective web-design-2015
Build an effective web site in 2015.
Your web site is critical to building your business. More than ever, people will check out your web site before making a decision to consider working with you, purchasing your product or service. Effectively using web design will build trust and increase conversions, and by contrast poor design choices will decrease trust and limit your business.
Includes the top 8 most important elements of web design and development in 2015 from the most basic to the cutting edge.
5 Keys to Successful Lead Nurturing
1. Lead nurturing involves sharing valuable content with potential customers over time to earn their trust before they are ready to buy.
2. There are 5 keys to successful lead nurturing: start with a deep understanding of buyers, tell a story in content, make content valuable to potential customers, include calls to action, and be patient as most visitors are not ready to buy currently.
3. Marketing automation can help with lead nurturing, but the marketer is ultimately responsible for nurturing leads through valuable content shared over time.
How Real Estate Agents Can Compete with Zillow and Trulia
The document provides tips and strategies for real estate agents to compete with large online listing sites like Zillow and Trulia. It discusses the importance of having an online presence and generating leads through various digital marketing channels. The tips include diversifying marketing strategies across social media, reviews sites, referral sites, search engine optimization and more. The overall message is that real estate agents need to demonstrate their value and ability to help clients through an integrated online lead generation and branding system.
Salesforce adoption webinar slides 11 20 (updated images)
How to improve your company's adoption of Salesforce.com. For more information, visit www.insightsquared.com/salesforce/
Freelance Workshop Lecture 2
This document provides information about freelancing and why someone should consider becoming a freelancer. It discusses what freelancers provide, such as flexible hiring and location possibilities. Several reasons for becoming a freelancer are outlined, including a desire for more flexibility, money, and interesting work. The document also promotes Upwork as a site for finding freelance jobs and provides homework for completing a profile to start searching for jobs.
Generate More Leads Presentation2[1]
A presentation on why traditional media is ineffective and how Social Media and In Bound Marketing is the new alternative.
May Business Growth Hub Lunch presentation
This document outlines the agenda for the Business Growth Lunch event at University Campus Oldham on May 27th. The event will include welcome remarks, guest speakers on business growth topics, an audience with the MD of a local engineering company, information on the Oldham digital hub, and closing remarks. Attendees will have opportunities for Q&A, networking over lunch, and providing feedback on the event. Upcoming business growth events are also listed.
LinkedIn 80/20: Getting More Results With Less Effort
The document discusses using LinkedIn effectively using the 80/20 principle. It explains that 80% of results typically come from 20% of causes. The document provides tips for optimizing a LinkedIn profile, engaging with others by commenting and sharing posts, and participating in groups. It recommends focusing efforts on the 20% of LinkedIn activities that provide the most benefits, like engaging with influential users and groups. The document promotes a LinkedIn training course that teaches how to find new clients through LinkedIn in under 30 minutes per day.
Grow smartbiz presentation
The document discusses how evolved and successful companies prioritize communication. It recommends several strategies for businesses to capitalize on better communication: 1) Hire a diverse workforce, specifically promoting women, 2) Develop a values statement that includes communication, 3) Implement formal mentoring programs and role playing exercises to develop communication skills. The overall message is that communication is essential for business success and companies can evolve by learning from strategies used by other top performing organizations.
National Organization of Trusted Advisors - You Need Systems in Your Business!
National Organization of Trusted Advisors - You Need Systems in Your Business!Nancy Gaines, Business Productivity Expert
Learn how to automate your business and get more clients without working more hours! If you feel like you’re constantly busy and want to be more productive by working less and getting more done, this is for you! Hear how you can accomplish more by being laser focused on the right things, say ‘no’ to work that won’t create real value for your company, implement simple systems that improve, not stifle, your creativity, and leverage your time, energy, and resources so you get more done in less time!Social Media 101: Getting engaged
The deck I use for a half-day social media seminar I lead for a creative-training company. Building a profile, setting up a listening post, social media PR, and the art of business conversation online. Covering what I call the Big Three (Twitter, Facebook, and LinkedIn), as well as blogging, editorial calendars, and image-sharing platforms.
