Presentation given by Nicole Kukowski (Global Giving) and Elizabeth Weaver Engel (National Association of Children's Hospitals and Related Institutions) for the Association Foundation Group's 2011 National Conference.
Growth Strategies To Scale Up Your Small NonprofitTechSoup Canada
There are lots of small business growth strategies that you can apply to the nonprofit sector: from new products and services, to territory expansion and the elusive social enterprise development. Carla Langhorst of SmallBusinessSolver.com will explain how you can apply growth principles in financial and marketing planning to your nonprofit. Carla will show the you the business strategies and tools you can use so that your nonprofit can assess risk and scale up sustainably.
In this webinar, you will learn:
- About the emerging revenue generation trends that nonprofits are doing,
- How to strategically grow from your core operations while mitigating risk,
- The types of online resources you can access and use to continue evolving your strategic plans.
Google Ads 101: Increase Your Nonprofit’s Presence With $10,000 a month Of AdsTechSoup Canada
This slidedeck is from a webinar hosted by TechSoup Canada featuring Simon and Lily of ConnectAd. They will help you understand how to register, access & use your Google Ads account to grow your nonprofit’s online presence. They'll show you how Google Ads can help your nonprofit connect to and engage with donors, volunteers, and supporters.
You will learn:
- How the Google Ads Grant can be useful to nonprofits
- How to apply for your Google Ads Grant account
- Step by step how to create your first campaign inside your Google Ads Grant account
The webinar is for beginners looking to learn how to access & use the main features of Google Ads. To see the webinar recording and other resources please visit http://bit.ly/GoogleAdsWebinar
Note that you must be a registered nonprofit in Canada to be eligible for Google Ad Grants. To apply for Google Suite for Nonprofits please visit http://bit.ly/2UGtfbw
Developing effective partnerships with the corporate sector with Annette Hosk...Blackbaud Pacific
In this webinar Annette Hoskisson, Director of Resourceful Communities Consulting and Business, and a community partnership specialist discusses how you can develop your business partners into life-long financial supporters and advocates for your cause.
To view this webinar recording please visit: https://www.blackbaud.com.au/notforprofit-events/webinars/past
Successful collaborations for non profit organizationsMyoung526
Today it's critical for non-profits to see their way to collaboration as a tool to reduce expenses and increase revenue. It's also a way to encourage support from foundations who are looking at innovative ways to think about doing business. Successful non-profit collaborations help with establishing an authentic relationship and handling the challenges.
The Transformation of Corporate GivingAckermann PR
Ackermann PR sees a transformation taking place in how corporate donors are engaging with non-profit organizations. In days of greater economic pressure, companies are re-focusing their efforts rather than retreating. Today’s philanthropic individuals and companies are searching for more meaning and sustainability in how they invest their support. The result is a more mature, intense, and relationship-based partnership between the giver and the recipient.
Growth Strategies To Scale Up Your Small NonprofitTechSoup Canada
There are lots of small business growth strategies that you can apply to the nonprofit sector: from new products and services, to territory expansion and the elusive social enterprise development. Carla Langhorst of SmallBusinessSolver.com will explain how you can apply growth principles in financial and marketing planning to your nonprofit. Carla will show the you the business strategies and tools you can use so that your nonprofit can assess risk and scale up sustainably.
In this webinar, you will learn:
- About the emerging revenue generation trends that nonprofits are doing,
- How to strategically grow from your core operations while mitigating risk,
- The types of online resources you can access and use to continue evolving your strategic plans.
Google Ads 101: Increase Your Nonprofit’s Presence With $10,000 a month Of AdsTechSoup Canada
This slidedeck is from a webinar hosted by TechSoup Canada featuring Simon and Lily of ConnectAd. They will help you understand how to register, access & use your Google Ads account to grow your nonprofit’s online presence. They'll show you how Google Ads can help your nonprofit connect to and engage with donors, volunteers, and supporters.
You will learn:
- How the Google Ads Grant can be useful to nonprofits
- How to apply for your Google Ads Grant account
- Step by step how to create your first campaign inside your Google Ads Grant account
The webinar is for beginners looking to learn how to access & use the main features of Google Ads. To see the webinar recording and other resources please visit http://bit.ly/GoogleAdsWebinar
Note that you must be a registered nonprofit in Canada to be eligible for Google Ad Grants. To apply for Google Suite for Nonprofits please visit http://bit.ly/2UGtfbw
Developing effective partnerships with the corporate sector with Annette Hosk...Blackbaud Pacific
In this webinar Annette Hoskisson, Director of Resourceful Communities Consulting and Business, and a community partnership specialist discusses how you can develop your business partners into life-long financial supporters and advocates for your cause.
