This training session will give you insight into Facebook for business and how you can best optimise your profile, behind the scenes and settings of Facebook, recommendations on marketing, PPC and Ads Manager and more.
Get the most out of your social media channels and maximise your return on investment.
Things you can learn include:
Setting up a Facebook business page
Useful plugins and features
Content marketing strategy
Social media strategy
Pay-per-click advertising
Useful tools
Social Media Plan Of Action For Real Estate BrokersDoug Devitre
Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Leveraging Digital Marketing For Real Estate Agentsrichardnoromor
How Real Estate Agents in the Philippines can leverage digital marketing to build their professional branding online, acquire traffic, fans, followers and leads on social media, and how to engage and nurture their audience.
Social Media Plan Of Action For Real Estate BrokersDoug Devitre
Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Leveraging Digital Marketing For Real Estate Agentsrichardnoromor
How Real Estate Agents in the Philippines can leverage digital marketing to build their professional branding online, acquire traffic, fans, followers and leads on social media, and how to engage and nurture their audience.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
Using Social Media Advertising to Find and Convert Your Target B2B Audience -...Marketing Mojo
At MarketingProfs' B2B Marketing Forum, Marketing Mojo President and CEO Janet Driscoll Miller covered how to use social media advertising to find and convert your target B2B audience.
View these slides to see how you can generate quality B2B leads using social media advertising, in particular, LinkedIn advertising.
Find more great resources on our blog: http://www.marketing-mojo.com/blog/
The Social Media Phenomenon: Powerful Resource to Increase Your Businessterrimelvin
Social media are digital platforms used for engagement and content delivery. Search engines want our websites to be a content rich experience for our visitors.
Content marketing for podcast technori social jack 2017 - dean delisle - forw...Social Jack
Podcast listening grew 23% between 2015 and 2016. The podcast audience is 57 million Americans and is escalating quickly for 2017. We live in an "on-demand" society and people want our content in their terms - not ours. Podcasting is the hottest standard to deliver eduation, entertainment and inspiration.
How do you get int eh game with the perfect plan and resources? Scott Kitum, CEO of Technori and Dean DeLisle, CEO of forward Progress wil bring you the best practices of how they monetize podcasts. They will cover marketing and production step by step to make it easy to win business from Podcasting.
Eight lessons shared on using digital marketing for real estate brokers. As shared by Maita Siquijor, a full-time, licensed broker of Architerra Manila Properties, digital marketer, and advocate of using IT to professionalize the Philippine real estate service industry.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
Maximizing Results: The lean approach to driving innovation, user delight, an...Tom McCracken
Agile project management has exploded over the last decade to address the failures of traditional approaches. But more is not always better. The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
For decades the gold standard for measuring project success has been the project management iron triangle: on time, on budget, on scope. Despite increasingly more rigorous planning strategies, the average project is still 45% over budget, delayed by 63% and missing 1/3 of the promised functionality.
Worse yet, this obsession with certainty is reducing quality, innovation and value while burning out web development teams - and things are only getting more difficult.
Agile project management has exploded over the last decade to address the failures of traditional approaches. Agile methodologies have certainly enabled teams to deliver more features with higher efficiently.
But more is not always better. Too often product owners and dev teams develop feature tunnel vision; running ever faster in the wrong directions.
The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
Online Marketing Bootcamp - Mobile | October 2014Media Matters
October’s online marketing bootcamp focused on mobile marketing. In this presentation we take a look at the importance of optimising websites and emails for mobile, as well as social networks and mobile apps. We have also outlined the rising trends in mobile and impact that these can have on the performance of digital marketing.
Social Media Strategy Summit - Snackable Content: Winning an Audience One Bit...Social Jack
One key theme around content is that content needs to get smaller more concise for it to be considered by consumption. We have learned some interesting facts from this year that proves this to be true. The Average Internet User:
Has an attention span of 8 seconds, whereas a goldfish has an attention span of 9 seconds
Visits 2,125 pages per month, 1.12 min per page
Views over 3,000 impressions per day
We are experiencing a universe of very fragmented attention, we have less time to grab people. The cure for this is “Snackable Content” or content that is shorter including blogs like this under 200 words, videos less than 60 seconds, webinar and podcasts under 20 minutes, etc. We still drive people to the longer more in depth content, but trust and credibility need to be earned in seconds, not minutes, a few words, not paragraphs. It is time to look at your current content and chop it down. In this session you will learn how:
To parse down larger content
To build a solid snackable plan, then test and deploy
Your social communities can help out
To create engagement around your content
Getting snackable for mobile
All Participants will leave with:
Rapid Launch Plan Step-by-Step content guide to formulate your plan
Content Scheduling System and worksheets that will allow you to better organize your content and related resources
Over 20 publishing hacks that will save you time and produce instant results
As an added BONUS, Dean is offering:
Complimentary access to a live online Content Mini-Camp ($500 value)
90 Day Access to online weekly group coaching sessions for ongoing support ($200 value)
Creating Value for Your Business using Social MediaPatsy Stewart
This presentation was made to the Virginia State SBDC Convention in Roanoke, VA. The Small Business Development Centers work with small business owners to help them be successful and utilize Chamber resources. Social media when integrated with other digital media and traditional media can help you maintain your competitive advantage and increase your customer touchpoints.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Content for SEO, Online Advertising, Latest trends | Online marketing bootcam...Media Matters
March’s bootcamp focused on content marketing and online advertising as well as the usual tour of current trends and predictions for your PR and marketing activity in the year ahead.