Marketing Masterstrokes
Presentation on marketing private online communities given by Elizabeth Engel, Kristina Twigg, and Lauren Wolfe at the December 2012 Higher Logic users group meeting.
Integrating and Effectively Utilizing Technology
The document discusses how technology can be used by chambers of commerce and their members to save money, increase productivity, promote members, promote the chamber online, and make jobs easier. It identifies common tech myths and recommends low-cost or free software, tools, and services for areas like company management, marketing, communications, and member tracking. The goal is to demonstrate how technology does not need to be difficult or expensive to utilize effectively.
Digital Do's and Don'ts for the Dental Industry
This document provides tips for dentists on digital marketing best practices. It recommends staying connected with clients on social media, prioritizing key platforms, and focusing content on serving clients. The document stresses getting positive online reviews, claiming and updating profiles, and having a process to address negative reviews. It suggests creating a content calendar focused on client stories and testimonials. Finally, it advises doing more engaging video content like live streams and using a small social media advertising budget to boost high-performing posts.
Tom Chiang Engineer to Entrepreneur Transformation (Singapore TechVenture Con...
Tom Chiang Engineer to Entrepreneur Transformation (Singapore TechVenture Con...Larry Chiang, CEO Duck9
The document provides tips for engineers transitioning to becoming entrepreneurs, including creating practice businesses like lemonade stands or blogs, doing sequels of popular ideas, closing pitches over email, networking in uninvited rooms, failing forward to learn lessons, tactical ways to attract mentors, crashing conferences to get noticed, writing minimum viable blog posts, and studying abroad concepts from home. It encourages taking risks and putting ideas into action with minimum resources to learn and improve.Referral hacks: 22 best practices to help you win more business
This document contains 25 best practices, tips, and tricks for referral marketing presented by Matt Heinz of Heinz Marketing Inc. in a fast-paced 15 minute presentation. It includes suggestions such as using value-added assets for introductions, being more aggressive with LinkedIn connections, writing thank you notes, and leading with the problems your business solves rather than what services you provide. The presentation concludes by offering additional free resources and instructions for following up.
Networking
This document provides tips and guidelines for business networking for consultants. It defines networking as leveraging business and personal connections to generate new business opportunities. The key reasons for networking outlined are to connect people who wouldn't otherwise work together and build relationships. Tips provided for effective networking include having talking points prepared, following up on connections, and maintaining contacts through occasional check-ins. The document stresses approaching networking authentically rather than with the sole intent to sell and capturing value through collaboration.
[Elite Camp 2016] Nilan Peiris Product == People
Nilan will be talking through how finding its cause helped TransferWise build an evangelical brand and drive product driven growth.
TransferWise is the leader in international money transfer transferring over £0,5bn a month, doubling in size every 3 to 4 months mainly through Word of Mouth. Nilan will be talking through how defining its purpose helped TransferWise unlock “NPS driven growth”.
ICCFA University 2016: How funeral homes can use digital marketing to generat...
As technology eats the world, funeral homes must adapt in order to grow and thrive. In this presentation, I show you how you can generate and nurture a pipeline of leads using Facebook and digital marketing.
Enterprise Social Media Boot Camp Vancouver June 19 2013
Enterprise Social Media Boot Camp Vancouver June 19 2013 presented by Shane Gibson social media speaker and author .
Social Media 101 - Getting Up to Speed Quickly
What does social media mean to you? What platform should your business be on?
This overview covers the main differences and similarities (#hashtag) between the major players including Facebook, Twitter, LinkedIn, Pinterest, YouTube and upstarts like Instagram, Snapchat and Vine.
Perfect for beginners just getting started in social media or for those that aren't up to speed with the latest happenings in the digital realm.
More Related Content
What's hot
Mark Graban LEI Lean Talk 2014
Kaizen Success: From Making Excuses to Solving Problems
We often hear people say that continuous improvement is important (often stated on websites, mission statements, etc.) but when it comes down to it, leaders say things like “we don’t have time for kaizen.” The most effective organizations don’t let things like that become as an excuse… they turn those into problem statements. If kaizen is important, how can we CREATE time for kaizen? I can share some examples from healthcare organizations that are moving from excuses to action, turning everybody into a problem solver every day.