To view this webinar recording please visit: https://www.blackbaud.com.au/notforprofit-events/webinars/past
Successful collaborations for non profit organizationsMyoung526
Today it's critical for non-profits to see their way to collaboration as a tool to reduce expenses and increase revenue. It's also a way to encourage support from foundations who are looking at innovative ways to think about doing business. Successful non-profit collaborations help with establishing an authentic relationship and handling the challenges.
The Transformation of Corporate GivingAckermann PR
Ackermann PR sees a transformation taking place in how corporate donors are engaging with non-profit organizations. In days of greater economic pressure, companies are re-focusing their efforts rather than retreating. Today’s philanthropic individuals and companies are searching for more meaning and sustainability in how they invest their support. The result is a more mature, intense, and relationship-based partnership between the giver and the recipient.
7 Steps to Successfully Raise Sponsorship $'s for Your NonprofitKuechle Consulting
Follow these seven steps to identify your nonprofit's strengths, identify your ideal business partner and target businesses and organizations that can help your nonprofit successfully reach its fundraising goals.
Why Advocacy Should be Part of Your Marketing Strategy - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Alicia Taggio of Hootsuite talks about how they built their massive ambassador program and why every company should consider one.
Making the Business Case for Your Community - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Gina Bianchini shares concrete tactics for measuring and pitching the value of your community
Creating a Content Strategy for your Nonprofit WebsiteTechSoup Canada
Planning a new website for your nonprofit organization? A website content strategy will serve as a guide for many of the decisions you’ll make. You'll know what content you need to develop, what you can reuse or re-purpose, and what content is most important. Because it creates clarity about your site's purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.
What you'll learn:
- During this webinar, we’ll explore the benefits (which go far beyond content planning) of creating a clearly defined and documented website content strategy.
We will look at:
- Why you need to develop your content strategy before you start any website design or development work.
- The elements to include in a website content strategy – along with the steps involved in building one.
- Specific and productive ways to include internal stakeholders in the planning process.
Why Nonprofits Must Optimize the Year-End Fundraising ExperienceTechSoup
One-third of all online donations occur in the month of December, which means that every nonprofit organization must have a clear plan for optimizing its year-end fundraising strategy.
In 2019, the CauseMic crew set out to research, monitor, and benchmark donor engagement, the donation experience, and cultivation tactics across 152 nonprofit organizations. The result? A comprehensive overview of nonprofit engagement from all sizes and sectors. Explore their key findings and take away easy wins that your nonprofit can use to upgrade your year-end strategy right away, even if your campaign is already underway.
This session will uncover findings, including
> How easy is it to sign up to receive a nonprofit newsletter?
> How engaging were the cultivation emails?
> How many required fields were included on donation pages?
> What were the distractions throughout the donation process?
> How strong was the value proposition?
Increasing the Flow of Capital to Women Business Owners in PhoenixKristin Slice
Data, facts and discussion from the Empowered PhXX roundtable discussion on funding and increasing the flow of capital to female entrepreneurs in Phoenix.
Amanda Rendle, Global Head of Marketing, HSBC Commercial Bank, originally shared this presentation at LinkedIn FinanceConnect:14 in New York City.
HSBC’s Commercial Bank is devoted to creating opportunity for international aspirant businesses through facilitating global connections. Learn how HSBC CMB built a global content ecosystem that helps customers and prospects grow their businesses through an intelligent integrated program. See how they leveraged their Global Connections portal, a Global Connections group on LinkedIn, content rich media, and "in-feed" snackable content – to better service their customers.
In a value driven world, building trust and confidence cannot be overestimated.In a financial relationship, the role of trust becomes pivotal.This plan is to bail out micro finance companies seeking to build trust
Reprezinți un brand care vorbește cu părinții? Am ceva pentru tine!
Legat de proiecte online și în special publishing – foarte puțini discută public despre cifre, metrici și bani – așa că m-am gândit să o fac eu.
În rândurile de mai jos îți prezint o oportunitatea pentru un brand. Mai precis pentru 5 branduri – oportunitatea de a iniția conversații cu părinți deștepți din România – oportunitatea de a face și altceva în afară de bannere și click aici + oportunitatea de a fi un brand curajos.
Vor fi doar 5 astfel de campanii – primul venit, primul servit. Mi-ar plăcea să le pornim pe toate împreună. Iată detaliile: http://j.mp/oferta-urbankid
7 Steps to Successfully Raise Sponsorship $'s for Your NonprofitKuechle Consulting
Follow these seven steps to identify your nonprofit's strengths, identify your ideal business partner and target businesses and organizations that can help your nonprofit successfully reach its fundraising goals.
Why Advocacy Should be Part of Your Marketing Strategy - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Alicia Taggio of Hootsuite talks about how they built their massive ambassador program and why every company should consider one.