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
How to Generate Revenue from Inbound MarketingRyan Hanley
Inbound marketing holds the key to small business growth in today's business landscape. In this presentation we discuss inbound marketing, content marketing and social media marketing concepts and strategies that can, if implemented with belief and dedication, drive exponential growth for small businesses, despite their Big Box competitors.
Add to your social media repertoire and improve both your personal and business understanding of Twitter as a social media channel. Our seminar takes a deep dive into this very popular short message service to explain what it is all about and how you can leverage the twitterverse.
Things you can learn include:
Setting up your Twitter Account
Optimal designing for Twitter
Understanding Twitter Terminology
A consistent Social Media Style Guide
Best Practice Twitter Tips
The ideal Tweet length
Being organised and using Lists
Sourcing and Building Followers
Content Marketing with Twitter
The #Hashtag
Twitter search and location features
URL Shorteners and Campaign Marketing
Efficient Social Media Management and Apps
Trending Topics and what to post
Social Media Reporting
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
Using Social Media Advertising to Find and Convert Your Target B2B Audience -...Marketing Mojo
At MarketingProfs' B2B Marketing Forum, Marketing Mojo President and CEO Janet Driscoll Miller covered how to use social media advertising to find and convert your target B2B audience.
View these slides to see how you can generate quality B2B leads using social media advertising, in particular, LinkedIn advertising.
Find more great resources on our blog: http://www.marketing-mojo.com/blog/
The Social Media Phenomenon: Powerful Resource to Increase Your Businessterrimelvin
Social media are digital platforms used for engagement and content delivery. Search engines want our websites to be a content rich experience for our visitors.
Content marketing for podcast technori social jack 2017 - dean delisle - forw...Social Jack
Podcast listening grew 23% between 2015 and 2016. The podcast audience is 57 million Americans and is escalating quickly for 2017. We live in an "on-demand" society and people want our content in their terms - not ours. Podcasting is the hottest standard to deliver eduation, entertainment and inspiration.
How do you get int eh game with the perfect plan and resources? Scott Kitum, CEO of Technori and Dean DeLisle, CEO of forward Progress wil bring you the best practices of how they monetize podcasts. They will cover marketing and production step by step to make it easy to win business from Podcasting.
Eight lessons shared on using digital marketing for real estate brokers. As shared by Maita Siquijor, a full-time, licensed broker of Architerra Manila Properties, digital marketer, and advocate of using IT to professionalize the Philippine real estate service industry.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
Maximizing Results: The lean approach to driving innovation, user delight, an...Tom McCracken
Agile project management has exploded over the last decade to address the failures of traditional approaches. But more is not always better. The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
For decades the gold standard for measuring project success has been the project management iron triangle: on time, on budget, on scope. Despite increasingly more rigorous planning strategies, the average project is still 45% over budget, delayed by 63% and missing 1/3 of the promised functionality.
Worse yet, this obsession with certainty is reducing quality, innovation and value while burning out web development teams - and things are only getting more difficult.
Agile project management has exploded over the last decade to address the failures of traditional approaches. Agile methodologies have certainly enabled teams to deliver more features with higher efficiently.
But more is not always better. Too often product owners and dev teams develop feature tunnel vision; running ever faster in the wrong directions.
The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
Online Marketing Bootcamp - Mobile | October 2014Media Matters
October’s online marketing bootcamp focused on mobile marketing. In this presentation we take a look at the importance of optimising websites and emails for mobile, as well as social networks and mobile apps. We have also outlined the rising trends in mobile and impact that these can have on the performance of digital marketing.
Social Media Strategy Summit - Snackable Content: Winning an Audience One Bit...Social Jack
One key theme around content is that content needs to get smaller more concise for it to be considered by consumption. We have learned some interesting facts from this year that proves this to be true. The Average Internet User:
Has an attention span of 8 seconds, whereas a goldfish has an attention span of 9 seconds
Visits 2,125 pages per month, 1.12 min per page
Views over 3,000 impressions per day
We are experiencing a universe of very fragmented attention, we have less time to grab people. The cure for this is “Snackable Content” or content that is shorter including blogs like this under 200 words, videos less than 60 seconds, webinar and podcasts under 20 minutes, etc. We still drive people to the longer more in depth content, but trust and credibility need to be earned in seconds, not minutes, a few words, not paragraphs. It is time to look at your current content and chop it down. In this session you will learn how:
To parse down larger content
To build a solid snackable plan, then test and deploy
Your social communities can help out
To create engagement around your content
Getting snackable for mobile
All Participants will leave with:
Rapid Launch Plan Step-by-Step content guide to formulate your plan
Content Scheduling System and worksheets that will allow you to better organize your content and related resources
Over 20 publishing hacks that will save you time and produce instant results
As an added BONUS, Dean is offering:
Complimentary access to a live online Content Mini-Camp ($500 value)
90 Day Access to online weekly group coaching sessions for ongoing support ($200 value)
Creating Value for Your Business using Social MediaPatsy Stewart
This presentation was made to the Virginia State SBDC Convention in Roanoke, VA. The Small Business Development Centers work with small business owners to help them be successful and utilize Chamber resources. Social media when integrated with other digital media and traditional media can help you maintain your competitive advantage and increase your customer touchpoints.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Content for SEO, Online Advertising, Latest trends | Online marketing bootcam...Media Matters
March’s bootcamp focused on content marketing and online advertising as well as the usual tour of current trends and predictions for your PR and marketing activity in the year ahead.