Effective web-design-2015
Build an effective web site in 2015.
Your web site is critical to building your business. More than ever, people will check out your web site before making a decision to consider working with you, purchasing your product or service. Effectively using web design will build trust and increase conversions, and by contrast poor design choices will decrease trust and limit your business.
Includes the top 8 most important elements of web design and development in 2015 from the most basic to the cutting edge.
5 Keys to Successful Lead Nurturing
1. Lead nurturing involves sharing valuable content with potential customers over time to earn their trust before they are ready to buy.
2. There are 5 keys to successful lead nurturing: start with a deep understanding of buyers, tell a story in content, make content valuable to potential customers, include calls to action, and be patient as most visitors are not ready to buy currently.
3. Marketing automation can help with lead nurturing, but the marketer is ultimately responsible for nurturing leads through valuable content shared over time.
How Real Estate Agents Can Compete with Zillow and Trulia
The document provides tips and strategies for real estate agents to compete with large online listing sites like Zillow and Trulia. It discusses the importance of having an online presence and generating leads through various digital marketing channels. The tips include diversifying marketing strategies across social media, reviews sites, referral sites, search engine optimization and more. The overall message is that real estate agents need to demonstrate their value and ability to help clients through an integrated online lead generation and branding system.
Salesforce adoption webinar slides 11 20 (updated images)
How to improve your company's adoption of Salesforce.com. For more information, visit www.insightsquared.com/salesforce/
Freelance Workshop Lecture 2
This document provides information about freelancing and why someone should consider becoming a freelancer. It discusses what freelancers provide, such as flexible hiring and location possibilities. Several reasons for becoming a freelancer are outlined, including a desire for more flexibility, money, and interesting work. The document also promotes Upwork as a site for finding freelance jobs and provides homework for completing a profile to start searching for jobs.
Generate More Leads Presentation2[1]
A presentation on why traditional media is ineffective and how Social Media and In Bound Marketing is the new alternative.
May Business Growth Hub Lunch presentation
This document outlines the agenda for the Business Growth Lunch event at University Campus Oldham on May 27th. The event will include welcome remarks, guest speakers on business growth topics, an audience with the MD of a local engineering company, information on the Oldham digital hub, and closing remarks. Attendees will have opportunities for Q&A, networking over lunch, and providing feedback on the event. Upcoming business growth events are also listed.
LinkedIn 80/20: Getting More Results With Less Effort
The document discusses using LinkedIn effectively using the 80/20 principle. It explains that 80% of results typically come from 20% of causes. The document provides tips for optimizing a LinkedIn profile, engaging with others by commenting and sharing posts, and participating in groups. It recommends focusing efforts on the 20% of LinkedIn activities that provide the most benefits, like engaging with influential users and groups. The document promotes a LinkedIn training course that teaches how to find new clients through LinkedIn in under 30 minutes per day.
Grow smartbiz presentation
The document discusses how evolved and successful companies prioritize communication. It recommends several strategies for businesses to capitalize on better communication: 1) Hire a diverse workforce, specifically promoting women, 2) Develop a values statement that includes communication, 3) Implement formal mentoring programs and role playing exercises to develop communication skills. The overall message is that communication is essential for business success and companies can evolve by learning from strategies used by other top performing organizations.
National Organization of Trusted Advisors - You Need Systems in Your Business!
National Organization of Trusted Advisors - You Need Systems in Your Business!Nancy Gaines, Business Productivity Expert
Learn how to automate your business and get more clients without working more hours! If you feel like you’re constantly busy and want to be more productive by working less and getting more done, this is for you! Hear how you can accomplish more by being laser focused on the right things, say ‘no’ to work that won’t create real value for your company, implement simple systems that improve, not stifle, your creativity, and leverage your time, energy, and resources so you get more done in less time!Social Media 101: Getting engaged
The deck I use for a half-day social media seminar I lead for a creative-training company. Building a profile, setting up a listening post, social media PR, and the art of business conversation online. Covering what I call the Big Three (Twitter, Facebook, and LinkedIn), as well as blogging, editorial calendars, and image-sharing platforms.
