The document discusses Cubie Messenger, a messaging app co-founded by Feng Yanwen. It provides tips for building a successful consumer internet product, including targeting the consumer market, focusing on growth before monetization, understanding users through data analysis, and differentiating the product rather than competing on features alone. The document also shares insights from Cubie's user behavior data and highlights the importance of an exceptional outcome.

1. Cubie Messenger
Cofounder 馮彥文
t@cubie.com

2. Cubie
Design before product

3. Whatsapp + Draw Something

4. How?

5. Being Lucky

6. Being Lucky
• retention?
• knowing something or nothing?

7. Why
(Be precise)

8. Last September

9. Andrew Chen’s Blog

10. Hypothesis
• Consumer Market
o Why I doubted Facebook could build a billion
dollar business, and what I learned from being
horribly wrong
• Business model is a commodity
o Why it’s smart for consumer startups to grow first
and make money later
• Product re-position
o Don’t compete on features

11. Consumer Market or Niche Market
Niche & Consumer
High & High
ARPU ARPU
Niche Consumer
Niche & Consumer
Low & Low
ARPU ARPU
Average Revenue Per User

12. Targeting Consumer Market
• Huge market
• Uses everyday

13. Business Model is a Commodity
• EC/flash sales
• Dating
• Game
• Premium subscription

14. Consumer Internet
• “In a world where you can grow a
userbase of 1 billion in a few years,
displaying remnant ads and getting a
$0.25 CPM will do. Or just throw some
freemium model on it, and monetize
1% of them.” ~ Andrew Chen

15. Competition
• Whatsapp?
• Line?
• 微信?

16. Product Re-Position
• Don’t compete on features

17. Nobody buys in

18. Build Product
• Spent 6 Months
• Build platform that evolves
• Monitor user behaviors

19. Build Product
• 6 months
o Android, iPhone, Servers

20. Build Product
• Platform that evolves
o Competitive features
o Test platform

21. Build Product
• User behaviors
o Data analysis

22. Understand Users?
• 台灣網路公司沒有辦法做得大或成功是因為市場
太小?

23. Data Analysis
• Funnel
• Actionable metrics
• A/B testing
• Growth Hacker is the new VP
Marketing

24. Funnel

25. Actionable Metrics vs Vanity Metrics
• Vanity metrics
o Page views
o Downloads
• Actionable metrics
o Benchmark -> Improve
o Usage
o Funnel
• Benefit-driven metrics
o By product, messages send out, invitations, …
(Cubie)

26. A/B Testing

27. Cubie Users
• Drawing / have fun
o > 50% drawing characters
o Text > Drawing > voice > picture
• Customization features
o others can't see it
• People care about privacy
o > 5% users change privacy settings
o iPhone > android
• Instagram
o profile
• registration funnel
o sync is problem

28. Design?
• Iteratively build and test
• Ex: Drawing

29. Other Thoughts

30. Tractions
• High Growth or High ARPU

31. Entrepreneurs as MVP
• The dirty secret behind the incubator boom

32. Exceptional Outcome
• How sheep-like behavior breeds innovation
in Silicon Valley

33. Exceptional Outcome
• Sad to hear …
o Business model is everything
o Ads is not profitable
o In Taiwan, you can’t …

34. Take Away
• Consumer internet
• Understand users
• Be data-driven
• Be exceptional