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
How to Generate Revenue from Inbound MarketingRyan Hanley
Inbound marketing holds the key to small business growth in today's business landscape. In this presentation we discuss inbound marketing, content marketing and social media marketing concepts and strategies that can, if implemented with belief and dedication, drive exponential growth for small businesses, despite their Big Box competitors.
Add to your social media repertoire and improve both your personal and business understanding of Twitter as a social media channel. Our seminar takes a deep dive into this very popular short message service to explain what it is all about and how you can leverage the twitterverse.
Things you can learn include:
Setting up your Twitter Account
Optimal designing for Twitter
Understanding Twitter Terminology
A consistent Social Media Style Guide
Best Practice Twitter Tips
The ideal Tweet length
Being organised and using Lists
Sourcing and Building Followers
Content Marketing with Twitter
The #Hashtag
Twitter search and location features
URL Shorteners and Campaign Marketing
Efficient Social Media Management and Apps
Trending Topics and what to post
Social Media Reporting
Matt Lynch is the General Manager for Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at the foundations of Facebook for business, setting up a Facebook Page, managing social media content marketing on Facebook, cross pollination of social media marketing and even Facebook PPC.
Get the scoop on Twitter - the short message Social Media channel from online marketing evangelist Matt Lynch - General Manager of Vorian Agency, a Perth online marketing company - in Western Australia, and a Google Partner and Bing Ads Professional. This training seminar looks at why you should use Twitter for business, how to set up a Twitter profile, managing social media content marketing on Twitter, cross pollination of social media marketing and a run down on some very useful tools to use with Twitter.
Join Matt Lynch, the General Manager of Vorian Agency - Perth based technical marketing agency, with an educational walk through of how Pinterest works for Social Media Marketing, and how businesses can leverage Pinterest as part of their content marketing activities. #voriantraining
This seminar will explore the widely popular social media image scrapbooking website Pinterest as part of an integrated digital marketing strategy for your business to create brand awareness drive incidental traffic and create additional inbound links through to your website.
Things you can learn include:
consistent branding for account name
optimised biography and account information
Understanding Twitter Terminology
setting up boards and their descriptions
positioning the sequence of boards for optimal visibility
keyword strategy for content and file naming
filling your boards with pins
visual content marketing strategy
follower building strategy
cross pollination between your social media accounts
choosing good images to pin for viral distribution
Vibes Communication is top digital marketing agency in Delhi NCR India. We’re the fusion of technology and marketing that enhance the brand’s value and integrity. Think of Branding-Think of us. We are the brand builder. Click here to know about us: www.vibescom.in
Our presentation from the 2014 NEFA Funding Symposium in San Antonio, TX. The presentation covered 4 widely used social media platforms and how they can be applied to the equipment leasing / commercial finance industry for business development, brand outreach, consumer research, and traffic generation.
Winning in a Digital Economy requires 2 key steps.
Firstly establishing your online assets and secondly marketing them relentlessly. In this presentation we look at the challenges we have to be heard on a crowded web of over 500 million websites. The online assets you need to build to win and the fantastic four marketing strategies you need for your ideas to spread and be found by your customers and prospects.
Some of Jasmine Sandler client case studies on SEO & Digital Marketing services work as a lead Digital strategist since 2006. More testimonials, case studies and results can be found on www.jasminesandler.com
SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...Jasmine Sandler
An overview of the team, process, pricing and case studies related to Agent-cy SEO services including: SEO Audit , SEO Management, Content Marketing Services.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Social Works - Social Media Marketing 101 for Small BusinessReLaunchU
This presentation was delivered to live audiences by Marguerite Inscoe, Small Business Strategist and Marketing Consultant of ReLaunchU. Learn more about her small business consulting and coaching at http://relaunchuoff.com
Similar to Vorian Agency Facebook Seminar 2015 (20)
Hootsuite Social Media Management - Vorian Agency 2016Vorian Agency
Join Matt Lynch, General Manager of Perth based marketing company Vorian Agency, demonstrating the benefits of using Hootsuite for Social Media Management. Vorian Agency offers 15 marketing topics as training courses to Perth businesses, and supports this with a download of the seminar notes with links, references, and useful guides on how to use Hootsuite.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
With so many social media channels available, business marketers are finding it hard to find the time to do everything that they ideally want and need to do with Social Media Marketing to keep the conversation going with the community that they want to build up around their brand. This seminar looks at the popular social media management tool HootSuite, to outline the benefits for busy marketers in scheduling content, monitoring keywords and conversations, tracking results from campaigns with custom URL shorteners, implementing Google Analytics campaign tagging, the reporting that can be customised and scheduled, as well as the team use of HootSuite.
Things you can learn include:
A walk through of HootSuite
Configuring accounts and channels
Adding administrators and users (Permissions)
Scheduling content and uploading
Repurposing content and using across channels
Using URL shorteners in and out of HootSuite
Implementing Google Campaign Tracking Tags
Monitoring your brand mentions and competitors
Setting up canned responses
From personal use to business use
HootSuite on the tablet and smartphones
A team approach to Social Media
Creating Custom Reports and scheduling
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
Branding and strategy is an important part of every business. By defining and then communicating the brand both internally and externally, will impact directly on the capacity of a business to achieve its objectives.