Marketing Masterstrokes
Presentation on marketing private online communities given by Elizabeth Engel, Kristina Twigg, and Lauren Wolfe at the December 2012 Higher Logic users group meeting.
Integrating and Effectively Utilizing Technology
The document discusses how technology can be used by chambers of commerce and their members to save money, increase productivity, promote members, promote the chamber online, and make jobs easier. It identifies common tech myths and recommends low-cost or free software, tools, and services for areas like company management, marketing, communications, and member tracking. The goal is to demonstrate how technology does not need to be difficult or expensive to utilize effectively.
Digital Do's and Don'ts for the Dental Industry
This document provides tips for dentists on digital marketing best practices. It recommends staying connected with clients on social media, prioritizing key platforms, and focusing content on serving clients. The document stresses getting positive online reviews, claiming and updating profiles, and having a process to address negative reviews. It suggests creating a content calendar focused on client stories and testimonials. Finally, it advises doing more engaging video content like live streams and using a small social media advertising budget to boost high-performing posts.
Tom Chiang Engineer to Entrepreneur Transformation (Singapore TechVenture Con...
Tom Chiang Engineer to Entrepreneur Transformation (Singapore TechVenture Con...Larry Chiang, CEO Duck9
The document provides tips for engineers transitioning to becoming entrepreneurs, including creating practice businesses like lemonade stands or blogs, doing sequels of popular ideas, closing pitches over email, networking in uninvited rooms, failing forward to learn lessons, tactical ways to attract mentors, crashing conferences to get noticed, writing minimum viable blog posts, and studying abroad concepts from home. It encourages taking risks and putting ideas into action with minimum resources to learn and improve.Referral hacks: 22 best practices to help you win more business
This document contains 25 best practices, tips, and tricks for referral marketing presented by Matt Heinz of Heinz Marketing Inc. in a fast-paced 15 minute presentation. It includes suggestions such as using value-added assets for introductions, being more aggressive with LinkedIn connections, writing thank you notes, and leading with the problems your business solves rather than what services you provide. The presentation concludes by offering additional free resources and instructions for following up.
Networking
This document provides tips and guidelines for business networking for consultants. It defines networking as leveraging business and personal connections to generate new business opportunities. The key reasons for networking outlined are to connect people who wouldn't otherwise work together and build relationships. Tips provided for effective networking include having talking points prepared, following up on connections, and maintaining contacts through occasional check-ins. The document stresses approaching networking authentically rather than with the sole intent to sell and capturing value through collaboration.
[Elite Camp 2016] Nilan Peiris Product == People
Nilan will be talking through how finding its cause helped TransferWise build an evangelical brand and drive product driven growth.
TransferWise is the leader in international money transfer transferring over £0,5bn a month, doubling in size every 3 to 4 months mainly through Word of Mouth. Nilan will be talking through how defining its purpose helped TransferWise unlock “NPS driven growth”.
ICCFA University 2016: How funeral homes can use digital marketing to generat...
As technology eats the world, funeral homes must adapt in order to grow and thrive. In this presentation, I show you how you can generate and nurture a pipeline of leads using Facebook and digital marketing.
What's hot (20)
How Real Estate Agents Can Compete with Zillow and Trulia
How Real Estate Agents Can Compete with Zillow and Trulia
Salesforce adoption webinar slides 11 20 (updated images)
Salesforce adoption webinar slides 11 20 (updated images)
LinkedIn 80/20: Getting More Results With Less Effort
LinkedIn 80/20: Getting More Results With Less Effort
National Organization of Trusted Advisors - You Need Systems in Your Business!
National Organization of Trusted Advisors - You Need Systems in Your Business!
Tom Chiang Engineer to Entrepreneur Transformation (Singapore TechVenture Con...
Tom Chiang Engineer to Entrepreneur Transformation (Singapore TechVenture Con...
