SlideShare a Scribd company logo
"Show, don't tell"
the rise of visual on
social media
@elsekramer
visual content marketing expert
I teach visual
marketing, content
creation and
communication
my weapon of choice?
my smartphone
outline1. The rise of visual
2. What drives it
3. How to adapt
how do we know
we're in the middle
of a visual
revolution?
1.transformation of text-based social
media into visual content platforms
LinkedIn - 2003
LinkedIn - 2015
Facebook - 2004
Facebook - 2015
Twitter - 2007
Twitter - 2015
2.meteoric rise of 100% visual platforms -
and shareable formats
Memes
Infographics, gifs, comics, etc.
3.major investments into platforms and
services to help you create visual content
what lies underneath
this strong drive towards visual content?
1.easy production
1. you always carry
a camera
2. smartphone
enables easy and
quick creation
3. apps and tools to
improve quality
2.instant distribution
1. publish instantly
2. plethora of
channels
3.massive impact
1. brain loves visual
input
2. visual crosses
language barriers
3. improved
retention and
conversion
we are now able to
create and share
visual content like
never before...
it's a
visual revolution
with great
opportunities not
just for cats but also
for marketeers
is it all good?
no.
there are some
challenges...
reputation management
brand identity
fragmentation
sourcing content
so what's the good
news?
awesome
opportunities for
customer
engagement
employee engagement
customer input and conversations
This is a great time
to run a business
with integrity, trust
your employees and
really listen to and
engage with your
fans
so how do you get
from
total overwhelm
to
total triumph
in visual content
marketing?
you need a strategy
where do you want to go?
goals
1. brand awareness
2. more followers
3. higher conversion
4. product launch
5. customer
engagement
6. employee
engagement
7. event promotion
audience
what can your target
audience teach you?
where do they hang
out?
what do they share?
what do they
create?
pick your platform
smart sourcing of
visuals
what talent can you use to create content?
don't just look at your own team
most people love to
create images or
videos
all your employees have cameras
don't forget your brand ambassadors
tap into the creativity of the crowd
Train them.
it pays off
Measure results
Manage your visual assets
biggest mistakes?
not knowing
your source
lack of
focus
user-
generated
content
turning
against your
brand
Canva-clichés
being
unoriginal
bottom line?
visual content
marketing is great
for your business -
just make sure you
do it well
ready to join the
visual revolution?
mail your details to
vm@elsekramer.com
to receive
A Very Short
Introduction into
Visual Marketing
www.elsekramer.com

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