A brand involves four key elements:
Vision – where the organisation is going
Values – what the organisation stands for
Personality – what the organisation is like to deal with
Positioning – what differentiates the organisation
The vision and values are internal factors, whilst personality and positioning are external factors.
Other elements of a brand include:
Services
People
Mission
Features
Attributes
Benefits
Essence
This seminar will explore the elements of a brand and why defining and communicating your brand effectively is so important.
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
Video is a great way to identify your key messages as a company and entice viewers to engage with your business. Using online video marketing effectively is key to a successful online marketing strategy. More than 48 hours of video content is being uploaded every minute into YouTube where its videos are 50 times more likely to rank at the top of Google’s first page Search Results. If you would like to learn more about how you can optimise your existing videos or gain insights and ideas for new videos to help increase user engagement then this seminar is for you.
Things you can learn include:
Video channel distribution options
Content marketing with video
SEO for video optimisation
Video production format options
Social media and videos
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
2. Matt Lynch
• General Manager of Vorian Agency – Delivering integrated online and offline marketing solutions
to business wrestling with how to market in today’s changing environment.
• With over 22 years Online Marketing & Information Technology experience, Matt’s primary
speciality is Search Engine Optimisation (SEO). Matt is a highly experienced senior digital
marketing specialist working both within agency and in-house roles. Matt is also a certified
Google Adwords and Bing Ads Professional.
• Enjoys keeping up with the 'bleeding edge' of technology advancements and social media
evolvement to ensure current knowledge in an ever changing landscape, leading to early
adoption and determination of opportunity for marketing enhancement.
• Local, national and international project experience particularly in the field of Travel for over 10
years with companies such as Trafalgar Tours, The Travel Corporation brand and travel
properties, Stella Travel and Best Flights. Matt has earned a reputation as an online marketing
expert and search evangelist for thoroughness, quality, technical knowledge and success driven
results. Matt's previous role was as the Global Online Marketing Manager for Trafalgar,
coordinating the online marketing efforts with international teams for this global brand.
Your Presenter: Vorian Agency General Manager
Slide: 2
3. Add Matt to your circles…
Facebook: https://www.facebook.com/mattrlynch
LinkedIn: http://au.linkedin.com/in/mattlynchseo
Google+: https://plus.google.com/+MattLynchAU
Twitter: https://twitter.com/mattrlynch
Pinterest: http://pinterest.com/mattrlynch
About Me: http://about.me/au.mattlynch
SlideShare: http://www.slideshare.net/mattrlynch
Instagram: http://instagram.com/#mattrlynch
YouTube: https://www.youtube.com/user/aumattlynch
Vimeo: https://vimeo.com/mattrlynch
Vine: https://vine.co/mattlynch
Yelp: http://mattlynch.yelp.com.au
FourSquare: https://foursquare.com/mattrlynch
Klout: http://klout.com/#/mattrlynch
Email: matt.lynch@vorian.com.au
Slide: 3
5. Interactive Questions?
During today’s session, you are welcome to tweet
questions to our Vorian Agency Twitter Account
@vorianagency using the hashtag #voriantraining
https://twitter.com/vorianagency
Slide: 5
6. Housekeeping
Before we start, please note the following:
• Exits
• Toilets
• Mobile Phones on Silent
• Question & Answer session at end of the Presentation
• A link to the Presentation Slide Notes and Video will be emailed to you
• Vorian Agency info packs are provided to showcase our service offering
• Vorian staff are available to arrange an appointment or answer specific questions
• Please provide your feedback on today’s seminar on the supplied questionnaire
• Please invite others you may know to register for our free seminar series
Slide: 6
7. In today’s session…
• Facebook personal & business account features and optimisation
• A consistent Social Media Style Guide
• Why you should have a Social Media Policy
• Best Practice Facebook Tips
• The ideal Facebook post length
• Filling out your Timeline
• Sourcing and Building Followers/Fans
• Content Marketing Types with Facebook
• Facebook Places & Check-ins
• Using Events with Facebook
• Benefit of Notes with Facebook
• Photos, Galleries, Videos
• Competitions in Facebook
• Custom Apps, and building your own pages
• Facebook Pay Per Click Advertising (LIKES and links)
• Efficient Social Media Management and Apps
• Reporting & Measurement
Slide: 7
8. Don’t Forget to Check-in
• Leave your mark, tell your connections where you’ve been, and what you have been
doing, by performing a Facebook Check-in. With the Facebook app on your
smartphone choose the ‘check-in’ option, and firstly see if the location you are at is
recognised on the geographic location list, or refine the process by searching for the
business name, and selecting.
• Add a photo, who you are with, and an emotion, along with a status update.
• For businesses, incentivise the process! Engage with consumers via Facebook who
check-in, and offer something special. For those here today, it is a great business
networking opportunity to check-in at Vorian Agency, and build your brand
awareness, so that we can generate some ‘social signals’ to your business.
Slide: 8
9. The case for SMI
• 'Social' is something that should be integrated and embraced at every level of the
organisation, and this especially includes sales.
• Social presents many unique opportunities to build relationships, gain insights, and
make sales.