Referral hacks: 22 best practices to help you win more business
Referral hacks: 22 best practices to help you win more business
ICCFA University 2016: How funeral homes can use digital marketing to generat...
ICCFA University 2016: How funeral homes can use digital marketing to generat...
Similar to What Now? What Do You Do With Your Website After Launch?
Enterprise Social Media Boot Camp Vancouver June 19 2013
Enterprise Social Media Boot Camp Vancouver June 19 2013 presented by Shane Gibson social media speaker and author .
Social Media 101 - Getting Up to Speed Quickly
What does social media mean to you? What platform should your business be on?
This overview covers the main differences and similarities (#hashtag) between the major players including Facebook, Twitter, LinkedIn, Pinterest, YouTube and upstarts like Instagram, Snapchat and Vine.
Perfect for beginners just getting started in social media or for those that aren't up to speed with the latest happenings in the digital realm.
Marketing for e-commerce
The document discusses common mistakes businesses make with internet marketing and provides tips on how to effectively implement strategies like search engine optimization, social media marketing, pay-per-click advertising, email marketing, and website design. It also outlines Growthink's approach to creating customized internet marketing action plans and implementing integrated campaigns for clients. The presentation encourages attendees to contact Growthink to learn more about their services.
Growth Hacking for Your Business
Everything you need to know to leverage Growth Hacking for your start up, going concern or mature organization. Examples of popular growth hacks and growth strategies that you can begin using today.
Social-Media-for-Local-Businesses-Update
This document discusses how social media can help small businesses make more money. It outlines several social media platforms like Facebook, Twitter, LinkedIn, blogs and online videos that businesses can use. It emphasizes using these platforms to distribute valuable content, special offers and build relationships to attract prospects and increase traffic to the business website. The key is to be regularly active across multiple channels and give people a reason to engage with the business online.
Webinars kpi version dschool 2014 11
This webinar covered how to effectively use webinars for business. It discussed developing a webinar strategy focused on delivering value to attendees through original content. The presenter emphasized exploiting webinar content across multiple formats and platforms to expand its reach. Common webinar mistakes like lacking content or being too sales-focused were highlighted. Attendees were encouraged to leverage webinars as an education platform to build influence rather than just generate leads.
How to create greater demand for your business
This document provides tips for improving website performance and increasing demand for a business. It discusses designing an effective website with both good front-end design and back-end functionality. It also discusses using web marketing to get found for the right keywords and determining what a website's main goals should be like getting visitors or answering client questions. Other tips include analyzing search engine results, using tools to check website rankings, optimizing content with keywords, and measuring various website metrics to track performance over time. The document promotes taking advantage of free marketing through social media and offers an ebook with more website optimization strategies.
Zero to Hero: Marketing for Startups and Growing Companies
This document provides an overview of marketing strategies for startups and growing companies. It begins with an introduction comparing modern marketing approaches to past approaches. The bulk of the document then covers various digital marketing tactics, including search engine optimization, social media, email marketing, and tracking results. It emphasizes following the buyer's journey with content and offers. The presentation concludes by recommending allocating 10 hours per week to marketing and building an online portfolio and audience before launching products.
Internet marketing
Thank you for the presentation. Please let me know if you have any other questions.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKE
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
EiR & Engineering Continuing Ed: Understanding the Web Site Feedback Loop
This document discusses the importance of the feedback loop when building an MVP. It outlines the 5 Ws (What, Why, Who, Where, When) that founders should consider when analyzing feedback. The 5 Ws help determine goals, reasons for projects, appropriate users to collect feedback from, where users spend their time, and how much data is needed before making decisions. The document also recommends tools for the feedback loop like Google Analytics, Crazy Egg, Survey Monkey and human-to-human contact, and emphasizes continuously collecting data, validating the business model, and never stopping analysis.
Kindermusik Gold Coast July 2009
A presentation given to Kindermusik Educators by Yvette Adams of The Creative Collective in July 2009. The topic of the presentation was low cost and no cost marketing strategies to market your Kindermusik classes. A heavy focus was given to online marketing strategies including social media such as Facebook, Twitter and others.
