Having a Facebook or Twitter presence is not an end onto itself, it must provide an ongoing value to the audience in order to be successful. This presentation outlines easy and affordable ways to develop content for social media fans and followers. (Originally presented by Tamar Koifman at the Luxury Interactive conference in London on May 25, 2011.)

1. Creating an Engaging, Easy,
and Affordable Content
Strategy
Tamar Koifman
Co-Curator & Digital Strategist
@TamarStar
www.fashionscollective.com
@FashCollective

2. A RESOURCE FOCUSING ON THE UNIQUE OPPORTUNITIES AND
CHALLENGES FACED BY THE FASHION AND LUXURY INDUSTRIES ONLINE.
WWW.FASHIONSCOLLECTIVE.COM || @FASHCOLLECTIVE

3. Who I Am
Consulted on the
global rollout of e-
Launched commerce and digital
e-commerce for initiatives
the US market
Managed social
Consulted on media for the brand
range of digital globally + developed
marketing efforts digital campaigns
Co-curator of
digital marketing Recently re-located
resource for to Switzerland and
fashion and joined DLG as a
luxury brands Senior Social Media
Strategist

4. • Having a Facebook page or Twitter
presence is not an end onto itself
• Must provide ongoing value for the
audience
• There are easy and affordable ways to
engage your audience and drive sales
• Relevant to both Big Brands and Small
Businesses

6. Share Anything Behind
the Scenes

9. Share Anything “Behind the Scenes”
Photo Shoots
Fashion Shows
Planning Meetings
Production

10. Pull Something Out
From the Archives

12. Pull something out from the Archives
Vintage photos
Historical press clippings
Old advertisements

13. Ask Fans and Followers
for Feedback

16. Ask fans / followers for feedback
Start a discussion
Encourage opinions
Ask for feedback on new products
Important: Actually LISTEN!
★ Bonus: Take ACTION!

17. Feature Your
Employees

20. Feature Your Employees
 Their favorite products
 Their style
 Their tips
 A day in the life

21. Live Report from an
Event

23. Live Report from an Event
Trade shows
Fashion shows
PR events
Parties
TV shows
Sports

24. Be Inspiring

26. Be Inspiring
Photos
Quotes
Destinations
Articles

27. Host an Online Event

30. Host an Online Event
Q&A with your company’s stars
Interviewing industry experts
Live stream anything

31. Share Press Highlights

33. Share Press Highlights
Magazine articles
Blog mentions
Celebrity sightings
Awards

34. Top and Best of Lists

36. Top and Best of Lists
Editorialize your product catalog
Best ways to style
Top customer favorites
Bestsellers
Tip: Odd numbers do well

37. Key Takeaways

38. • Having a Facebook page or Twitter
presence is not an end onto
itself
• Must provide ongoing value for
the audience
• There are easy and affordable
ways to engage your audience and
drive sales

39. 9 Engaging, Easy and Affordable
Content Ideas
1. Go Behind the Scenes
2. Pull from the Archives
3. Ask for Feedback
4. Feature Employees
5. Live Report from an Event
6. Be Inspiring
7. Host an Online Event
8. Share Press Highlights
9. Create Best of Lists

40. Merci!
Tamar Koifman
Co-Curator & Digital Strategist
@TamarStar
WWW.FASHIONSCOLLECTIVE.COM || @FASHCOLLECTIVE