• Optimising your social media strategy for SMI (Search Marketing Integration) means
creating content that's designed to fit in with how customers search for you, then
socialise that content across all your company's social media channels.
Slide: 9
10. The Social Salesperson
• We are seeing the rise of the 'social salesperson', that can enrich the marketing
department's SMI efforts weaving SEO techniques into their day-to-day work.
• Content marketing is fundamental to the success of any organisation that wants to
generate business online.
• Your savvy sales individuals will have unique perspectives on the market, products
features/benefits, and how to solve problems.
• They will be able to identify common customer questions, reservations, and effective
selling points.
• They are ideally placed to help with the creation of content that aligns with every
stage of the sales funnel.
• Content should be monitored of course and vetted before representing the brand
(have a brand guideline or ‘style guide’ is a good start).
• The sheer volume, and quality of content will be beneficial for the business.
• Savvy sales reps can support the business by sharing information via social
communities.
• Repost and share company announcements, promoting content, engaging with their
community.
• As the sales rep's social presence grows, so should the brand's, bringing in new
followers and widening your social reach.
Slide: 10
11. The Social Salesperson…
• Ask them to engage with customers, prospects and industry peers on blogs, and
groups on Facebook this will help to build relevant links back into your site.
• Encourage them to attend local meet-up groups or networking events, where they can
'check-in', post photos and updates.
• Many sites, associations and groups allow the users to post profiles, and links... and
contribute to solid link authority references back to your site.
• Salespeople tend to have larger than normal networks, which can be tapped into and
used for SEO, including Facebook
• Colleagues in complementary organisations on Facebook, who can be used for guest
blog posts, co-marketing sponsorships, interviews and other opportunities.
• Keeping up-to-date and informed on the competition,
your sales team are well suited for this role.
• Successful SMI requires the full integration of your
whole organisation.
Slide: 11
14. Brand Consistency
• Before we delve into preparing to do business online… research and do the due
diligence, to determine a consistent brand approach (name and logo) to avoid
confusion and conflict to the brand.
• NameChk: http://namechk.com/
• Knowem: http://knowem.com/
Slide: 14
15. Secure Your Name
• Proverb: Failing to plan is planning to fail
• You may not use them today, but secure them for tomorrow!
Slide: 15
16. Style Guide
• Generate a ‘Style Guide’ for your online business
• Research your target demographic to develop your ideal ‘persona’
• Determine your ‘Tone of Voice’, type of language used and how you will come across
• Consistent naming convention for account creation
• Consistent brand approach for use of logo, hero images, fonts and colours
• Prepare business descriptors for use in ‘About’ biographies
• Look to incorporate target keyword strategy throughout
Slide: 16
17. Your Social Media Policy
• To maintain our company's open, honest and transparent approach, and our genuine
personality, we’ve set out a few Guidelines and Policies to follow. They should be read
and followed by all staff, and especially anyone who updates a Social Media profile for
our company.
• Our Social Media objectives
– Have fun. If you enjoy what you do, they will too!
– Respect the audience. Even if their opinions differ.
– Be timely. Social Media is about NOW.
– Know when and what to post. Right message, right time. Be mindful of situations where you need approval
signoff before responding or posting.
– Leave competitors to it. They may talk about us, but the best response is no response.
– Act responsibly. Do us proud and keep it honest. Don’t post negative comments, avoid inflating feedback with
other profiles and importantly never leak confidential business information
• Remember to follow these policies
– Keep it quiet – never discuss company or customer details. This includes subjects like sales figures, customer
details, internal policies, complaints, staff members or incidents.
– Keep it nice – Never refer to our company or others in a way that is defamatory, harassing or indecent.
– Keep it private – Never reference any clients, customers or trade partners without obtaining their permission to
do so.
– Keep it real – Never post online on behalf of the company or competitors (under your own name or anonymously)
unless it’s part of your job role or you’ve been given permission to do so.
– Keep it calm – if you’re in a bad mood, or someone riles you, take a step back and come back to it later.
– And finally, remember to keep it cool – We know you love social media as much as we do, but remember your
social media usage shouldn’t interfere with your job. Usage may be reviewed and monitored by your Manager.
Slide: 17
18. Which Demographics are Social?
• Number of Australian Retailers using Facebook: 53%
• Number of Australian Retailers using Twitter: 46%
Slide: 18
19. Follow & Add Relevant Friends
• Connect with influential people in your industry and build relationships.
• Provide interesting information and share your network with influential people, and
they will return the favour.
• Insert links and news about your website to increase your traffic (see Sticky section)
• Interact with Customers… Companies with more Facebook fans are those who
respond to their customers.
• Continually work to build your followers.
• Don’t buy Likes! (Beware the risk of click farms in countries like India, Bangladesh,
Philippines, Nepal, Sri Lanka, Egypt and Indonesia)
view video: 6 Andrew Herrmann - Very interesting FB you sneaky operator
Slide: 19
20. Hashtags #• Hashtags turn topics and phrases into clickable links in your posts on your personal
Timeline or Page. This helps people find posts about topics they’re interested in. To
make a hashtag, write # (the number sign) along with a topic or phrase (written as
one word) and add it to your post.
• Use hashtags (#) to focus posts on topical keywords, or brand name.
• Regularly post with hashtags.
• Don’t over do the amount of hashtags implemented within a post.