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
SMU MBA Social Media Strategy
Digital Space Consulting is a digital agency that provides social media strategy, content creation, and analytics services. They help brands connect with customers and empower them through research and engagement. The document provides tips on building a social media strategy, including listening to conversations, becoming active on key platforms like LinkedIn and Twitter, sharing valuable content, and measuring results. It emphasizes starting simply by optimizing profiles, engaging with others, and staying connected to industry conversations.
Ada online marketing v1.1
This document provides an overview of Carolyn Dean's dental marketing training presentation. The presentation covers the basics of online marketing including having a strong website, claiming your Google business listing, blogging regularly, using social media, monitoring online reviews, and search engine optimization. It emphasizes authenticity, understanding your ideal patient, setting goals, and consistency. Checklists are provided to help attendees self-assess their current marketing efforts.
Generate UK Digital Marketing Strategy seminar 2012
The document outlines an agenda for a digital marketing seminar hosted by Generate UK. It includes topics such as developing a digital marketing strategy, case studies of successful social media strategies, and tips for accelerating website success. A key message is that having a clear digital strategy is important for achieving business goals online and competing effectively with other brands. The seminar also stresses the need for an integrated approach across online and offline marketing channels.
Generate UK Digital Marketing Strategy seminar 2012
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
Digital Marketing with ETSOS & Conscious Solutions
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
Introduction to social media workshop - Community organisations in Havering (...
An introduction to social media for community organisations in the London Borough of Havering. Why and how should we use social media to make a difference to my organisation?
SMU Starting a Business
Digital Space Consulting provides digital marketing and social media consulting services. They have over 10 years of experience in content creation, communications, and analytics. The document provides tips on building a social media strategy, including establishing profiles on key platforms like LinkedIn, engaging with others, and sharing useful content to build expertise. It also outlines tools for curating content, managing social media efforts, and measuring results. The overall advice is to start small by being helpful, build expertise over time, and focus on adding value through social interactions.
Similar to What Now? What Do You Do With Your Website After Launch? (20)
Enterprise Social Media Boot Camp Vancouver June 19 2013
Enterprise Social Media Boot Camp Vancouver June 19 2013
Zero to Hero: Marketing for Startups and Growing Companies
Zero to Hero: Marketing for Startups and Growing Companies
EiR & Engineering Continuing Ed: Understanding the Web Site Feedback Loop
EiR & Engineering Continuing Ed: Understanding the Web Site Feedback Loop
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0
Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012
Generate UK Digital Marketing Strategy seminar 2012
Digital Marketing with ETSOS & Conscious Solutions
Digital Marketing with ETSOS & Conscious Solutions
Introduction to social media workshop - Community organisations in Havering (...
Introduction to social media workshop - Community organisations in Havering (...
More from Matthew Olson
When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...
This document provides three ways to reignite social media engagement:
1. Boost engaging posts about topics your community finds interesting by testing different targeting and content. Video generates more shares so create short, clear videos answering questions or showing behind-the-scenes content.
2. Community connection through user-generated content showing authentic experiences and a social community, which sees higher engagement. Work with micro-influencers in your niche who can help manage messaging.
3. Stagnating social media is often boring, outdated, repetitive and lacking reach. Implementing the strategies of boosting engaging posts, using video, and fostering community connections through UGC and micro-influencers can help address these issues and reinvigorate
(Re)Starting Your Business Social Media Presence
Are you ready to jump into promoting your business with social media, but feel you’re lost in the social wilderness? What is the difference between Facebook and LinkedIn? Is Instagram worth it? How do I find the time to do all of this? Connect with a business social media “guide” that will help ensure you get started down the right path.
This workshop will be for businesses just getting started with social media or want a fresh insight into current trends. We’ll discuss how to:
• Select the right social media platforms
• Get started or restart your social presence
• Figure out what to say (and what not to say)
• Evaluate your performance
What Makes A Great Business Website?
