1. While traditional fundraising methods like direct mail are still effective, online fundraising is growing rapidly and expected to continue growing in importance. 2. Online donations now account for 11% of fundraising revenue and have grown 39% in recent years, while offline donations have decreased slightly. 3. New tools like social media, online networks, and data analytics can help non-profits engage donors online, especially younger donors who are more active in social networks.

1. Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising AFG Luncheon January 14, 2010 Elizabeth Weaver Engel, CAE Director, Marketing & Sponsorship NACHRI

6. Online Giving Online donors are younger and higher income Source: 2008 donorCentrics Internet Giving Benchmarking Analysis

7. Online Giving And they give bigger gifts Source: 2008 donorCentrics Internet Giving Benchmarking Analysis

10. Seniors: Age 62+ Source: Business Week Forrester Data June, 2007

11. Boomers: Age 41 - 61 Source: Business Week Forrester Data June, 2007

12. Gen X: Age 27-40 Source: Business Week Forrester Data June, 2007

13. Millennials: Age 18-26 Source: Business Week Forrester Data June, 2007

21. Examples: Relationship Building - Twitter

22. Example: Relationship Building - FB Causes Source: Washington Post, April 22, 2009 FB Causes will not save you financially - only 2 organizations (Nature Conservancy and Students for a Free Tibet) have raised more than $100K FB Causes is great for raising awareness – over 22 million monthly active users

23. Examples: Relationship Building - Blogging

24. YOUR Examples

25. Q&A