• Keep an eye on trending topics and particular #tags, and blend these into your posts.
• http://www.hashtags.org/
• Hashtags can be used as keyword links within Twitter, Facebook and Google+
Slide: 20
22. A Guide to Wall Posts
Slide: 22
• Posts with 80 characters or less receive 23% higher engagement than longer posts!
• For brands, this length is a concern, as 75% of posts are much longer.
• Gain 48% more interaction with effective CTA types (Call To Action) include; Like, caption this, share,
yes or no, and thumbs up.
• Stop words - take, click, submit, check and shop, see significantly lower interaction rates.
• Posts that ask for shares have a 7x higher share rate, than those that don't ask fans to share.
• When fans are asked to specifically comment on a post, there is a 3.3x higher comment rate.
• When fans are specifically asked to like a post, there is a 3x higher like rate.
• Posts that use 'winner' as a keyword, get a 68% higher interaction than average.
• Posts that use 'win' as a keyword, get a 46% higher interaction than average.
• Post that use 'giveaway' as a keyword, get a 42% higher interaction than average.
• Long URLs receive 16% higher interaction than shortened URLs, so give an indication in the URL path
of the final destination.
• Posts that contain questions receive 92% higher comment rate.
• It is better to pose the question at the end of the post, as it will produce 15% higher overall interaction.
23. Get More Engagement
Slide: 23
• Your aim – More Likes, More Shares, More Comments…
• Post fresh content daily.
• Have at least on post scheduled for every day of the week – even the weekends!
• Space your posts out. i.e. 6 posts spaced out over 12 hours is more effective than if
all 6 posts were made at once.
• Consider the ‘waterfall effect’ on the consumers wall (Average lifecycle is 1.5hours)
• Schedule your posts ahead of time.
• Ask questions – asking questions of your fans is a great way to get them commenting
and involved in your community.
• Post engaging content – pictures, videos, infographics, website links. When you post
pictures on Facebook they take up more space in the news feed. Pictures will
normally get more engagement (~40% more) than a plain text status update.
25. 10years on – Facebook Tips
• Firstly, ‘Happy 10th
Birthday’ to Facebook.
Slide: 25
26. Facebook Tips…
• Do they use a suitable business name (matching brand)?
• Do they have a custom URL?
• Do they have a Hero image?
• Do they have suitable branding logo, or profile picture?
• How many LIKES?
• How many Talking About?
• How many were here (check-ins)?
• Do they have a suitable 'About Us'?
• Do they use Photos/Video gallery?
• Do they use Events?
• Do they use Notes?
• Do they tie in to their other SM accounts (Twitter, Pinterest ect)?
• Do they use Custom Plugins (newsletter, SM etc)?
• Frequency of posts (to the wall)?
• Types of posts (text, photo, video, links)?
• Topics of posts (competitions, engaging, asking questions)?
• Engagement with posts (from users)?
• Use of TimeLine (do they extend back to inception of business)?
Slide: 26
29. It all starts with Content
• Content Marketing, Social Media and SEO works together for great results…
• Blog posts
• Videos and Podcasts
• Images and Infographics
• Whitepapers
• Webinars
• Slideshows
• Reviews
• Website copy and Product descriptions
• Ebooks
• Digital magazines
• Research reports
• Case studies
• Enewsletters
• ... then syndicate all of this content through your social channels.
• Did you know that making your content font size a bit larger can even impact the
conversion rate?
Slide: 29
30. Do Not Make Misleading Claims
• ACCC – Advertising & Promoting Your Business – Social Media:
– There are no specific or different consumer laws or rules in place for
social media. Consumer protection laws which prohibit businesses from
making false, misleading or deceptive claims about their products or
services have been in place for decades. These laws apply to social
media in the same way they apply to any other marketing or sales
channel.
Slide: 30
31. Repurpose/Reuse Content
• Images/video, there are multiple types of video social media channels where video
can be posted/embedded, likewise with images. Look to reuse this graphic content in
multiple areas.
• Depending on channels repurposed to, adjust the tone of voice of the text to suit.
• Anchor tags/link references variance (avoid duplicate content)
Slide: 31
32. The power of an image
• One Picture is Worth a Thousand Words.
• Dozens of studies and experiments prove that users are more attracted by amateur
pictures that look true-to-life, though they can miss a polished glamorous look.
• As James Chudley put in his guide on using photos to sell:
• Show off your product’s benefits
• Make visitors laugh
• Tell a story and show how to do something (step-by-step guides with pictures
simply rock!)
• Be consistent and professional.
• Infographics are another way of leveraging images.
Slide: 32
33. Facebook News Consumption
• A new Pew study shows that Facebook is the leading social network for news
consumption among U.S. adults.
• Whilst 30% may get the news whilst on Facebook, if you can really call it “news.”
When you dig a little deeper, you discover that the news they’re getting is nothing
more than a blend of TMZ, ESPN, and local community gossip.
Slide: 33
34. Mobile First
• Facebook Claims 1 Billion Active Mobile Users, 200 Million On Instagram.
• Zuckerberg told analysts on a conference call at the end of March 2014 that
Facebook now has 1 billion active monthly mobile users. That’s up from 945 million in
December. Facebook’s mobile users surpassed those on PCs in Q4 2012.
• Instagram’s user base has doubled since Facebook acquired the company in April
2012, boasting more than 200 million users. Two years ago, Instagram had 100
million users.
