Same Song Different Verse: New Tools to Help Accelerate Your Fundraising
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Update to the presentation of the same title from January of 2010, given at the Association Foundation Group annual meeting, May 20, 2010
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The document discusses how attention does not scale in the age of information abundance. It notes that there are now 250 billion pieces of online content created each day, far more than any individual can pay attention to. As a result, information overload has become a major problem. The document suggests that content curation, where information is organized and filtered by curators, can help address this issue by selecting and highlighting the most important information for audiences. It argues that both individuals and organizations will need to take on curator roles to help refine online experiences and combat distraction in the digital era.
Creating Corporate Relationships That Fit
Presentation by Elizabeth Engel and Laura Feldman for the 2012 Bridge Conference.
Say NO to financial support?! In association fundraising, sometimes saying no to corporate funders is as important as saying yes to new revenue. But knowing how to determine when to say No is difficult when a company is offering your organization money, free stuff or both. Expert association fundraisers from the Children's Hospitals Association will share their guidelines, processes, and criteria for vetting corporate suitors to help you get to the happily ever after of corporate partnerships.
What Snow White Can Teach Us About Risk Management
Presentation given by Leslie White (Croydon Consulting) and Elizabeth Engel (Children's Hospital Association) June 7, 2012 at ASAE's Finance, HR & Business Operations Conference
MarComm Makeovers
Presentation on marketing & communications makeovers given by Layla Masri, Chris Durso and Elizabeth Engel at the ASAE Marketing, Membership & Communications Conference, May 23, 2012
Bridging the Gap: Using Social Media Effectively to Connect with Your Members
Slides from panel presentation on social media at the 2012 Joint Commission on Sports Medicine and Science annual meeting. Panelists included Dave Ellis (CPSDA), David Saddler (NATA), Sarah Bild (Gatorade), and Elizabeth Engel (CHA) as moderator
What the Tech Is Going on with Your Online Communications
Slides from a presentation given by Andrew Hanelly, Polly Karpowicz, Maggie McGary and Elizabeth Weaver Engel at the ASAE Technology Conference, December 2011
Why Can't We Be Friends: Resolve the Editorial-Advertising Dilemma
Presentation given by Nicolette Daleske, Sallie Strang, and Elizabeth Engel for the Association Media & Publishing 2011 annual conference.
Going Beyond Exhibiting
Presentation given by Nicole Kukowski (Global Giving) and Elizabeth Weaver Engel (National Association of Children's Hospitals and Related Institutions) for the Association Foundation Group's 2011 National Conference.
It's All About Community
Presentation given by Elizabeth Weaver Engel, CAE on May 6, 2011 at the American Academy of Family Physicians' Annual Leadership Forum.
Plays Well With Others
Presentation from ASAE's 2010 Annual Meeting by Layla Masri, Lynn Morton, and Elizabeth Weaver Engel, CAE on member engagement and integrated communications.
Membership Marketing on a Shoestring Budget
Presentation given by me and Kathleen Wilson, CAE, Executive Director of NATLE, at ASAE's 2009 Annual Meeting. Be sure to download the tips document that goes with it.
Tips for Membership Marketing with NO Budget
Barter with complementary organizations to exchange member lists, ads, and promotions. Create personalized HTML emails using simple email tools to market to members without expensive subscription services. Rely on passionate members and volunteers to spread the word about exciting organization activities through word-of-mouth. Provide excellent customer service at all levels to retain existing members, which is more important and lower cost than recruiting new members.
Web and eMarketing Presentation - DMAW Association Day 2009
Presentation on online marketing given by Caroline Fuchs, CAE of SmithBucklin and Elizabeth Weaver Engel, CAE of the National Association of Children's Hospitals and Related Institutions (NACHRI) at the 2009 DMAW Association Day.
Volunteer Engagement
Practicing What You Preach: World Class Engagement Strategies
Presentation at 2009 ASAE Annual Meeting
Social Media Policy
The document discusses technology policies for organizations in the era of Web 2.0. It notes that Web 2.0 enables collaboration through social networks, blogs, wikis, and other tools. While these tools provide opportunities, they also present legal risks, potential staff wasting time, loss of control, and network security issues that policies need to address. The document provides advice on creating policies that make interacting online easier and safer, including addressing official and unofficial sites, setting constructive boundaries, and reviewing existing policies on intellectual property, confidentiality, and transparency. It recommends that policies not start with banning and instead keep things simple, flexible, and realistic.
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A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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Same Song Different Verse: New Tools to Help Accelerate Your Fundraising
- 1. Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising AFG 8 th National Conference High Touch – High Tech Fundraising May 20, 2010 Elizabeth Weaver Engel, CAE Director, Marketing & Sponsorship NACHRI
- 6. Online Giving Online donors are younger and higher income Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
- 7. Online Giving And they give bigger gifts Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
- 10. Source: 2007 Forrester Research
- 11. Source: 2009 Business Insider
- 12. Source: 2010 pingdom.com
- 13. Source: 2010 pingdom.com
- 22. Examples: Relationship Building - Twitter
- 23. Example: Relationship Building - FB Causes Source: Washington Post, April 22, 2009 Top 5 FB Causes have all raised over $200K #1 – Children’s Healthcare of Atlanta: $1.1 million Money raised is going up – from $16K/week in January to over $40K/week in April FB Causes is great for raising awareness – over 24 million monthly active users
- 24. Examples: Relationship Building - Blogging
- 25. YOUR Examples
- 26. Q&A