Making the Business Case for Your Community - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Gina Bianchini shares concrete tactics for measuring and pitching the value of your community
Creating a Content Strategy for your Nonprofit WebsiteTechSoup Canada
Planning a new website for your nonprofit organization? A website content strategy will serve as a guide for many of the decisions you’ll make. You'll know what content you need to develop, what you can reuse or re-purpose, and what content is most important. Because it creates clarity about your site's purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.
What you'll learn:
- During this webinar, we’ll explore the benefits (which go far beyond content planning) of creating a clearly defined and documented website content strategy.
We will look at:
- Why you need to develop your content strategy before you start any website design or development work.
- The elements to include in a website content strategy – along with the steps involved in building one.
- Specific and productive ways to include internal stakeholders in the planning process.
Why Nonprofits Must Optimize the Year-End Fundraising ExperienceTechSoup
One-third of all online donations occur in the month of December, which means that every nonprofit organization must have a clear plan for optimizing its year-end fundraising strategy.
In 2019, the CauseMic crew set out to research, monitor, and benchmark donor engagement, the donation experience, and cultivation tactics across 152 nonprofit organizations. The result? A comprehensive overview of nonprofit engagement from all sizes and sectors. Explore their key findings and take away easy wins that your nonprofit can use to upgrade your year-end strategy right away, even if your campaign is already underway.
This session will uncover findings, including
> How easy is it to sign up to receive a nonprofit newsletter?
> How engaging were the cultivation emails?
> How many required fields were included on donation pages?
> What were the distractions throughout the donation process?
> How strong was the value proposition?
Increasing the Flow of Capital to Women Business Owners in PhoenixKristin Slice
Data, facts and discussion from the Empowered PhXX roundtable discussion on funding and increasing the flow of capital to female entrepreneurs in Phoenix.
Amanda Rendle, Global Head of Marketing, HSBC Commercial Bank, originally shared this presentation at LinkedIn FinanceConnect:14 in New York City.
HSBC’s Commercial Bank is devoted to creating opportunity for international aspirant businesses through facilitating global connections. Learn how HSBC CMB built a global content ecosystem that helps customers and prospects grow their businesses through an intelligent integrated program. See how they leveraged their Global Connections portal, a Global Connections group on LinkedIn, content rich media, and "in-feed" snackable content – to better service their customers.
In a value driven world, building trust and confidence cannot be overestimated.In a financial relationship, the role of trust becomes pivotal.This plan is to bail out micro finance companies seeking to build trust
Reprezinți un brand care vorbește cu părinții? Am ceva pentru tine!
Legat de proiecte online și în special publishing – foarte puțini discută public despre cifre, metrici și bani – așa că m-am gândit să o fac eu.
În rândurile de mai jos îți prezint o oportunitatea pentru un brand. Mai precis pentru 5 branduri – oportunitatea de a iniția conversații cu părinți deștepți din România – oportunitatea de a face și altceva în afară de bannere și click aici + oportunitatea de a fi un brand curajos.
Vor fi doar 5 astfel de campanii – primul venit, primul servit. Mi-ar plăcea să le pornim pe toate împreună. Iată detaliile: http://j.mp/oferta-urbankid
Internet - Social Media - Twitter adoption across the generations - dataTed Eytan, MD, MS, MPH
Data compiled from the excellent Pew Internet & American Life Project Surveys since 2005 showing trends in adoption of the Internet, social networking services, and more recently, Twitter. Data is adjusted for the entire population (not just internet users), to give a more realistic picture from a health care perspective
How To Get Corporate Sponsorship For AnythingChinedum Azuh
Getting Corporate Sponsors for Your Idea, Book, Business or Event!
Have You Thought About Sponsorship For Your Business, Event, Book, Show, Speaking or Charity?
The bank declined your loan application. Mom, Dad, and friends don't have money to spare. So how can you fund your business's growth, book publication, idea, or live event? The answer is ‘corporate sponsorship’.
Corporate sponsorship can provide a vital source of funding. To secure sponsorship you need to understand what sponsors are looking for and offer benefits and value that meet their needs.
This presentation is an answer to your prayer.
Many entrepreneurs – social, triple bottom line or otherwise – do not avail themselves of all potential capital sources when seeking funding to grow or scale, limiting prospects to cash flow their initiatives. This seminar explores a range of options for funding: external in the marketplace, internal within an organization, new ideas and classics not to overlook.
Calhoun strategic partnerships presentation at ASAE conferenceAndrew Calhoun
Outline from a presentation I gave at an ASAE conference on Forming Successful Strategic Partnerships. There is a video that compliments this presentation.
In 2008, the Email Experience Council partnered with The Andre Agassi Charitable Foundation (AACF) for its non-profit initiative. A volunteer-team of industry professionals, from more than twenty different organizations, has had its share of challenges and successes in creating and sustaining a program focused on growing the list, building awareness, and increasing donations from event and online channels.