• Joe McCormack, CEO of Facebook PMD Adquant, says, “Between Facebook,
WhatsApp, Instagram, and Messenger, Facebook is leading the industry to the next
generation of mobile. One billion active monthly users on mobile is just the tip of the
iceberg for Facebook. With such exponential growth, we expect Facebook to be on all
four billion mobile phones in the world in the near future.”.
Slide: 34
35. Efficient Social Media Management - HootSuite
• Did you know you can use HootSuite with many of the popular Social Media channels
to connect with consumers, broadcast, amplify, and monitor conversations?
• Repurpose content across multiple social media channels and coordinate your social
media campaign management from HootSuite.
• Schedule your posts in HootSuite in advance (day and time) upload from a spread
sheet.
• Great for monitoring and listening
• Google Analytics connection
• Canned responses
• Shortened URL
• Get the App!
Slide: 35
36. Social Learning
• Apply shared learning's from each channel
• Cross pollination between each channel (share and point between)
• Focus on the strengths on each channel (demographic understanding, delivery time)
• Explain where you are (which channels)! Do this by… social share/follow on
site/EDM/email stationery/off-line opportunities (POS etc.).
• So much effort taken to drive traffic to a business, why not get them to stick
(particularly during their research phase)
• Opportunities to reinforce (confirmation pages, automated emails)
• Provide access to immediate information (Twitter, Facebook, Community?)
Slide: 36
37. Keep Your Site Sticky!
And once you have got the user to your website... Stickiness will keep them there!
•Newsletter subscription feature
•Follow on Facebook, Twitter, LinkedIn, Pinterest...
•Add to Favorites
•Community Section (If suitable)
•Encourage them to engage, and re-engage… give them a reason to do so.
•As with ANY Social Media account and your contact information, you want it to be seen
so that others can discover, follow you and connect.
•Also add the Social Media logos and links to your company profile in your email.
•On your website, “Our Staff” section, have profiles for your team members and include
links to their LinkedIn accounts and other Social Media.
•In your EDMs (Electronic Distribution Marketing – Emails) include both links to your
LinkedIn company/personal page, as well as Social Share options within the content to
encourage viral distribution opportunities.
•Add Social Media news feed plugins to your website to share the content.
•Remarketing…
Slide: 37
38. Behind the Page <html>
• You can include a reference to your Facebook social media sites from within the
<html> code of your website using Facebook Open Graph metadata markup.
• Facebook Open Graph Checker: https://developers.facebook.com/tools/debug
Slide: 38
39. New opportunities…
• Real time experience (posts during an event)
• Apps for your Business (create apps also for iOS, Google Play, Windows)
• Social check-ins
• Video has become one of the most influential factors in all aspects of digital
marketing.
• Particularly useful if you are targeting a long-tail query, if the query relates closely
to a visual concept that could be better explained in a video than a blog, you will
most certainly gain a better search position by producing a video.
• A recent Forrester study showed that a webpage with a video was 53x more
likely to gain a page one position in the SERPs.
• Viewers of video are 64% more likely to purchase after watching a product video.
Slide: 39
40. Quality Indicators
• Likes
• Links
• Shares
• Comments
• Views
• Mentions
• Social signals, trust, recommendations, reviews, content and link references,
relationships with search engines, multiple listings for your business in SERPs
increasing site saturation/footprint
• Social media values such as likes, shares, retweets and +1s, are becoming more
influential in terms of garnering search results.
• Google is interested in rewarding sites that have good social signals.
• Social media injects a valuable human element into the search landscape to balance
out spiders, algorithms and technology.
Slide: 40
42. Some Really Useful Apps
Free and paid apps from Woobox: Add cross pollination to your other Social Media
channels, provide coupons, run contests, stimulate engagement with polls and get user
generated content with photo contests, and more, using Woobox http://woobox.com
Slide: 42
43. Building EDM Subscribers
1. Do Your Facebook Ads Research: Write down the top 15-30 Facebook Fan Page URLs that your
ideal clients are most likely a Fan of. This data is crucial for step 4 as it will be used when setting up
your Facebook ads targeting.
2. Create An Irresistible Free Offer: This free gift you create should offer a solution to an urgent
problem or burning desire that your ideal clients are dealing with currently. i.e. a free report, free video
series, free coupon, free checklist, free templates etc.
3. Set Up A Custom Facebook Tab With An Opt-in Box: On your business Facebook Fan Page,
you’ll want to set up a custom landing tab with an email opt-in box inside this custom tab. You will be
driving traffic to this tab & giving away your “irresistible free offer” in exchange for their email.
4. Drive Targeted Traffic With Facebook Ads: Use the data from your “research in step 1” and set
up a series of Facebook ads that target each of the fan pages you wrote down. Direct that traffic to
your custom tab. You’ll be offering your free irresistible offer in exchange for their email address.
Continue to follow up with your email list and add value.
5. Add Relevant Value Daily To Your Fans: Consistently share relevant valuable info with your Fans
on your Facebook page. Don’t just share your own content… also share other pages & sites relevant
and valuable content. Encourage conversation, get feedback and listen closely. Ask your fans
questions, respond to the comments you receive.
6. Analyze Your Facebook Ads Data: Use Google analytics to track conversions on your landing
pages. You can also use the Facebook off-site-pixel as well. Multivariate A/B split test your ads using
different copy, images, demographics, interests targeting and adjust accordingly.
