The document discusses innovative tools and strategies for fundraising, highlighting the shift towards online and social media-based methods. It provides statistics showing a significant increase in online donations and emphasizes the need for organizations to adapt their fundraising approaches. Examples of successful online campaigns and social media interactions are presented to illustrate effective fundraising in the digital age.

1. Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising AFG 8 th National Conference High Touch – High Tech Fundraising May 20, 2010 Elizabeth Weaver Engel, CAE Director, Marketing & Sponsorship NACHRI

2. Fundraising Hasn’t Changed Identify Problem Identify Goals Identify Audience Make the Connection – Why me? Why now? Our Organization Can Help What Do You Want Me to DO? Thank Donors Cultivate Relationships INSPIRE people

3. Tools for Fundraising HAVE Changed Direct mail still wins Major donors still key BUT Online is coming on strong Social media is the future

4. Data, Data, Who’s Got the Data? donorCentrics Internet Giving Benchmarking Analysis (2008) - handout Blackbaud Connections Blog Online Giving Trends (2009) Forrester Research data as reported by Business Week (2007) Network for Good’s Online Fundraising Survival Guide (2008) - handout

5. Online Giving 9% of donors give online 11% of revenue comes in online BUT 39% increase in online giving 3% decrease in offline giving Source: 2008 donorCentrics Internet Giving Benchmarking Analysis

6. Online Giving Online donors are younger and higher income Source: 2008 donorCentrics Internet Giving Benchmarking Analysis

7. Online Giving And they give bigger gifts Source: 2008 donorCentrics Internet Giving Benchmarking Analysis

8. Online Giving Online revenue grew 46% in 2009 compared to 2008. 65% of surveyed nonprofits had a median 21% increase in online revenue compared to 2008. The average online gift was $144.72, which represents a 5% decline from 2008, but remains significantly higher than other fundraising channels. Source: http://forums.blackbaud.com/blogs/connections/archive/2010/01/04/2009-online-giving-trends.aspx

9. Types of Social Media Interaction Creators – create content (blogs, tweets, podcasts, YouTube) Critics – comment, rate, review Collectors – RSS & tagging Joiners – use social networking sites Spectators – read blogs, watch videos Inactives – online, no social media use Source: Business Week Forrester Data June, 2007

10. Source: 2007 Forrester Research

11. Source: 2009 Business Insider

12. Source: 2010 pingdom.com

13. Source: 2010 pingdom.com

14. A few observations The average social network user is 37 years old LinkedIn average age: 44 35-44 age range are the top users of 11 of 19 (58%) of profiled social media sites There are more than 400 MILLION Facebook user accounts (and it’s the leading social network only in western Europe, Australia, and North America) Facebook average age: 38 61% of Facebook users are over 35 There are more than 75 MILLION Twitter user accounts Twitter average age: 39 64% of Twitter users are over 35 Source: 2010 pingdom.com

15. The Future Is Now Social media is in infancy, particularly for fundraising… … But it’s coming… … So how do you get ready?

16. What is all this stuff anyway? Guide to Web 2.0 – handout Q&A?

17. Examples: Fundraising – BlogRaising Beth Kanter Well-known blogger Donation challenge on blog Ask people to donate $10 each as a birthday present Network for Good Badge FB Birthday Causes application http://beth.typepad.com/

18. Examples: Fundraising – 12For12K Goals: 12 months 12 charities $12,000 per charity – over $91,000 raised! How? Blog Sharable videos Badges & banner ads Donation buttons Blogger resource center Twitter (account and hashtag 12for12K) Facebook group Ning community http://12for12k.org/

19. Examples: Fundraising – Twestivals “ Tweet. Meet. Give.” Volunteer run/driven Organizer tools Funds raised via tickets, donations, sponsorship, ads, etc. Party or other event Publicized on Twitter, other social media platforms Twestival Global 2010 raised over $460K for international education (Concern Worldwide) – over $6000 in DC alone http://twestival.com/ http://washington.twestival.com/

20. Examples: Fundraising – Text 2 Give Technology is driven by mGive ( http://mgive.com/ ) & the Mobile Giving Foundation Text short message to 5 or 6 digit number Confirm intent $5 or $10 donation appended to monthly mobile bill American Red Cross Haiti Earthquake Relief Raised over $10 million in a week Other organizations using Text 2 Give United Way/NFL Friends of the World Food Program United Nations Next stage: TwitPay ( http://twitpay.com/ ) Previously a commercial service Relaunched in February 2010 as 501(c)3 service only

21. Examples: Fundraising - Tweetsgiving Tweetsgiving ( http://www.tweetsgiving.org/ ) November 24-26, 2009 Tweet what you’re grateful for (#tweetsgiving/@tweetsgiving) Over 22K “thank you” tweets Donate $10 (or more) Raised over $30K to construct a school in Tanzania

22. Examples: Relationship Building - Twitter

23. Example: Relationship Building - FB Causes Source: Washington Post, April 22, 2009 Top 5 FB Causes have all raised over $200K #1 – Children’s Healthcare of Atlanta: $1.1 million Money raised is going up – from $16K/week in January to over $40K/week in April FB Causes is great for raising awareness – over 24 million monthly active users

24. Examples: Relationship Building - Blogging

25. YOUR Examples

26. Q&A

27. Resources 7 Things Every Nonprofit Professional Should Know about Online Fundraising & Marketing How do I get my Nonprofit’s Facebook fans to donate? A Procrastinator’s Guide to Year-End Fundraising AmEx Charitable Gift Survey Fundraising Online is Hard Greenpeace & Me: Why some nonprofits need a better “sidewalk strategy” Who Uses Social Networks? Blogger Outreach Fundraising on Twitter Using Social Media to Meet Nonprofit Goals All linked from Thanks for Playing today (May 20) http://thx4playing.blogspot.com/

28. Elizabeth Weaver Engel, CAE Director, Marketing & Sponsorship National Association of Children’s Hospitals & Related Institutions (NACHRI) Email: [email_address] Phone: 703.797.6041 Twitter: @ewengel Linkedin: http://www.linkedin.com/in/ewengel Blog: Thanks for Playing http://thx4playing.blogspot.com/