This document discusses how websites, people, and updates have changed over time and provides tips for creating a great business website. It notes that in the 1990s, getting a website was enough, but that websites now need to engage users by telling good stories and focusing less on selling to the customer. The two most important rules are that the website should not be about the business itself but rather the customer, and that the best storytelling will win customers. It also provides recommendations for the types of content, tools, and actions needed to maintain a successful website.
Sturgeon Bay Visitor Center Search Engine Presentation
The document outlines an SEO project for improving search performance and relevancy of a website. It discusses goals of critical keyword research, website improvements following best practices, and an expected result of improved search positioning and performance. An SEO audit and plan process is described to assess the existing site, review keywords, and deliver an implementation plan. Key site improvements involve changes to meta tags, CMS fields, XML sitemapping, and robots.txt/HT Access files. Ongoing maintenance is recommended such as refining files and monitoring keyword performance.
The Hug, The Handshake and the Hot Cup of Coffee
Our presentation to Eagle Technology's annual sales meeting on the basics of social media and applying good principles to their brand.
Brands Are Engines: Content is as Important as Air
Brands are engines. Several critical components must come together to in order for the engine to run properly and key among them is content. Content, to the brand engine, is as important as air. Here's why:
The Hug, The Handshake and The High-Five
On November 11th, Signalfire had the opportunity to present to business members of the Sturgeon Bay Visitor Center in Door County. Reaching out to small businesses ranging from restaurants, hotels, bed & breakfasts and retails storefronts – Signalfire was asked to help curious business owners understand how social media can work for them. During the presentation, we had fantastic questions and great conversations. We wanted to offer a brief summary for businesses not able to attend.
The Hug, The Handshake and The High-Five
This document discusses different social media platforms and how businesses can use them. It introduces the metaphors of "The Hug" to represent Facebook, "The Handshake" to represent Twitter, and "The High-Five" to represent location-based social media. Key details are provided about each platform, such as their user bases and engagement levels. The document emphasizes understanding your audience and having a plan when using social media for business purposes.
More from Matthew Olson (8)
When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...
When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...
Sturgeon Bay Visitor Center Search Engine Presentation
Sturgeon Bay Visitor Center Search Engine Presentation
Brands Are Engines: Content is as Important as Air
Brands Are Engines: Content is as Important as Air
Recently uploaded
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationYes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyRecently uploaded (20)
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
What Now? What Do You Do With Your Website After Launch?
- 1. WHAT NOW? What Do You Do With Your Website After Launch? Matthew Olson – On Twitter @_Signalfire_
- 2. Who Is Signalfire? • Award winning digital agency • Delavan – based • Local and international clients • Talk with us on Twitter @_Signalfire_
- 4. Don’t Let This Happen
- 5. Websites are like children… Everyone has fun making them, but the real work begins once they’re born…
- 6. Top 5 Website Issues 1. I don’t get enough visitors to my website 2. I don’t get a lot of sales from my website 3. My website doesn’t show up on Google 4. I don’t / can’t update my website 5. I have nothing to blog about
- 7. Does Your Website Have… 1. Content Management System (CMS) 2. Call to action 3. Connection to community 4. Traffic data gathering 5. Blog for news, events, or other updates
- 10. AWESOME CONTENT
- 12. Generating Awesome • Top 10 questions customers ask • Profiling key employees • Tips, tricks, shortcuts, and crazy ideas • Case studies, testimonials, and successes • User-submitted content
- 13. Awesome Is More Than Text • Pictures with people & products • Video showing events or news • Contests driving engagement
- 14. Rolling Out Awesome • Update website — include social sharing • Email blast to close followers • Facebook, LinkedIn at key times • Twitter, other platforms to community • News release to traditional media
- 15. Social Media Awesomesauce • Which platform? • How often? • When? • Is it working? • What numbers count?
- 16. Beware of Fake Awesome • Never pay for emails, followers, or fans • First page of Google won’t happen tomorrow — regardless of budget • You cannot pay to remove bad reviews • Always choose your KPI’s
- 17. QUESTIONS?
Editor's Notes
- Small business challenge: what is the breaking point of doing it yourself versus paying some to do it for you?