Attend this session to learn and discuss:
· How our virtual team organized around a cause marketing strategy
· What not to do in a cause marketing context
· Why email marketing is a natural fit
· What can be accomplished with new media assets and channels (i.e. video, blogging, social networks, Twitter, etc.) on a limited budget
· How cause marketing can help your business grow and make a difference for others
Speakers:
Dylan Boyd, Vice President of Sales & Strategy, eROI
Chris Frasier, Account Development Manager, BlueHornet
Julie Krell, Director, Marketing & Communications,The Andre Agassi Charitable Foundation
Erick Mott, Communications Director, Lyris
Heather Vessey, Email Group Manager, Bonnier Corporation
Strategic Philanthropy: How To use Good Deeds As A Business Development TooolPeter Levitan & Co.
This is precisely the time to consider why, how and where you donate based on adopting the principles of Strategic Philanthropy.
More smart thinking here: www.peterlevitan.com
The following slide presentation is from the Spring 2011 series of “Introduction to Social Enterprise” workshops by Enterprising Non-Profits (enp). Enp offers these workshops throughout British Columbia (Canada) every spring and fall.
The workshop presentation defines social enterprise, provides examples of social enterprises in British Columbia, describes the business development path, and explains enp’s granting program and grant application process.
For more information on enp, go to www.enterprisingnonprofits.ca
Slides from a presentation at the 2014 California Society of Association Executives ELEVATE conference showing associations free and low-cost ways to market membership effectively.
Member Relations: An Association-Centric Approach to Customer Relationship Ma...Elizabeth Engel
Presentation given by Elizabeth Engel at the 2013 CESSE Annual Meeting based on the spring 2013 Spark whitepaper of the same name (available at http://bit.ly/10s8UUb).
Walking the Walk of Deep Volunteer EngagementElizabeth Engel
Presentation on new models of volunteering given by Peggy Hoffman (Mariner Management), Eric Lanke (National Fluid Power Association), and Elizabeth Weaver Engel (Spark Consulting) at ASAE's 2013 Marketing, Membership, and Communications Conference.
Presentation on marketing private online communities given by Elizabeth Engel, Kristina Twigg, and Lauren Wolfe at the December 2012 Higher Logic users group meeting.
Presentation on how information overload is affecting association members, how associations are making it worse, and how we can do better by our members given by Elizabeth Weaver Engel November 8, 2012 at the ISAE CrossConecct Conference (closing keynote).
Presentation by Elizabeth Engel and Laura Feldman for the 2012 Bridge Conference.
Say NO to financial support?! In association fundraising, sometimes saying no to corporate funders is as important as saying yes to new revenue. But knowing how to determine when to say No is difficult when a company is offering your organization money, free stuff or both. Expert association fundraisers from the Children's Hospitals Association will share their guidelines, processes, and criteria for vetting corporate suitors to help you get to the happily ever after of corporate partnerships.
What Snow White Can Teach Us About Risk ManagementElizabeth Engel
Presentation given by Leslie White (Croydon Consulting) and Elizabeth Engel (Children's Hospital Association) June 7, 2012 at ASAE's Finance, HR & Business Operations Conference
Presentation on marketing & communications makeovers given by Layla Masri, Chris Durso and Elizabeth Engel at the ASAE Marketing, Membership & Communications Conference, May 23, 2012
Bridging the Gap: Using Social Media Effectively to Connect with Your MembersElizabeth Engel
Slides from panel presentation on social media at the 2012 Joint Commission on Sports Medicine and Science annual meeting. Panelists included Dave Ellis (CPSDA), David Saddler (NATA), Sarah Bild (Gatorade), and Elizabeth Engel (CHA) as moderator
What the Tech Is Going on with Your Online CommunicationsElizabeth Engel
Slides from a presentation given by Andrew Hanelly, Polly Karpowicz, Maggie McGary and Elizabeth Weaver Engel at the ASAE Technology Conference, December 2011
Presentation from ASAE's 2010 Annual Meeting by Layla Masri, Lynn Morton, and Elizabeth Weaver Engel, CAE on member engagement and integrated communications.
Presentation given by me and Kathleen Wilson, CAE, Executive Director of NATLE, at ASAE's 2009 Annual Meeting. Be sure to download the tips document that goes with it.
Web and eMarketing Presentation - DMAW Association Day 2009Elizabeth Engel
Presentation on online marketing given by Caroline Fuchs, CAE of SmithBucklin and Elizabeth Weaver Engel, CAE of the National Association of Children's Hospitals and Related Institutions (NACHRI) at the 2009 DMAW Association Day.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
1. Going Beyond Exhibiting: Strategies for Taking Your Corporate Supporters to the Next Level Association Foundation Group May 19, 2011 Nicole Kukowski Elizabeth Engel