7. Analyze Your Page Insights: Look at the demographics of your new fans. Look at the times your
fans are mostly online. Look at which posts you make get the most reach and engagement. Take
note and then adjust your ads accordingly. Then continue to repeat the 7 step Facebook list building
process and watch your email list grow. Slide: 43
44. Building EDM Subscribers…
Additional Tips:
•Test Out List Building Sweepstakes & Contests
•Split Test The Copy & Offer On Your Custom Tabs
•Picture Posts Often Get High Engagement
•Set Up An Auto-responder Follow-Up Email Sequence
•Be Unpredictable Yet Consistent & Always Add Value
Slide: 44
45. Reputation Reporting
• Measure and Manage your Social Reputation
• Klout - http://klout.com/home
• Kred - http://kred.com/
• Naymz - http://www.naymz.com/
• PeerIndex - http://www.peerindex.com/
• TrustCloud - https://trustcloud.com/
• Social Mention – http://www.socialmention.com/
• Record monthly your growth in followers, following, LIKES, Tweets
check-ins, people talking about this, engaged users and reach.
Slide: 45
47. Facebook PPC• Determine your goal – increase LIKES or drive traffic to your site
• Refine your audience to target:
Location, Town/City, Age, Gender, Interests, Connections, Interested In, Relationship
Status, Languages, Education, Workplaces, More Categories…
• Advert Images are no larger than 110 x 80 pixels and less than 5Mb
• Ad Creative: When creating ad text note that there is a character limit of 25 for the
title and 90 for the Body copy and News Feed Link description. Make certain that the
most relevant keywords are used. Also note that it is okay to push branded messages
and company taglines within the ‘branding campaigns’. However when writing copy
for ‘tactical campaigns’, it would be best to put yourself in the users shoes and write
copy that encourages engagement.
• Create dedicated landing pages for your campaigns, and use conversion tracking.
• Consider using Retargeting via Facebook Exchange (FBX) advertising platform.
Slide: 47
48. Urchin Tracking Module (UTM)
• One of the major reasons Facebook is so attractive and valuable to small and
medium-sized businesses is that this is a social network that is very powerful in
terms of audience segmenting or ‘Customer Audience Targeting’. Essentially,
custom audiences enable advertisers to determine targets for advertising. Custom
audiences can be further segmented by age, gender, geographic location,
occupation, interest, and others.
• For most owners of small businesses, the prospective audience segments
generated by Facebook may seem very large; but, it is important to note that various
segments can be targeted with different ads that will appeal to them. Each Facebook
ad targeted to a specific audience can be thought of as a campaign, and should be
tracked separately for the purpose of maximizing return on investment (ROI). The
responses and engagement interactions that audiences have with ads and
corresponding landing pages can be tracked through the use of Urchin Tracking
Module (UTM) codes.
• UTM codes are essentially parameters that can be appended to the Uniform
Resource Locator (URL, or website addresses) to track campaigns. These codes
can be created with the Google Analytics URL Builder Tool, and they essentially
serve as online A/B testing platforms. By using UTM codes, Facebook advertisers
can see the traffic coming to their websites and landing pages through various
versions of their ads. You can see the results of these codes in your Google
Analytics.
Slide: 48
49. Google URL Shortener & Campaign Tracking
• To assist your marketing campaign reporting
and tracking of the efforts of links you post and
measure the effectiveness of your activities,
consider using a consistent URL shortener
such as Google’s goo.gl
• Google Analytics Campaign Link Tagging Tool
is also very useful to create tagged URLs with
campaign and source information that you can
then shorten. The results are then measured
within Google Analytics to show the
effectiveness of different mediums.
Slide: 49
50. Follow-up Questions?
After today’s session, you are welcome to tweet questions
to our Vorian Agency Twitter Account @vorianagency
using the hashtag #voriantraining
https://twitter.com/vorianagency
Slide: 50
51. Keep Connected
After today’s session, please feel free to connect with me if
you have additional questions:
Facebook: https://www.facebook.com/mattrlynch
All of my other Social Media links are available on About.Me:
About.Me: http://about.me/au.mattlynch
Email: matt.lynch@vorian.com.au
Slide: 51
53. Please… invite others
We would like to thank you for your attendance
to today’s seminar on Facebook Marketing.
• A link to the Presentation Slide Notes will be emailed to you
• Vorian Agency info packs are provided to showcase our key business areas
• Vorian staff are available to arrange an appointment to assist your specific needs
• Special Offer: 10% discount on Social Media services
for a limited time to attendees of our Facebook seminar
• Please provide your feedback and hand-in the supplied questionnaire
• Please leave a review for us on Facebook, Yelp or Google My Business
• Please invite others you may know to register for our free seminar series and forward
them a copy of today’s seminar email.
Slide: 53
54. Social Media ServicesSMM - Social Media Marketing
•Social Media Scope & Strategy
•Social Media Content Plan
•Social Media Community Management
•Integrated Social Media Management
•Facebook Marketing
– Facebook Business/Personal Pages
– Facebook Custom Pages
– Facebook PPC
– Facebook Management
•Twitter Marketing
•LinkedIn Marketing
•Google+ Marketing
•YouTube Marketing
•Pinterest Marketing
•Instagram Marketing
Slide: 54